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⭐️ Expert-Vetted — Top 1% of talent on Upwork 🕒 1,684+ hours on Upwork ✅ 10+ years of copywriting experience ✅ 87 projects delivered ✅ 100% Job Success Score ✅ $50K+ earned on platform Every business has a story worth telling. Most just don't know how to tell it yet. That's where I come in. I'm Sohail — a copywriter who's spent the last decade helping nonprofits, startups, agencies, and small businesses turn their mission into words that move people to act. Donors give. Investors lean in. Readers stay on the page. Subscribers open the next email. I combine deep copywriting craft with AI-powered research and production, which means you get strategic, story-driven content faster and at better value than a traditional writer — without losing voice or quality. I don't just write. I think about what your audience needs to feel, believe, and do before they take action. That's the difference between copy that reads well and copy that actually performs. What I do best: 📊 Pitch Decks — Investor and stakeholder decks that tell your story with clarity and purpose, not just pretty slides. 💌 Donor Letters & Fundraising Campaigns — Emotionally resonant appeals that connect donors to your cause and drive real giving. 📬 Newsletters & Subscriber Content — Personality-driven newsletters people actually look forward to reading. Not corporate. Not boring. The kind that builds a loyal audience and keeps them opening every week. 🎬 YouTube Scripts (Sports) — Narrative-led scripts paced for retention, written to match your channel's voice and keep viewers watching till the end. 🎯 Landing Pages — Focused, conversion-driven copy built around one goal: getting your reader to say yes. ✉️ Email Sequences — Story-led campaigns that nurture, engage, and convert over time. 📝 Blogs & Long-Form Content — Research-backed, SEO-informed articles that build authority, rank on Google, and actually get read. I've written thousands across industries. 🏷️ Brand & Campaign Storytelling — Helping you articulate who you are, why it matters, and why your audience should care. Why clients keep coming back: ⭐️ Expert-Vetted — Top 1% on Upwork ⭐️ 100% Job Success Score across 87 completed projects ⭐️ 1,600+ hours delivered ⭐️ One client called me *"the best writer on Upwork"* ⭐️ Most of my clients have come back for more — that's the part I'm proudest of Tools & approach: ChatGPT • Claude • Qwen • SurferSEO • Grammarly • Notion • Google Docs • WordPress • Trello • Slack • Asana plus a brain trained on ten years of reading what works and what doesn't. If you need copy that tells your story and gets results — a donor appeal, a pitch deck, a blog strategy, a launch campaign — let's talk.

Strong communication creates opportunities. Whether you’re leading a meeting, pitching an idea, speaking on stage, or building your professional presence, how you communicate matters. I help professionals, executives, entrepreneurs, and speakers communicate with confidence, clarity, and impact—without sounding rehearsed or unnatural. My coaching is practical, supportive, and focused on real transformation you can see immediately. With 10+ years of experience, I’ve coached professionals and keynote speakers to strengthen delivery, audience engagement, and executive presence. I’m also: * Speaker on *“Speak with Confidence. Communicate with Impact.”* * Creator of Teen Talk, a public speaking program now in its 4th year at international schools * Lead Organizer of the 2nd edition of TEDxCabarete * Lead Organizer of the 3rd edition of TED-Ed Student Talks Clients work with me to: * Speak with confidence and authority * Eliminate filler words and nervous habits * Deliver engaging presentations and pitches * Improve storytelling and audience connection * Strengthen leadership communication and executive presence My coaching is direct, actionable, and highly personalized. Every session includes practical feedback, real-time coaching, and tools you can immediately apply in meetings, presentations, and high-stakes conversations. Whether you’re preparing for a keynote, an important pitch, or simply want to become a more confident communicator, I’ll help you deliver your message in a way that people remember. If you’re ready to communicate with greater confidence and impact, let’s connect.

I am a seasoned, bilingual writer who retired from communications management and C-suite support in the Government of Canada. Much of that time was spent supporting Ministers and elected representatives rolling out programs nationally within departments. Writing portfolio samples from these roles (below under PR / GOVERNMENT / LEGAL) include legal journals, policy position papers, academic, government procurement, RPFs, RFIs, etc. Since completing my pensionable service, I've found renewed joy and had fun doing paid public writing across a diversity of roles. Honing the art of colourful SEO-targeted pieces and crafting for joy: entertainment/educative pieces, topical blogs, designing escape rooms, virtual museums through narrative, and beyond. Portfolio samples of this ilk can be found below under SOCIAL / LEISURE. Many are from my history niches with attribuable links for learning purposes. My professional, public reviews and references (including ~750 social) speak to the personal passion I bring to every project. The reviews also speak to my consistent efforts across diverse topics and programs. While my depth of experience and demonstrable professionalism might concern the budget-conscious, rest assured that I am more keenly motivated by writing for purpose versus profits. Let's talk about the art of the feasible, project specifics, and when needed the counting of beans. My career has thrived on finding creative solutions to difficult problems, starting with little to no budget. Anything is possible with enough effort, the right team, and motivation. I want to contribute to those successes, so please feel free to reach out, even if you are in the preliminary planning stages and dreaming big! Thank you for engaging me in your endeavours. Robert J. Kernoghan

Top Rated Plus contributor (in top 3%) on Upwork, specializing in content marketing, demand generation, and sales enablement that help B2B companies grow communities online and convert them into customers. Don't stop reading! We're just getting to the good stuff. Here are the quantifiable results. ⤵️ 📈 Enterprise SaaS technology client reached new heights with a 67% boost in organic traffic for tens of thousands new visitors! How did we do it? By crafting 4 Forbes-worthy features, sending 92 persuasive emails, blogging like crazy with 82 posts, authoring 46 technical documents, and delivering 486 pieces of top-notch marketing content. 📣 Client Testimonial: "Working with [Ilia T.] has been a game changer for our company. From the start he reviewed our needs and provided a clear plan and understanding of what we needed to do. In addition we have learned a lot about the marketing process and how to reach more clients. Very efficient and professional." 📈 We helped Canada's leading second-language school for public servants take their online presence to new heights with a 342% ROI on paid ads, 5,640 organic LinkedIn page views, and a staggering 197% increase in organic web traffic. 📣 Client Testimonial: "We've been working with [Ilia] for over a year now and the reason is they do an excellent job at marketing. Not only have they helped us with successful marketing campaigns, they've help us restructure our whole marketing process. Can not say enough about Ilia." 📈 "We took a budding freight delivery company and made them a force to be reckoned with in just one month! Our expert use of social media and Local SEO led to a 155% increase in LinkedIn page views, a 14% social media engagement rate, and an astounding 283% increase in organic traffic. Google reviews went from 3 stars to 4.5, and Google My Business search views skyrocketed by 59%. 📣 Our client couldn't be happier: "It's been a pleasure working with [Ilia]. They clearly knew what they were doing and managed to take our online presence to new heights." 📈 "We turned this governmental association's social media presence from stagnant to staggering in just one year! Engagement on their social media channels speaks for itself with 2,385 reactions, 59 comments, and 166 reposts, all seeing significant increases. Don't just take our word for it, check out their 834 new followers in the last year. " I liken working with a digital strategist is like having a mountaineering sherpa. 🏔️ There's only so far you can climb on your own. Don't be afraid of asking for a helping hand! Getting to the top is easier when you have someone watching your back. /// Methodology and Unique Approach /// Let's talk approach, because I'm certain you're looking at other freelancers, consultants and agencies. You're wondering to yourself "Ilia, why do clients choose to stay with you year-over-year rather than choosing someone else?" 1. I don't guess, I use analytics to improve your marketing. We're talking behavior flow analysis to optimize lead-gen. Pursuing buried truths in your data and setting fire to assumptions. 2. I turn feedback into results. Your subject matter expertise, mixed with my research-driven approach means we know what your audience wants before they do. 3. Understanding user intent to create original and top-quality content is just as important as the writing itself. Trust me. An evidence-based approach to your content will place you on top. Just a few of my professional certification, to let you know you're in capable hands: 🎓 Semrush Site Audit Exam (since May 2022) - Ensuring your website is in tip-top shape with the highest quality audit expertise. 🎓 Content Marketing Fundamentals Exam (since May 2022) - Creating content that's easy to distribute and converts. 🎓 Hootsuite Certified Professional (since May 2016) - Hootsuite-savvy and ready to maximize your social media strategy. 🎓 Google Analytics Certified Partner (since Mar 2014) - Data-driven decisions made easy with my Google Analytics expertise. Here are some of the skills I rely on to help your businesses grow: ★ Marketing and digital strategy (full review of your customers' buyer journey); ★ Sales funnels (marketing automation through ClickFunnel, Kartra, Marketo); ★ Search engine marketing (Google Ads, Bing Ads, PPC, Google My Business); ★ Content creation, copywriting, and proofreading (finally, content that converts!); ★ HubSpot integration (my preferred CRM, but I've worked with Zoho, Pipedrive, Salesforce); ★ Social media marketing (Facebook Ads, Instagram Ads, Linkedin Ads); ★ Email marketing (ConvertKit, Active Campaign, Mailchimp). You're here. You're considering giving this freelancer a chance. Why not start a conversation? Every project is a seedling 🌱 and I'm in the business of helping you grow! 🌳 I look forward to journeying through the highs and lows with you, and ultimately reaching the top. Onward! Ilia T.