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Need design help? I make dense information easy to read and look at. I've worked with over 60 different brands, have a communications degree and approach designs function-first. You can find examples of my work below. Excited to talk! I can help you with: • design work in Adobe InDesign, Photoshop, Illustrator, Figma, Canva • long-form document and book design • marketing material design I focus on collateral like whitepapers, brochures, booklets, guides, workbooks, lead magnets, and more. Send me a message about what you need and we can take it from there.

$15M+ in managed ad spend, $47M+ in profit for 170+ clients, 12+ years in Google Ads. If your Google Ads account is spending steadily but not converting, I'm the person who fixes that. Send me a message, and I'll give you a personalized Loom audit and where I'd focus first! A little more about me: I help lead generation businesses and eCommerce brands turn Google Ads spend into profit - not clicks, not impressions, not vanity metrics. Most accounts I inherit were optimized for CTR and CPC. Those are inputs. I optimize for what the business actually needs: conversions, ROAS, and profit. Not "manage" the account, actually make it profitable, and keep it that way as spend scales. • $47M+ in profit generated for 170+ clients • $15M+ managed Google Ads spend across 12+ years • $4.7M in profit generated at 317% ROAS for a single client's Google Ads account • 602% ROAS generated for a Home & Garden eCommerce store • 16,822 sales & $209,576 profit generated for a health & wellness eCommerce account • Scaled one account 11x in spend while reducing cost per lead 10x • Top Rated | 100% Job Success Score What clients say: ⭐⭐⭐⭐⭐ "Stefano was great to work with. He was professional, a great communicator, and well-versed in Google Ads, Analytics, and Meta Ads. I give him the highest recommendation." ⭐⭐⭐⭐⭐ "Stefano did an excellent job. We discussed Google Ads benchmarks and goals for the months and he exceeded them." ⭐⭐⭐⭐⭐ "A+++ Setup all my Google Ads campaigns effortlessly and walked me through them with fine detail. Was great with communication and easy to deal with." How I work: I take on a limited number of clients at a time, so every account gets real attention - not the 50 accounts at once approach you get from most agencies. If you're investing $5K or more per month in Google Ads and want a strategist who treats your account like it's the only one, send a personalized invite with a bit about your goals. 🔧 EXPERTISE: Google Ads | Google Search | Google Shopping | Performance Max | YouTube Ads | eCommerce Marketing | Campaign Management | Campaign Scaling | PPC | CPA Optimization | ROAS Optimization | Performance Marketing | Paid Advertising | Paid Ads | Conversion Tracking | Google Analytics | GA4 | Merchant Center | Product Feed | Retargeting | Lead Generation | Lead Nurturing | A/B Testing

Fifteen years ago, I started as a graphic designer. As a psychology nerd at heart, somewhere along the way that pulled me into instructional design. I wanted to understand not just how a page looks, but how someone actually uses it, learns from it, and comes back to it. I trained in it deliberately (partly to build my own planner collection), and it turned out to be exactly the skill that was missing from most workbook designs. There wasn't a name for combining that with writing and layout, so I made one up: Content Transformation Specialist. If you already have a polished, structured manuscript and just need it typeset, do not worry, I do that, too—and do it well. But where I add the most value is earlier: turning a rough idea, a messy Word document, or a half-finished outline into a book or workbook that readers can actually use and a client can actually sell. What I actually do: * Workbook development: structure, content flow, and pedagogy for workbooks, planners, journals, and interactive guides, built from the ground up, not just laid out * Book & eBook interior design: InDesign typesetting, print-ready PDFs, formatting for KDP, IngramSpark, or your publisher's specifications * Educational PDFs & lead magnets: guides, PDF books, spreadsheets, downloadable resources built to be used, not just downloaded and forgotten * Editing: as part of the books and workbooks I build, tightening and refining the content alongside the design, not offered as a standalone service Let me tell you how I do it: 1. Research: I get into your goals, your audience, and what the finished piece needs to do for them. 2. Design samples: before full production starts, I present a few design samples for you to choose from, so you're picking an approach and a visual style 3. You choose: once you pick the direction that fits your project best, I build the whole piece in that style 4. Building: structure, content editing, and design happen together as I go and I refine all three as the piece comes together 5. Delivery: clean, print-ready or platform-ready files, on time Let me show you what past clients said: "I am impressed by her experience, creativity, integrity and work ethic. The workbook she designed for my advanced presentation skills class was colorful, well laid out and functional." "Jovana is not only a great designer but a very hard working person. She always meets deadlines and does extra effort to make everything perfect. She's much into details and is always ready to support me with great ideas." "I had nothing but the written word and wanted someone to professionally typeset it, add graphics and make the whole thing visually attractive. Jovana did all of that and was quite patient with me through the process." I am an Upwork's Top Rated freelancer, InDesign specialist, and someone who's been doing this since before "content transformation" was a phrase anyone needed. If your project needs more than formatting or even just formatting done right, let's talk.

✅ Over 9,000 work hours on Upwork ✅ 100% job success ✅ 60+ clients from around the world ✅ 15 years of experience ✅ Responsive and reliable Hello, my name is Zoran and I'm a print design expert. Over the past 15 years, I've been working on many graphic and print design projects - from stationary design for small businesses, all the way to magazines, catalogs, annual reports, packaging, and large-format billboards. If there's one thing I've learned during this time, it's that clients value reliability more than anything. I pride myself on being very responsive and never missing a deadline, without compromising the quality of the work. With a Master's degree in graphic engineering and design, I understand all the nuances of creating print-ready files, no matter how complicated the job is. This eliminates a major pain point many clients experience - their design files being sent back by the printer, which can lead to more expenses and missing deadlines. Other areas of graphic design: • Social media images • Web banners and online ad images • PDF lead magnets and e-books Here are some of the testimonials I received from my Upwork clients (many more can be found on my Upwork profile): "Zoran is a great designer and true professional. Lightning fast delivery, good communication. But most importantly, very creative and fantastic ability to design materials that truly look good and attractive while taking into account client's request and company's corporate style. I loved working with Zoran in the past few years. Highly recommended." "We turned to Zoran for some time-sensitive design projects. He turned them around quickly and with maximum professionalism, quickly comprehending project descriptions and requirements and executing independently and at a high level of quality." "Zoran is detailed and quick - his communications are always diligent!"

Struggling with email marketing and business automation? Let me help you build high-converting email funnels, design eye-catching visuals, and manage your projects seamlessly! I specialize in: 👉 Email Marketing & Automation I’ll set up automated email campaigns, design landing pages, and optimize funnels to boost conversions using MailerLite. 👉 Canva Design Need eye-catching visuals? I create stunning graphics that enhance brand identity and increase engagement. 👉 Project & Task Management Staying organized is key! I use Notion and Google Docs to ensure every project runs smoothly. 👉 E-commerce Support From Shopify setup to Typeform management, I handle the backend so you can focus on growing your business. With a strong foundation in: → Email Campaign Management I automate and create high-converting email funnels, design landing pages and pop-ups for lead generation, and foster customer engagement. → Market Research & Client Relations Conducting thorough product research, competitor analysis, and identifying key clients for targeted business growth. → Task & Project Management Using Notion to keep projects on track, ensuring deadlines and milestones are met. 🚀 Let’s build powerful email campaigns and streamline your business. Ready to get started? Send me a message!

PPC Media Buyer I Growth Marketer I Google, Linkedin, Facebook/Instagram Ads I Expert for B2B SaaS, Real Estate, E-commerce My recent high-performing campaigns. Will share case studies upon request. 🧑‍🚀 Lead volume increased by 988% while dropping cost per lead by 56% for a B2B lender broker. Managed over $100,000 in monthly ad spend - Google Ads. 🍔 Increasing ROAS by 10X & Increasing Average Order Value for E-commerce takeaway San Antonio based business - FB/IG Ads. 💻 Reduced Cost Per Lead by 91% for B2B Tech Enterprise Within 3 Months - Google & Linkedin Ads. 🏠 Generated 3782+ Leads for a New Build Apartment Complex in London, Which Led to 95 Apartments Being Sold Out in Under a Year. ⚖️ Turned - $63,082.07 to +$14,109.61 Within Just 45 Days of Taking Over the Google Ads Account for a Consulting Company. Will also share a few campaigns that didn’t turn out well, lessons learned and what I implemented from those experiences to ensure that it does not happen again. ❌ Real Estate Client: Month Into the Relationship, I Had Exactly 0 Leads and $1500 Spend. Despite using highly engaging video ads (great CTR, cpc and link click through rate) I was not getting any leads. What happened? Client insisted that I use their landing page with 0 edits from my end. I went along with it and exactly 30 days in, I had to develop a new landing page from scratch. It started getting leads LITERALLY the same day. Generated 401+ leads, and after the end of month 4, the complex was sold out. The client wasn’t happy with performance, even wanted a partial refund because initially I was getting poor quality leads and it took 2 months longer than projected to complete the project. The relationship didn’t end on good terms. 📚What I learned from this encounter? - Do not take on projects where I don’t have control or influence over the landing page. Set clear expectations & requirements from my end. ❌ SaaS Client in the HR Industry: a True Ads Horror Story: $5000 Spent, 0 Closed Deals. One of my first B2B clients and biggest failures. What happened? My strategy was wrong. I used a typical lead generation campaign: download X lead magnet, then put audiences into nurture sequences without TRULY understanding the buyer. I was getting a lot of leads but they had 0 buying intent. They weren’t even interested in the free version of the software, just in the content they were downloading. In addition to the wrong strategy, the client wasn’t ready for paid ads yet, period. They had 0 content, the website looked “put together” and their platform was slightly cheaper than their main competitor but offered 3/10 (was still in development) - this is all fine, but I should’ve helped them with all of the above prior to running ANY paid ads. 📚What I learned from this encounter? - spend the first month really getting to know the buyer, their pain points, needs, wants and what makes the product or service stand out. Then zero in on perfecting the messaging across landing pages, ads creatives & ad copy. - do not take on projects where the likelihood of success is miniscule. Instead on taking on a project, provide consultation and if possible, help out in segments like improving the website design, improving messaging, helping out with content by providing ideas, outlines, etc.