Hire the Best Google Analytics Experts
in the Netherlands

I have 7+ years of experience creating and maintaining dashboards that help teams make better, data-driven decisions. What I can help with: ✓ Clear, user-friendly dashboards for marketing and performance reporting ✓ Combining data from multiple platforms into a single, reliable view ✓ Automating reports and workflows to save time and reduce manual work ✓ Zapier-based automations to connect tools and streamline data flows I create reports and visualizations using: ✓ Google Analytics, Google Ads, Google Search Console, Google Shopping ✓ Facebook Ads, LinkedIn Ads ✓ Email marketing tools ✓ Zapier (automation & integrations) ✓ Google Sheets (automated reports and dashboards) If you need simple, effective reporting with smart automation, I’d be happy to help. Let’s connect.

Tracking is broken for most businesses. GA4 doesn’t match ad platforms, Facebook has no CAPI set up, and consent regulations kill half the data. I fix that. I am a Top 1% Upwork expert with 10+ years of experience in GA4, Google Tag Manager, Facebook Conversions API, and server-side tracking. I have completed 320+ projects, including for Neil Patel, publicly traded Argenx and SEB bank, and many more. 🏆 Top 1% Upwork | 320+ Projects | 10+ Years Experience 🏆 Guarantee: if after implementation your tracking is not verifiably correct and usable for decision-making, I will fix it until it is. No handover, no guessing, no half-working setups. Clients usually hire me when: * GA4 numbers do not match Google Ads or Meta * Facebook Conversions API is implemented but deduplication is wrong * Consent Mode v2 breaks conversion tracking * Server-side GTM exists but data quality is poor * Ad algorithms are being trained on low-quality or missing signals * They want future-proof attribution they can actually trust I do not just install tools. I design end-to-end tracking systems that close attribution gaps, survive privacy changes, and scale with the business. Accurate tracking is not just about reporting. It directly impacts ad platform learning. Clean signals train algorithms to find better buyers, faster, and with less wasted spend. CORE EXPERTISE Google Tag Manager (Web & Server-Side) * Full GTM setups, upgrades, and advanced audits * E-commerce data layer design (Shopify, WooCommerce, custom builds) * Server-side GTM via Stape for GA4, Google Ads, Meta CAPI, LinkedIn, TikTok, Pinterest, Microsoft Ads * Hybrid browser + server setups with deduplication * Cross-domain and cross-platform tracking (web, app, CRM) * Consent Mode v2 and CMP integrations (Cookiebot, OneTrust, custom) * Deep debugging using network traffic and Tag Assistant Google Analytics 4 (GA4) * Full GA4 implementations and health checks * Enhanced e-commerce and custom event modeling * Funnel analysis, path exploration, attribution, and segmentation * UA to GA4 migrations with dual tracking * BigQuery linking and custom SQL models (CLTV, cohorts, attribution) * Consent-compliant tracking and data retention controls Advertising Platform Tracking * Google Ads enhanced conversions (browser and server-side) * Meta Pixel and Conversions API v2 (advanced matching, deduplication, offline imports) * LinkedIn, TikTok, Pinterest, and Microsoft Ads integrations * Offline conversion imports from CRM, POS, and call tracking Dashboards and Reporting * Custom Looker Studio dashboards (GA4, ads, CRM, Shopify) * Blended reporting for ROAS, MER, CAC, and LTV * BigQuery pipelines for scalable reporting and cost aggregation * Executive-ready dashboards with automated delivery Platforms and Environments * Shopify (checkout tracking, subscriptions, GA4, GTM, CAPI) * WooCommerce and WordPress * SPA and custom builds (React, Next.js, custom frameworks) Your data should drive decisions, not confusion. If you want clean tracking, reliable attribution, and ad platforms optimizing on real signals, I can help. Feel free to reach out with questions or a quick overview of your setup. Thanks, Stijn

💎 Scaled businesses across education, SaaS, Apps, and ecommerce to 2x+ revenue. Who this is for Experimentation is one of the cleanest paths to doubling revenue once a business has real traffic and sales. But it only works with serious tracking, analysis, implementation, and iteration. I can only work with a few businesses at a time, and only where that kind of growth is both possible and worth the intensity. That usually means enough traffic, sales, and execution capacity to identify bottlenecks, test seriously, and implement quickly. ==================================== Client Results Max Anderson, CEO, Natal App “Iman is absolutely top notch. He is easily one of the top freelancers we've ever interacted with on this platform. Very impressed. Excited to continue to work with him.” Anonymous client “When we had a huge course launch, he set up dozens of test variations, allowing us to dial in the perfect price point, headlines, VSL versions, CTAs, and other key sales page elements. When it comes to CRO, analytics, and pretty much anything related to the technical side of funnel optimization, you simply won’t find anyone better than Iman.” Peter Bokhorst, CEO, Hummingbird Media “Iman set up our full tracking stack across 4 WooCommerce stores, including Hyros, PostHog, and Meta/Google conversion tracking. He was thorough, communicative, and proactive in solving issues with the Hyros engineering team. Delivered a clean, reliable setup that we can confidently base our ad spend decisions on. Would work with him again.”

Do you feel confident spending your money on Meta or Google Ads? Most business owners don't. I've worked with over 200 of them and the problem is almost always the same: the data can't be trusted, so every budget decision is a guess. Meta says ROAS is 4.2. Shopify says something different. Google claims half the conversions. And nobody can tell you which campaigns are actually profitable. So you scale what feels right. And budget leaks in places you can't see. That's the problem I fix. My name is Michel Brok, founder of Tracking Architects. 17 years in digital marketing. 200+ tracking implementations across Shopify brands, media buyers, and growth teams running serious ad spend on Meta and Google. I build the infrastructure that turns your fragmented data into one clear picture, so you can make confident budget decisions instead of educated guesses. What's usually broken When I audit a new account, I almost always find the same three problems: 1. Signal quality: Meta and Google aren't receiving accurate purchase signals, so the algorithm can't find your best buyers 2: Attribution gaps: conversions are missed or double-counted, making platform data untrustworthy 3: No single source of truth. Shopify, Meta, and Google all tell a different story, and nobody knows which one to believe Once those are fixed, most clients see 20–30% more tracked conversions on Meta and 17–26% uplift in Google Ads. Not because ad performance magically improved, because the data was wrong to begin with. What accurate tracking actually unlocks Clean data isn't the end goal, it's the starting point. Once your sources agree, you can start asking the questions that actually move the business: - Which campaigns are profitable after COGS and shipping? - Which customer segments have a CAC worth paying? - Where should the next €10–50k in ad spend actually go? That's the layer most brands never reach because they're still arguing about which number is right. We help you get there. Who I work with Shopify brands and media buyers spending serious budget on Meta Ads and Google Ads, who need to trust their numbers before they scale. Especially if: - Your Meta ROAS and Shopify revenue don't match - You're dealing with Meta health restrictions or other sensitive categories - Multiple people have touched your GTM setup and it's become unreliable - You're increasing spend and need a stable, privacy-compliant tracking foundation What the work looks like 1. Audit - I identify exactly what's broken and what it's costing you in missed signals and bad decisions 2: Implementation - Clean, server-side tracking via Google Tag Manager and Stape: Meta Conversions API, Google Enhanced Conversions Tracking, Consent Mode V2, GA4, and more 3: QA - Full verification with test events and live tracking before anything goes live 4: Handoff - You get a walkthrough of what was built, why, and how to maintain it Platforms: Shopify · WooCommerce · GoHighLevel · ClickFunnels · HubSpot Tracking stack: Meta Conversions API · Google Ads Enhanced Conversions · GA4 · TikTok / Pinterest / Snap Events APIs · Looker Studio Fast to respond. Straightforward to work with. Focused on one outcome: you knowing exactly where your ad budget is going, and where it should go next. Let's start with an audit. Michel Brok Founder, Tracking Architects

I'm a Google Analytics 4 and Google Tag Manager enthusiast, conversion tracking expert and data-driven marketer. On top of managing and scaling Google Ads and Facebook ads account, I help companies to make sense of all of their marketing data - from making sure that all tracking technology is correctly implemented, to pulling all of the data into one place into a format that is useful, to analysing the data and providing useful insights for the business to optimize their performance. I'm also currently working on some technology (in beta-phase) that can help companies to overcome some of the issues caused by the removal of third-party cookies.

✅ Google Ads Specialist with Experience Since 2022 ✅ Google Certified Professional ✅ Analyzed and Optimized Over 2,000 Accounts ✅ Managing over $1.3 million in total ad spend yearly. Need a skilled professional to take over your Google Ads and drive real results? Let’s make your campaigns perform. Since 2020, I’ve been active in digital marketing and have specialized in Google Ads campaign management since 2022. I’ve worked on E-Commerce, B2B, and Lead Generation accounts with monthly budgets ranging from $500 to $50,000. I speak Dutch, English, and Turkish, and can build and optimize campaigns in all three languages. Before we start, I offer a free account audit, so you can see exactly where performance can improve.