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Tracking is the foundation of profitable marketing. If your data is inaccurate, your ad platforms optimize on bad signals, your attribution is unreliable, and decisions become guesswork. I help businesses build tracking systems they can trust. I'm a Top 1% Upwork expert with 10+ years of experience and 320+ successful projects, specializing in Google Tag Manager, Google Analytics 4 (GA4), Server-Side Tracking, Meta Conversions API, Google Ads Enhanced Conversions, and BigQuery. I've worked with startups, 8-figure ecommerce brands, and enterprise companies, including Neil Patel, Argenx, and SEB Bank. I can help with: * Google Tag Manager (Web & Server-Side) * GA4 implementation, migration, audits & debugging * Server-Side GTM (Stape) * Meta Pixel & Conversions API (CAPI) * Google Ads Enhanced Conversions * Consent Mode v2 & CMP integrations * Shopify tracking * WooCommerce tracking * Data Layer implementation * Cross-domain & cross-platform tracking * BigQuery integration & reporting * Looker Studio dashboards * Offline conversion tracking * Attribution & data quality audits Common problems I solve: * GA4 doesn't match Google Ads or Meta * Missing or duplicate conversions * Poor Event Match Quality * Consent Mode v2 reducing attribution * Broken ecommerce tracking * Server-side tracking that's incorrectly configured * Inaccurate ROAS and attribution reporting * Tracking issues after a website migration or redesign My approach goes beyond installing tags. I build measurement systems that connect your website, advertising platforms, CRM, and backend so your marketing platforms receive complete, high-quality conversion signals. Every implementation is thoroughly tested using browser debugging, network requests, Tag Assistant, GA4 DebugView, and platform diagnostics to ensure your tracking is accurate before handover. What you can expect: * Clean, scalable implementations * Clear communication * Fast turnaround * Well-documented setups * Long-term reliability * Ongoing support when needed If you're looking for a tracking specialist who focuses on accuracy, data quality, and long-term reliability, I'd be happy to discuss your project.

I fix your conversion tracking and attribution when you don't trust your data in Google Ads, Facebook Ads or TikTok Ads. My first objective is to get the data as accurate as possible, second step is to make sure the advertising algorithms are receiving the right signals to find you more buyers. My name is Michel Brok, founder of Tracking Architects. I've worked for over 17 years in digital marketing. 200+ tracking implementations across Shopify brands, media buyers, and growth teams running serious ad spend on Meta and Google. I build the infrastructure that turns your fragmented data into one clear picture, so you can make confident budget decisions instead of educated guesses. What's usually broken When I audit a new account, I almost always find the same three problems: 1. Signal quality: Meta and Google aren't receiving accurate purchase signals, so the algorithm can't find your best buyers 2: Attribution gaps: conversions are missed or double-counted, making platform data untrustworthy 3: No single source of truth. Shopify, Meta, and Google all tell a different story, and nobody knows which one to believe Once those are fixed, most clients see 20–30% more tracked conversions on Meta and 17–26% uplift in Google Ads. Not because ad performance magically improved, because the data was wrong to begin with. What accurate tracking actually unlocks Clean data isn't the end goal, it's the starting point. Once your sources agree, you can start asking the questions that actually move the business: - Which campaigns are profitable after COGS and shipping? - Which customer segments have a CAC worth paying? - Where should the next €10–50k in ad spend actually go? That's the layer most brands never reach because they're still arguing about which number is right. We help you get there. Who I work with Shopify brands and media buyers spending serious budget on Meta Ads and Google Ads, who need to trust their numbers before they scale. Especially if: - Your Meta ROAS and Shopify revenue don't match - You're dealing with Meta health restrictions or other sensitive categories - Multiple people have touched your GTM setup and it's become unreliable - You're increasing spend and need a stable, privacy-compliant tracking foundation What the work looks like 1. Audit - I identify exactly what's broken and what it's costing you in missed signals and bad decisions 2: Implementation - Clean, server-side tracking via Google Tag Manager and Stape: Meta Conversions API, Google Enhanced Conversions Tracking, Consent Mode V2, GA4, and more 3: QA - Full verification with test events and live tracking before anything goes live 4: Handoff - You get a walkthrough of what was built, why, and how to maintain it Platforms: Shopify · WooCommerce · GoHighLevel · ClickFunnels · HubSpot Tracking stack: Meta Conversions API · Google Ads Enhanced Conversions · GA4 · TikTok / Pinterest / Snap Events APIs · Looker Studio Fast to respond. Straightforward to work with. Focused on one outcome: you knowing exactly where your ad budget is going, and where it should go next. Let's start with an audit. Michel Brok Founder, Tracking Architects

🎯 𝗘𝘅𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 - 𝗛𝗼𝗻𝗲𝘀𝘁 𝗤𝘂𝗼𝘁𝗲𝘀 ⏱ 𝗙𝗮𝘀𝘁 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗧𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 𝗧𝗶𝗺𝗲𝘀 - 𝗔𝗹𝘄𝗮𝘆𝘀 𝗢𝗻 𝗧𝗶𝗺𝗲 ☑️ <𝟮 𝗛𝗼𝘂𝗿 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝗧𝗶𝗺𝗲𝘀 (𝗠𝗼𝗻-𝗦𝘂𝗻) ✅ 𝗠𝗕𝗔 𝗚𝗿𝗮𝗱𝘂𝗮𝘁𝗲 - 𝟱+ 𝗬𝗲𝗮𝗿𝘀 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 — 📞 𝗧𝗼 𝗯𝗼𝗼𝗸 𝗮 𝗻𝗼-𝗰𝗵𝗮𝗿𝗴𝗲 𝗮𝗻𝗱 𝗲𝗮𝗿𝗻𝗲𝘀𝘁𝗹𝘆 𝗵𝗲𝗹𝗽𝗳𝘂𝗹 𝗰𝗼𝗻𝘀𝘂𝗹𝘁 𝗰𝗮𝗹𝗹 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. 𝗜𝗻𝘃𝗶𝘁𝗲 𝗺𝗲 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗼𝗿 𝘀𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗱𝗶𝗿𝗲𝗰𝘁 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗼𝗻 𝗨𝗽𝘄𝗼𝗿𝗸. — ❝ Waleed was outstanding to work with. He demonstrated strong expertise in Power BI and delivered a professional, well-structured dashboard that exceeded expectations. Communication was excellent throughout the project, he was responsive, proactive, and always willing to incorporate feedback quickly. The quality of his work was exceptional, with great attention to detail and a clear understanding of our business requirements. He completed the project on time and provided valuable insights that improved the final result. I highly recommend Waleed to anyone looking for a skilled Power BI expert. I would gladly work with him again on future projects. ❞ 🗣 Viktor Van Der Leden - Owner - eCommerce Store — 𝗛𝗶 𝗜’𝗺 𝗪𝗮𝗹𝗲𝗲𝗱! 𝗜 𝗲𝘅𝗰𝗲𝗹 𝗮𝘁 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝗨𝗦 & 𝗘𝘂𝗿𝗼𝗽𝗲 𝗯𝗮𝘀𝗲𝗱 𝗦𝗠𝗕’𝘀 𝗿𝗲𝗱𝘂𝗰𝗲 𝗺𝗮𝗻𝘂𝗮𝗹 𝘄𝗼𝗿𝗸, 𝘀𝗮𝘃𝗲 𝘁𝗶𝗺𝗲 𝗮𝗻𝗱 𝗴𝗮𝗶𝗻 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁𝗹𝘆 𝗯𝗲𝘁𝘁𝗲𝗿 𝗱𝗮𝘁𝗮 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗹𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀. I take messy spreadsheets, disconnected data and manual reporting and turn it into automated, decision-ready dashboards. My solutions revolve around useable data and data visualization that looks great for whoever you’re sharing it with. Ease of data use is another priority for me. You and your team members can expect to use and maintain your data reporting solution without extensive training on your own, without having to pay for ongoing support. If you do want a long-term partner, you can count on me. The biggest topics my clients ask for my help with are: 🔸 Data Analysis - Data Analytics - Data Visualization 🔸 Reporting Dashboards - KPI Tracking 🔸 Power BI - Excel - SQL 🔸 Automation & AI Data Processing - Claude - Claudecode Solutions - OpenAI - ChatGPT A more in-depth overview of the data analysis work I support my client with includes: 🔹 Data Modeling - Data Warehousing - Data Pipelines 🔹 Data Cleaning - Data Transformation - ETL Pipelines 🔹 Microsoft Excel - Excel Reporting - Excel Clean Ups - Advanced Formulas - Power Query 🔹 Microsoft Power BI Solutions - Management Dashboards - DAX 🔹 Data Dashboards - Dashboard Rebuilds 🔹 Reporting - Sales - ROI - Inventory Reporting - Weekly & Monthly Automated Reporting 🔹 Reporting Documentation & Video Walkthroughs 🔹 Looker Studio 🔹 BigQuery - SQL - API’s - VBA 🔹 Spreadsheet Automation 🔹 Automation & Workflow Optimization - n8n - Claude Code -Make . com- Zapier 📞 𝗧𝗼 𝗯𝗼𝗼𝗸 𝗮 𝗻𝗼-𝗰𝗵𝗮𝗿𝗴𝗲 𝗮𝗻𝗱 𝗲𝗮𝗿𝗻𝗲𝘀𝘁𝗹𝘆 𝗵𝗲𝗹𝗽𝗳𝘂𝗹 𝗰𝗼𝗻𝘀𝘂𝗹𝘁 𝗰𝗮𝗹𝗹 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. 𝗜𝗻𝘃𝗶𝘁𝗲 𝗺𝗲 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗼𝗿 𝘀𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗱𝗶𝗿𝗲𝗰𝘁 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗼𝗻 𝗨𝗽𝘄𝗼𝗿𝗸. Thanks for learning about how I can support you with your business intelligence project! Waleed Jawaid — ❝ Great experience working together. Waleed created a seamless automation system that connects our tools and eliminates manual effort. The workflows he made are easy to understand and maintain. Waleed’s communication and support throughout the project was excellent. Would definitely hire again. ❞ 🗣 Ahtisham Javed

I have 7+ years of experience creating and maintaining dashboards that help teams make better, data-driven decisions. What I can help with: ✓ Clear, user-friendly dashboards for marketing and performance reporting ✓ Combining data from multiple platforms into a single, reliable view ✓ Automating reports and workflows to save time and reduce manual work ✓ Zapier-based automations to connect tools and streamline data flows I create reports and visualizations using: ✓ Google Analytics, Google Ads, Google Search Console, Google Shopping ✓ Facebook Ads, LinkedIn Ads ✓ Email marketing tools ✓ Zapier (automation & integrations) ✓ Google Sheets (automated reports and dashboards) If you need simple, effective reporting with smart automation, I’d be happy to help. Let’s connect.

I'm a Google Analytics 4 and Google Tag Manager enthusiast, conversion tracking expert and data-driven marketer. On top of managing and scaling Google Ads and Facebook ads account, I help companies to make sense of all of their marketing data - from making sure that all tracking technology is correctly implemented, to pulling all of the data into one place into a format that is useful, to analysing the data and providing useful insights for the business to optimize their performance. I'm also currently working on some technology (in beta-phase) that can help companies to overcome some of the issues caused by the removal of third-party cookies.

💎 Scaled businesses to 2x+ revenue across SaaS, education, Apps, and ecommerce. Hi, I'm Iman (pronounced EE-mahn), founder of 99Ways. I help businesses with precise tracking setups and CRO. But first, I want to clarify what CRO means to me. For me, CRO is not changing a button color and hoping for a 1% lift. And it’s definitely not creating a fancy website that still does not convert. Real CRO is about understanding your audience deeply enough to know what actually makes them buy, and leverage it to achieve significant improvements. (We're talking 20%-50% lifts) That usually comes from a combination of psychology, behavioral economics, product thinking, and technical measurement. The goal is not to describe your audience in every possible way, but to find the few decisive factors that shape their buying decision. If we understand those factors, we can improve much more than just your funnel. We can improve your marketing, your messaging, and, in the long term, your product direction. But if you want to be the right choice for your audience, you first need to understand their problem, their expectations, and the evidence they need before they trust you. And all of this starts with measurement. We need to understand your offer, your traffic sources, your market, and how people actually behave on your website. Where do they click? Where do they scroll? Where do they stop? What is the first thing they see after clicking your ad? Does that first impression make them want to continue, or does it create doubt? From there, we build hypotheses. I start with the highest-leverage opportunities: ideas that are likely to be true, could meaningfully improve revenue, and can be tested without slowing the business down. Then we run the experiment. If it wins, great, we just proved the hypothesis. But if it loses, we do not just move on. We trace the hypothesis back to the assumption that made it seem true. Then we ask: now that the audience disproved this, what is the better explanation? This is the compounding effect we are looking for. Every experiment proves or rejects one idea. Then the next idea becomes sharper because it is built on what we just learned. Over time, this gives us a clearer path toward the few decisive factors that shape your audience’s decision-making. And the reason I care about those factors is simple: I’m looking for meaningful growth. I’m not here to celebrate a tiny cosmetic improvement. Of course, for some businesses, even a 5% lift can create a serious increase in profit. But my real goal is bigger than that. When the business has the right traffic, sales, and execution capacity, my goal is to help make it twice as big in revenue in a quarter. And this is not wishful thinking. I have made it possible with multiple teams. Take Fiction Profits Academy as an example. They did not just double revenue in one quarter. They did it three quarters back to back. In the nine months we worked together, the business became roughly eight times bigger than where it started. That is the mindset I have in CRO. Not random changes. Not fancy pages. Not isolated tests with no learnings. A serious learning system that helps the business understand its audience and market, then scale with evidence. So if that is the target you have for CRO, send me a message, and we’ll take it from there. ==================================== Who this is for: Experimentation is one of the cleanest paths to meaningful revenue growth. But it only works when the business is ready for serious tracking, analysis, testing, and iteration. I can only work with a few businesses at a time, and only where that kind of growth is both possible and worth investing in seriously. That usually means enough traffic, enough sales, and the willingness to support a serious testing process. ==================================== Client Results: Max Anderson, CEO, Natal App “Iman is absolutely top notch. He is easily one of the top freelancers we've ever interacted with on this platform. Very impressed. Excited to continue to work with him.” Anonymous client “When we had a huge course launch, he set up dozens of test variations, allowing us to dial in the perfect price point, headlines, VSL versions, CTAs, and other key sales page elements. When it comes to CRO, analytics, and pretty much anything related to the technical side of funnel optimization, you simply won’t find anyone better than Iman.” Peter Bokhorst, CEO, Hummingbird Media “Iman set up our full tracking stack across 4 WooCommerce stores, including Hyros, PostHog, and Meta/Google conversion tracking. He was thorough, communicative, and proactive in solving issues with the Hyros engineering team. Delivered a clean, reliable setup that we can confidently base our ad spend decisions on. Would work with him again.”