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I specialize in driving performance marketing success through data-driven strategies and innovative campaign management. With over six years of experience, I've scaled paid media programs across Google and Meta platforms, consistently cutting CPA in half while doubling conversion volumes. I excel at transforming complex performance data into actionable insights that influence executive decision-making. My track record includes managing budgets exceeding €500K monthly, achieving a peak ROAS of 4.1x, reducing CPA by 54%, and generating over €200K in additional monthly revenue. If you are looking for a seasoned marketing expert who can elevate your digital strategy and deliver measurable results, let's connect and discuss how I can contribute to your goals.

I fix your conversion tracking and attribution when you don't trust your data in Google Ads, Facebook Ads or TikTok Ads. My first objective is to get the data as accurate as possible, second step is to make sure the advertising algorithms are receiving the right signals to find you more buyers. My name is Michel Brok, founder of Tracking Architects. I've worked for over 17 years in digital marketing. 200+ tracking implementations across Shopify brands, media buyers, and growth teams running serious ad spend on Meta and Google. I build the infrastructure that turns your fragmented data into one clear picture, so you can make confident budget decisions instead of educated guesses. What's usually broken When I audit a new account, I almost always find the same three problems: 1. Signal quality: Meta and Google aren't receiving accurate purchase signals, so the algorithm can't find your best buyers 2: Attribution gaps: conversions are missed or double-counted, making platform data untrustworthy 3: No single source of truth. Shopify, Meta, and Google all tell a different story, and nobody knows which one to believe Once those are fixed, most clients see 20–30% more tracked conversions on Meta and 17–26% uplift in Google Ads. Not because ad performance magically improved, because the data was wrong to begin with. What accurate tracking actually unlocks Clean data isn't the end goal, it's the starting point. Once your sources agree, you can start asking the questions that actually move the business: - Which campaigns are profitable after COGS and shipping? - Which customer segments have a CAC worth paying? - Where should the next €10–50k in ad spend actually go? That's the layer most brands never reach because they're still arguing about which number is right. We help you get there. Who I work with Shopify brands and media buyers spending serious budget on Meta Ads and Google Ads, who need to trust their numbers before they scale. Especially if: - Your Meta ROAS and Shopify revenue don't match - You're dealing with Meta health restrictions or other sensitive categories - Multiple people have touched your GTM setup and it's become unreliable - You're increasing spend and need a stable, privacy-compliant tracking foundation What the work looks like 1. Audit - I identify exactly what's broken and what it's costing you in missed signals and bad decisions 2: Implementation - Clean, server-side tracking via Google Tag Manager and Stape: Meta Conversions API, Google Enhanced Conversions Tracking, Consent Mode V2, GA4, and more 3: QA - Full verification with test events and live tracking before anything goes live 4: Handoff - You get a walkthrough of what was built, why, and how to maintain it Platforms: Shopify · WooCommerce · GoHighLevel · ClickFunnels · HubSpot Tracking stack: Meta Conversions API · Google Ads Enhanced Conversions · GA4 · TikTok / Pinterest / Snap Events APIs · Looker Studio Fast to respond. Straightforward to work with. Focused on one outcome: you knowing exactly where your ad budget is going, and where it should go next. Let's start with an audit. Michel Brok Founder, Tracking Architects

🎯 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝘁𝗵𝗮𝘁 𝘁𝘂𝗿𝗻𝘀 𝘀𝗰𝗮𝘁𝘁𝗲𝗿𝗲𝗱 𝗱𝗮𝘁𝗮 𝗶𝗻𝘁𝗼 𝗰𝗹𝗲𝗮𝗿, 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗿𝗲𝗮𝗱𝘆 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀 📊 𝗣𝗼𝘄𝗲𝗿 𝗕𝗜 • 𝗟𝗼𝗼𝗸𝗲𝗿 𝗦𝘁𝘂𝗱𝗶𝗼 • 𝗘𝘅𝗰𝗲𝗹 • 𝗦𝗤𝗟 — Data Visualization your whole team can actually use ✅ 𝗧𝗼𝗽 𝗥𝗮𝘁𝗲𝗱 • 𝗠𝗕𝗔 • 𝟱+ 𝗬𝗲𝗮𝗿𝘀 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 ⏱ 𝗨𝗻𝗱𝗲𝗿-𝟮-𝗵𝗼𝘂𝗿 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝘁𝗶𝗺𝗲𝘀 (𝗠𝗼𝗻–𝗦𝘂𝗻) — 📞 𝗧𝗼 𝗯𝗼𝗼𝗸 𝗮 𝗻𝗼-𝗰𝗵𝗮𝗿𝗴𝗲 𝗮𝗻𝗱 𝗲𝗮𝗿𝗻𝗲𝘀𝘁𝗹𝘆 𝗵𝗲𝗹𝗽𝗳𝘂𝗹 𝗰𝗼𝗻𝘀𝘂𝗹𝘁 𝗰𝗮𝗹𝗹 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. 𝗜𝗻𝘃𝗶𝘁𝗲 𝗺𝗲 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗼𝗿 𝘀𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗱𝗶𝗿𝗲𝗰𝘁 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗼𝗻 𝗨𝗽𝘄𝗼𝗿𝗸. — ❝ Waleed was outstanding to work with. He demonstrated strong expertise in Power BI and delivered a professional, well-structured dashboard that exceeded expectations. Communication was excellent throughout the project, he was responsive, proactive, and always willing to incorporate feedback quickly. The quality of his work was exceptional, with great attention to detail and a clear understanding of our business requirements. He completed the project on time and provided valuable insights that improved the final result. I highly recommend Waleed to anyone looking for a skilled Power BI expert. I would gladly work with him again on future projects. ❞ 🗣 Viktor Van Der Leden - Owner - eCommerce Store — 𝗛𝗶, 𝗜'𝗺 𝗪𝗮𝗹𝗲𝗲𝗱 — 𝗮 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 helping US & Europe-based SMBs reduce manual work, save time, and gain significantly better data to make profitable business decisions. I take messy spreadsheets, disconnected data, and manual reporting and turn it into automated, decision-ready Data Analytics dashboards. My solutions revolve around usable data and data visualization that looks great for whoever you're sharing it with. Ease of data use is another priority for me. You and your team can use and maintain your reporting solution without extensive training and without paying for ongoing support. If you do want a long-term data analytics partner, you can count on me. The biggest topics my clients ask for my help with are: 🔸 Data Analysis • Data Analytics • Data Visualization 🔸 Dashboards • Reporting • KPI Tracking 🔸 Power BI • Excel • SQL 🔸 Automation & AI Data Processing • Claude Code • OpenAI • ChatGPT A more in-depth overview of the data analytics work I support my clients with: 🔹 Data Modeling • Data Warehousing • Data Pipelines 🔹 Data Cleaning • Data Transformation • ETL Pipelines 🔹 Microsoft Excel • Excel Reporting • Advanced Formulas • Power Query 🔹 Microsoft Power BI • Management Dashboards • DAX 🔹 Data Dashboards • Analytics Dashboards • Dashboard Rebuilds 🔹 Sales • ROI • Inventory Reporting • Automated Weekly & Monthly Reporting 🔹 Looker Studio • BigQuery • SQL • APIs • VBA 🔹 Business Intelligence • Data Analytics Consultation 📞 𝗧𝗼 𝗯𝗼𝗼𝗸 𝗮 𝗻𝗼-𝗰𝗵𝗮𝗿𝗴𝗲 𝗮𝗻𝗱 𝗲𝗮𝗿𝗻𝗲𝘀𝘁𝗹𝘆 𝗵𝗲𝗹𝗽𝗳𝘂𝗹 𝗰𝗼𝗻𝘀𝘂𝗹𝘁 𝗰𝗮𝗹𝗹 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. 𝗜𝗻𝘃𝗶𝘁𝗲 𝗺𝗲 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗼𝗿 𝘀𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗱𝗶𝗿𝗲𝗰𝘁 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗼𝗻 𝗨𝗽𝘄𝗼𝗿𝗸. Thanks for learning about how I can support your Data Analytics and Business Intelligence project! Waleed Jawaid — ❝ Waleed did an excellent job rebuilding and validating my business tracker. The data migration was accurate, the formulas were all checked, and he provided a very clear validation report outlining everything that was completed. Communication was fast and professional throughout, and he delivered exactly what I needed. I’m very happy with the work and would definitely hire him again.❞ 🗣 Ruth

I have 7+ years of experience creating and maintaining dashboards that help teams make better, data-driven decisions. What I can help with: ✓ Clear, user-friendly dashboards for marketing and performance reporting ✓ Combining data from multiple platforms into a single, reliable view ✓ Automating reports and workflows to save time and reduce manual work ✓ Zapier-based automations to connect tools and streamline data flows I create reports and visualizations using: ✓ Google Analytics, Google Ads, Google Search Console, Google Shopping ✓ Facebook Ads, LinkedIn Ads ✓ Email marketing tools ✓ Zapier (automation & integrations) ✓ Google Sheets (automated reports and dashboards) If you need simple, effective reporting with smart automation, I’d be happy to help. Let’s connect.

💎 Scaled 10+ businesses to 2x+ revenue 💎 Hi. I help businesses with identifying, measuring, and prioritizing the variables that produce the largest increase in a business metric (revenue, activation, retention, LTV, etc.) For me, CRO is not changing a button color and hoping for a 1% lift. And it’s definitely not creating a fancy website that still does not convert. Real CRO is about understanding your audience deeply enough to know what actually makes them buy, and leverage it to achieve significant improvements. (We're talking 20%-40% wins) That usually comes from a combination of psychology, behavioral economics, product thinking, and technical measurement. The goal is not to describe your audience in every possible way, but to find the few decisive factors that shape their buying decision. If we understand those factors, we can improve much more than just your funnel. We can improve your marketing, your messaging, and, in the long term, your product direction. But if you want to be the right choice for your audience, you first need to understand their problem, their expectations, and the evidence they need before they trust you. And all of this starts with measurement. We need to understand your offer, your traffic sources, your market, and how people actually behave on your website. Where do they click? Where do they scroll? Where do they stop? What is the first thing they see after clicking your ad? Does that first impression make them want to continue, or does it create doubt? From there, we build hypotheses. I start with the highest-leverage opportunities: ideas that are likely to be true, could meaningfully improve revenue, and can be tested without slowing the business down. Then we run the experiment. If it wins, great, we just proved the hypothesis. But if it loses, we do not just move on. We trace the hypothesis back to the assumption that made it seem true. Then we ask: now that the audience disproved this, what is the better explanation? This is the compounding effect we are looking for. Every experiment proves or rejects one idea. Then the next idea becomes sharper because it is built on what we just learned. Over time, this gives us a clearer path toward the few decisive factors that shape your audience’s decision-making. And the reason I care about those factors is simple: I’m looking for meaningful growth. I’m not here to celebrate a tiny cosmetic improvement. Of course, for some businesses, even a 5% lift can create a serious increase in profit. But my real goal is bigger than that. When the business has the right traffic, sales, and execution capacity, my goal is to help make it twice as big in revenue in a quarter. And this is not wishful thinking. I have made it possible with multiple teams. Take Fiction Profits Academy as an example. They did not just double revenue in one quarter. They did it three quarters back to back. In the nine months we worked together, the business became roughly eight times bigger than where it started. That is the mindset I have in CRO. Not random changes. Not fancy pages. Not isolated tests with no learnings. A serious learning system that helps the business understand its audience and market, then scale with evidence. So if that is the target you have for CRO, send me a message, and we’ll take it from there. ==================================== Who this is for: Experimentation is one of the cleanest paths to meaningful revenue growth. But it only works when the business is ready for serious tracking, analysis, testing, and iteration. I can only work with a few businesses at a time, and only where that kind of growth is both possible and worth investing in seriously. That usually means enough traffic, enough sales, and the willingness to support a serious testing process. ==================================== Client Results: Max Anderson, CEO, Natal App “Iman is absolutely top notch. He is easily one of the top freelancers we've ever interacted with on this platform. Very impressed. Excited to continue to work with him.” Anonymous client “When we had a huge course launch, he set up dozens of test variations, allowing us to dial in the perfect price point, headlines, VSL versions, CTAs, and other key sales page elements. When it comes to CRO, analytics, and pretty much anything related to the technical side of funnel optimization, you simply won’t find anyone better than Iman.” Peter Bokhorst, CEO, Hummingbird Media “Iman set up our full tracking stack across 4 WooCommerce stores, including Hyros, PostHog, and Meta/Google conversion tracking. He was thorough, communicative, and proactive in solving issues with the Hyros engineering team. Delivered a clean, reliable setup that we can confidently base our ad spend decisions on. Would work with him again.”

Tracking is the foundation of profitable marketing. If your data is inaccurate, your ad platforms optimize on bad signals, your attribution is unreliable, and decisions become guesswork. I help businesses build tracking systems they can trust. I'm a Top 1% Upwork expert with 10+ years of experience and 320+ successful projects, specializing in Google Tag Manager, Google Analytics 4 (GA4), Server-Side Tracking, Meta Conversions API, Google Ads Enhanced Conversions, and BigQuery. I've worked with startups, 8-figure ecommerce brands, and enterprise companies, including Neil Patel, Argenx, and SEB Bank. I can help with: * Google Tag Manager (Web & Server-Side) * GA4 implementation, migration, audits & debugging * Server-Side GTM (Stape) * Meta Pixel & Conversions API (CAPI) * Google Ads Enhanced Conversions * Consent Mode v2 & CMP integrations * Shopify tracking * WooCommerce tracking * Data Layer implementation * Cross-domain & cross-platform tracking * BigQuery integration & reporting * Looker Studio dashboards * Offline conversion tracking * Attribution & data quality audits Common problems I solve: * GA4 doesn't match Google Ads or Meta * Missing or duplicate conversions * Poor Event Match Quality * Consent Mode v2 reducing attribution * Broken ecommerce tracking * Server-side tracking that's incorrectly configured * Inaccurate ROAS and attribution reporting * Tracking issues after a website migration or redesign My approach goes beyond installing tags. I build measurement systems that connect your website, advertising platforms, CRM, and backend so your marketing platforms receive complete, high-quality conversion signals. Every implementation is thoroughly tested using browser debugging, network requests, Tag Assistant, GA4 DebugView, and platform diagnostics to ensure your tracking is accurate before handover. What you can expect: * Clean, scalable implementations * Clear communication * Fast turnaround * Well-documented setups * Long-term reliability * Ongoing support when needed If you're looking for a tracking specialist who focuses on accuracy, data quality, and long-term reliability, I'd be happy to discuss your project.