Hire the Best Sports Writers
in Ireland

Do you have a little too much on your plate? Can't find the motivation or time to do that bit of research that's due? Sit back, enjoy a coffee, and let me get to work for you. I'm William, a native English speaker from Cork, a beautiful beachside county in the Republic of Ireland. I have two degrees from Irish universities, firstly, a Business & Marketing degree from Cork Institute of Technology, and secondly, a Film, TV & Media Degree from St. John's College in Cork. I am used to finding the information I need from both my education and my past work in the market analysis and writing sectors. I have several extensive market analysis projects already completed on Upwork, all to much aplomb from my clients, which you can see below in my reviews. I have also added several samples of my previous work to my portfolio section, but I am happy to share more upon request. I have worked on a diverse range of market research projects, but my most accomplished sectors are those of worldwide construction & housing trends and general economic evaluations. I have done projects in countries as far-reaching as the United States, Australia, the Philippines, India and Canada, but my home base of the UK and Ireland is my most familiar region. I excel in cold outreach, so I have no issues contacting informed locals in the sector of interest, but I am also happy to get my hands dirty and comb through social media, internet directories, online image databases or use one of the many apps that I am proficient with to find what is needed. I am passionate about my work, which shows in my clients' final products. I am a hard worker, but I'm also a great communicator. I can think fast and have no problem dealing with issues that arise during work. Through my years of writing experience, I have become adept at both sifting through large bodies of information and text and presenting my findings in a concise and 'poetic' manner. I hope to make my findings sing to you in a beautiful Excel or Word-shaped melody. Because writing is also a passion of mine, I have had several articles published in newspapers countrywide. I have also submitted poetry, blogs, short stories, screenplays, and drafts to different organisations worldwide, receiving much distinction for several of my pieces (You will also find some of my published pieces below, in my portfolio). I am proficient in the use of scriptwriting software, namely Celtx. and all Microsoft Office-based software (Excel, Word & PowerPoint). I am also proficient in research software such as Sales Navigator, Apollo and LinkedIn Navigator.

I’m a professional sports and betting writer with nearly a decade of experience delivering high-performing content for some of the biggest names in the industry — including Racing Post, bet365, William Hill, Virgin Bet, MansionBet, LeoVegas, TonyBet, and many more. From in-depth bookmaker reviews and betting guides to SEO-rich previews and high-converting marketing copy, I know how to create content that engages, informs, and drives results. My expertise spans football (soccer) first and foremost, but I also produce top-quality work in horse racing, rugby, greyhound racing, golf, boxing, and casino niches. Highlights: Trusted by blue-chip clients and major publishers (such as North Star Network, FanWave Digital, Gambling.com Group, Spotlight Sports Group - Racing Post, Paddy Power, bet365 and more. Proven track record of delivering content strategies, editing, and training for teams of writers. FAI-accredited journalist with specialist training in football talent identification and opposition analysis. If you’re looking for sports betting and iGaming content that converts casual readers into loyal customers — and positions your brand as an authority — I can make it happen.

Journalist, Podcaster, Broadcaster, Producer and Editor with a passion for in-depth analysis and detail on all aspects of sport and the media. Primary focus on football content be it reporting, feature writing, investigative pieces, newswriting, data journalism and content editing across written, audio, visual and online platforms. Official podcast producer for the True Faith NUFC podcast and The Irish Mags Show. Can be heard on the True Faith NUFC podcast, The Irish Mags Show and 5 Star Potential, the longest running weekly Football Manager podcast. Currently completing an MA in Sports Journalism from the University of Limerick (2024) – ex. Amazon and Wayfair leader with extensive people management, content management, relationship building, strategy development and communications expertise.