Hi, Iโm a Conversion Copywriter specializing in Funnel Strategy, Email Marketing, and CRO (Conversion Rate Optimization), helping growth-focused SaaS, e-commerce, and service brands transform their customer journey into a predictable revenue system.
Most businesses donโt have a traffic problem, they have a conversion architecture problem, such as:
- Weak messaging
- Fragmented funnels
- Misaligned user intent
...this is exactly why I work with brands to identify and fix such structural gaps.
My experience includes SaaS, marketing automation, home improvement brands (smart systems, appliances, windows), wellness, and clinical aesthetics. This cross-industry exposure allows me to quickly decode buyer psychology and build messaging frameworks that convert across different markets.
I operate at the intersection of copywriting, funnel strategy, and conversion optimization, where messaging is not just creative, but commercially engineered.
๐ CONVERSION & FUNNEL OPTIMIZATION SERVICES
I design and refine conversion ecosystems that guide users from awareness to purchase with precision and intent.
โข Funnel Architecture (TOFU, MOFU, BOFU) and conversion path optimization
โข High-converting Landing Page Strategy & Copywriting
โข Email Marketing Systems (welcome sequences, abandoned cart, and lifecycle nurture flows)
โข CRO-focused Website & Sales Page Copywriting
โข Product Page Optimization for Shopify & eCommerce ecosystems
โข Klaviyo Email Strategy, structuring, and campaign optimization
โข SEO-aligned Blog Content with internal linking for funnel support
โข Offer positioning, messaging hierarchy, and value proposition refinement
โข Customer journey mapping and behavioral alignment
โข Funnel audits with conversion improvement recommendations
My approach is strategic and performance-driven, i.e., every piece of copy is designed to support measurable business outcomes, not just communication.
I collaborate best with brands that are ready to move beyond content creation and build structured, conversion-led systems that scale.
If youโre looking for a copywriter who thinks in funnels, revenue impact, and customer psychologyโnot just words. I can help you deliver copy that performs.
๐ TOOLS & PLATFORMS I WORK WITH
SurferSEO ยท NeuronWriter ยท Semrush ยท Ahrefs ยท Yoast ยท Rank Math ยท Google Search Console ยท WordPress ยท Shopify ยท Webflow ยท Elementor ยท Klaviyo ยท Canva Pro ยท Figma ยท Asana ยท ClickUp ยท Trello ยท
I deliver original, strategy-led content designed for both human readers and search engines, with a strong focus on clarity, brand alignment, and conversion performance.
Every project is built with attention to tone consistency, messaging accuracy, and SEO/CRO best practices. I also work with AI-assisted drafts when needed, refining and restructuring them into clear, brand-aligned, high-converting copy.
My goal is not just to produce content, but to ensure it functions effectively within your broader marketing and conversion system.
Whether you are:
โข A SaaS company scaling acquisition and retention
โข An e-commerce brand optimizing product pages and funnels
โข A startup building its content and email foundation
โข Or an agency seeking a reliable white-label copy partner
I provide end-to-end support across strategy, copywriting, and conversion-focused execution.
Sales Writing
Email Copywriting
Campaign Copywriting
Ad Copy
B2B Marketing
Website Copywriting
Copywriting
Outreach Email Copywriting
Sales Funnel Copywriting
Sales Copywriting
Landing Page
Product Description
Creative Writing
Humor Writing
UX Copy
Syed Z.
Abbottabad, Pakistan
$18/hr
5.0
1 jobs
If youโre a Coach, Consultant or a B2C business owner that has had it up to here with spending loads of money on marketing without getting any returnsโฆ
then you really need help before your hard-earned money goes down the drain because of piss poor marketing.
Hi, Iโm Zohaib, A Senior Copywriter, Marketing Strategist and Funnel Builder for 6-7 Figure brands
I help struggling coaches, consultants and business owners build and scale their online business with the Copywriting and Marketing skills Iโve acquired and used for a $278k business.
โ If you want better emailsโฆ so your email list converts, I can do that.
โ If you want to write ads that consistently generate 2-10x ROASโฆ without straining your budget, Itโs all just a message away.
โ If you want someone to write, build and design your entire Sales funnelโฆ with 100% Satisfaction guaranteeโฆ Iโm one of THE BEST in the game.
โ If you want a VSL that absolutely crushes itโฆ Iโm your guy.
And most importantly,
โจ If you need a human being to genuinely care about your business and do his best to help you growโฆ thatโs where I stand out as the #1 choice.
If youโre
โ Stuck and Tired of doing everything yourself
โ Exhausted from spending insane amounts of your budget on failed marketing
โ Tired of trading your time for money and would finally like a system to generate revenue
And youโve finally decided to change thatโฆ
Then youโve come to the right guy.
Look, I wonโt promise you a million dollars in a month,
If youโre looking for that sort of quick cash, Iโm not your guy.
I help build systems that work for yearsโฆ
Unlike other freelancers, I donโt want money after a single project and never be seen againโฆ
Iโm in the industry to build real connections with people and help people growโฆ
And If I end up making a few hundred thousandโฆ not a bad deal lol
โ The #1 Most Important point isโฆ
Iโm in the industry to help businesses win.
And in this way, it allows me to win.
So If I make you a million dollars and I make a few hundredsโฆ I call that a win.
And If youโre ready to win with your marketing and Copywriting
Just drop me a message and Iโll set up a quick call to see if we can help each other out.
Copywriting
Email Copywriting
Sales Copywriting
Website Copywriting
Campaign Copywriting
Sales Funnel Copywriting
Technical Copywriting
Outreach Email Copywriting
Lead Generation
Landing Page
Sales Copy
Sales Funnel
Video Sales Letter
Sales Letter
Persuasive Writing
Ali R.
Okara, Pakistan
$21/hr
5.0
4 jobs
๐๐๐+ ๐๐ฅ๐ข๐๐ง๐ญ๐ฌ ๐๐๐ช๐ฎ๐ข๐ซ๐๐ | $๐๐๐๐+ ๐๐ข๐ฉ๐๐ฅ๐ข๐ง๐ ๐๐ฎ๐ข๐ฅ๐ญ | ๐๐โ๐๐% ๐๐จ๐ง๐ฏ๐๐ซ๐ฌ๐ข๐จ๐ง ๐๐ข๐๐ญ | ๐ ๐๐๐๐ซ๐ฌ ๐๐๐ ๐๐๐ฅ๐๐ฌ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐
If you want to build a sales presence that works like a lead magnet โ One that turns cold conversations into consistent conversions,
That's exactly what I built.
I'm Ali Raza, a B2B Sales Strategist with 5 years of experience helping founders, agencies, and service businesses generate qualified leads, win projects, and scale revenue through LinkedIn, Upwork, and outbound email systems.
I do not just generate leads. I build predictable client acquisition systems that turn outreach into revenue and profiles into pipelines
๐๐ก๐๐ญ ๐ ๐๐๐๐๐ซ
๐ท ๐๐ข๐ง๐ค๐๐๐๐ง ๐๐ซ๐จ๐๐ข๐ฅ๐ ๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐๐ญ๐ข๐จ๐ง & ๐๐ซ๐จ๐ฐ๐ญ๐ก
LinkedIn profiles repel the right clients without the owner knowing it. I fix that.
โข LinkedIn profile audit and rewrite, headline, About, banner, and skills
โข SEO optimized profile that ranks in search and attracts inbound leads
โข Positioning strategy that turns profile visitors into conversations
โข Content and outreach strategy to grow authority and connection quality
๐ท ๐๐ข๐ง๐ค๐๐๐๐ง ๐๐๐๐ ๐๐๐ง๐๐ซ๐๐ญ๐ข๐จ๐ง & ๐๐ฎ๐ญ๐ซ๐๐๐๐ก
Volume is not a strategy. Every message I send is built for one specific person, and it shows.
โข Targeted prospect research by ICP, industry, role, company size, geography
โข Personalized connection and message sequences with 30โ40% reply rates
โข Sales Navigator campaign management and lead list delivery
โข Full outreach tracking and weekly performance reporting
๐ท ๐๐ฉ๐ฐ๐จ๐ซ๐ค ๐๐ซ๐จ๐๐ข๐ฅ๐ ๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐๐ญ๐ข๐จ๐ง & ๐๐ข๐๐๐ข๐ง๐ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ
Your Upwork profile is either a sales machine or a ghost. I make sure it's the former.
โข Profile rewrite for search visibility, click-through, and conversion
โข Proposal writing system, hooks, pitch structure, and QA framework
โข Lead scoring to target only high-fit jobs and eliminate wasted connects
โข Improved seen-to-interview and sent-to-interview ratios backed by data
๐ท ๐๐จ๐ฅ๐ ๐๐ฆ๐๐ข๐ฅ ๐๐ฎ๐ญ๐ซ๐๐๐๐ก & ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง๐ฌ
Cold email still works, when it's personal, precise, and sent to the right inbox.
โข Targeted email list building from verified B2B sources
โข Personalized email sequence writing, cold, follow-up, and nurture
โข Deliverability setup and domain warm-up guidance
โข A/B testing and campaign performance tracking
๐ท ๐ ๐ฎ๐ฅ๐ฅ ๐๐๐ ๐๐๐ฅ๐๐ฌ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ & ๐๐จ๐ง๐ฌ๐ฎ๐ฅ๐ญ๐๐ญ๐ข๐จ๐ง
If you want a system โ not just a campaign โ this is where we start.
โข End to end outbound sales funnel design
โข ICP definition, channel mapping, and pipeline architecture
โข CRM workflow setup and cadence strategy
โข From first touch to signed contract
Sales Funnel & Business Development Strategy ( From first touch โ conversation โ signed contract )
๐๐๐ฌ๐ฎ๐ฅ๐ญ๐ฌ ๐โ๐ฏ๐ ๐๐๐ฅ๐ข๐ฏ๐๐ซ๐๐
โข Helped 220+ ventures cross $100K through strategic positioning & outreach
โข Managed pipelines worth $500K+ in project value
โข Generated 14 high-quality leads in one month (web & mobile dev niche)
โข Booked 50+ LinkedIn calls for AI, SaaS & marketing clients
โข Improved client conversion rates by 15โ25%
Tools & Stack
LinkedIn Sales Navigator โข Apollo โข SalesQL โข HubSpot โข Salesforce โข ClickUp โข Asana โข ZoomInfo โข RocketReach โข Mailchimp
๐๐ก๐ฒ ๐๐จ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐จ๐ฐ๐ง๐๐ซ๐ฌ ๐๐ง๐ ๐๐จ๐ฎ๐ง๐๐๐ซ๐ฌ ๐๐ก๐จ๐จ๐ฌ๐ ๐ญ๐จ ๐ฐ๐จ๐ซ๐ค ๐ฐ๐ข๐ญ๐ก ๐ฆ๐?
โข I focus on quality conversations, not spam
โข I connect visibility โ positioning โ revenue
โข I build systems, not one-off campaigns
โข Founder mindset: I understand growth, not just lead generation
If youโre tired of inconsistent leads, low-quality prospects, or wasted outreachโฆ
Letโs build a pipeline that actually delivers.
B2B Lead Generation, LinkedIn Outreach, Upwork Bidding, Proposal Writing, LinkedIn SEO, Profile Optimization, Personal Branding, Sales Navigator, Cold Email Outreach, Email Marketing, Appointment Setting, Lead Generation Specialist, Business Development, Client Acquisition, Sales Funnel Strategy, Prospecting, ICP Research, CRM Management, SaaS Lead Generation, Agency Growth, Digital Marketing Leads, LinkedIn Marketing, Upwork Growth, Freelance Bidding, Conversion Optimization, Pipeline Building, Outbound Sales, Lead Nurturing, High Ticket Sales, Demand Generation
Sales
B2B Lead Generation
Outreach Strategy
Prospect Research
Lead Generation
LinkedIn Lead Generation
Real-Time Bidding
LinkedIn Profile Optimization
Business Development
Market Research
Appointment Setting
Business Proposal Writing
Amir M.
Islamabad, Pakistan
$45/hr
4.9
238 jobs
My ad concepts have driven over $1M in spend and 15,000+ purchases for a health supplement ecommerce brand scaling across Meta. That's not account-level performance I'm borrowing.
Those are my concepts, my briefs, my angles.
My last client put it this way: "Amir is an incredibly fast and efficient strategistโฆ routinely briefing for 400+ ads in different formats and different product lines per week, plus boosting our output with AI statics to strengthen our testing."
Results across recent brands:
โ Health supplement brand: $1M+ in spend on my concepts, 15,000+ purchases, 400+ briefs/week, 49% top thumbstop rate
โ Medical device brand: identified an untapped persona, built the concept end-to-end. Daily ad spend scaled from $300 to $3,000 within 3 days
โ Fitness brand ($150K+/month spend): top concept scaled to $56K+ in spend with A-rated hook and CTR scores
โ Camping brand: 1,716 purchases in 30 days across 16 ads, all top performers rated "Above average" by Meta
Every concept I write starts with the customer's current belief, not the product: what they think right now, what they already tried, what's stopping them from buying.
I run every brief through what I call the Creative Matrix: Angle + Persona + Format.
That's what separates a brief that scales from one that dies in testing.
What I deliver:
โ Ad concepts and creative briefs (Meta, TikTok)
โ UGC scripts with hooks built on buyer psychology
โ Direct-response landing pages and advertorials
โ VSL scripts for cold traffic
โ Angle development and creative testing frameworks
Tools I work in:
โ Atria
โ Foreplay
โ Meta Ads Library
โ Notion
โ ChatGPT, Claude, and other AI copy tools
As a DTC creative strategist, I work best with health, supplement, and fitness ecommerce brands spending $10K+/month on paid social.
If your creative pipeline is the bottleneck, not your media buying, not your product, send me a message.
Tell me what you're selling, what's running, and what's not converting. I'll tell you within 24 hours whether and how I can help.
- Amir
Creative Strategist | Copywriter
Sales Writing
Creative Strategy
Ad Creative
Direct Response Copywriting
Video Sales Letter
Sales Copywriting
Sales Funnel Copywriting
Advertorial
Landing Page
Creative Brief
Ad Concept
Facebook Advertising
Ecommerce Marketing
UGC
Market Research
A/B Testing
Campaign Copywriting
Marketing Strategy
Dr. Areej S.
Islamabad, Pakistan
$25/hr
4.1
48 jobs
Licensed physician with 7+ years in SEO copywriting, conversion optimization (CRO), UX writing, and AI prompt engineering.
I started in 2019 as a medical student.
Today, Iโm a licensed physician in Pakistan.
And I bring that same precision into marketing.
Every word has a purpose.
Every page solves a problem.
Every campaign is built to convert.
No fluff. No filler. No guesswork.
What I Do
I create high-performing websites, apps, and ad campaigns.
Content that feels human. Sharp. Intentional.
โ No generic templates
โ No robotic AI tone
โ No outdated โsalesyโ tricks
โ No jargon overload
โ Clear messaging
โ Strong positioning
โ Real conversion focus
Why Clients Stick With Me
Most copywriters just write.
I think like a strategist.
I understand users.
I map journeys.
I fix leaks in your funnel.
From first click to final conversion โ Iโm in.
My Expertise
UX Writing & CRO
Clean flows. Better engagement. Higher conversions.
SEO
Audit. Strategy. Content that ranks and sells.
Ad Copy (Static + Video)
Scroll-stopping ideas. Performance-driven scripts.
AI Prompt Engineering
Smart systems. Scalable content. Better outputs.
Brand Messaging
Clarity that makes people care.
What You Get
๐ฏ Strategy-backed execution
๐ฏ Conversion-focused content
๐ฏ A thinking partner, not just a writer
Proof?
Worked with hundreds of brands across industries.
Portfolio is organized. Ready. Relevant.
Message me. Iโll send it over.
๐ฅ Expert Copywriting Services (SEO, CRO & Brand Growth)
I write copy that ranks, sells, and scales.
SEO Copywriting
Keyword-rich blogs. Landing pages that rank. Content built for Google and humans.
Conversion Copywriting (CRO)
Sales pages. Funnels. Product pages. Every word designed to increase conversions.
Website Copywriting
Homepage. About page. Service pages. Clear messaging that drives action.
Ad Copywriting (Meta, Google, TikTok)
High-converting ad copy. Hooks that stop scroll. Scripts that sell.
UX Writing
Microcopy that guides users. Smooth journeys. Better engagement.
Brand Voice & Messaging
Positioning. Tone. Clarity. Messaging that makes your brand unforgettable.
Industries Covered
SaaS, healthcare, eCommerce, startups, agencies, personal brands.
๐ค AI Prompt Engineering & Automation
I turn AI into a business asset.
ChatGPT Prompt Engineering
Custom prompts for content, marketing, automation, and workflows.
AI Content Systems
Scalable systems for blogs, ads, product descriptions, and social media.
Prompt Optimization
Fix weak outputs. Improve accuracy. Get consistent, high-quality results.
AI for Copywriting & Marketing
Blend human strategy with AI speed. Faster execution. Better performance.
Workflow Automation
Streamline content pipelines. Reduce manual work. Scale output.
Custom GPT & AI Tools Setup
Tailored solutions for agencies, startups, and brands.
๐จ UI/UX Design & Creative Direction
I donโt just write.
I design experiences that convert.
With a strong background in UI/UX design, web design, and conversion-focused layouts, I bridge the gap between visuals and performance.
Website Design (UI/UX + CRO)
Landing pages built for clarity, flow, and conversions.
Every section has a purpose. Every click leads somewhere.
App UI/UX Design
Clean interfaces. Smooth navigation. User-first thinking.
Designed for engagement and retention.
Landing Page Design (High-Converting)
Structure, hierarchy, and visual storytelling.
Optimized for ads, funnels, and product launches.
Ad Creatives (Static + Video Concepts)
Scroll-stopping visuals aligned with high-performing copy.
Built for Meta, Google, TikTok.
Brand Identity & Visual Direction
Consistent look. Strong positioning. Memorable presence.
Design that supports your messagingโnot fights it.
๐ก Why This Matters
Most freelancers split design and copy.
Thatโs where things break.
I handle both.
So your:
visuals match your message
UX supports conversions
pages feel seamless, not stitched together
๐ Portfolio
I have a large, organized design portfolio covering:
websites, apps, landing pages, and ad creatives.
Message me, and Iโll share access.
Sales Writing
On-Page SEO
SEO Writing
Search Engine Optimization
UX Writing
Sales Copywriting
Article Writing
Copywriting
Medical Writing
Website Content
Blog Writing
Content Writing
Website Copywriting
Content Planning
Content Creation
Usama K.
Islamabad, Pakistan
$20/hr
5.0
32 jobs
Usama specializes in helping biotech, healthcare, and life science organizations translate complex science into clear, engaging communication and scalable business systems.
He has led marketing and business development initiatives for companies in molecular diagnostics, regenerative medicine, medical devices, and digital health. His work has spanned brand positioning, patient and provider outreach campaigns, content development, and LinkedIn growth strategies. Beyond marketing, heโs supported clients in strengthening their operational backbone through sales system setup, CRM automation, and streamlined customer support processes.
By combining a background in molecular biology with hands-on experience in marketing operations, creative design, and client management, Usama bridges the gap between scientific innovation and business impact. He has collaborated with cross-functional teams to create product launch materials, educational content, and digital campaigns that build awareness and drive engagement for research sites, diagnostic manufacturers, and healthcare providers.
Editing & Proofreading
Technical Writing
Academic Proofreading
Academic Research
Proofreading
Report Writing
Scientific Research
Creative Writing
Scientific Writing
Article Writing
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Don't just take our word for it
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Kim Darling
Emerald Tiger
โUpwork is the best platform to hire skilled professionals when we're not looking for a full-time employee. All the companies in our portfolio use Upwork to find talent across a wide range of fields.โ
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David Merry
Kinetic Investments
โOur very specific requirements can be a challengeโWith Upwork, weโre able to access a bigger community to ensure the success of our projects.โ
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Summa Linguae
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