Hire the Best Strategy & Planning Freelancers
in Malaysia

I clean up and run the finances for founder led businesses with complicated or multi company books. If your numbers are behind, spread across several companies, or you simply never feel sure what you have and what you owe, that is exactly what I fix. You get clean, accurate books and one clear picture of your money, by company and overall, without spending your own time on it. Last month I cleared a 19 month reconciliation backlog and corrected €10M in phantom entries. 5.0★ from the CEO. But clean books are the minimum. What he kept me for was performance driven finance: I priced his two government tenders including the winning final bid, built the cash flow forecast he ran the business on, and connected finance KPIs to sales and marketing performance. I am a senior finance leader with over 20 years in the field, and my work follows one arc: I take a business from numbers you cannot trust to a finance function that drives real decisions. That means winning the deals in front of you, then building the dashboard that shows you where to grow. Where I create the most value: Fractional CFO / Finance Manager. Ongoing monthly close, Board ready reporting, and KPIs linked to revenue so finance speaks the same language as sales and marketing. Pricing and tender strategy that wins revenue. I sit with founders and sales teams to build pricing that wins business and protects margin. On a recent tender for a Dublin client, the team could not make sense of a complex deal model. I pulled it apart, reverse engineered the competitor benchmarks, and built three pricing scenarios with full margin analysis. My recommended base case was accepted and went in as the final bid. I do the same on government and corporate tenders, including dual currency bills of quantity with commercial buffer built in. Turning your business into profit and cost centres This is where finance starts earning its keep. I restructure your accounts so you can finally see which products, departments, or services actually make money and which quietly drain it. I build the KPIs that mean something and a dashboard a founder can steer by, not just a report that records history. Most founders have never seen their own business this clearly. Cash flow forecasting founders actually use I build forecasts leaders lean on for real decisions. For a recent client I built a cash flow forecast that played out almost exactly as projected, which the CEO told me he relied on through a tight period. Books cleanup and reconstruction, the foundation underneath all of it. Nothing built on bad data survives. For a Dublin client I reconstructed 19 months of accounts across four payment platforms and a bank, found and corrected over 10 million euros in erroneous journal entries, and rebuilt the chart of accounts so the numbers could finally be trusted. I work fractionally to start so we can move fast and you can see the value before committing to anything bigger. If you find you need someone embedded for the longer haul, that is a conversation I am always open to and happy to have with you. .If your numbers are not telling you the truth, or they are clean but not yet driving your decisions, let us talk.

Happy connecting. I’m a freelancer, martial art, market research, marketing, content creator, social media influencer, mystery shopper, banker, translation

Hello! I’m Joel Y., a Digital Marketing Specialist from Malaysia. With extensive experience in Marketing, Public Relations, and Journalism, I excel at delivering strategic and results-oriented solutions. I’ve worked with notable companies like Ogilvy & Mather and Ecopet Marketing, and I’m currently at Evolt Karting. Here, I manage social media content, video production, and email marketing on platforms like Instagram, Facebook, TikTok, and Mailchimp. Core Expertise Social Media Management: Increase engagement and brand awareness through strategic content on popular platforms. Email Marketing: Execute campaigns with Mailchimp, focusing on audience segmentation and effective communication. Content Production: Create engaging video content using tools like CapCut and Canva. Why Choose Me? Proven Success: Consistent 5-star reviews on Upwork and award-winning project management. Global Perspective: Experience with clients from the Malaysia, UK, USA, and Hong Kong, bringing diverse insights and adaptability. Results-Driven: Committed to optimising marketing strategies for maximum ROI. Notable Achievements: Received first 5-star review on UpWork in 2023 First Class Honours in Public Relations and Marketing from Taylor’s University. Increased Evolt Karting's social media viewership by 45%+ in the first three months and 39% more views from non-followers. Achieved 45%+ (Campaign Audience 16.3K) open rate for Email Marketing Campaign on Evolt Karting's MailChimp. Awarded Best STAR AWARDS School Of Communications Project by advertising agency PHD Media.

“Mikko is the best at understanding projects and bringing your idea to life! I am very grateful to have met him as I feel I have gained a friend as well. Very transparent and very fast turnaround. HIGHLY RECOMMENDED!” As a CTO specializing in early-stage startups, I help non-technical founders turn ambitious ideas into REAL, SCALABLE PRODUCTS. Whether you’re at the idea stage, in the middle of creating your MVP, or post-launch, I guide you through smart, lean tech decisions, without any tech jargon. I’m capable of understanding your business goals and helping you find a nice product-market fit by going through product development iterations together with you. I’ve helped over a dozen startups validate MVPs, assemble and lead remote tech teams, set up scalable cloud architecture, and manage product roadmaps. My focus is always business-first: translating goals into efficient technical execution that saves time, money, and rework. Here’s what I can do for you: 🚀 Rapid MVP prototyping & launch strategy 🧐 Vetting and hiring the right developers 🛠️ Setting up workflows, tools & tech infrastructure 🏗️ Conducting code and architecture reviews 👨‍🔬 Advising on product-market fit experiments I thrive at the intersection of business and tech. Let’s create something customers ACTUALLY want—with speed! Many times, my scientific background has helped invent something cool, even patents, that nobody has even thought of yet. Send me an invitation to get started! ABOUT MY EXPERIENCE ON UPWORK: I’ve been on Upwork before it was called Upwork. I started as an Augmented Reality developer with an hourly rate of $30, pivoted my niche multiple times, and 10X’ed my rates over the years. Although I’ve been based in the coconut zone this entire time, my official business location shifted from Malaysia to the U.S. after the first seven years of my solopreneur journey. Since 2017, as a side business, I’ve been helping thousands of people reach their potential as freelancers. On LinkedIn, people have given me 100 nicknames, e.g., ‘Upwork Superhero’ and ‘CocoLord’, because of my tropical lifestyle and a chronic inability to work for peanuts. I’m honored to have been FEATURED BY UPWORK as: ⭐ A guest speaker at an Upwork LIVE event: ‘Charging 3-Digit Figures Per Hour And Increasing Your Value’ (available on YouTube!) ⭐ A Featured Community Contributor ⭐ The guest author of a two-part article, ‘5½ Ways Upwork Helped Boost My Solopreneur Career’ that marked the launch of Upwork’s new blog series in 2022 I’m also the author of: 📖 A popular freelancing-themed blog, ‘CoachLancer’ 📖 The most comprehensive freelancing guidebook series ever written, titled ‘Go Straight for Coconuts’

Your website should do more than simply look good. It should build trust, explain your value clearly, and turn visitors into qualified leads or paying customers. If your current WordPress site feels outdated, confusing, slow, or no longer reflects the quality of your business, I can transform it into a modern, high-performing Elementor website built around your brand, your audience, and your goals. With over 8 years of WordPress experience, 2,800+ hours on Upwork, and 1,000+ completed projects for clients across the US, Europe, Australia, and New Zealand, I help businesses create websites that are professional, easy to manage, and built to support growth. My main focus is website design, redesign, and full WordPress development using Elementor. I also provide technical support, performance improvements, and ongoing maintenance when needed. 🛠 Services I Offer - Elementor website design and redesign - Full WordPress website builds from Figma, reference websites, wireframes, or your ideas - Business websites, service websites, portfolio websites, and landing pages - WooCommerce store setup, redesign, product pages, cart, and checkout improvements - Conversion-focused landing pages for services, products, and campaigns - Mobile and tablet responsive design - Website speed and performance optimization - Core Web Vitals and PageSpeed improvements - Elementor, WordPress, and WooCommerce bug fixing - Plugin conflict fixes, layout issues, and responsive problems - Ongoing WordPress support, updates, backups, security checks, and website improvements ⚙️ How I Work - I first take time to understand your business, audience, and website goals. - I create clean, modern, and easy-to-use layouts that represent your brand professionally. - I focus on user experience, mobile responsiveness, speed, and clear calls to action. - For larger changes, I work on a staging site first to keep your live website safe. - I keep communication clear, share progress regularly, and follow agreed timelines. - I build organized Elementor pages that are easy for you or your team to update later. 🎯 I Am a Good Fit For - Businesses that need a professional new WordPress website - Companies looking to redesign an outdated Elementor website - Service-based businesses that want more leads from their website - WooCommerce store owners who need a better shopping experience - Agencies looking for a reliable white-label WordPress and Elementor developer - Website owners who need help fixing technical issues or improving an existing site Send me your website URL, Figma file, reference websites, or a short description of your project. I will review it and provide a clear plan, timeline, and next steps.

I’m a creative freelancer with experience in photography, videography, and digital content for brands and small businesses. Whether you need visuals for social media, product shoots, or brand storytelling, I can help. - Skilled in shooting, photo & video editing, content marketing, and social media management - Organized, proactive, and highly responsive throughout every project - From planning to final delivery, I offer end-to-end content creation with clear communication every step of the way.