Hire the Best Google Tag Manager Specialists
in the Netherlands

I fix your conversion tracking and attribution when you don't trust your data in Google Ads, Facebook Ads or TikTok Ads. My first objective is to get the data as accurate as possible, second step is to make sure the advertising algorithms are receiving the right signals to find you more buyers. My name is Michel Brok, founder of Tracking Architects. I've worked for over 17 years in digital marketing. 200+ tracking implementations across Shopify brands, media buyers, and growth teams running serious ad spend on Meta and Google. I build the infrastructure that turns your fragmented data into one clear picture, so you can make confident budget decisions instead of educated guesses. What's usually broken When I audit a new account, I almost always find the same three problems: 1. Signal quality: Meta and Google aren't receiving accurate purchase signals, so the algorithm can't find your best buyers 2: Attribution gaps: conversions are missed or double-counted, making platform data untrustworthy 3: No single source of truth. Shopify, Meta, and Google all tell a different story, and nobody knows which one to believe Once those are fixed, most clients see 20–30% more tracked conversions on Meta and 17–26% uplift in Google Ads. Not because ad performance magically improved, because the data was wrong to begin with. What accurate tracking actually unlocks Clean data isn't the end goal, it's the starting point. Once your sources agree, you can start asking the questions that actually move the business: - Which campaigns are profitable after COGS and shipping? - Which customer segments have a CAC worth paying? - Where should the next €10–50k in ad spend actually go? That's the layer most brands never reach because they're still arguing about which number is right. We help you get there. Who I work with Shopify brands and media buyers spending serious budget on Meta Ads and Google Ads, who need to trust their numbers before they scale. Especially if: - Your Meta ROAS and Shopify revenue don't match - You're dealing with Meta health restrictions or other sensitive categories - Multiple people have touched your GTM setup and it's become unreliable - You're increasing spend and need a stable, privacy-compliant tracking foundation What the work looks like 1. Audit - I identify exactly what's broken and what it's costing you in missed signals and bad decisions 2: Implementation - Clean, server-side tracking via Google Tag Manager and Stape: Meta Conversions API, Google Enhanced Conversions Tracking, Consent Mode V2, GA4, and more 3: QA - Full verification with test events and live tracking before anything goes live 4: Handoff - You get a walkthrough of what was built, why, and how to maintain it Platforms: Shopify · WooCommerce · GoHighLevel · ClickFunnels · HubSpot Tracking stack: Meta Conversions API · Google Ads Enhanced Conversions · GA4 · TikTok / Pinterest / Snap Events APIs · Looker Studio Fast to respond. Straightforward to work with. Focused on one outcome: you knowing exactly where your ad budget is going, and where it should go next. Let's start with an audit. Michel Brok Founder, Tracking Architects

◆ Google PMAX ◆ Google Shopping ◆ Google Search ◆ Google Tag Manager ◆ Google Merchant Center ◆ Google Analytics ◆ Lead Generation ◆ eCommerce Platforms (Shopify, WooCommerce, Magento) ◆ Analytics & Reporting ◆ What I can do for you: - Create and implement a new Google Ads account, including conversion tracking with Google Tag Manager. - Audit and optimize your current Google Ads account. - Set up and manage campaigns tailored to your business goals. - Conduct keyword research to target the right audience. - Write compelling ad copy that converts (in Dutch and English) - Implement and optimize Google Tag Manager and Google Analytics 4 to monitor performance. - Provide ongoing support and optimization to ensure long-term success. I bring over 15 years of experience in Google Ads, working with businesses of all sizes to boost their online presence and drive leads and sales. My expertise spans all aspects of Google Ads, including campaign creation, keyword research, ad copywriting, and advanced bidding strategies. With a proven track record of increasing ROI and driving quality traffic (references available), I'm committed to delivering measurable results. Let’s discuss your project before placing an order! I'm happy to answer any questions and create a custom proposal that meets your unique needs.

Tracking is the foundation of profitable marketing. If your data is inaccurate, your ad platforms optimize on bad signals, your attribution is unreliable, and decisions become guesswork. I help businesses build tracking systems they can trust. I'm a Top 1% Upwork expert with 10+ years of experience and 320+ successful projects, specializing in Google Tag Manager, Google Analytics 4 (GA4), Server-Side Tracking, Meta Conversions API, Google Ads Enhanced Conversions, and BigQuery. I've worked with startups, 8-figure ecommerce brands, and enterprise companies, including Neil Patel, Argenx, and SEB Bank. I can help with: * Google Tag Manager (Web & Server-Side) * GA4 implementation, migration, audits & debugging * Server-Side GTM (Stape) * Meta Pixel & Conversions API (CAPI) * Google Ads Enhanced Conversions * Consent Mode v2 & CMP integrations * Shopify tracking * WooCommerce tracking * Data Layer implementation * Cross-domain & cross-platform tracking * BigQuery integration & reporting * Looker Studio dashboards * Offline conversion tracking * Attribution & data quality audits Common problems I solve: * GA4 doesn't match Google Ads or Meta * Missing or duplicate conversions * Poor Event Match Quality * Consent Mode v2 reducing attribution * Broken ecommerce tracking * Server-side tracking that's incorrectly configured * Inaccurate ROAS and attribution reporting * Tracking issues after a website migration or redesign My approach goes beyond installing tags. I build measurement systems that connect your website, advertising platforms, CRM, and backend so your marketing platforms receive complete, high-quality conversion signals. Every implementation is thoroughly tested using browser debugging, network requests, Tag Assistant, GA4 DebugView, and platform diagnostics to ensure your tracking is accurate before handover. What you can expect: * Clean, scalable implementations * Clear communication * Fast turnaround * Well-documented setups * Long-term reliability * Ongoing support when needed If you're looking for a tracking specialist who focuses on accuracy, data quality, and long-term reliability, I'd be happy to discuss your project.

I manage Google Ads and Microsoft Ads for eCommerce businesses. I also specialise in Google Merchant Center, helping businesses resolve suspensions, misrepresentation issues and product disapprovals without losing momentum in their advertising. Over the past 13+ years I've worked across Google Ads, Microsoft Ads, Google Shopping and Performance Max, managing accounts for businesses of all sizes. Before working independently, I worked at Microsoft as a Search Specialist and Account Manager supporting Microsoft Advertising customers. Whether you need ongoing PPC management or help resolving a critical Merchant Center issue, I provide practical, hands-on support focused on improving performance and solving problems.

As a workflow automation specialist, I bring a wealth of experience in streamlining business processes and maximizing efficiency through the integration of various automation tools and technologies. Here are the skills and services I offer in this domain: 🤖 Workflow Automation Tools: Expertise in Zapier, Power Automate Desktop, Robotics Process Automation (RPA), and other similar platforms. Proficiency in creating complex workflows to automate repetitive tasks and eliminate manual work. 🐍 Python Scripting: Strong programming skills in Python to develop custom automation scripts and utilities. Leveraging Python libraries like Pandas, Requests, and BeautifulSoup for data manipulation, web scraping, and API integration. 🔗 Integration Solutions: Integrating multiple software systems, databases, and applications to enable seamless data flow and communication. Implementing API integrations with popular services such as Google Workspace, Salesforce, Shopify, and more. ⚙️ Workflow Design and Optimization: Designing efficient workflows tailored to specific business requirements and objectives. Continuously optimizing workflows to improve performance, reliability, and scalability. 🌐 Web Automation: Automating web-based tasks such as form submissions, data extraction, and content scraping. Developing web automation scripts using tools like Selenium WebDriver and Beautiful Soup. 📊 Data Processing and Analysis: Automating data collection, transformation, and analysis processes to derive actionable insights. Utilizing tools like Pandas, NumPy, and Matplotlib for data manipulation, statistical analysis, and visualization. 🛠️ Custom Tool Development: Building custom automation tools and solutions using platforms like Make.com and Pabbly. Tailoring solutions to meet unique business needs and address specific pain points. 🔐 Security and Compliance: Ensuring that automated workflows comply with industry standards and regulatory requirements. Implementing security best practices to protect sensitive data and prevent unauthorized access. 💼 Business Process Consulting: Providing expert advice and recommendations on process optimization and automation strategy. Collaborating with stakeholders to identify automation opportunities and define project scopes. By harnessing the power of automation technologies and custom development, I help businesses boost productivity, reduce costs, and achieve operational excellence. Whether you're looking to automate mundane tasks, integrate disparate systems, or optimize complex workflows, I'm here to guide you every step of the way. Let's revolutionize your business processes and unlock new levels of efficiency together!

✅ Google Ads Specialist with Experience Since 2022 ✅ Google Certified Professional ✅ Analyzed and Optimized Over 2,000 Accounts ✅ Managing over $1.3 million in total ad spend yearly. Need a skilled professional to take over your Google Ads and drive real results? Let’s make your campaigns perform. Since 2020, I’ve been active in digital marketing and have specialized in Google Ads campaign management since 2022. I’ve worked on E-Commerce, B2B, and Lead Generation accounts with monthly budgets ranging from $500 to $50,000. I speak Dutch, English, and Turkish, and can build and optimize campaigns in all three languages. Before we start, I offer a free account audit, so you can see exactly where performance can improve.