𝑳𝒐𝒄𝒂𝒍 𝑺𝑬𝑶 | GMB Optimization | 𝑮𝒐𝒐𝒈𝒍𝒆 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔 Profile 𝑺𝑬𝑶 | Local citations | GMB Reviews
On the flip side, a fantastic experience will have you running back for more and grabbing your friends to join you.
In reality, getting your website noticed is a competitive game. With at least 1.8 billion websites to choose from, online users have zero reasons to give you a second chance to impress them.
Picture a website that is both aesthetically pleasing and highly functional, designed to improve user satisfaction and increase engagement. This is what I consistently provide to my clients.
500+ successful projects and 38,000 total hours on UpWork, is a testament to my dedication to innovation, my commitment to quality, and my passion for crafting unique digital experiences. From the initial concept to the final pixel, my websites narrate stories, drive engagement, and elevate brands.
🏆 Top 1% of Freelancers - Upwork Top Rated Plus WordPress Designer | 38,000+ Hrs worked on UpWork.
⭐⭐⭐⭐⭐
"Eric was a pleasure to work with. Great communication and quality of work. Would definitely recommend!"
⭐⭐⭐⭐⭐
"Eric did another great job again, always a pleasure to work with him."
A quick glance at my services:
★WordPress Development
★ Web design
★ WordPress e-commerce
★WooCommerce
★ Graphic Design
★ Cpanel
★ Figma
★ UI / UX
★ WebFlow
★ WordPress Landing page
★ WordPress website Migration
★ Logo Design
★ Brand Identity Creation
★ PowerPoint Presentations
★ Keynote Presentations
★ Infographics
Some of My Expertise:
★ Strong knowledge of responsive design principles.
★ Excellent understanding of UI/UX design principles
★ Expert in HTML5, CSS3, JavaScript.
★ Expert in custom WordPress theme development and plugin customization.
★ Strong knowledge of WordPress CMS and WooCommerce.
★ Expert in WordPress Speed Optimization
★ Expert in Search Engine Optimization
Why Hire Me:
★ I'm committed to understanding your unique requirements, delivering top-notch solutions within your budget.
★ I have been designing and developing WordPress websites since 2013 and know what it takes to build websites that combine aesthetics with seamless performance, setting the benchmark for online excellence.
★ I take full responsibility for the quality of artwork I create and if I don't get it absolutely spot on with the initial designs, I will provide unlimited revision to ensure that you are fully satisfied.
★ My websites help you get more exposure, reach more customers and make more sales. With my innovative solutions, I ensure a high-quality website for your business.
Let's Work Together.
Ready to take it a step further?
Drop me a message and let's start talking about your project or idea and find out how I can help your business grow.
SEO Keyword Research
WordPress
WordPress Migration
WordPress e-Commerce
WordPress Backup
Web Development
Web Design
Website
WooCommerce
Landing Page
SEO Audit
Google Map Maker
Google My Business Listing
Google My Business
Google My Business Optimization
Sarah W.
Nairobi, Kenya
$30/hr
4.9
153 jobs
Your Google Ads account should generate real sales opportunities—not just clicks, impressions, and conversion numbers that look good in a report.
Hi there! I'm Sarah.
I help local service businesses and agencies turn Google Ads into a more reliable lead-generation channel by improving lead quality, reducing wasted spend, and focusing budget on the searches, services, locations, and audiences most likely to produce revenue.
That may mean building a new campaign from the ground up, restructuring an account that has become bloated, identifying why cost per lead is rising, or finding out why the platform reports conversions while the sales team says leads are weak.
The goal is not simply to make the account look more active. The goal is to help your business:
• Generate more qualified calls and form submissions
• Spend less on irrelevant searches and weak traffic
• Prioritize the services and locations with the strongest revenue potential
• Understand why leads are rising, falling, or failing to close
• Make better use of a limited advertising budget
• Improve the connection between your ads, landing pages, tracking, and sales process
• Gain clear recommendations instead of unexplained account changes
GOOGLE ADS FOR LOCAL LEAD GENERATION
Local lead generation becomes expensive when campaigns target broad keywords, weak buyer intent, overlapping locations, or services that do not produce enough profit.
Your campaigns should reflect how customers actually search, what problems create urgency, which jobs are most valuable, and how far people are willing to travel or hire within your market.
I help businesses build that logic into their Google Ads strategy.
This includes:
• Search campaign strategy and builds
• Performance Max and Demand Gen strategy
• Keyword and search-term research
• Campaign and ad group restructuring
• Responsive Search Ad copy
• Negative keyword management
• Location and service-area targeting
• Audience and custom segment development
• Budget allocation and bidding strategy
• Landing page recommendations
• Conversion tracking reviews
• Ongoing optimization and reporting
I am particularly effective with local service accounts where budgets are limited, competition is high, and every click needs a clear reason to exist.
Rather than spreading budget across every possible service or keyword, I identify the areas most likely to generate qualified opportunities first. This gives the account a better chance to produce useful data, stronger leads, and a realistic path to scale.
WHEN PERFORMANCE DOES NOT MATCH THE REPORT
A Google Ads account can show stable click-through rates, conversion volume, and cost per conversion while the business receives fewer qualified leads.
When that happens, the problem may be inside the account—but it may also involve:
• Incorrect or duplicate conversion tracking
• Calls that do not reach the sales team
• Forms that are not delivered correctly
• Search terms that appear relevant but attract weak buyers
• Changes in lead quality
• Slow response times
• Landing page friction
• Poor geographic targeting
• Missed calls or weak follow-up
• A drop in close rate after the lead arrives
I look at the full path from search to sale. This helps separate a true advertising problem from a tracking, website, call-handling, or sales-process problem.
WHITE-LABEL GOOGLE ADS SUPPORT FOR AGENCIES
Your agency should not have to choose between turning away Google Ads work and assigning it to someone who only follows instructions.
I support agencies that need an experienced Google Ads partner who can work behind the scenes, manage accounts responsibly, identify strategic problems, and provide clear client-ready recommendations.
White-label support can include:
• New campaign builds
• Account audits
• Campaign restructuring
• Keyword and search-term analysis
• Ad copy and asset development
• Performance reviews
• Conversion tracking investigations
• Client-facing reports and summaries
• Strategy documentation
• Ongoing account management
• Quality assurance before launch
• Support across multiple client accounts
Your client relationships remain protected. I work within the agreed agency process, communicate through your team, follow your naming conventions and workflows, and do not contact clients independently.
You also receive more than account maintenance. I document what changed, why it changed, what result we expect, and what should be reviewed next. When the account structure, offer, budget, tracking, landing page, or client expectations are weak, I will identify the issue rather than quietly optimizing around it.
EXPERIENCE YOU CAN VERIFY
My Upwork history includes:
• 4,100+ hours worked
• 140 completed jobs
• 97% Job Success Score
• Top Rated status
• 4.8 rating across 98 reviews
My lead-generation experience includes home improvement, roofing, remodeling, concrete coatings, masonry, electrical, HVAC, legal services, financial services, medical aesthetics,
Google Ads
Lead Generation
Google Ad Manager
Search Engine Marketing
Tag Manager Setup
Looker Studio
Google Ads Account Setup
Google Ads Account Management
Google Ads Audit
Search Engine Marketing Strategy
Local Search Ads
Shanon Valenta C.
Nairobi, Kenya
$25/hr
5.0
1 jobs
If your Google Ads are getting clicks but not calls, leads, or sales, the problem is almost always structure, tracking, or targeting. All three are fixable, and I fix them for a living.
I'm a certified Google Ads Specialist running focused campaigns built around one discipline: turning ad spend into qualified leads, phone calls, and sales for service businesses and e-commerce brands, with deep experience in the Nairobi/Kenya market specifically.
VERIFIED RESULTS FROM RECENT CAMPAIGNS:
✔ 608 phone calls in 90 days for a Nairobi emergency towing service, $0.12 avg cost per call
✔ 803 B2B leads in 66 days for a lifting & logistics company, $0.21 avg CPC, 8.37% CTR (vs. 2–5% industry average)
✔ 170 tracked calls in 4 weeks for an auto repair business, 56% reduction in cost-per-click
✔ 133% increase in conversions for an e-commerce brand via Shopping ads, feed optimization, and tracking restructure
These aren't estimates. They're tracked, documented, and viewable in my portfolio.
CERTIFIED ACROSS THE FULL GOOGLE STACK:
✔ Google Ads Search Advertising Certification
✔ Google Ads Conversion Optimization Certification
✔ AI-Powered Shopping Ads Certification
✔ Google Analytics Certification 2026
WHAT I DO:
- New Google Ads account setup, built for performance from day one
- Search, Shopping, PMax campaign management and ongoing optimization
- Google Merchant Center cleanup: feed diagnostics, custom labels, attribute rules, supplemental feeds
- GA4 and GTM conversion tracking, calls, leads, purchases, all properly measured
- Audit and restructure of underperforming accounts
- Negative keyword systems and budget efficiency improvements
WHO I WORK BEST WITH:
- Service businesses that need calls and leads; emergency, B2B, and professional services
- E-commerce brands that need stronger Shopping or Search performance
- Businesses that tried Google Ads before and got burnt, or businesses starting from zero who want it done right
Before any engagement, I offer a free account audit. If there's no clear opportunity, I'll tell you straight.
Message me and let's look at your account together.
Google Ads
Google Analytics
Google Tag Manager
Pay Per Click Advertising
Search Engine Marketing
PPC Campaign Setup & Management
Google Shopping
Campaign Optimization
Conversion Rate Optimization
Local Search Ads
B2B Lead Generation
Lead Generation
Campaign Management
Google Merchant Center
Analytics & Tracking Setup
Keyword Research
SEM Keyword Research
Search Engine Marketing Strategy
Digital Marketing Strategy
Marketing Analytics
Patricia M.
Nairobi, Kenya
$10/hr
5.0
22 jobs
I provide dedicated, hands on support for Google Ads (PPC) and Local Services Ads (LSA) management, ensuring your data is flawlessly tracked and your ad spend is fully optimized.
I excel at the structural, repetitive, and analytical tasks that keep accounts healthy. I take the tedious tracking and auditing off your plate so you can focus entirely on high level scaling.
Here is exactly how I support your agency or business:
Rigorous Budget Pacing & Management
I run structured routines to check both PPC and LSA budget pacing, ensuring your ad spend aligns perfectly with your primary SEM funding sheets and tracking structures.
Routine Data Check-ins
I perform systematic data check ins throughout the week to catch performance anomalies, prevent overspending, and maintain strict data integrity.
Looker Studio & Dashboard Reporting:
I pull live metrics from your ads dashboard to update monthly Looker Studio call reports, giving you clean, actionable insights at a glance.
Account Compliance & Technical Setup
I handle foundational tasks like setting up GGA profiles, budget configurations, adding items to DNC registries, and performing regular LSA and PPC CTN (Call Tracking Number) audits to prevent tracking breaks.
🏆 Reviews and feedback from high profile clients 🏆
The client reviews below describe the quality of work and value that you can expect from working with me.
"She is the best!!! Highly so highly recommended!! She achieved all the goals and more. Plus, super friendly and very nice!! Thanks so much Patricia, looking forward to working with you a lot in the near future! Cheers.
Thanks again!
-Pierre"
"Patricia is absolutely amazing. She takes initiative and is very caring even outside of the scope of work. Her passion for the work shines through and has a vast amount of skills to assist with any project!"
If you need a reliable expert to guard your ad spend and keep your reporting immaculate, let's connect and streamline your campaigns today!
Google Ads
Campaign Setup
PPC Campaign Setup & Management
SEM Keyword Research
Campaign Management
Campaign Optimization
Google Ads Audit
Google Ad Manager
SEM Optimization
Google Keyword Planner
Amazon PPC
Google Ads Account Management
Esther M.
Nairobi, Kenya
$10/hr
5.0
2 jobs
As a certified Google Ads Specialist with over 5 years of experience, I help businesses maximize their online visibility and drive results through targeted, ROI-focused PPC campaigns. Whether you're looking to increase sales, generate leads, or boost brand awareness, I will help your business by creating and managing high-performing Google Ads campaigns tailored to your unique goals.
What I offer:
★Google Ads campaign setup & management (Search, Display, Shopping, YouTube)
★Comprehensive keyword research & targeting
★Conversion tracking & analytics
★A/B testing & optimization
★Cost-per-click (CPC) & cost-per-conversion reduction strategies
★Google Ads audit & performance review
★ Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports for clients.
Let’s work together to boost your business performance with effective and data-driven Google Ads campaigns.
Google Ads
SEO Keyword Research
Copywriting
Email Marketing
Google Ads Account Setup
Social Media Ad Campaign
Social Media Advertising Tracking
Campaign Setup
Campaign Reporting
PPC Campaign Setup & Management
Campaign Management
Keyword Research
Ad Setup
Kelvin A.
Meru, Kenya
$20/hr
5.0
2 jobs
Hi there! I’m an adaptable freelancer with solid experience in delivering high-quality digital solutions. I help clients save time and achieve results by handling tasks with accuracy, creativity, and efficiency.
Services I offer:
Google Reviews Specialist | Local SEO & Reputation
Data Entry, PDF/Word/Excel Conversion, File Formatting
Content Writing, Editing, Proofreading
Graphic Design (Canva) – Posters, Presentations, Social Media Graphics
Lead Generation & Online Research
Virtual Assistance & Administrative Support
Why work with me?
- Clear communication
- Reliable delivery on time
-Focus on quality and client satisfaction
I’m here to make your work easier and your projects successful. Let’s collaborate!
Data Analysis
Writing
Photo Editing
Data Entry
Blog Writing
Proofreading
Content Editing
SEO Audit
SEO Writing
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Emerald Tiger
“Upwork is the best platform to hire skilled professionals when we're not looking for a full-time employee. All the companies in our portfolio use Upwork to find talent across a wide range of fields.”
DM
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Kinetic Investments
“Our very specific requirements can be a challenge—With Upwork, we’re able to access a bigger community to ensure the success of our projects.”
KK
Katja Krohn
Summa Linguae
How do I hire a Google Freelancer in Kenya on Upwork?
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Once the proposals start flowing in, create a shortlist of top Google Freelancer profiles and interview.
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Why hire a Google Freelancer in Kenya on Upwork?
As the world's work marketplace, we connect highly-skilled freelance Google Freelancers and businesses and help them build trusted, long-term relationships so they can achieve more together. Let us help you build the dream Google Freelancer team you need to succeed.
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Depending on availability and the quality of your job post, it's entirely possible to sign up for Upwork and receive Google Freelancer proposals within 24 hours of posting a job description.