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Do you feel confident spending your money on Meta or Google Ads? Most business owners don't. I've worked with over 200 of them and the problem is almost always the same: the data can't be trusted, so every budget decision is a guess. Meta says ROAS is 4.2. Shopify says something different. Google claims half the conversions. And nobody can tell you which campaigns are actually profitable. So you scale what feels right. And budget leaks in places you can't see. That's the problem I fix. My name is Michel Brok, founder of Tracking Architects. 17 years in digital marketing. 200+ tracking implementations across Shopify brands, media buyers, and growth teams running serious ad spend on Meta and Google. I build the infrastructure that turns your fragmented data into one clear picture, so you can make confident budget decisions instead of educated guesses. What's usually broken When I audit a new account, I almost always find the same three problems: 1. Signal quality: Meta and Google aren't receiving accurate purchase signals, so the algorithm can't find your best buyers 2: Attribution gaps: conversions are missed or double-counted, making platform data untrustworthy 3: No single source of truth. Shopify, Meta, and Google all tell a different story, and nobody knows which one to believe Once those are fixed, most clients see 20–30% more tracked conversions on Meta and 17–26% uplift in Google Ads. Not because ad performance magically improved, because the data was wrong to begin with. What accurate tracking actually unlocks Clean data isn't the end goal, it's the starting point. Once your sources agree, you can start asking the questions that actually move the business: - Which campaigns are profitable after COGS and shipping? - Which customer segments have a CAC worth paying? - Where should the next €10–50k in ad spend actually go? That's the layer most brands never reach because they're still arguing about which number is right. We help you get there. Who I work with Shopify brands and media buyers spending serious budget on Meta Ads and Google Ads, who need to trust their numbers before they scale. Especially if: - Your Meta ROAS and Shopify revenue don't match - You're dealing with Meta health restrictions or other sensitive categories - Multiple people have touched your GTM setup and it's become unreliable - You're increasing spend and need a stable, privacy-compliant tracking foundation What the work looks like 1. Audit - I identify exactly what's broken and what it's costing you in missed signals and bad decisions 2: Implementation - Clean, server-side tracking via Google Tag Manager and Stape: Meta Conversions API, Google Enhanced Conversions Tracking, Consent Mode V2, GA4, and more 3: QA - Full verification with test events and live tracking before anything goes live 4: Handoff - You get a walkthrough of what was built, why, and how to maintain it Platforms: Shopify · WooCommerce · GoHighLevel · ClickFunnels · HubSpot Tracking stack: Meta Conversions API · Google Ads Enhanced Conversions · GA4 · TikTok / Pinterest / Snap Events APIs · Looker Studio Fast to respond. Straightforward to work with. Focused on one outcome: you knowing exactly where your ad budget is going, and where it should go next. Let's start with an audit. Michel Brok Founder, Tracking Architects

✅ Google Ads Specialist with Experience Since 2022 ✅ Google Certified Professional ✅ Analyzed and Optimized Over 2,000 Accounts ✅ Managing over $1.3 million in total ad spend yearly. Need a skilled professional to take over your Google Ads and drive real results? Let’s make your campaigns perform. Since 2020, I’ve been active in digital marketing and have specialized in Google Ads campaign management since 2022. I’ve worked on E-Commerce, B2B, and Lead Generation accounts with monthly budgets ranging from $500 to $50,000. I speak Dutch, English, and Turkish, and can build and optimize campaigns in all three languages. Before we start, I offer a free account audit, so you can see exactly where performance can improve.

Spending €3K–15K/month on Google Ads but can't tell which campaigns are actually profitable after product costs and shipping? You're not alone, most e-commerce brands I work with start in exactly the same place. I'm Kevin, a Google Ads strategist with 7+ years of hands-on experience at a performance marketing agency, managing campaigns across Search, Shopping, and Performance Max for e-commerce brands and lead generation businesses. I've worked across sectors including home services, coaching, education, and direct-to-consumer retail. What's usually going wrong When I audit a new Google Ads account, I typically find the same three issues: 1. Campaign structure is built around clicks and impressions, not profit margins, so scaling means spending more without knowing if it's working 2. Conversion tracking is incomplete or inaccurate, Google is optimizing toward the wrong signals, which means the algorithm can't find your best buyers 3. No clear reporting layer, the business owner can't see what's actually driving revenue vs. what's just burning budget Once those are fixed, campaigns start optimizing toward real profit, not vanity metrics. How I approach it: POAS (Profit on Ad Spend) Most Google Ads managers optimize for ROAS. The problem is ROAS doesn't account for product costs, shipping, or returns, so a 4x ROAS campaign can still lose money. I build campaigns around POAS, Profit on Ad Spend, so every euro you put in is measured against what you actually keep. This means restructuring campaigns, fixing conversion tracking via GTM and GA4, and building dashboards in Looker Studio that show you the truth, not just the platform's version of it. What the work looks like 1. Audit: I review your account structure, conversion tracking, and ad spend to identify exactly where budget is leaking and what's misconfigured 2.Strategy: I build a POAS-based campaign plan aligned to your margins, your products, and your growth targets 3. Build & Launch: New or restructured campaigns across Search, Shopping, and Performance Max, with clean GA4/GTM tracking to feed the algorithm accurate data 4. Optimize & Report: Ongoing management with clear Looker Studio dashboards showing real profit, not just clicks and impressions Who I work with E-commerce brands on Shopify or WooCommerce spending €2K+/month on Google Ads who want to scale profitably. Especially if: - Your ROAS looks good but actual profit doesn't match - You've been running Google Ads for months but can't tell which campaigns to scale and which to cut - Your conversion tracking is set up but you don't trust the numbers - You want a strategist, not just someone pressing buttons in the ad account I also work with lead generation businesses in coaching, education, and home services. Platforms: Shopify · WooCommerce · Magento Ad channels: Google Search · Google Shopping · Performance Max · Microsoft Ads Tracking & reporting: GA4 · Google Tag Manager · Looker Studio · Semrush Straightforward to work with. Fast to respond. Focused on one thing: making sure every euro you spend on ads comes back as profit you can see. Let's start with an audit.

I'm a Google Analytics 4 and Google Tag Manager enthusiast, conversion tracking expert and data-driven marketer. On top of managing and scaling Google Ads and Facebook ads account, I help companies to make sense of all of their marketing data - from making sure that all tracking technology is correctly implemented, to pulling all of the data into one place into a format that is useful, to analysing the data and providing useful insights for the business to optimize their performance. I'm also currently working on some technology (in beta-phase) that can help companies to overcome some of the issues caused by the removal of third-party cookies.

🏆 Top 1% on Upwork. As a freelance Google Ads Expert, I serviced over 80 clients, e.g: Mercedes, Heineken, Skoda, Lexus, HP, Athlon, Philips, KPN, Volkswagen, RTL and Toyota. I have 21+ years of hands-on experience in digital marketing, specializing in: 𝟭. 𝗦𝗲𝗮𝗿𝗰𝗵 𝗘𝗻𝗴𝗶𝗻𝗲 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 - my unique approach to managing campaigns will maximize your profits 𝟮. 𝗦𝗲𝗮𝗿𝗰𝗵 𝗘𝗻𝗴𝗶𝗻𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 - being able to strategize and execute, I am your one-stop-shop 𝟯. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 - I have a lot CRO-learnings for you to implement right away. 𝟰. 𝗪𝗲𝗯 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 - setting up GA4 and conversion- and event tracking to fit your needs (GTM) 𝟱. 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 - my in-depth knowledge of SEA/SEO/CRO allows me to recognize actionable insights. 𝟲. 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 - whether you need a basic marketing report or a fancy-looking management dashboard. If you need help boosting your online sales, maximizing your profits or optimizing your cost-per-sale, please reach out! 𝗦𝗼𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗼𝗳 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗺𝗲: - Due to my knowledge of the nitty gritty, I can help you strategize. - I will handle your marketing budget like it is my own, not a cent will be wasted. - My experience enables me to work fast, delivering what you need quickly. - I have trained many online marketers so I can teach you the ins and outs if required. With over two decades of experience, I can help you get ahead of the competition. Let's connect!

🚫 Burning Through Your Ad budget? -> Let me fix that. ✅ 𝐆𝐔𝐀𝐑𝐀𝐍𝐓𝐄𝐄: 20%+ better CPA/ROAS in 30 days — or you don’t pay. I’ve Turned Around 50+ Accounts with Re-Structured Google Ads Campaigns and Conversion-Optimized Landing Pages. Why Partner with Me? ✨ 9+ years in Google Ads (full-time) ✨ $2M+ Ad Spend Managed ✨ $50M+ in Pipeline & Revenue Generated ✨ 5 Client Exits after growth ✨ Specialist in Ad Account Restructuring, Lower CAC, better lead quality ✨ Also run Meta, LinkedIn, X, Microsoft Ads ✨ Google Ads Certified & Partner, HubSpot Inbound Certified Real Results from Real Businesses: ⭐⭐⭐⭐⭐ "+180% conversions at -25% CPA" - Marketing Director, Signifier Medical ⭐⭐⭐⭐⭐
 “Incredible results! With Janis, we saw 12 times the conversions with the same budget. It’s not just marketing; it’s magic.” - CEO, Utilities Company, UK ⭐⭐⭐⭐⭐ "Janis has been a strong partner for driving sales via Google Ads." ⭐⭐⭐⭐⭐ "We grew so fast our calendars were booked 3 months out." - Evita K. CEO, Kondicio ⭐⭐⭐⭐⭐ "Quality Leads in weeks, not months." - Director of Sales, Dokumeds / RHO What I do (in short): ✅ Google Ads: Account Re-Structure, Optimizing for Lead Quality, Deal Value & Revenues ✅ All major PPC channels covered: LinkedIn, Meta Ads, X, and more ✅ Conversion Rate Optimization: Your landing pages should be as persuasive as your ads. ✅ Granular Campaign Architecture & Personalization: From SKAGs to STAGs ✅ Marketing Automation: Integrating with tools like HubSpot, Mailchimp and Zapier to streamline your operations and nurture leads.
 🧰 Tools: Google Ads, GTM, GA4, Scripts, Ahrefs, HubSpot, Looker Studio and more — set up to measure and improve, not just report. Pricing: - One-off consultation: 100$ / hr - Hourly work via Upwork tracker: 75$ / hr (minimum 16 hrs/mo) - Monthly Retainer work: 50$/hr (minimum 20 hours/mo) at 1,000$ / mo (depending on ad spend & scope) - Performance-based collaboration possible for established accounts - Guarantee: 20%+ Improvement in CPA/ROAS or You Don't Pay. 🪴 Let’s Talk Growth: Book a PPC strategy call. I’ll walk you through a live audit of your account with clear, actionable fixes. 🟢 Available now. Message me here on Upwork or invite me to your project. - Janis // --- Some more keywords for SEO --- Core Google Ads & PPC services: - Google Ads Expert - PPC Specialist - Pay-Per-Click Advertising - Google Ads Management - SEM (Search Engine Marketing) - Google Ads Campaign Optimization - Google Ads Audit - Google Ads Consultant - Paid Search Advertising - AdWords Expert (some still use the old term) Other PPC & Ad Platforms - Facebook Ads Expert - Meta Ads Specialist - Meta Ads Expert - Instagram Ads Expert - TikTok Ads Expert - LinkedIn Ads Expert - Twitter/X Ads Expert - YouTube Ads Expert - Pinterest Ads Expert - Reddit Ads Expert - Programmatic Advertising - Display Advertising - Native Advertising - Retargeting/Remarketing Expert - Demand Generation - Landing Pages & CRO (Conversion Rate Optimization) Expert - Landing Page Optimization - CRO Specialist - A/B Testing - Sales Funnel Optimization - ClickFunnels Expert - Unbounce Expert - Instapage Expert - High-Converting Landing Pages - E-commerce & Lead Generation - Lead Generation Expert - B2B Lead Generation - Google Shopping Ads - Performance Max Campaigns - E-commerce PPC - Shopify Google Ads - DTC (Direct-to-Consumer) Marketing - Lead Generation Expert - Local Lead Generation - B2B Lead Generation - B2C Lead Generation Data & Analytics - Google Analytics 4 (GA4) - Google Tag Manager (GTM) - UTM Tracking - Server Side Tracking - Offline Conversions - PPC Performance Reporting - Marketing Attribution - Data-Driven Marketing Marketing Strategy & Copywriting - Digital Marketing Strategist - PPC Copywriting - Ad Copy Testing - Persuasive Ad Copywriting - Competitive Analysis - Market Research Industry Expertise - Home Services PPC / Lead Gen - SaaS Marketing, SaaS Google Ads, SaaS Lead Gen, SaaS PPC - B2B Marketing, B2B Lead Generation, B2B PPC - Real Estate PPC - Healthcare PPC - Finance PPC - Legal PPC - E-commerce PPC Digital marketing expert, digital marketing specialist