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⭐️ Expert-Vetted — Top 1% of talent on Upwork 🕒 1,684+ hours on Upwork ✅ 10+ years of copywriting experience ✅ 87 projects delivered ✅ 100% Job Success Score ✅ $50K+ earned on platform Every business has a story worth telling. Most just don't know how to tell it yet. That's where I come in. I'm Sohail — a copywriter who's spent the last decade helping nonprofits, startups, agencies, and small businesses turn their mission into words that move people to act. Donors give. Investors lean in. Readers stay on the page. Subscribers open the next email. I combine deep copywriting craft with AI-powered research and production, which means you get strategic, story-driven content faster and at better value than a traditional writer — without losing voice or quality. I don't just write. I think about what your audience needs to feel, believe, and do before they take action. That's the difference between copy that reads well and copy that actually performs. What I do best: 📊 Pitch Decks — Investor and stakeholder decks that tell your story with clarity and purpose, not just pretty slides. 💌 Donor Letters & Fundraising Campaigns — Emotionally resonant appeals that connect donors to your cause and drive real giving. 📬 Newsletters & Subscriber Content — Personality-driven newsletters people actually look forward to reading. Not corporate. Not boring. The kind that builds a loyal audience and keeps them opening every week. 🎬 YouTube Scripts (Sports) — Narrative-led scripts paced for retention, written to match your channel's voice and keep viewers watching till the end. 🎯 Landing Pages — Focused, conversion-driven copy built around one goal: getting your reader to say yes. ✉️ Email Sequences — Story-led campaigns that nurture, engage, and convert over time. 📝 Blogs & Long-Form Content — Research-backed, SEO-informed articles that build authority, rank on Google, and actually get read. I've written thousands across industries. 🏷️ Brand & Campaign Storytelling — Helping you articulate who you are, why it matters, and why your audience should care. Why clients keep coming back: ⭐️ Expert-Vetted — Top 1% on Upwork ⭐️ 100% Job Success Score across 87 completed projects ⭐️ 1,600+ hours delivered ⭐️ One client called me *"the best writer on Upwork"* ⭐️ Most of my clients have come back for more — that's the part I'm proudest of Tools & approach: ChatGPT • Claude • Qwen • SurferSEO • Grammarly • Notion • Google Docs • WordPress • Trello • Slack • Asana plus a brain trained on ten years of reading what works and what doesn't. If you need copy that tells your story and gets results — a donor appeal, a pitch deck, a blog strategy, a launch campaign — let's talk.

Enthusiastic, energetic, creative, (and slightly dramatic) 29 year old female ready to read your books aloud, be the voice behind your company, or provide a variety of voices for your characters! I also happen to be very good at one-liners if you need a slogan or jingle of any type. Whilst my professional experience may be slim, I have a clear voice with plenty of quirks and unique qualities. I am very witty and quick with my jokes (I will out-pun your dad on any day of the week), and have been encouraged by a number of people to create a profile to share my skills! I have a long history in music and singing professional gigs, particularly with a group called “Prodigy” in my home town. Led by a professional music producer and composer, I have been encouraged for years to pursue voice acting, due to my abilities to make noises that others in this group could not. A long-time lover of attention and the stage, I have also been repeatedly told to pursue stand up comedy. I am a performer by nature, and would love to be able to apply it to my professional life! Currently a full time server/artist, I am constantly showcasing my personality at my job, through my art, and with my music. I have an AT-2020 microphone in my home to record music and voice work, so I can work from anywhere. Please let me know if you are interested in any collaboration, and I would be more than happy to show you what I can do!

I write words that tell your non-fiction story. If you don't have the time or the ability to do that, I can help. I don't work in hourly rates, so don't assume that hiring me means writing me a blank cheque. You'll know exactly what it will cost, and I'll show you how much it will be worth to you. I've demonstrated hundreds of thousands of dollars in value to my clients. You could be next. By the way, I have a dream to write a book similar in style to David Blaine's book in 2002 that leads to a hidden treasure. If that interests you, I would work for free with you. It's as simple as that. If you have a non-fiction story to tell, a feature you want to brag about, or a goal in mind, and you want actual humans to read, enjoy, and take a specific action, let's chat. Feel free to ask about my incredible family pancake recipe as well. I won't give it to you, but you can always ask. It's pretty amazing.

🥇Expert-Vetted (Top 1% on Upwork)⭐⭐⭐ Okay...here's my spiel: Brands don’t just need a voice anymore—they need systems that think at scale. I’m a senior copywriter and AI tester who trains language models to reason, adjust tone and adapt writing style. In tandem, I build prompts, guardrails and brand logic, turning AI from a generic word spewer to a brand-customized conversion tool. If your brand has a communication problem, I fix it. ___________________________ ✅🔺MOST FREQUENTLY-ASKED QUESTIONS 🔺✅ The top question I always get? "What are your metrics like?" Great question! But before we talk shop, let’s be clear on what I won't be saying. There's a 0% chance I'll be dropping cringey buzz terms like “move the needle” or “conversion optimization” just to impress you.🙄 I’m also not going to copy and paste my clients’ reviews—you can snoop them in my work history—and they’re all exceptional. I'm also not boasting about the time my landing page earned a gazillion-jillion dollars—yawn... 🥇Here’s a REAL ROI story: I helped a startup haircare brand with a 1,400-subscriber list generate $6,000 in revenue selling low-ticket products. Each email averaged about $500, with consistent 60% open rates. I also have the screenshots. __________________________ ✅🔺 MY APPROACH🔺✅ In today’s landfill of cheesy, over-polished AI writing, I bring nuanced communication solutions that are human, conversion-focused, on-brand—and built to scale. I work across two lanes: training and evaluating AI systems for language and reasoning quality, or designing AI-driven communication strategies that scale brand voice. When strategy is the goal, I build a paired system: custom AI voice & tone guidelines—covering details like rhythm, imagery and diction—alongside a brand blueprint that articulates audience psychology, values and story. Together, these two deliverables instruct AI to think and communicate like your brand, keeping content human, consistent, and on-brand as it scales. Yes, it’s as cool as it sounds.

I provide editorial assistance to companies and individuals who need written material for websites, reports, newsletters, books, press releases, articles, and any other medium reliant on the written word. In recent years, the bulk of this work has been web-based, with the development of over 40 websites, assorted content for dozens of others, and current and on-call blogging/website content/other editorial services for 10 different clients, including: Three law firms Microcap Investing Website Internal Medicine Practice Plastic surgeon Medical Spa Dentist Digital Marketing Firm e-Commerce Store I have also served as content manager for a real estate website and provided various real estate content to seven other real estate companies. Co-authored the non-fiction book—"Upside: Profiting from the Profound Demographic Shifts Ahead"—published by AMACOM in April 2017. Available in bookstores and Amazon-Dot-Com, it would make an excellent gift for all of your relatives, friends, and co-workers. Served as communications director for a company that researched and examined demographic trends to determine their impact on the economy, on both the macro and micro levels. Along with demographic research, I was responsible for writing and editing the company's newsletters and website and wrote and edited reports for specific clients. Currently serve as an on-call researcher and editorial consultant for another demographic research firm. Other professional editorial experience includes: Communications Manager for National Association of Clean Water Agencies Journalist and then editor for Inside Washington’s “Water Policy Report” Journalist for two weekly newspapers in North Carolina Education: East Carolina University—B.A with a double major in English and History The Johns Hopkins University—M.A. in Writing Editorial Working Experience in the Fields of: Business/Investing Law Demographics Real Estate Politics Cybersecurity Environment Water History E-Commerce Waste Management International Affairs Current Events Food Health Travel Death Dentistry Plastic Surgery Renovations Golf Food Alcohol Substance Abuse Apparel Fitness Celebrity Culture Most Things Nautical Proficient With: Pages Word WordPress Drupal Mail Chimp

I am somewhat older than dirt, watched the original moon landing, am married to the original wife (who still puts up with me), have 3 children, and 4 granddaughters. Mostly what that means is that I went to school when teaching reading, writing, and punctuation was important. Learning how to have an appreciation of the English language and how to use it properly to tell a story, sell an idea, or sway an argument was all part of the program. Although I take my writing seriously I try to inject some humor whenever I can. At this point, the world can use as much laughter as it can get. Even a smile is an improvement. _________________________________________________________________________________________________________________ WHY? Websites, blogs, and e-mails need to answer the WHY. Why buy? Why read further? Why should I trust? Why should I vote for .. .? Why should I contribute to .. .? Why should you pay me to write for your company? These are some of the questions that writers work on daily. _____________________________________________________________________________________________________________ I have worked in the construction industry for decades. Mostly doing exterior home renovations--siding, windows, doors, insulation, patio covers, decks, and additions. We have also built 5 houses. I am a very good writer and researcher. Accuracy is a goal of my writing.