With over three years of Upwork experience I am a content, blog and article writer who can write across a huge range of different areas.
I specialise in sports and casino writing and would be comfortable writing about football, The NFL, tennis, rugby, darts, cricket, golf, horse racing, or the gambling industry. I have played tennis to a high standard and I feel that through my own experiences I have a good grasp on how top-level sport works and think that through my own knowledge and insights, have more to offer than most other writers.
I am always on the lookout for new and exciting opportunities, and I hope to have the possibility of working with you soon.
Sports Writing
Blog Content
Article
Content Writing
Media Pitch
Sports & Recreation
Email Communication
Gambling
Sports & Fitness
Search Engine Optimization
Article Writing
Copywriting
Sports Journalism
James F.
Chippenham, United Kingdom
$25/hr
4.8
23 jobs
As a seasoned writer with over a decade of experience, I have a passion for crafting compelling content that engages audiences and drives results. My journey has equipped me with a deep understanding of multiple industries, including sports, tech, business, health & fitness, and iGaming.
Throughout my career, I have collaborated with leading gaming brands, creating a diverse range of content—from informative articles and SEO-focused blog posts to engaging marketing copy and in-depth guides. I thrive on translating complex topics into accessible, engaging narratives that resonate with players and stakeholders alike.
Sports Writing
Copywriting
Writing
Lucas W.
Findlay, Ohio
$20/hr
4.8
41 jobs
I’m a human-interest and feature writer who specializes in telling real stories — stories that go beyond an average interview and connect with people on a deeper level.
Over the past 5+ years, I’ve written and interviewed athletes, coaches, professionals, business owners, and community members, focusing on the moments, struggles, and journeys that define who they are — not just what they do.
Some of my interview subjects include:
Hailey Hernandez (2020 Olympic diver)
Neil Rampe (Major League Baseball trainer)
Michael Davidge (champion weightlifter and Olympic hopeful)
Cort MacDonald (Stanford baseball outfielder & MLB prospect)
What sets my work apart is simple:
I don’t just report — I listen.
I know how to find the heart of a story, build trust with interview subjects, and turn real experiences into compelling narratives that resonate with readers.
I also offer fixed-price interview-based writing packages through my Project Catalog, including human-interest profile articles, community impact profiles, and founder/business stories. These packages are designed for businesses, nonprofits, schools, teams, and organizations that want polished, people-centered content for their website, blog, newsletter, social media, or internal communications.
Whether I’m covering a rising athlete, a founder’s journey, a community story, or a powerful personal profile, my goal is always the same:
Tell a story that people actually feel.
If you’re looking for writing that brings authenticity, depth, and emotional connection to your content — especially in sports, human-interest, profile, and interview-based storytelling — I’d be glad to work with you.
Sports Writing
Feature Writing
Content Writing
Creative Writing
Blog Writing
Storytelling
Narrative
Biography Writing
Sports Journalism
Copywriting
Article Writing
Content Editing
Brenton B.
Maibara, Japan
$36/hr
4.1
106 jobs
I am a best-selling author, former international sports executive, university lecturer, high-performance coach, and consultant who has worked across government, academia, professional sport, and private enterprise.
My experience includes serving as Head of National Coach Pathways to Japan's Ministry of Education & Sports, senior leadership roles within Australia's Governing Sports Body, 8 years on the Dunlop/Adidas International Advisory Board, and coaching pro athletes to 15 titles.
Today, I help brands create content, coaching systems, and educational resources that engage users, build trust, and drive long-term growth.
I also help platforms improve activation, retention, and monetization through better coaching systems, onboarding design, and behavioral engagement strategies.
Selected Clients & Projects
⭐️ SHRED – Supported coaching system strategy for a platform with 230,000+ active users and more than 2 million completed workouts.
⭐️ JustFit – Developed training frameworks, coaching content, and retention systems contributing to more than 200,000 monthly downloads.
⭐️ JOIN Cycling – Advised on coaching design, product strategy, and athlete development systems for the world's #1 AI-powered coaching platform.
⭐️ LiteYoga – Designed exercise pathways, onboarding systems, and instructional content for beginner and senior audiences.
⭐️ Fabulous50s / VitaliT – Principal Consultant responsible for behavioural onboarding, brand positioning, sponsorship acquisition, and growth strategy for a wellness brand with more than 3M subscribers.
⭐️ PainPod – Australia's leading TENS recovery platform; consulted on content strategy, recovery education, email marketing, and brand positioning.
⭐️ Xandro Lab – Longevity and wellness company operating throughout Asia; advised on content strategy, educational resources, and wellness communications.
⭐️ Healthypedia – Produced and edited high-volume evidence-based health and wellness content.
⭐️Coach360 – Delivered long-form coaching, leadership, recovery, and performance content under a year-long contract.
Why Clients Hire Me
✅ 25+ years of industry-specific experience
✅ Real-world expertise AI cannot replicate
✅ Four best-selling books on athlete development, coaching, and human performance
✅ Hundreds of published articles
✅ Former government advisor, international executive, and university lecturer
Areas of Expertise
• Health & Fitness
• Sports Performance
• Athlete Development
• Sports Psychology
• Coaching & Leadership
• Recovery & Rehabilitation
• AI Coaching Platforms
• Educational Content
• Thought Leadership
• Ghostwriting
🏆 Featured In 🏆
The Daily Caller, Digital Journal, LA Weekly, Muscle & Brawn, and numerous health
⭐️ Reviews ⭐️
Kay Mayes, PhD, Clinical Psychologist
"Brenton blends intensity with calmness, creating an environment that inspires growth and confidence. He motivates with honesty and empathy, providing clear, constructive feedback that drives consistent progress.”
Ishihara Hironari, Head of Development, Japan Government Sports Science Training Centre,
“Brenton delivered transformative, career-defining guidance grounded in world-class expertise. His seamless integration and professionalism made him an invaluable member of our high-performance team.”
Steve Marquis, Australian Sports Commission,
“Brenton has a proven ability to elevate athletes from solid performers to international achievers. His coaching and development expertise consistently produce standout results across all levels.”
Peter Wong, Chief Economist, Hong Kong Jockey Club
“Brenton combines psychological insight with practical performance strategies that resonate with athletes. His sessions are engaging, intelligent, and rooted in real-world experience.”
Mitch White, USPTA Leadership and Career Development National Mentoring Program.
Brenton’s leadership, integrity, and deep knowledge of performance and mental health set him apart. He consistently brings a results-driven, collaborative approach that strengthens every team he’s part of.”
Health & Fitness
Health Coaching
Sports Coaching
Business Coaching
Leadership Coaching
Sports & Fitness
Self-Help
Competitive Analysis
Business Management
Business Consulting
Management Consulting
Editing & Proofreading
Subject-Matter Expertise
Motivational Speaking
Business Development
Matheus D.
Concordia, Brazil
$15/hr
4.1
60 jobs
I'm Brazilian, I write in Brazilian Portuguese, and my focus has always been to create content that is relevant, clear, and truly valuable for readers. I work with topics I know well: casinos, sports betting, and eSports. SEO is present in all my projects.
I've collaborated with some of the top platforms in this industry, both national and international:
1. Gaming.net – where I write about gaming and technology, always paying attention to trends and new developments.
2. Globo Esporte – covering important eSports competitions, a fast-growing market in Brazil.
3. Esports.net – producing guides and news about the most relevant competitive games.
4. Esportsbets – focused on reviewing betting and casino platforms, and creating guides and tips for those who want to bet with more confidence.
5. Vegas Master – writing specialized content and reviews about online casino platforms and games.
6. Foguetinho – producing site and game reviews with a strong focus on user experience.
My goal is to help those who want to communicate strategically with Brazilian audiences, especially in these niches that require accuracy, clarity, and, above all, respect for the reader. I like to turn complex topics into accessible content, without losing depth.
If your project needs someone who understands this market and speaks the same language as your audience, feel free to reach out.
Sports Writing
Microsoft Office
Marketing Strategy
Creative Strategy
Sony Vegas
SEO Writing
Search Engine Optimization
CorelDRAW
Adobe Photoshop
Image Editing
Blog Writing
Thomas K.
Palm Harbor, Florida
$20/hr
5.0
122 jobs
I am an experienced journalist of over 15 years who can produce high-quality content and take the average copy and transition it into professional copy. I can also assist you with copy editing and proofreading needs so your copy is stellar and error-free. I specialize in sports, working the last 5 years primarily as a sports copy editor and writer.
In my career, I have achieved the following:
- I received a Bachelor of Arts Degree in Journalism from the University of South Florida.
- I worked for 10 years as a copy editor, agate researcher, and in layout design at one of the top newspapers in the country, working in the sports department.
- I taught Journalism, English, U.S. History, and Creative Writing for nine years and developed an award-winning Yearbook and Newspaper program after starting it from scratch.
- I helped develop award-winning high school writers and journalists at the state level.
- I won Journalism Teacher of the Year in 2016.
- I type at a 102 WPM rate with 98% accuracy.
- I have completed projects and received excellent feedback on Upwork in the areas of review writing, copy editing/proofreading, web content, press releases, and sports opinion columns.
What can I do for you? I can help you with the following:
- I have extensive experience in review writing. I taught it for nine years and have completed many projects thus far on Upwork, conducting reviews.
- I can provide web content for your website, whether it be new or needs to be upgraded. I will make sure the writing sounds professional and communicates to the audience what you are looking for.
- I can look over and proofread any copy you need, and can also recommend or make the proper adjustments to improve the overall quality of writing so it tailors to your needs and your audience's needs.
- I have experience in marketing and can assist you with copywriting and advertising.
- With my teaching background, I can design and prepare tests, quizzes, and worksheets in the areas of English, Creative Writing, and History, all which I have a Professional Teaching License in.
- I can blog content for you so that what you are trying to get across can get across in a professional and sophisticated manner.
To summarize:
If you are looking for someone who is a strong writer and can help you with your copy needs, let's talk.
If you are looking for someone who is passionate about what they do and will never miss a deadline, I'm an email away.
If you are looking for someone to have a good relationship with and who will cater to your needs and do whatever it takes to produce what you are asking for, look no further.
Overall, I am determined to succeed and do something I love, and writing and editing are my passion. I have a history of being a tireless and hard worker who will do whatever is necessary to produce a desired product. I believe the client-employee relationship is important, and I will meet the client's needs. I have never missed a deadline in over 15 years.
On the fun side of things, I love sports, particularly golf, and have actually tried to become a professional golfer on the side. However, hitting a golf ball 12 hours a day started to wear thin. I am a big Notre Dame football fan and a huge Tampa Bay Lightning hockey fan. Go Bolts! I am fluent in English and Seinfeld, and am a movie nerd. I know the movie Braveheart by heart.
Sports Writing
Nonfiction
Adobe InDesign
Page Layout Design
UX Writing
Adobe Photoshop
Book Writing
Typing
Sports Journalism
SEO Performance
Writing
Proofreading
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Depending on availability and the quality of your job post, it’s entirely possible to sign up for Upwork and receive Sports Writer proposals within 24 hours of posting a job description.