Hire the Best Principle Designers
in Canada

More than 3,000 reviews on G2
Rating is 4.5 out of 5.
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of Upwork by G2 peer reviewers
Hakan I.

Toronto, Canada

$26/hr
5.0
14 jobs

I recently joined Upwork and I am focused on building a strong client portfolio here. For this reason, I am offering competitive rates to collaborate with great clients and deliver high-quality results. I am a UI/UX designer with 8+ years of experience designing scalable, user-focused interfaces for SaaS platforms, web & mobile products, and design systems. From early-stage startups to enterprise-level fintechs, I have worked with clients across various industries to craft intuitive, modern, and high-performing digital experiences. My expertise lies in combining clean visual design with structured systems thinking. Ensuring design consistency, usability, and scalability. What I bring: • Web & mobile UI/UX design for SaaS products • Full design systems: components, tokens, grids, and guidelines • Design thinking for complex user flows and B2B logic • Cross-platform responsive design • Figma-based scalable workflows • Strong collaboration with dev teams & product stakeholders Whether you’re building an MVP, revamping your SaaS platform, or establishing a design system, I can help you move faster with clarity and quality. Let’s create interfaces that users love and teams love to build on. Tools & Platforms: Figma · Framer · Sketch · Adobe XD · Illustrator · Photoshop · InDesign

  • Web Design
  • UX & UI
  • Responsive Design
  • App Design
  • Presentation Design
  • Brand Identity
  • Landing Page Design
  • Product Design
  • Figma
  • Framer
  • User Flow
  • Mockup
  • Wireframing
  • SaaS
  • Dashboard
Robert K.

Kingston, Canada

$225/hr
4.9
121 jobs

Well, hello there! My name is Robert and I am a Principal Product Designer and former Chief Design Officer with a 20-year track record of designing software platforms the "0-to-1" foundations for global market leaders. From shaping GrubMarket (now $4.5B+) from its inception to driving Asia Gaming to $1B+ per annum in revenue, my work is defined by a single metric: Scalable Business ROI. I specialize in High-Trust Interaction Design for complex industries—Medical & Wellness, Educational, Automotive, Financial and AI-driven SaaS—where the "Trust Gap" is the biggest barrier to conversion. Why Partner With Me? The "Unicorn" Track Record: Contributed to over $15B in aggregate client valuations, including GrubMarket ($4.5B founding designer, Adoreal (9-figure investment), and Breethe (18M+ downloads). Strategic Credibility: A portfolio spanning 500+ clients, including Yale Medical, MIT, Tata Motors, and Cisco. A large percentage of the startups I have worked with either grew exponentially or were acquired by enterprises. Many of them I found here on Upwork. Sector Mastery: Deep expertise in NetLaw (Estate Planning) and Dr.Bill (formerly MDBilling.ca) (Medical Infrastructure), ensuring compliance-ready, high-ticket UX. AI-Native Implementation: I don’t just "use" AI; I architect Agentic Interfaces and MVP frameworks that reduce development costs while increasing user intent. Expert Vetted: Inducted into the top 1% of Upwork talent with $1M+ in earnings and a 100% success rate just on this platform alone. The "Owner's Perspective": As a global digital nomad and international property investor, I bring a unique "Owner’s Perspective" to every project. I don't just deliver Figma files; I deliver a Production-Ready Design System so robust that your internal team can scale it without ongoing hand-holding. In addition, I provide a rare insight in conversions, cost effectiveness and business auditing. Success requires the best team. There are no exceptions. If you are looking for a strategic partner to de-risk your next phase of growth, let’s talk. Best, Robert K.

  • Sketch
  • Web Design
  • Figma
  • Wireframing
  • User Experience Design
  • User Interface Design
  • Mobile UI Design
  • UX Research
  • UI/UX Prototyping
  • SaaS
  • Brand Consulting
  • Product Design
  • Graphic Design
Alena V.

Toronto, Canada

$45/hr
5.0
6 jobs

Hi, I’m Helen — a Product, UX/UI Designer with 7 years of experience designing complex, data-heavy products for B2B and B2C startups. I specialize in turning ambiguity into clear, intuitive, and scalable solutions. My work focuses on product logic, user needs, and real-world usability — not just visual design. I’ve worked across SaaS platforms, marketplaces, internal tools, and MVPs where design directly impacts business decisions and operational efficiency. I bring strong product thinking, the ability to simplify complex workflows, and experience working under real constraints like time, scope, and technology. I collaborate closely with cross-functional teams to ensure ideas translate into practical, buildable solutions. Recently, I’ve been designing AI-powered products that help professionals navigate complex information and streamline workflows. I’m naturally drawn to ambiguity — transforming messy, unclear problems into structured, actionable systems that teams can build and users can trust. 📚 Industries: Fintech, EdTech, Startups, Lean Startups, HR, Sales, Healthcare, B2C, B2B, e-commerce, P2P marketplaces, Cybersecurity 📋 Work Process: Basically, I follow the next steps in my work process: Understand → Plan → Ideate → Design and Prototype → Implement → Test and Learn ---------------------------------------------------------------------------------------------------------------------------- I’m combining several approaches to succeed with the deliverables to my clients: Lean Startup + Agile + Design thinking + Double diamond. These methods enable quick iteration based on feedback, flexibility, and user-centric solutions. ⚙️ Tools I use: • Figma, Claude, GPT • Miro, Balsamiq, Marvel App, Zeplin • Adobe Illustrator, Adobe XD, Adobe Photoshop • Notion, Trello, Google Suit, Slack, Zoom (other similar tools) 🔑𝐊𝐄𝐘𝐖𝐎𝐑𝐃𝐒:   Design Tools & Technologies: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator), Balsamiq, Marvel, Principle, Webflow, Wordpress. Web App, Mobile App, App, iPhone, Android, Guidelines, Adobe, Google, Saas, Platform Design (Web, Desktop, Tablet, Mobile), Responsive, iOS & Android Guidelines, iOS & Android App Design. B2B, B2C, SaaS, E-commerce, Law and health care with AI implementation, Healthcare, Mental health, Data storage, Cybersecurity, Education, EdTech, Travel, P2P marketplaces, Fintech, Cargo Transportation, AI Chat, AI summary, AI product, AI app, AI development . HTML5 & CSS3, Google Material Design, Material UI, MUI, Tailwind CSS, Shadcn UI, Radix UI. UX Design, UI Design, User Experience, User Interface, Cross-Platform UX, Component-Based Design, Design system, Interaction Design, Information Architecture, App Navigation, User Flows, Wireframing, Mockups, Prototyping (Low to High Fidelity), Clickable Prototypes, Website Prototyping, Responsive & Adaptive Design, Web UX, Mobile UX, Desktop App UX, User-Centered Design, Design Thinking, Dev hand off, Documentation, Brief, PRD UX Research, UI Research, Competitor research, Competitor Analysis, Qualitative Research, Quantitative Research, User Interviews, Surveys & Feedback Loops, Affinity Mapping, User Personas, Customer Journey Mapping, Moodboards, Storytelling, Task Analysis, Heuristic Evaluation, Concept Validation, Usability Audits, Usability Testing, A/B Testing, Product Design Expert, Head of Design, Team Leader, UX/UI Design Agency Collaboration, Design Project Management, Long-Term Engagements, Scalable & Effective Design Solutions, Cross-functional Collaboration, Collaboration, Project Management, Product development, Software development, team work, leadership, task management, deadlines, MVP, feature development, design review, feedback, design feedback, marketing materials, marketing collaterals, emails, social media posts Agile, Scrum, Sprint, Workshop, Design workshop, Data-Driven UX Decisions, Stakeholder Interviews, Prototype Testing, Interview Planning & Conducting, Screener Surveys, Discovery Research,Onboarding Flows, Subscription Models, Admin Dashboards, AI-integrated Interfaces, Internal Tools, Cross-Functional Teams, Stakeholder Communication, Product-Led Design, Fast Iteration Cycles, Team Leadership, Freelance & Remote Teams, Client-Facing Communication, Developer Collaboration, Design Mentorship, Workshop Facilitator, AI, Claude, GPT

  • Product Design
  • UX & UI
  • Desktop Application
  • Responsive Design
  • Mobile App Design
  • UX Research
  • Wireframing
  • Data Visualization
  • Usability Testing
  • Agile Software Development
  • Figma
  • Prototyping
  • Automated Workflow
  • AI Platform
Anna H.

Toronto, Canada

$25/hr
4.9
11 jobs

Hello! I'm a Web Designer passionate about creating visually appealing and user-friendly interfaces. I aim to improve users' lives and help businesses improve their products. For every project I'm trying to figure out how things work and how users interact with the product and, of course, I pay special attention to the visual look and usability quality. My main work principle is to focus on business goals and create projects that help deliver high-quality products and services that allow for better user experiences and satisfied customers. WHY CHOOSE ME: 🎯 Great UI/UX design with meticulous attention to detail 🎯 Pixel-perfect mockups 🎯 Fresh, modern, and unique design ideas 🎯 High level of design expertise 🎯 Seamless and effective communication SERVICES THAT I OFFER: ⭐️ UI/UX design for corporative websites ⭐️ Design for Landing Pages ⭐️ UI/UX design for Mobile App ⭐️ Redesign ⭐️ Dashboard design ⭐️ E-commerce design ⭐️ Prototyping ⭐️ Interactive animation at the design stage in Figma. You'll see how your product will work even before development begins ⭐️ UI Kit and Design System THE TOOLS I USE: 💻 Figma 💻 Miro 💻 Photoshop 💻 Illustrator 💻 After Effects Feel like we are on the same page? Next steps: 🖥 Explore my work examples in the portfolio section 👉🏽 Click the green "Invite to Job" button in the top right-hand corner ✉️ Send me a personalized message if you think we're a good fit to work together Looking forward to hearing from you, Anna. Highlighted skills: Web and Mobile Design, Landing Page Design, Responsive Design, User Interface Design, User Experience Design, UI/UX Design, UI, UX, Wireframes, Prototyping, Web Design, Website Design, Product Design, App Design, Mobile App Design, Web App Design, UI Kit, Design System, Figma, UX Research, User Flow, Competitor Analysis, Information Architecture, Customer Journey Map, CJM, SaaS, FinTech, pitch deck presentation design, eCommerce web design, SaaS product, SaaS platform, Graphics & UI Design, Website Prototyping, Branding, Graphic Design, Hire, Graphics, Responsive, Design Thinking, Material Design, Webflow, Webflow Development, Figma to Webflow, Mobile UI/UX Design, Adaptive Design, Design Expert, Visual Design, Sketch, Webdesign, web designer, eCommerce web design, Clickable prototype, Responsive Web Design, MVP creating, Website Navigation, Website Redesign, Website Wireframing, Autolayouts, Components, Figma Expert

  • Landing Page
  • Web Design
  • Art & Design
  • Figma
  • Mobile App Design
  • Presentations
  • Prototyping
  • Wireframing
  • Landing Page Design
  • Responsive Design
  • UX & UI
  • User Interface Design
  • UI/UX Prototyping
  • Website Redesign
  • Mobile App Redesign
Paul H.

St. John's, Canada

$200/hr
5.0
209 jobs

✓ Expert-Vetted (Top 1% Upwork) • 5.0 Rating • $50M+ Revenue Impact Former CRO at Hyros, the $100M conversion tracking platform used by 7-9 figure brands. ► I fix the friction, hesitation, and confusion that stops customers from buying your product. Trusted by 8-figure Shopify/DTC brands like Infinity Hoop, Tuft + Paw, and Sensibo. Provided conversion strategy & messaging for Volaris ($3.4B software company). ◆ Recent Results: 🟢 +65% Conversion Rate Increase (7-Figure DTC Brand) 🟢 +117% Subscription Growth (8-Figure DTC Brand) 🟢 +34% Conversion Rate Increase (8-Figure SaaS) ◆ Why Clients Hire Me: While at Hyros, I analyzed conversion behavior across 7-9 figure businesses. This allowed me to identify the patterns that consistently drive conversions. Today, I use those insights to quickly identify what's limiting growth, prioritize opportunities, and focus on the changes most likely to increase conversions and revenue. ◆ How I Work: 1. Find the Conversion Leaks Identify the friction, hesitation, and confusion costing you sales. 2. Clarify the Buying Decision Improve your offer, messaging, and copy so customers understand why they should buy. 3. Optimize the Customer Journey Mobile-first landing page and funnel improvements that increase conversions and revenue. ◆ What I Can Deliver: • Landing Page & Funnel Optimization • Conversion Audits & CRO Strategy • Offer Strategy, Messaging & Copy • Conversion System Design ◆ Areas I Specialize In: DTC E-Commerce • SaaS • Health, Supplements, & Fitness • Pet Products ➡️ Next Step: If you're ready to improve conversions and revenue, let's talk. Send me a message to start the conversation, or book a consult if you'd like faster help.

  • Conversion Rate Optimization
  • Marketing Strategy
  • Growth Strategy
  • Website Optimization
  • Sales Funnel
  • Landing Page
  • Sales Funnel Builder
  • Copywriting
  • Landing Page Design
  • Ecommerce Marketing
  • Ecommerce
  • Google Analytics
  • Social Media Marketing
  • A/B Testing
  • User Experience Design
  • Sales Copywriting
  • Shopify
  • WooCommerce
  • Email Marketing
  • Marketing Automation
Alberto P.

Toronto, Canada

$50/hr
5.0
12 jobs

Italian Architect specializing in bespoke, high-end residential design. International experience delivering custom homes from concept to construction. I am an architect with over 10 years of experience in residential architecture, specializing in custom home design, luxury single-family houses, and large private residences. I deliver projects from concept design and schematic design through design development and construction drawings. My experience includes house plans, permit drawings, zoning-compliant layouts, and construction documentation developed for coordination with engineers, consultants, and builders. I focus on clarity, precision, and buildability, ensuring drawings are accurate and ready for construction. After working with internationally recognized firms such as Reiulf Ramstad Arkitekter (Oslo) and Archea Associati (Milan), I relocated to Toronto. I currently work as a Senior Designer at Arup Toronto, contributing to complex projects in multidisciplinary teams, while independently delivering private residential commissions. I also hold a degree in civil engineering, which strengthens my approach to structural logic, technical coordination, and construction-focused design—a key advantage in residential projects with complex geometry or large footprints. In 2020, I founded Alberto Proserpio Architect, focusing on bespoke residential architecture. In 2021, I was recognized as one of the Top 10 Young Italian Architects, an award reflecting design quality and professional rigor. Every project is fully custom and tailored to the client’s lifestyle, site conditions, and aesthetic goals. My architecture is contemporary, sustainable, and pragmatic, with strong attention to context, materials, and detailing. My style is not fixed: while maintaining a strong contemporary language, it adapts to each client’s needs, local regulations, climate, and the specific characteristics of each site.

  • Landscape Design
  • Residential Design
  • Master Planning
  • Architectural Design
  • 3D Rendering
  • 2D Design
  • Autodesk Revit
  • Home Design
  • Layout Design
  • Exterior Rendering
  • Sketching
  • Interior Architecture

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