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Hi, I’m Regina 😊 I help businesses improve their email marketing through strategic campaigns, automations, and customer journey flows that help keep leads and customers engaged instead of slipping through the cracks. Most clients come to me when their emails feel scattered, inconsistent, or they know they should be doing more with email but don’t know what the next step should be. I help create a clear, organized system behind the scenes so everything works together more effectively and feels easier to manage long term. Credentials & Expertise: ✔ $1M+ earned for clients as a Top Rated Plus freelancer ✔ Experience across Klaviyo, HubSpot, Mailchimp, and similar platforms ✔ Background in business + technical systems What I Bring to Your Business: ✔ Organized email systems that work together ✔ Automations for leads, customers, and ongoing engagement ✔ Campaigns that feel consistent and on-brand ✔ Better targeting so customers get more relevant emails ✔ Clear planning behind the scenes so email feels easier to manage ✔ Strategy focused on long-term growth and retention Extra Value for My Clients: ✔ Custom strategy flowcharts to map out your email system ✔ Clear planning for automations, campaigns, and follow-up ✔ A more organized view of how your emails work together ✨What Clients Say✨ ✔ “Regina mapped out our full email lifecycle with a detailed flowchart before building anything. She identified gaps in our customer journey, cleaned up our segmentation, and implemented automations that actually made sense together. What felt scattered before is now a clear, structured system.” ✔ “We brought Regina in during a migration and she handled everything from setup to integrations and automation. She made sure nothing broke, improved the overall structure, and left us with a system that’s much easier to manage and build on.” ✔ "Regina was incredibly organized and easy to work with throughout the entire project. She helped simplify what felt overwhelming, explained things clearly, and built a much more structured email system that finally made sense for our business.” 📩 Thanks for taking the time to read my profile! I’d love to learn more about what you’re working on. Send me a quick message and let’s chat. :-)

Are you struggling to build and maintain an effective email marketing strategy? Do you lack the time or expertise to create compelling newsletters that engage your subscribers and drive results? I can help! I'm Lori Mattern, a newsletter and email marketing specialist focused on helping small business owners, solopreneurs, and nonprofits connect with their audiences through strategic email campaigns. I specialize in crafting engaging newsletter content, designing email marketing strategies, building subscriber relationships, and creating copy that converts. I have hands-on experience in: * Newsletter creation and publishing – from strategy to execution * Email marketing campaigns – list building, segmentation, and automation * Compelling copywriting – subject lines, calls-to-action, and persuasive messaging * List management and subscriber engagement – growing your audience and keeping them interested I pick up new email platforms and marketing tools quickly and love tackling new challenges head-on. I'm deeply detail-oriented, which means every email gets the attention it deserves - from subject line optimization to design consistency. You can count on me to deliver campaigns that look professional, perform well, and meet your deadlines while maintaining top-notch quality. I've developed email marketing strategies for a diverse range of clients, and I'm confident I can help you build a newsletter program that drives real business results. If this sounds like a great fit for your needs, hit the green 'Invite to Job' button in the top right-hand corner, send me a message, and let's schedule a call!

I am an end-to-end email marketing professional, available to manage any scope of email project for your business or agency. Over the past 10 years, I’ve served clients from the start-up space to the Fortune 100, spanning several different industries. Whether you need a hand in building a qualified audience, setting up automations/flows, or refreshing your messaging and templates – I look forward to hearing more about the specific challenge that brings you here today. I am ready to help with: ~ Establishing effective and realistic content strategy for your offering ~ Segmenting and validating your audience to ensure list hygiene ~ Crafting and proofing copy to align with brand voice and the customer journey ~ Producing on-brand and engaging email designs to deliver results ~ Developing lightweight and highly compatible responsive HTML email templates ~ Building and optimizing newsletter and promotional campaigns ~ Setting up common flows and sequences (Welcome, Abandon cart, etc) ~ Automating high-performing promotions into evergreen nurturing content ~ A/B testing for content performance and send time optimization Here are a few of the tools I’ve used: ~ Eloqua / HubSpot / Mailchimp / Klayvio / Acoustic ~ Litmus / EmailOnAcid / Putsmail ~ HubSpot CRM / Mailchimp CRM / Zoho CRM ~ Asana / Workfront / Trello / Slack / Discord / Teams ~ Adobe CC / Figma / VS Code / Unity / Blender ~ Google Suite / Office 365

I am a top rated Upwork freelancer with an extensive client base. My expertise is in email marketing, marketing and content writing. I have over 270 businesses that I do email marketing for and my feedback speaks for itself. I am knowledgeable in all areas of business management and customer support with a strong willpower and drive to succeed. I am a small business helping small businesses. My goal is to help you get there with simple, budget friendly solutions that help you reach both current and potential customers. I prefer to bid all projects at a fixed price so you know exactly what you are getting and have no surprises. Jobs set at hourly rates will be told in my proposal how much time they will be billed for. I believe in being straight forward, honest and clear from the start. I am also extremely focused on communication. I want to make sure that I am on the same page with you from start to finish and that the end result is exactly what you want. Thank you for viewing my profile and I look forward to our work together.

I design and execute high-converting email campaigns that drive real results. With over three years of experience in email marketing, automation, and UX/UI design, I don’t just create emails --- I design experiences that engage, convert, retain customers, and stand out in your subscribers' inboxes. What I Bring: Email Strategy & Design – Visually compelling, responsive emails optimized for mobile and desktop. Automation & Workflows – High-performing flows in Klaviyo, Mailchimp, and HubSpot to maximize retention. Performance Optimization – A/B testing, segmentation, and deliverability best practices to improve engagement. User-Centered Email Design – Leveraging UX/UI principles to create emails that guide users seamlessly from open to conversion. Expert in Figma & Canva – Designing high-impact, on-brand emails that drive action. I combine strategy, design, and data-driven execution to ensure every email delivers. Let’s connect and take your email marketing to the next level.

Have you ever sent out an email to your customers, and then checked the numbers the next day and felt disappointed? Almost no one opened it. No one bought anything. Just silence. If that's happened to you, please know it's not because your business isn't good enough. It's usually because no one ever built a real system behind your emails. Maybe your list of customers hasn't heard from you in weeks. Maybe you never set up automatic emails that go out on their own. Every day that passes without a plan, you're slowly losing the trust you worked hard to earn. The good news? This is fixable, and it doesn't have to take long. I'm an Email Marketing Specialist. I build the system behind your emails, so instead of feeling like a chore you keep putting off, your email list starts working for you every single day, even when you're not thinking about it, even while you sleep. Most business owners come to me with one of a few common problems. Maybe there's no automation at all, and every sale depends on someone manually remembering to send something. Maybe there's an automation in place, but it was set up once, years ago, and never touched again quietly under performing the whole time. Or maybe the tools themselves don't talk to each other, so information about customers is scattered across a CRM, an online store, and an email platform that have nothing to do with one another. Whatever the starting point, the goal is the same: turn your email list from something you feel guilty about into something that consistently brings in sales. Here's what that looks like in real terms: ✨ Building money-making email sequences from scratch, Welcome emails, Abandoned Cart reminders, Post-Purchase follow-ups, and Win-Back emails that bring old customers back ✨ Checking what you already have and finding exactly where you're losing money without knowing it ✨ Setting up and properly configuring Klaviyo, Mailchimp, HubSpot, Omnisend, or ActiveCampaign, not just turning it on, but setting it up the right way from the start ✨ Designing clean, professional email templates that match your brand and make your business look as trustworthy as it actually is ✨ Splitting your list into groups so new customers and repeat buyers don't get the same generic message ✨ Setting up text message and email automation, pop-ups, and sign-up forms that keep growing your list even while you sleep ✨ Connecting your CRM, online store, and marketing tools so everything works together automatically, instead of you copying information by hand My Services Include ⚡ Email Marketing Strategy ⚡ Email Automation & Flow Setup ⚡ Email Campaign Design & Copywriting ⚡ Email Campaign Optimization ⚡ Klaviyo Flow & Campaign Setup ⚡ Mailchimp Account Setup & Management ⚡ HubSpot Email Marketing & CRM Integration ⚡ CRM Setup, Cleanup & Migration ⚡ Ecommerce Email Marketing (Shopify, WooCommerce, BigCommerce) ⚡ Abandoned Cart Recovery & Post-Purchase Flows ⚡ Email Deliverability Audits ⚡ Newsletter Setup & Management But templates and automation are really just the surface. What matters most is understanding your business well enough to know what your customer needs to hear, and when. Before I build anything, I ask questions like: Who is your ideal customer, really, what are they worried about, and what are they hoping this purchase will do for them? Where in your customer's journey is money quietly slipping away right now, without you even noticing? What would it mean for your business if your email list finally started pulling its weight instead of sitting there unused? Because good email marketing was never really about clever subject lines or pretty designs. It's about the customer who almost forgot about you, opening the right email at the right time, and deciding — this time — to buy. If you're tired of guessing what to send, tired of watching customers buy once and disappear, or tired of paying for traffic and ads that go nowhere because there's no follow-up behind them, I understand that frustration and I'd like to help fix it. I also take the time to actually understand your business before touching anything. A system built without understanding your customer rarely performs, that's why the conversation always comes before the setup, not after. Send me a message today. Let's talk about where things stand right now, where the gaps are, and how we can turn your email list into the most reliable, hardest-working part of your entire business. Email Marketing Specialist | Klaviyo | Email Marketing | Email Marketing Strategy | Email Automation | Email Campaign | Email Campaign Optimization | Email Campaign Setup | Mailchimp | Mailchimp Plugin | Omnisend | MailerSend | HubSpot | Marketing Automation | Marketing Automation Software | Marketing Automation Services | Shopify Marketing | Email Marketing Consultation | Email Marketing Platform Support | Automation | ActiveCampaign | Salesforce | Salesforce Marketing Cloud | Zoho CRM | Zoho Campaigns