Hire the Best Brand Consultants
in the Netherlands

I help small and medium-sized businesses build brands that people actually remember — and buy from. Before going independent, I spent 8+ years on the brand side of global consumer companies — Weight Watchers, Bonne Maman (Andros), Princes Foods — learning what actually makes people choose one brand over another. I loved to do that work! What I didn't love was working with agencies that never truly got under the skin of a brand. So I built the kind of creative partner I wish I'd had: one that connects strategy, story, and visuals into a single, cohesive offering. What I can help you with: - Brand strategy & positioning — clarity on who you are and why clients should choose you - Brand identity & logo design — a look that matches how you want to be perceived - Market research design & consumer insights — from setup, analysis to decisions for your brand. - Product development support, from concept to launch - Marketing strategy & campaign planning - Social media strategy, management, and content - Website updates to keep your brand consistent across every touchpoint - Photography & content creation that captures your brand authentically I work across the whole picture — strategy, story, and visuals — so nothing gets lost in translation between what your brand stands for and what people actually see. The result isn't just a prettier Instagram feed. It's a brand that knows exactly who it's talking to, communicates consistently, and attracts the right clients. If you're building a brand and want it to look and sound like it means business, let's talk.

Hi, how are you? I'm Andreea - and you could benefit from my expertise. With over 10 years of dedicated experience, I've not just witnessed the digital evolution—I've been an active part of it, helping brands like yours thrive in the digital space. 𝗛𝗼𝘄 𝗜 𝗵𝗲𝗹𝗽 I offer a rare mix of technical expertise combined with creativity and marketing knowledge, making me a one-stop shop for your digital needs. I have a no-BS approach towards marketing and business in general, so I focus on what matters. Whether you're looking to launch a new website, revamp an existing one, or improve your brand's digital strategy, I'm here to make it happen. Let's create something extraordinary together. 🌐 𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝗺𝘆 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 at andreeajuganaru.com 📩 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝗺𝗲 at contact@andreeajuganaru.com 𝗔𝗿𝗲𝗮𝘀 𝗼𝗳 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻: ⭐ Wᴇʙ Dᴇꜱɪɢɴ & Dᴇᴠᴇʟᴏᴘᴍᴇɴᴛ ⭐ Cᴏɴᴛᴇɴᴛ Mᴀʀᴋᴇᴛɪɴɢ Sᴛʀᴀᴛᴇɢʏ ⭐ Sᴏᴄɪᴀʟ Mᴇᴅɪᴀ Mᴀʀᴋᴇᴛɪɴɢ ⭐ Bʀᴀɴᴅɪɴɢ & Vɪꜱᴜᴀʟ Iᴅᴇɴᴛɪᴛʏ ⭐ Uꜱᴇʀ Exᴘᴇʀɪᴇɴᴄᴇ (UX) & Uꜱᴇʀ Iɴᴛᴇʀꜰᴀᴄᴇ (UI) Dᴇꜱɪɢɴ ⭐ SEO & Aɴᴀʟʏᴛɪᴄꜱ

Your creative partner in building memorable brands that stand out and grow with your business. Officially ranked in the top 1% of freelancers on Upwork. I turn visions into powerful brand identities that speak, sell, and scale. 🏆 Top 1% on Upwork (Expert-vetted + top rated plus) 🧠 Bsc in Communication, Msc in Marketing ✅ Proud to be part of Upwork's Talent Scout™ ⚡️ Helped 100+ businesses grow with branding Why my clients choose me 1. Brand strategy – positioning and purpose rooted in brand psychology 2. Visual identity – design that resonates and reflects your brand's essence 3. No fluff, real impact – 100+ successful brands shaped by real results We are a match if... You’re a founder ready to bring your vision to life, attract your first customers, or secure funding. Or you’re a CEO or Head of Marketing at a Scale-Up tasked with rebranding and driving growth. I partner with ambitious teams to turn complex ideas into clear, compelling brand identities that connect, convert, and scale. If you're building something meaningful and need a strategic mind by your side — let’s talk. Nice to know: - Award winning branding expert - Worked with global names like Coca Cola, Ford and Tesla - Work featured in Women's Health, Vogue, Harpers Bazaar and NYFW 📩 Ready to level up your brand? Message me and let's kick off our collaboration. 💬 Recent reviews from clients I worked with (Mehry M.) Working with Lana has been an absolute pleasure! From the start, her professionalism and creative expertise were evident. She took the time to deeply understand our brand vision and translated it into a stunning design that perfectly encapsulates our mission. I highly recommend Lana. A true gem. (Sean M.) I'll note that I generally abhor cheesy workshops. Lana's was not like that. She was patient with us as we iterated and helped us create a true brand identify that reflects our values. Lana put so much thought into what we were doing that the brand guide proved to be so much more. I'll definitely work with her again.

Got a Squarespace project? Send me a message, I read every one and respond fast. Whether you're starting from scratch, working off a design mockup, or need a Squarespace expert to fix, redesign, or level up your site, I'm the person to call. I don't just build websites, I build clean, modern, conversion-focused Squarespace websites that make your brand look credible, professional, and polished, and that work without you having to babysit them. Over the years I've worked with small business owners, coaches, creatives, agencies, and eCommerce brands who all had one thing in common: they needed a Squarespace website that actually performs, not just one that looks nice and sits there. Here's what I bring to your project: ✔️ Squarespace Website Design & Redesign: custom layouts on Squarespace 7.1 and Fluid Engine, built around your brand and exact spacing/typography/visual hierarchy, not a recycled template ✔️ Mockup-to-Live Builds: give me your Figma, PDF, or static HTML mockup and I'll deliver a pixel-accurate, fully functional Squarespace site ✔️ Squarespace eCommerce & Online Store: smooth product pages, upsells, and checkout flow ✔️ Squarespace Custom Code: Custom CSS, JavaScript, and code injections for functionality beyond the default editor ✔️ Landing Pages: high-converting, mobile-responsive landing pages built for clear calls-to-action ✔️ Squarespace SEO Optimization: on-page SEO best practices, meta titles/descriptions, URL structure, redirects, and fast-loading mobile-friendly setup ✔️ Domain & Technical Setup: domain connection, DNS verification, and troubleshooting so your site goes live without headaches ✔️ Squarespace Maintenance & Support: bug fixes, layout fixes, content updates, and ongoing care. I don't disappear after launch Who I work best with: Small business owners, personal brands, coaches, consultants, agencies, photographers, and online store owners who are serious about their Squarespace website and online presence. Whether you need a Squarespace Business Website, a portfolio site, a full eCommerce store, or a quick redesign/refresh of existing pages, I keep communication proactive, timelines honest, and quality non-negotiable. 📨 Send me a message, tell me what you're building, share any mockups or examples of the look you're after, and let's figure out the best path forward.

I'm an experienced consultant providing research and data-driven strategic advice to international clients looking to provide new products/services, enter new markets or simply strengthen their business. I cover all major markets, and have a particular specialization in China and broader Asia. I'm fluent in Dutch, English and Chinese. Experience includes: • Supporting international companies (B2B/B2C) on market entry (go-to-market & branding strategies) • Providing research and offering strategic advice to multinationals (from SMEs and government organizations to industry leaders and Fortune 500 companies) • Covering highly technical topics and markets (5G, edge computing, generative AI, AI tech stacks, industrial manufacturing, automation, etc.) • Conducting in-depth brand and consumer trend research for consumer-facing brands • Presenting and delivering PPT reports to senior management (global/regional) • Providing full project management from start to finish With a current focus on tech and (digital) innovation, I'm very comfortable supporting clients throughout their innovation funnel, by supporting ideation and market research, validating ideas with customers, mapping processes, developing business models, finetuning offerings, and potentially looking for partners to support tech development. Typical project types I'm experienced with: Market research | competitor Benchmarking | Market validation | Market entry | Go-to-market strategy | Qualitative research | Pain point discovery | Concept testing | Product localization | Sales strategy | Marketing strategy | Partnership search | Digitalization strategy | Innovation funnel management | Digital product building | Venture building | Digital strategy | Chinese naming

Tracking is the foundation of profitable marketing. If your data is inaccurate, your ad platforms optimize on bad signals, your attribution is unreliable, and decisions become guesswork. I help businesses build tracking systems they can trust. I'm a Top 1% Upwork expert with 10+ years of experience and 320+ successful projects, specializing in Google Tag Manager, Google Analytics 4 (GA4), Server-Side Tracking, Meta Conversions API, Google Ads Enhanced Conversions, and BigQuery. I've worked with startups, 8-figure ecommerce brands, and enterprise companies, including Neil Patel, Argenx, and SEB Bank. I can help with: * Google Tag Manager (Web & Server-Side) * GA4 implementation, migration, audits & debugging * Server-Side GTM (Stape) * Meta Pixel & Conversions API (CAPI) * Google Ads Enhanced Conversions * Consent Mode v2 & CMP integrations * Shopify tracking * WooCommerce tracking * Data Layer implementation * Cross-domain & cross-platform tracking * BigQuery integration & reporting * Looker Studio dashboards * Offline conversion tracking * Attribution & data quality audits Common problems I solve: * GA4 doesn't match Google Ads or Meta * Missing or duplicate conversions * Poor Event Match Quality * Consent Mode v2 reducing attribution * Broken ecommerce tracking * Server-side tracking that's incorrectly configured * Inaccurate ROAS and attribution reporting * Tracking issues after a website migration or redesign My approach goes beyond installing tags. I build measurement systems that connect your website, advertising platforms, CRM, and backend so your marketing platforms receive complete, high-quality conversion signals. Every implementation is thoroughly tested using browser debugging, network requests, Tag Assistant, GA4 DebugView, and platform diagnostics to ensure your tracking is accurate before handover. What you can expect: * Clean, scalable implementations * Clear communication * Fast turnaround * Well-documented setups * Long-term reliability * Ongoing support when needed If you're looking for a tracking specialist who focuses on accuracy, data quality, and long-term reliability, I'd be happy to discuss your project.