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We're a small, senior team that builds custom software and the business intelligence layer that runs on top of it — so you don't just get an app, you get visibility into whether it's actually working. Our full-stack lead has 7+ years building production platforms in Ruby on Rails, React, Next.js, and Android — including logistics management systems, compliance platforms, and multi-user SaaS products, leading technical delivery end-to-end from architecture to client support. Our BI lead has 7+ years designing Power BI dashboards and SQL Server/ETL pipelines for healthcare and insurance clients, cutting reporting time by up to 80% and driving real adoption from business users — not dashboards that get built and ignored. I lead client strategy and project delivery. Before this, I spent 9+ years running operations myself — fuel retail networks, quick-commerce fulfillment, distribution — so when we scope your project, we're not guessing what KPIs matter to your business. We've owned them. If you need a web app, an internal tool, or a reporting system that actually gets used, let's talk about what you're trying to fix.

I build outbound sales pipeline for B2B companies, then automate the boring parts so reps can spend their time selling instead of doing data entry. Most recently I was a BDR at Instapixels, where I hit 102% of quota ($150K closed against a $147K target) and built $550K in sales-qualified pipeline with an average deal size of $25K. When Q3 numbers slipped, I rebuilt my outbound approach mid-quarter and came back at 142% of target the following period — I'd rather show you that than tell you I "handle pressure well." Before that, I worked as a tech consultant helping a company cut their service delivery costs by 60% by moving their automation stack to cheaper infrastructure without breaking anything in production. I also built lead-gen pipelines with Prospeo and Apollo's APIs that saved about 6 hours a week of manual prospecting and CRM cleanup, and put together GA4 dashboards so stakeholders could actually see what their traffic and conversion data meant instead of squinting at raw numbers. I've also run cold email campaigns independently — one project took a 0.13% CTR to 2.13% across 15,000 sends, which is a bigger jump than it probably sounds like on paper. Across 15 client projects I hit or beat targets on 13 of them, and a reply-rate playbook I built got rolled out to 12 of those accounts, taking cold email replies from 2% up to 5%. Earlier in my career I worked as an eCommerce advisor for Mosaic, managing 9 client accounts simultaneously and influencing $1.2M in GMV, with a 93% retention rate over 14 months. I use Sandler Selling and Challenger frameworks for qualification, and I'm comfortable across most of the modern sales stack: HubSpot, Apollo, ZoomInfo, Clay, Salesloft, Outreach, Nooks, Orum, and Trellus. If you need someone to build the outbound engine, run it, and then hand off clean data instead of a mess, that's the work I actually enjoy doing. Recently graduated from University of Toronto, where I also founded and run a 40+ member Direct Response Marketing Club.

Hi, I’m Syed, A Microsoft Fabric & Power Platform specialist helping businesses automate operations, modernize reporting, and build AI-driven workflows using Microsoft technologies. I design scalable, practical, and user-friendly solutions powered by: - Microsoft Fabric (Data Engineering, Data Pipelines, Dataverse, Lakehouse, Real-Time Analytics) - Power Platform (Power BI, Power Apps, Power Automate) - Copilot for automation, workflows, and AI-driven insights - Azure Machine Learning - End-to-end system integrations (API, SQL, Dynamics, SharePoint, HubSpot, QuickBooks, etc. Typical Projects I Deliver: - Power Automate flows that save hours of manual work - Microsoft Fabric data pipelines for analytics and reporting - Power Apps to replace Excel, email, or paper-based workflows - Copilot agents for customer support, operations, finance & HR - Retail, Fintech, Logistics & SaaS dashboards - CRM, ERP, SharePoint, Dynamics, and HubSpot integrations - End-to-end automation of approvals, onboarding, reporting, and notifications Why Clients Work With Me: ✔ Strong technical + business understanding ✔ Clear communication and timely delivery ✔ Solutions built to scale and easy for teams to manage ✔ Documentation, clean architecture, and future-proof design ✔ Experience with SME to enterprise automation systems ✔ Hands-on experience — I build, test, deploy, and support production systems

I help businesses improve financial operations, strengthen controls, prepare for audits, and navigate financial system tranformations with confidence. With 10 years supporting finance, accounting, ERP projects, and business analysis, I bring a combination of financial expertise and systems thinking. Whether you need bookkeeping support, account reconciliations, audit-ready financial records, process documentation, or assistance with ERP and financial system projects, I provide practical solutions that improve accuracy, efficiency, and decision-making. My experience spans month-end close, financial reporting, budgeting, forecasting, financial controls, audit documentation, process improvement, data migration, and financial systems implementation. I have worked with organizations across various industries, helping teams streamline operations, reduce risk, and build scalable financial processes. Areas of Expertise: • Bookkeeping & Account Reconciliations • Financial Reporting & Analysis • Audit Readiness & Supporting Documentation • Financial Controls & Compliance • Budgeting & Forecasting • ERP & Financial Systems Implementation Support • Data Migration & System Testing • Process Mapping & SOP Development • Business Analysis & Requirements Gathering • Advanced Excel & Financial Modeling Systems & Tools: Microsoft Excel, Power BI, Dynamics 365, Oracle JD Edwards, SAP, NetSuite, QuickBooks, Shopify, Jira, Confluence, Visio, SQL, Tableau, SharePoint, Teams, Slack, Asana, and Canva. Education: MBA (Finance) ACCA Candidate If you’re looking for a professional who understands both finance and systems, I can help you improve processes, strengthen controls, and deliver reliable financial information that supports better business decisions.

Most e-commerce and SaaS companies lose 20–40% of their conversion data due to broken tracking and client-side signal loss. But insights are only as good as the data infrastructure underneath them. I bring Chemical Engineering rigor to data pipelines. I don't approach tracking as a marketer - I approach it as a process engineer. I apply Mass Balance and Failure Mode Analysis (FMEA) to find where the pipeline leaks and why - and now extend that into first-party Server-Side Tagging (SST) on GCP App Engine. Beyond fixing broken dashboards, I build hardened Web -> Server -> GA4 -> BigQuery pipelines that bypass ITP/ad-blockers and restore signal integrity before your data ever hits a report. 🚀 RECENT INTEGRITY WINS: - GA4 <-> Shopify Mass Balance & SST Proxy: Diagnosed a 4.95% phantom ROAS over-attribution rate, preventing ~$80,000 in phantom revenue from contaminating media models. - NL2SQL Semantic Layer Audit: Diagnosed 16 critical architectural failures across 5 bug classes in a BigQuery NLP layer - delivered to client engineering roadmap (5-star review). - SaaS Churn Risk Engine: Identified $250K monthly revenue at-risk using dual-method SQL redundancy validation - caught before it reached the model. 🛠 TECHNICAL STACK: GCP App Engine, Server-Side Tagging (SST), GA4, Google Tag Manager (Web & Server), Shopify, BigQuery, SQL, Python, Tableau 📫 TWO WAYS TO WORK TOGETHER: - GA4 Data Integrity Audit ($149): 47-point diagnostic, scored matrix, and developer-ready fix tickets (see my Project Catalog). - Strategy Consultation ($50): 30-minute triage call to identify your highest-priority tracking leak. Send me an invite or book a consultation with your site URL and top conversion event. I'll tell you within 24 hours if your tracking has a leak worth fixing - and whether you need a reconciliation audit, an SST proxy, or both.

I’m a Salesforce Consultant & Developer with 11+ years of hands-on experience helping businesses streamline operations, improve revenue processes, and scale through CRM transformation. I’ve worked with global clients across SaaS, Healthcare, Finance, and Retail, delivering scalable and business-focused solutions across Salesforce and HubSpot ecosystems. 🔹 Core Expertise: • Salesforce CPQ / Revenue Cloud – Automating complex quoting, pricing, and revenue processes • Apex, LWC & Visualforce Development – Scalable, clean, and maintainable custom solutions • Salesforce Automation – Flows, triggers, and process optimization to eliminate manual work • HubSpot CRM – Implementation, customization, automation, workflows, and Salesforce–HubSpot integration • Integrations & APIs – Connecting Salesforce/HubSpot with ERP, marketing, finance, and support systems • Data Migration & Cleanup – Ensuring accurate, structured, and reliable CRM data • Sales & Service Cloud Consulting – Building user-friendly, scalable CRM architectures I also work across Sales Cloud, Service Cloud, Marketing Cloud, Experience Cloud, Field Service, CPQ, and API integrations. My approach is simple: understand the business problem first, then design CRM solutions that are practical, scalable, and aligned with measurable outcomes. 📌 Why clients work with me: • 11+ years of proven Salesforce expertise across multiple industries • Strong experience with both Salesforce & HubSpot ecosystems • Focus on ROI, adoption, and long-term scalability • Ability to bridge technical implementation with business strategy If you’re looking for a reliable CRM expert who can work across Salesforce and HubSpot to improve your sales and revenue operations, I’d be glad to connect.