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Find me 🟦in: /mariefostercreative 🔄 Last updated 20th March 2025 👋 About me 👋 I am a freelance Creative Strategist and Marketeer with over 11 years of industry experience working on large and small brands from both in-house and ad agency set-ups. I am a marketing all-rounder with experience in both strategic and creative "big thinking", as well as hands-on experience in design, analytics, email marketing, and social media management (paid and organic). I love to work with start-ups on creating a well-rounded marketing strategy to achieve your goals, and also have a particular specialism with social media campaigns (paid and unpaid). I thrive with variety and am excited by big challenges. I believe that my varied skillset and passion for problem solving makes me an ideal fit for small charities or start-ups who need a determined all-rounder to make impactful KPI-driven campaigns. My relevant education and experience: • BA Honours Creative Advertising Degree (Lincoln University), Foundation Art & Design degree (Central St. Martins, London). • Freelance Art Director at various ad agencies: DLKW Lowe, Quiet Storm, Isobel, IRIS Worldwide, Blue Hive, GTB / Ogilvy. (2 years). Developing advertising campaigns across a range of channels. • Worked for 4.5 years as an Art Director and single creative working on social & campaigns for Ford Motor Company, South West Trains, Guide Dogs for the Blind, and Wrap-up London. Covering a range of TV, Radio, Print, PR, Social Media, digital marketing, online advertising, and non-traditional campaigns. • Launched and managed the organic social media channels (paid and organic) for several small brands as a freelance marketing and social media consultant (VA Institute Australia, Village Leathers London, Just Move in). Coming up with a new brand image for Village Leathers and JMI, creating design and copy guidelines to be used across all channels. • Employed for 3 years at CLUSE watches as a Senior Social Media Specialist and copywriter leading a team of 4 social media managers and designers. Coming up with the strategies and creative concepts for all social platforms and creating content for email marketing. • At Generation UK & Ireland (employed for 2 years) I led the creation and implementation of the organisations first marketing strategy and managed all executions across organic and paid social channels, eventually hiring a marketing team. This included creating the marketing strategy, creating content and posting to all social media channels, creating weekly, monthly, and quarterly progress reports and adapting the strategy based on learnings, creating an automated email marketing flow for our subscribers and writing all emails, creating a paid marketing strategy and executing it across social media and Google Ad Words. • Content creator for Howsy and Upad. Creating blog, website and email content for landlords. • Launching marketing strategy for Parcelist (USA Start -up). Here's some of my results: • Won a new client (South West Trains) for Ad Agency GTB with my pitch for the “Adless Ad Campaign”. I became the lead creative on this account for the following years the client remained with us. • Created the most engaged with Social Media post of all time for Ford Motor Company (Europe) with an astonishing 42% engagement rate. (Industry benchmark is 2%). • Won YCN award for best campaign and achieved several in-book D&AD awards as well as important contributions to Cannes Lions winning campaign entires. • Grew the organic social media following for Generation UK & Ireland by 500% in 6 months. • Several creative community competition wins with organisations such as She Says and One Minute Briefs. • Increased conversions from marketing by 40% in one year for Generation UK. • Created a 155% increase in transactions from organic social media for CLUSE watches and jewellery • Earned 7.7K in just 3 weeks with new social media assets for digital marketing (CLUSE Watches and Jewellery). • Increased comments by 74% and overall engagement by 34% (CLUSE watches and jewellery). • As lead creative on a charity campaign for wrap-up London with £0 budget, I created organic “buzz” through organic social media channels, influencer outreach, PR stunts, and using free ad space in Time Out and the Metro to reach 4.1M users organically and receive 23K coat donations within just one week. I am open to work and would love to chat to you about your brief - Come say hi! I am able to visit offices in the UK or the Netherlands, cadence to be negotiated per client.

I help Shopify brands turn visitors into buyers. Over the last few years, I’ve built and scaled 8 Shopify stores of my own, supported 115+ clients worldwide, and helped generate over €88M in tracked revenue through conversion-focused design and optimization. Most stores look good, but good doesn’t always convert. That’s where I come in. I fix the hidden leaks: product pages that don’t build trust, slow load times, cluttered layouts, and checkout flows that make buyers hesitate. What I deliver ✅ High-converting Shopify design & redesign ✅ Conversion-optimized product pages that boost AOV & sales ✅ CRO audits backed by data & buyer psychology ✅ Speed optimization + SEO foundations for long-term growth ✅ App integrations that work together (Klaviyo, Kaching, Upcart, Aftersell, Kiwi) Why work with me Task-based pricing → no surprises, you’ll always know the full cost upfront Results-driven → every change is aimed at increasing sales, not just making things “look nicer” Efficient & focused → clear scope, smooth communication, and delivery that scales with your brand Services • Shopify store setup & redesign • Product page development • CRO strategy & implementation • Landing pages & funnels • Theme customization (Liquid, HTML, CSS, JS) • Speed optimization / Core Web Vitals • SEO setup (titles, meta, alt tags) • Supplier integrations for dropshipping automation • Payment solutions + product sourcing • E-mail marketing • Facebook Ads 👉 If you’re looking for someone who understands both the build and the business, let’s connect. Share your store URL and I’ll send you quick observations on where you can increase conversions before we even start. Shopify Store Builder / Shopify Expert / Shopify Developer / Shopify Theme Customization / Shopify Migration / Shopify Store Setup / Liquid Coding / Shopify SEO / E-commerce Website Design / Shopify Designer / Shopify Template Design / Shopify Customization / Shopify Dropshipping / Shopify Store Optimization / Shopify App Integration / Shopify Plus / Payment Gateway Setup / Shopify Theme Development / Shopify Marketing / Shopify Responsive Design / Shopify Inventory Management / Shopify Consulting / Shopify Support / Shopify Mobile Optimization / Shopify Conversion Rate Optimization / Shopify Website Redesign / Shopify Speed Optimization / Shopify Troubleshooting / Shopify Sales Funnel / Custom Shopify Apps / Shopify Product Upload / Shopify API Integration / Shopify Product Pages / Shopify Strategy / Shopify Branding / Shopify Maintenance / Shopify UX/UI Design / Shopify Landing Pages / Shopify Integration Services / Shopify Store Redesign / Shopify Plugins / Shopify Online Store 2.0 / Shopify UX Design / Shopify Visual Merchandising / Shopify Checkout Optimization / Shopify Analytics / Shopify Store Branding / Shopify Digital Marketing / GoDaddy to Shopify Migration / Shopify Product Photography / Shopify Inventory Sync / Shopify Payment Solutions / Shopify Shipping Solutions / Shopify Facebook Integration / Shopify Email Marketing / Shopify Cart Abandonment / Shopify Google Analytics / Shopify Store Security / Shopify Store Setup Guide / Shopify Multilingual Store / Shopify Affiliate Marketing / Shopify Store Maintenance / Shopify Theme Updates / Shopify Expert Consultant

What if your online presence felt as trustworthy as the experience you create in person? I’m an ex-aesthetician turned creative strategist with 10+ years of experience inside clinics and salons, from intern to manager, licensed aesthetician and certified Dermalogica Expert. I’ve worked hands-on with brands like Medik8, Jan Marini and NEO Derma, spending years building real trust with clients through results, education and experience. Now, I help beauty professionals, clinics and salons translate that same trust into a visible and aligned online presence. I work with highly skilled beauty businesses that are excellent at what they do, but whose content, messaging or digital presence no longer reflects the level of their expertise. On Upwork, I support clients with: • Content strategy & social media direction • Messaging and positioning that feels human and aligned • Reels, storytelling and educational content • Website and digital presence optimization • Systems and workflows that support visibility and growth My approach combines beauty industry insight with strategy, content and customer psychology, so your online presence doesn’t just “look good,” but actually builds trust and attracts the right clients. If your business has grown mostly through word-of-mouth, but you know your visibility online needs to catch up, I’d love to help you bridge that gap.

I have over 7 years of experience in marketing, creative strategy and social media management. I specialize in bridging creativity with data to design growth and content systems that actually work. Here’s what I do best: Content Strategy & Calendars: plan, write, and optimize cross-platform content (YouTube, Instagram, TikTok, Facebook, newsletters). Email & Sales Funnels: design and optimize end-to-end customer journeys: welcome sequences, launches, evergreen funnels, and re-engagement campaigns. Social Media Strategy & Growth: analyze audience data, manage content calendars, and create posts that build real community, brand trust and conversion. Landing Page & Copy Optimization: turn insights into conversion-driven headlines, CTAs, and page structures. I’ve worked with international brands like INTERSPORT, mental health startups like OpenUp, and leading social media creators with audiences of 900K+ on YouTube and Instagram. One of my clients is a creator and business owner that has an audience of over 700k people across Youtube and Instagram. I've been in charge of sales landing pages, social media creation & strategy, planning and scheduling, working on sales and nurture email-funnels that generate sales and analyzing weekly data and making tweaks for better reach, engagement and sales. Whether you need a full-funnel strategy or a creative partner to bring your campaigns and content to life, I help you grow with intention and data. I'm especially interested in the niches of personal development, health & well-being, psychology, coaching & sports.

🚀 The Swiss Army Knife of Digital Marketing Since 2021, I’ve helped multiple businesses generate over 4$ million in revenue through strategic, data-driven marketing. My edge? I stay one step ahead of the algorithm. I'm always tuned into the latest platform updates, trends, and performance signals to keep results consistent and scalable. Whether you need a complete marketing overhaul or someone to optimize what’s already working, I can take over your advertising from A to Z, handling every piece with precision and creativity. Here’s what I bring to the table: Creative Strategy Development – Turning insights into high-performing ideas. Creative Briefing & Design – From concept to visuals that convert. Pixel Setup & Tracking – Clean data, no guesswork. Campaign Setup & Optimization – Efficient, scalable ad systems. Conversion Rate Optimization (CRO) – Making every click count. Email Marketing Design & Strategy – Engaging, automated flows that nurture and convert. Email Campaign Setup & Automation – End-to-end systems built for results. If you’re looking for a marketer who combines creative vision, technical know-how, and proven ROI, you just found one.

🧠 Lets create visuals that connect emotionally and convert commercially. I am currently very active in the E-commerce space. I specialize in Photoshop, Realistic AI image generation, Video editing (both longform and shortform) and realistic AI video generation. I've launched and run my own e-commerce brands: built the stores on Shopify, designed the creatives & ran the Facebook campaigns. I also read the data to know what actually converts versus what just looks good. That full-loop experience means I don't just make visuals, I make visuals that sell. 🧰 Tools I Use: Photo & Video editing: Adobe Photoshop & Premiere (4+ years) Generative Photo & Video (AI): Nano Banana Pro, Midjourney, VEO 3, Kling 3.0 Ideation, Shopify Development: Claude Code & ChatGPT Codex Stock footage & Audio: Envato, Elevenlabs & Epidemic Sound I've worked across DTC brands in accessories, apparel, and lifestyle, always with a performance mindset. If it doesn't convert, it doesn't matter how pretty it is. I am based in The Netherlands. I'm a native Dutch speaker and also fluent in English. Currently available for ongoing weekly work.