🌟 Email Marketing & Klaviyo Expert | 8+ Years Helping Brands Grow
Hi, I’m Ryan 👋
If you’re looking for someone who can not only send emails but also make them perform, you’re in the right place. I’ve spent the past 8+ years helping e-commerce brands and startups turn email into one of their highest-earning channels.
I specialize in Klaviyo (my go-to tool), but I’ve worked across plenty of platforms and know how to get results no matter where you are in your journey.
✅ What I Bring to the Table
Proven Results: From welcome flows to product launches to abandoned cart sequences, I’ve built campaigns that drive revenue, boost engagement, and create repeat customers.
E-commerce Focused: I know what it takes to stand out in crowded inboxes and actually get clicks (not just opens).
Hands-On + Data-Driven: I handle both creative and technical—writing copy, setting up automations, segmenting lists, and digging into analytics to keep improving.
Startup-Savvy: With 4 years in fast-moving tech companies, I thrive in quick-changing environments where you need someone who adapts fast.
🛠️ Tools I Work With Every Day
Klaviyo (my specialty 💡)
Mailchimp
Shopify & Woocommerce
Apollo
Zapier
📊 Skills That Make a Difference
Email Marketing & Automation
Customer Journeys & Retention Flows
A/B Testing & Optimization
Data Analysis & Deliverability
Affiliate & Loyalty Programs
CRM Integrations
🤝 Why Work With Me?
I keep things simple, clear, and transparent.
I treat every project like it’s my own business.
I make sure you see real results, not just emails sent.
📌 I’ve recently updated my Upwork portfolio with fresh examples of my latest campaigns—take a look, and you’ll see the type of work (and results) I can deliver.
👉 Let’s connect and talk about how email can become one of your most powerful growth channels.
Klaviyo
Email Marketing
A/B Testing
Campaign Setup
Email Campaign
Email Marketing Strategy
Audience Segmentation
Email Automation
Mailchimp
SendGrid
Email Outreach
Email Marketing Consultation
Cold Email
Email Campaign Optimization
Email Copywriting
Patrick R.
Somonauk, Illinois
$75/hr
5.0
77 jobs
Why are you making less than your competitors when you have a better product?
I'll tell you. And without looking at your business at all, I know it's not your ads, emails, or landing pages. At least, not just one of those pieces.
The real reason you're leaving money on the table is structural.
Tinkering with one part of the structure produces small results. If you want revenue climbing month after month, you need to engineer a persuasive path your prospects enjoy walking down and buying from.
Everything leading up to the buying moment needs to be structured just right.
Your prospect needs to believe the right things — about you, their problem, your solution, why now is the time to act, and why you're the only person who can truly solve it. Those shifts don't happen by accident. They have to be built into every ad, every post, every page, every email in a deliberate sequence.
Get it wrong, and prospects bounce like your business is a trampoline.
Get it right, and you capture new customers like a giant spider's web in a swamp.
And if you go above and beyond, customers will feel relief that you caught them rather than someone worse.
There's always someone worse selling a similar solution. You don't want them to win, do you? It's your duty to spin the strongest sales web you can. For your customers' sake and your business's fate.
So let's get fixin'.
The center of your sales system must be your email list. It's the one asset you actually own. No algorithm or platform can pull the rug out from under it. Show up consistently with a strong point of view and something worth saying, while entertaining the heck out of your readers, and you build a moat no competitor can easily breach.
Email is the ultimate sales flywheel.
Paid ads on Meta and organic content on LinkedIn and X pull strangers into your orbit.
Lead magnets and landing pages bring them inside.
Email automations and regular newsletters direct their existing desires onto your solutions.
Sales pages and upsells close them and feed your business's growing appetite.
I built this sales system for Live Free Academy. Ran their entire marketing operation solo. Grew their list from 5,000 to 37,000 active subscribers. Took them from five-figure ARR to seven-figure ARR in two years. By year three, courses, events, and membership generated $2.8 million. The newsletter I ghostwrote drove over 80% of revenue. A Bitcoin course that did $339K in its first year. Four events that grossed over $500K combined.
Their former VP of Sales called it "one of the most impressive and frankly genius marketing campaigns I've ever seen."
For AUTONOMY, I relaunched a dead newsletter and helped close 162 students into a $2K–$4.5K course.
For CrowdHealth, I rebuilt onboarding sequences. Open rates went from 65% to 93%. Unsubscribes fell from 2.49% to 0.59%. Deliverability went from 60 to 96.
What I do:
✔️ Meta ads and LinkedIn/X ghostwriting to pull fresh leads into your world
✔️ Lead magnets and landing pages that capture and convert
✔️ Daily and weekly email newsletters that drive 80%+ of revenue
✔️ Automations and sequences that move people through the belief shift process
✔️ Launch campaigns for courses, memberships, events, SaaS, and ecom
✔️ Sales pages and upsells built to close and compound
✔️ Full funnel audits that find exactly where your money is leaking
But I'm not here to do piecemeal work.
I will come in as a fractional CMO for founders who want a growth partner, not just a writer. The scope might be limited or expansive, but I will insist on seeing and understanding your full sales architecture so I can help you in the best way possible.
I work with founders generating at least $100K a year who sell something that genuinely changes people's lives. If I wouldn't sell it to my wife, I won't sell it for you.
If you’d like to chat, send me a message right now. Tell me what your business is, what you sell, who you sell it to, and the number one challenge you're facing.
I'll take it from there.
Patrick
Lead Generation
Copywriting
ActiveCampaign
Email Campaign Setup
Email Copywriting
Email Marketing
Sales Letter
Landing Page
Sales Copywriting
Sales Writing
Sales Funnel Copywriting
Email List
Email Automation
Email & Newsletter
Email Marketing Strategy
Video Sales Letter
Content Writing
GetResponse Plugin
Gabriela E.
Carpentersville, Illinois
$65/hr
4.9
43 jobs
Look, if you're serious about making more money through email marketing, you're in the right place. I've been doing this for over 5 years, and I don't just set up campaigns and call it a day.
I build email systems that actually drive revenue, period.
Here's what I bring to the table: I know my shit. Strategy, content calendars, automation flows, segmentation, deliverability, all of it. Whether you're starting from scratch or your current setup is underperforming, I'll jump in and build something that actually works for your business and your customers.
I'm not here to make things look pretty and bounce. I care about results. Open rates, click through rates, conversions, revenue. I dig into the data, optimize what's working, kill what's not, and make sure every email you send is pulling its weight.
Now here's the real talk: I can't do my job if you're not doing yours. Successful partnerships are built on mutual commitment.
If you're ready to actually invest the time and effort into growing your business through email, then I'm your person. But if you're looking for someone to just check boxes and disappear, I'm not it.
My goal is simple: make you more money. I'm confident I can do that for you.
Ready to actually move the needle? Send me a message and let's talk.
Klaviyo
Email Marketing
Email Automation
Email Copywriting
Mailchimp
HubSpot
Email Design
Email
Marketing
Email Campaign Optimization
Data Migration
Shopify
Data Integration
Cold Email
Ecommerce Marketing
Andrew P.
Chicago, Illinois
$20/hr
5.0
8 jobs
‼️ I'm new to Upwork but have years of email marketing experience. To build my profile, I'm currently offering significantly discounted rates. Take advantage and help me build my profile! ‼️
Ecommerce Brands...
Leaving $20k to $50k per month on the table with your current email setup?
I help Shopify brands grow revenue with Klaviyo through Email Marketing Strategy, Marketing Automation, and consistent Email Campaign Setup. My clients regularly see Klaviyo drive 30-45% percent of total store revenue, and I can help you do the same.
Here’s how I help:
✅ Klaviyo Revenue Audit
A clear, actionable roadmap to increase revenue. I identify where your account is leaking money and exactly what to fix first.
✅ Deliverability Fixes
Even the best emails flop if they land in spam. I’ll diagnose and resolve deliverability issues so your emails hit the inbox... and drive sales.
✅ Full Klaviyo Setup
New to Klaviyo? I’ll build your account from the ground up with the right tracking, lists, Audience Segmentation & Targeting, and automation foundation.
✅ Flow Builds & Rebuilds (See video in portfolio)
I’ll create high-converting, automated flows that turn your Klaviyo into a predictable retention engine, so you make more money on autopilot.
✅ Campaign Management + Campaign Strategy & Execution (See example in portfolio)
End-to-end campaign management: planning, segmentation, scheduling, testing, and reporting, so you send better emails more consistently.
✅ Email Copywriting + Copywriting + Content Writing
Conversion-focused email copywriting that matches your brand voice and drives clicks/sales... Without relying on constant discounts.
✅ Popup Design & Optimization
Convert more site visitors into subscribers with popups that outperform industry averages. Get the most out of your paid traffic!
✅ BFCM Strategy & Prep
Strategy & prep so you don’t leave $$$ on the table
Not sure where to start?
Book a Klaviyo Audit. I’ll pinpoint your biggest opportunities and give you a clear action plan. No guesswork.
Let’s turn your email list into your #1 revenue channel. Click “Invite to Job” or message me to get started.
Klaviyo
Email Marketing
Email Design
Brand Strategy
Figma
SMS
Customer Retention
Customer Retention Strategy
Email Automation
Email Campaign
Email Deliverability
Email Campaign Setup
Graphic Design
Copywriting
Shopify
Email Marketing Strategy
Email Copywriting
Marketing Automation
Audience Segmentation & Targeting
Campaign Management
Shahid S.
Normal, Illinois
$48/hr
4.9
306 jobs
Your Shopify store is often the first impression customers get of your brand. It should look premium, be easy to navigate, and give you the flexibility to manage it yourself after launch. That’s what I help businesses build. I’m a Shopify Designer & Developer with 10+ years of experience creating custom, conversion-focused stores from design through development.
I start with the design, not the code. I first create your store in Figma so we can work through the layout, visual direction, and user experience before development starts. You can see how everything will look, give feedback, and make changes before we move into Shopify.
Once the design is approved, I build it on Shopify 2.0 using clean, modular sections and blocks. The goal is to give you control over your store after launch. You’ll be able to update content, replace images, and rearrange sections directly through the Shopify Customizer without needing a developer for every small update.
I also work with existing designs. Whether you have a Figma file, PSD, or static HTML/CSS design, I can turn it into a pixel-perfect, responsive Shopify store while keeping the original design and functionality intact.
I also use Shopify’s AI tools when they actually make sense for the project. Shopify Magic can help speed up product content and copy, AI-assisted design and image tools can reduce repetitive work, and AI-powered product recommendations can make it easier for customers to discover relevant products. The goal is to use AI where it adds value without making the store unnecessarily complicated.
Recent Projects
QualityDoor Shopify Plus - Converted the existing design into a pixel-perfect Shopify Plus store, rebuilt product pages and navigation, and organized the theme into clean, editable sections.
bouff - Built the store from Figma into a responsive Shopify 2.0 site with modular sections that the client can easily manage without editing code.
I’ve completed 268+ Shopify projects on Upwork, with a 99% Job Success Score and Top Rated Plus status. I’ve worked with startups, DTC brands, and established businesses on both new stores and existing Shopify stores that needed a redesign or modernization.
What I do best:
• Figma to Shopify, PSD to Shopify & HTML to Shopify
• Custom Shopify & Shopify Plus theme development
• Shopify Liquid, 2.0 sections, metafields & custom functionality
• Modular sections and blocks that are easy to manage
• Premium UI/UX design focused on usability and branding
• Shopify AI tools, content assistance & product recommendations
• Full Shopify store redesigns and customer journey improvements
• App integrations and advanced Shopify features
• Landing pages and conversion-focused layouts
• Ongoing Shopify maintenance, updates & support
I don’t believe every brand needs the same template or approach. I first understand your brand, products, and customers, then design and build a Shopify store around them.
If you need a Shopify designer and developer who can take your idea from design to a polished, manageable store, feel free to reach out and tell me about your project.
Klaviyo
Shopify
Shopify Development
Shopify Plus
Shopify Theme
Liquid
Theme Customization
Shopify Website Design
Shopify Website Redesign
Conversion Rate Optimization
Website Performance Optimization
Shopify Apps
Shopify SEO
Ecommerce Website Development
API Integration
Website Migration
Figma
HTML5
JavaScript
Web Development
Matthew G.
Chicago, Illinois
$60/hr
4.8
51 jobs
🏆 5+ years of experience – Expert Email Marketer
📩 500M+ total emails sent
💰 $50M+ in attributable revenue generated
📈 100+ clients in 20+ industries
🚀 Worked with 10 8-figure brands
I have helped 100+ Shopify DTC brands turn Klaviyo email and SMS marketing into their highest-revenue channel - generating $50M+ in attributable email revenue over 5+ years, across 20+ industries, with 500M+ emails sent. I do the work myself, I price it fairly, and I only commit to results I am confident I can deliver.
⭐️⭐️⭐️⭐️⭐️
"This is quality work. A lot of other people talk, but it seems like they don't have an idea of what they’re really talking about... Matt provided a lot of actionable insights that we could get started on and helped refine our email strategy."
– Rick, Co-Founder of Rest. com
Notable clients include:
* Rest. com
* Theradome
* Giordano's
* Dr. Kellyann
* Erika Kullberg
* Caleb Hammer
* Hank’s Belts
* Omnilux
* Unbound Merino
* Mito Red Light
* Sauna Space
* Nature M.D.
* Darn Good Yarn
𝗞𝗘𝗬 𝗥𝗘𝗦𝗨𝗟𝗧𝗦:
- $2.9M in email revenue for a DTC leather goods brand through rebuilt Klaviyo flows and conversion-focused email copywriting
- $1.3M in 30 days from Klaviyo campaigns for an 8-figure men's leather goods brand during Black Friday and holiday season
- $748K in 90 days for a red light therapy brand through educational Klaviyo email campaigns and new flow architecture
- $86K in 43 days from a standing desk brand that had $0 in Klaviyo revenue before the engagement
- 57% of total store revenue attributed to email and SMS marketing for a 7-figure sleepwear brand
- $30M+ in attributable email revenue generated across the full client portfolio
⭐️⭐️⭐️⭐️⭐️
"Matthew did outstanding work on this project. Got up to speed on our brand extremely quickly, and immediately elevated our email creative and messaging."
– Daniel Gilland, Director of Ecommerce, Giordano's
𝗧𝗘𝗖𝗛 𝗦𝗧𝗔𝗖𝗞 𝗔𝗡𝗗 𝗘𝗠𝗔𝗜𝗟 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗧𝗢𝗢𝗟𝗦
I build and manage email and SMS marketing programs using the tools that high-growth Shopify DTC brands rely on:
- Email and SMS platforms: Klaviyo, Attentive, Postscript, Sendlane, Braze, Omnisend
- Email design: Figma, Klaviyo native editor
- Lead generation and list growth: Alia Popups
- Reviews and retention: Okendo, Smile, LOOX
- Project management: Slack, ClickUp, Basecamp, Asana
These tools power every stage of the email marketing funnel - from lead generation and list building through flow automation, campaign execution, and revenue attribution inside Klaviyo.
𝗪𝗛𝗔𝗧 𝗦𝗘𝗧𝗦 𝗠𝗬 𝗘𝗠𝗔𝗜𝗟 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗔𝗣𝗣𝗥𝗢𝗔𝗖𝗛 𝗔𝗣𝗔𝗥𝗧
If you're here, it's probably because:
👉 You're barely breaking even from your paid acquisition
👉 You feel like your business is missing out on tons of retention revenue from email and SMS
👉 You feel like you're not scaling as fast as you should be
Well, after doing email marketing for 5+ years, generating $30M+ in client revenue, and working with 100+ clients (many of them being 8-figure brands)...
I realized that there are many more ways you can retain your customers to get them to come back and shop with you than just using email marketing...
That's where the ACR Framework was born.
It goes beyond Klaviyo flows and email campaigns to address where each brand actually is in their retention maturity - and what they specifically need to move to the next stage of growth.
Here's a broad overview of how it works:
✅ Advanced Content Calendar Strategies that will get more subscribers to open your emails (which applies to virtually all industries)
✅ Secret Flow Strategies and Tactics that can help you make up to 25% of your total revenue on autopilot
✅ Creative, On-Brand Copywriting that gets your reader's attention and makes them eager to shop
✅ Secret sales channels 99% of businesses aren't using that can add 5-10% to your MRR
✅ Lifecycle Marketing Tactics for a better idea of the entire customer journey
✅ Advanced Reporting to track business KPI's you're likely missing
✅ Not Well-Known Email/SMS Strategies that boost your overall growth
✅ Record-Breaking Product Launch Strategies
✅ List Growth Strategies for quality leads
‼️ 𝗛𝗜𝗥𝗘 𝗠𝗘 𝗜𝗙 𝗬𝗢𝗨 𝗡𝗘𝗘𝗗 ‼️
- Klaviyo email marketing that generates 30-50% of your total store revenue
- Email flows and campaigns built, written, and managed by one person who owns the results
- An email copywriter who understands DTC brand voice and conversion psychology
- A Klaviyo audit that shows you exactly where your retention revenue is leaking
- Email and SMS marketing that works together as a single, compounding retention engine
If you want Klaviyo email marketing that makes your business more profitable without spending more on ads - send me a message. Every engagement starts with a free audit.
Klaviyo
Lead Generation
Email Marketing
Copywriting
Shopify
Customer Retention
PostScript
Email Marketing Consultation
Email Marketing Strategy
Email Copywriting
Figma
Email Template
Email Campaign
Email Campaign Setup
Email & Newsletter
Email Management
Email Design
Email Deliverability
Marketing Automation
Ecommerce
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