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Kermina H.

Bayonne, New Jersey

$28/hr
4.1
86 jobs

Marketing and Branding From A to Z. With Experience Globally across North America, Western & Southern Europe, and the Middle East. Exciting news โ€” Iโ€™ve launched Weagles Marketing, a full-service agency specializing in crafting high-quality content and strategic campaigns that donโ€™t just look good โ€” they drive real results. Youโ€™re probably here because youโ€™re looking for something fresh. Ideas that are creative, but also rooted in purpose. Campaigns that look great, but also convert. Thatโ€™s exactly what I offer. With a background in Media Management and Business, Iโ€™ve led diverse projects across industries โ€” from fashion and food to tech and B2B services โ€” building tailored strategies and executing everything from social media to branding to PR. Now, with a team of 10+ talented creatives and strategists, I offer full-scale marketing support, including: Marketing & Brand Strategy Digital Campaigns Social Media Management & Content Calendars Paid Media Buying (Meta, Google, YouTube & more) Creative Content Production & Visual Design Public Relations & Influencer Seeding Website & SEO Optimization Offline Activations & Event Marketing Iโ€™ve worked globally, helping businesses expand their reach, sharpen their image, and grow their audience across borders. My team speaks English, Arabic, German, and French, so we communicate fluently with both your audience and your market. ๐Ÿ’ก Whether youโ€™re launching a new product, scaling internationally, or simply need smarter, more consistent marketing โ€” Iโ€™m here for it. ๐Ÿ“ฉ DM me on Upwork to discuss your goals โ€” and Iโ€™ll be happy to share examples of past work tailored to your industry. Letโ€™s build something that matters.

  • Marketing Strategy
  • Freelance Marketing
  • SEO Audit
  • Social Media Advertising
  • B2B Marketing
  • Advertising Design
  • Digital Ad Campaign
  • Campaign Management
  • Digital Marketing
  • Social Media Engagement
  • Marketing Management
  • Social Media Content Creation
  • Social Media Marketing Plan
  • Content Marketing
  • Marketing Advertising
Alexander B.

Jacksonville, Florida

$400/hr
4.6
714 jobs

โ€œ๐“๐ก๐ž ๐ฌ๐š๐ฅ๐ž๐ฌ ๐Ÿ๐ฎ๐ง๐ง๐ž๐ฅ ๐€๐ฅ๐ž๐ฑ๐š๐ง๐๐ž๐ซ ๐œ๐ซ๐ž๐š๐ญ๐ž๐ ๐Ÿ๐จ๐ซ ๐ฆ๐ž ๐ก๐š๐ฌ ๐ž๐š๐ซ๐ง๐ž๐ ๐ฆ๐ž ๐จ๐ฏ๐ž๐ซ $๐Ÿ๐Œ ๐ข๐ง ๐ซ๐ž๐ฏ๐ž๐ง๐ฎ๐ž.โ€ โ€œYou are the best marketer Iโ€™ve ever worked with.โ€ โ€œAlex helped me scale my business faster than I thought possible.โ€ I build sales funnels that generate 300% ROI for you guaranteed (or I rebuild them on my dime). Most funnels fail because theyโ€™re built by people who donโ€™t guarantee ROI. Me? I guarantee it, right in the contract we both digitally sign. And itโ€™s not some vague satisfaction guarantee, itโ€™s tied to a real dollar value (3x whatever you pay me). I create, launch and scale sales funnels using direct-response principles where every step has one job: generate revenue (through purchase or booked calls). Because I guarantee ROI, I donโ€™t just build the funnel, I also manage and optimize it day-to-day until the guarantee is fulfilled. ๐–๐ก๐š๐ญ ๐ˆ ๐ƒ๐จ ๐Ÿ‘‡ ๐Ÿ’ฅ Full done-for-you funnel builds ๐Ÿ’ฅ Funnel audits + copy implementation ๐Ÿ’ฅ Funnel strategy & offer engineering ๐Ÿ’ฅ Direct response copywriting ๐Ÿ’ฅ Ongoing optimization & management ๐๐ซ๐จ๐จ๐Ÿ ๐จ๐Ÿ ๐’๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ ๐Ÿ† โญ I launched 10 funnels in 2025 that generated 300% ROI for my clientsโ€ฆ โญ โ€ฆeach client invested $10k+ and earned at least $30k. โญ I completed 111 paid marketing consultations in 2025 โญ Iโ€™m one of the few sales funnel strategists who guarantees ROI, not vague satisfaction โญ My business personally earned $300k in revenue in 2025, entirely from sales funnel clients If my work doesnโ€™t perform, I lose money. That makes me honest and picky about who I take on as an investor (what I call my clients). I call them investors because I generate ROI based on your investment. Because when you pay me, itโ€™s not an expense. Expenses are losses. Iโ€™m accountable for returns. ๐‡๐จ๐ฐ ๐“๐ก๐ข๐ฌ ๐–๐จ๐ซ๐ค๐ฌ ๐Ÿ‘‡ ๐๐€๐ˆ๐ƒ ๐‚๐Ž๐๐’๐”๐‹๐“๐€๐“๐ˆ๐Ž๐ ๐‘๐„๐๐”๐ˆ๐‘๐„๐ƒ. ๐๐จ ๐ž๐ฑ๐œ๐ž๐ฉ๐ญ๐ข๐จ๐ง๐ฌ. This is a 30-minute revenue & funnel diagnosis where I: โœ… Identify whatโ€™s stopping you from generating more revenue โœ… Recommend the highest-leverage fix or funnel โœ… Decide whether it makes sense to work together If I canโ€™t give you clear, actionable direction, I refund the consultation. ๐€๐›๐จ๐ฎ๐ญ ๐Œ๐ž ๐ŸŒ ๐Ÿ’  Graduated from an HBCU ๐Ÿ’  Raised by my 96-year-old Jewish grandmother ๐Ÿ’  Started in direct response at age 19 (now 28) ๐Ÿ’  I only build, launch and scale sales funnels I still write the copy, I still lead the strategy and I use an in-house team you can see on my About page (not random freelancers). Book the consultation if youโ€™re serious about ROI. Below is a general list of things I do: Website Copywriter Direct Response Copywriter Sales Funnel Copywriter VSL Copywriter Landing Page Copywriter Sales Letter Copywriter Email Copywriter Marketing Coach Fractional CMO Video Sales Letter VSL Script Writing Sales Funnel Sales Funnel Strategy Sales Funnel Build Sales Funnel Optimization Landing Page Sales Page Sales Letter Long-Form Sales Letter Cold Email Cold Email Sequences Email Marketing Ad Copy Facebook Ad Copy Google Ad Copy YouTube Ad Copy Ad Video Script Video Ad Copy Offer Creation

  • Marketing Strategy
  • Search Engine Optimization
  • Sales Copywriting
  • Copywriting
  • Social Media Marketing
  • Sales Writing
  • Digital Marketing Strategy
  • English
  • Sales Funnel Copywriting
  • Direct Marketing
  • Startup Consulting
  • Sales Letter
  • Landing Page
  • Email Copywriting
  • Campaign Copywriting
  • Website Content
Muhammad Mohib E A.

Luton, United Kingdom

$8/hr
5.0
3 jobs

๐‘๐ž๐š๐ฌ๐ž๐š๐ซ๐œ๐ก ๐š๐ง๐ ๐œ๐จ๐ฅ๐ฅ๐š๐›๐จ๐ซ๐š๐ญ๐ž with influencers across various industries, helping brands build authentic partnerships with creators whose audience, content style, and engagement align with their goals. My focus is on ๐œ๐จ๐ง๐ง๐ž๐œ๐ญ๐ข๐ง๐  ๐›๐ซ๐š๐ง๐๐ฌ ๐ฐ๐ข๐ญ๐ก ๐ญ๐ก๐ž ๐ซ๐ข๐ ๐ก๐ญ ๐œ๐ซ๐ž๐š๐ญ๐จ๐ซ๐ฌ to increase awareness, drive engagement, and achieve measurable results. My ๐ˆ๐ง๐Ÿ๐ฅ๐ฎ๐ž๐ง๐œ๐ž๐ซ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  process includes influencer research, influencer prospecting, influencer outreach messaging, influencer negotiations, and influencer campaign management. What Makes My Influencer Research and Outreach Service Unique? โœ… Advanced Influencer Outreach Strategy โœ… Deep Influencer Research and Influencer Prospecting โœ… Personalized Influencer Outreach Emails & DM Outreach โœ… High-converting Influencer Outreach Campaigns โœ… Strong Influencer Relationship Management โœ… Data-driven Influencer Outreach Campaign Optimization Additional services: โœ” UGC (User Generated Content) Campaigns โœ” Brand Promotion โœ” Product Promotion โœ” Influencer Affiliate Marketing โœ” Influencer Gifting Campaigns โœ” Paid Influencer Collaborations My Influencer Outreach Services ๐Ÿš€ Complete Influencer Outreach & Influencer Marketing Management If you need help with Influencer Outreach for Instagram, TikTok, YouTube, or other social media platforms, I can manage the entire Influencer Outreach campaign from start to finish. My Influencer Marketing Services Include: โœ” Influencer Research & Influencer Outreach โœ” Influencer Prospecting and Influencer List Building โœ” Building a Targeted Influencer Outreach Database โœ” Creating Google Sheets Influencer Outreach Lists โœ” Personalized Influencer Outreach Emails โœ” Direct Influencer Outreach via DM โœ” Influencer Negotiation and Deal Management โœ” Influencer Campaign Coordination โœ” Influencer Collaboration Management โœ” Influencer Relationship Building โœ” Influencer Marketing Campaign Strategy My goal is to ensure your Influencer Outreach campaign reaches the right influencers who can deliver real results for your brand. Influencer Outreach Platforms I provide Influencer Outreach services across all major platforms: ๐Ÿ“Œ Instagram Influencer Research and Outreach ๐Ÿ“Œ TikTok Influencer Research and Outreach ๐Ÿ“Œ YouTube Influencer Research and Outreach ๐Ÿ“Œ Facebook Influencer Outreach ๐Ÿ“Œ LinkedIn Influencer Outreach ๐Ÿ“Œ X (Twitter) Influencer Outreach ๐Ÿ“Œ Twitch Influencer Outreach Additional Marketing Services โœ” Influencer Marketing โœ” Social Media Marketing โœ” UGC Campaign Management โœ” Brand Promotion โœ” Product Marketing โœ” Affiliate Marketing โœ” Email Outreach Campaigns โœ” Influencer Lead Generation โœ” Influencer List Building Influencer Outreach Tools I Use To ensure high-quality Influencer Outreach campaigns, I use professional tools: โœ” Modash โœ” Heepsy โœ” Trend io โœ” TrendHero โœ” GRIN โœ” Upfluence โœ” Influencity โœ” Influence co These tools help me perform accurate influencer research, influencer analytics, and effective influencer outreach campaigns. Why Hire Muhammad Mohib for Influencer Outreach? โœ” 4+ Years of Influencer Outreach Experience โœ” Expert in Influencer Research & Influencer Outreach โœ” Proven Influencer Outreach Campaign Results โœ” Fast Delivery of Influencer Outreach Lists โœ” Professional Communication with Influencers โœ” 100% Client Satisfaction I can even offer a small Influencer Outreach sample list for free so you can evaluate my expertise. ๐Ÿš€ Letโ€™s grow your brand through powerful Influencer Outreach campaigns. If you want to connect with the best influencers through professional influencer outreach, feel free to message me. Letโ€™s start your Influencer Outreach campaign today! ๐ŸŽ‰ โ€” Muhammad Mohib

  • Marketing
  • Influencer Marketing
  • Influencer Outreach
  • Influencer Research
  • Influencer Report
  • Influencer Shoutout
  • Social Media Lead Generation
  • Social Media Marketing
  • Partnership & Collaborations Outreach
  • Campaign Management
  • Social Media Marketing Strategy
  • Instagram Marketing
  • TikTok Marketing
  • UGC
  • YouTube Marketing
  • Virtual Assistance
  • Campaign Reporting
  • Email Outreach
  • Outreach Strategy
Chane D.

Cape Town, South Africa

$30/hr
5.0
9 jobs

I led social media strategy for 6 entertainment and lifestyle brands in Dubai simultaneously, managing a combined following of 990K+ across Instagram, TikTok, and Facebook. The brands: Dubai Parks & Resorts (223K), Real Madrid World Dubai (222K), Motiongate Dubai (160K), The View at The Palm (160K), The Green Planet Dubai (121K), and Riverland Dubai (106K). I wasn't just posting. I built the content strategies, briefed the creative team, directed the creative direction on shoots, managed content calendars, ran performance analytics, and handled all stakeholder communication. Six different brand voices, six different audiences, all running at the same time. Now I work with founders, business owners, and brands who want their social media to actually do something. Not just look pretty. Not just fill a feed. But position them clearly, grow an engaged audience, and turn followers into clients. What I do best: social media strategy, personal brand building, content creation (Reels, carousels, video, UGC), and marketing consulting for people who are serious about growing online. I'm also building my own personal brand @chane.talks from zero as a live case study, so I practice everything I preach. If you want someone who brings strategy and ideas, not just execution, send me a message.

  • Marketing
  • Digital Marketing
  • Digital Marketing Strategy
  • Digital Marketing Materials
  • Social Media Strategy
  • Social Media Management
  • Personal Branding
  • UGC
  • Content Creation
  • Podcast Editing
Cassia T.

Toronto, Canada

$60/hr
4.9
41 jobs

Looking for an experienced social media strategist who can build your brand presence from the ground up or take what you have and make it actually work? Struggling with low engagement, inconsistent content, or an organic strategy that isn't delivering results? Not sure how to stand out in a crowded space? Hi, I'm Cass, a senior social media strategist and content director with 11+ years of experience helping tech, retail, beauty and lifestyle brands, scaling businesses, and ambitious founders grow their organic presence strategically. I work with clients at every stage: from launching brand new accounts the right way, to reigniting growth for established brands that have hit a plateau. I bring a dual perspective that most strategists can't offer. I've built and led social media strategy for brands across competitive industries, and I'm also an active content creator with firsthand viral success. That means I understand both the strategy and the execution, I don't just build the plan, I know exactly what it takes to make it work in practice. Strategic Content Planning: Organic growth strategy development Platform-specific content optimization Brand voice & visual identity alignment Content calendar planning & curation Creative Production & Design: Video editing & short-form content creation Photo editing & visual storytelling Canva design & branded graphics Strategic copywriting for engagement Growth & Optimization Coaching: Algorithm optimization techniques Audience development strategies Performance analysis & insights Content creator mentoring & guidance ManyChat & Instagram automation( DM flow setup, comment-to-DM triggers, lead capture sequences and audience nurture flows built for organic growth and conversion) Ideal for: Content creators and brands ready to elevate their organic social presence with strategic guidance. I work with clients who value authentic growth, brand building, and sustainable engagement over quick fixes. About Me I've spent 11+ years working inside social media, as a strategist, a content creator, and everything in between. I've helped brands grow from zero to established social presences, turned around accounts with stalled growth, and built content systems that drive real, sustainable results. My approach is rooted in authentic brand storytelling, platform-native content, and strategy that's built to last not just to perform this week.

  • Social Media Marketing
  • Social Media Marketing Strategy
  • Social Media Content
  • Content Creation
  • Content Calendar
  • Copywriting
  • Email Copywriting
  • Influencer Marketing
  • Influencer Outreach
  • Social Media Audit
  • Social Media Management
  • Social Media Video
Hassan M.

Islamabad, Pakistan

$10/hr
4.9
90 jobs

๐Ÿ“ฉ๐ˆ ๐๐จ๐งโ€™๐ญ ๐ฐ๐š๐ง๐ญ ๐ญ๐จ ๐ฐ๐š๐ฌ๐ญ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐ญ๐ข๐ฆ๐ž ๐ˆ ๐œ๐š๐ง ๐ž๐๐ข๐ญ ๐š ๐Ÿ‘๐ŸŽ-๐ฌ๐ž๐œ๐จ๐ง๐ ๐ฌ๐š๐ฆ๐ฉ๐ฅ๐ž ๐Ÿ๐จ๐ซ ๐ฒ๐จ๐ฎ ๐ญ๐จ ๐๐ž๐ฆ๐จ๐ง๐ฌ๐ญ๐ซ๐š๐ญ๐ž ๐ฆ๐ฒ ๐ฌ๐ค๐ข๐ฅ๐ฅ๐ฌ. ๐‰๐ฎ๐ฌ๐ญ ๐๐ฆ ๐ฆ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐š๐ ๐œ๐ซ๐ž๐š๐ญ๐ข๐ฏ๐ž ๐š๐ง๐ ๐š๐ฏ๐š๐ข๐ฅ๐š๐›๐ฅ๐ž ๐š๐ฌ๐ฌ๐ž๐ญ๐ฌ, ๐š๐ง๐ ๐ˆโ€™๐ฅ๐ฅ ๐ก๐š๐ง๐๐ฅ๐ž ๐ญ๐ก๐ž ๐ซ๐ž๐ฌ๐ญ. If your Meta Ads aren't converting, the problem isn't your budget it's your creative. I'm a Direct Response Video Editor specialized in Meta Ads, VSL, DTC Ad Creatives, AI UGC Ads and Paid Social Video Production helping eCom brands and DTC businesses turn raw footage into high-converting ad creatives that improve CTR, ROAS, and purchase rates. I don't just edit videos I build scroll-stopping, retention-optimized ad creatives engineered to perform in cold traffic Meta environments. Every cut, caption, and transition is intentional designed around direct response principles that drive real results. ๐ŸŽฏ What I Specialize In: โœ… Direct Response VSL Editing built to sell โœ… Meta Facebook & Instagram Ad Creatives โœ… DTC Product Ads Health, Wellness, Supplements, Skincare, Pet, Home โœ… AI UGC Ad Editing authentic, trust-building creatives โœ… Pixar-Style AI Animated Ads scroll-stopping & unique โœ… Dropshipping Product Ads optimized for impulse purchases โœ… Hook Optimization first 3 seconds that stop the scroll โœ… Pattern Interrupts & Retention Pacing โœ… Dynamic Captions & Subtitle Design โœ… Color Grading & Sound Design for Ads ๐Ÿ“ฆ My Process: Every ad I edit follows a proven Direct Response framework: โ†’ Scroll-Stopping Hook โ†’ Problem-Agitate-Solution Structure โ†’ Benefit-Driven Messaging โ†’ Social Proof Integration โ†’ Strong CTA for Maximum Conversions This framework is specifically designed to lower CPM, increase CTR, boost ROAS and help your brand scale profitably with paid social. ๐Ÿ† Niches I Work With: Health & Wellness โ€ข Dietary Supplements โ€ข Skincare & Beauty โ€ข Pet Products โ€ข Home & Lifestyle โ€ข DTC eCom Brands โ€ข Dropshipping Stores โš™๏ธ Tools I Use: Adobe Premiere Pro โ€ข DaVinci Resolve โ€ข After Effects โ€ข CapCut Pro โ€ข AI Video Tools Whether you're a DTC brand owner, media buyer, or dropshipper looking for a reliable video editor who understands direct response marketing and Meta ad performance I'm your guy. Message me to schedule a quick call or I'll send you a personal Loom video walking you through exactly how I'd approach your brand, product & target audience to build ad creatives that are made specifically for YOUR business and actually convert. DM TO GET STARTED!

  • AI Video Generation
  • Animation
  • Video Commercial
  • Instagram Reels
  • Short Video Ad
  • Video Sales Letter
  • Adobe Premiere Pro
  • Video Editing
  • AI Video Generator
  • Facebook Ad Campaign
  • Social Media Video
  • UGC
  • Short Video
  • Facebook Advertising
  • Motion Graphics

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Marketing strategist hiring guide

Marketing strategists help you turn growth goals into actionable plans through market research, audience segmentation, competitive positioning, channel prioritization, and performance measurement. They shape go-to-market roadmaps, audit existing campaigns, and build frameworks that connect marketing activity to business outcomes. If you need sharper prioritization, a clearer launch plan, or more structured optimization, hiring a marketing consultant or strategist can help you move from activity to strategy.

What does a marketing strategist do?

A marketing strategist analyzes customer behavior, market trends, and competitive positioning to create marketing plans that support your business goals. Responsibilities typically include conducting market research and audience analysis, defining target segments and positioning, building campaign plans or go-to-market strategies, prioritizing channels and budget allocation, overseeing content strategy and messaging frameworks, and tracking performance against key metrics.

Common deliverables include marketing audit reports, audience and positioning summaries, campaign roadmaps with channel recommendations, KPI frameworks, messaging guides, and milestone-based strategy reviews. Depending on project scope, a strategist may work alongside content strategists, SEO experts, paid media specialists, or internal teams who handle day-to-day execution.

How to hire a marketing strategist on Upwork

Hiring a marketing strategist on Upwork works best when you define the business problem first, then evaluate candidates based on strategic thinking, relevant experience, and communication. A structured process helps you compare approaches before you commit to a larger engagement.

Step 1: Post a job

Start by describing what you need the strategist to plan, analyze, or optimize, along with your business context and timeline. A strong job post includes:

  • Scope of work and specific deliverables (audit, strategy document, launch roadmap, ongoing advisory)

  • Business context, such as your target audience, current channels, and growth goals

  • Timeline, milestones, and any upcoming launches or deadlines

  • Budget preference and whether the engagement is hourly or fixed-price

  • Required experience, such as industry knowledge, B2B or B2C focus, or familiarity with specific analytics tools

Use the Job Post Generator, powered by Umaโ„ข, Upwork's Mindful AI, to create a customizable draft. Describe your project in a few sentences, and Uma will generate a starting point you can refine. You can also reference this job description template guide for structure.

Step 2: Evaluate candidates

Evaluate marketing strategist candidates by reviewing how clearly they diagnose your challenge, explain their methodology, and connect recommendations to measurable outcomes. Focus on:

  • Case studies or portfolio samples showing strategic planning or measurable outcomes

  • Industry experience relevant to your market

  • Analytical skills and familiarity with tools such as Google Analytics, HubSpot, Tableau, or similar platforms

  • Proposal clarity, including how the candidate frames your challenge and approach

  • Client reviews that mention strategic thinking, stakeholder alignment, or adaptability

  • Job Success Score (JSS) and talent badges such as Top Rated or Rising Talent

Step 3: Interview your top selections

Interviewing a marketing strategist should test how they think about audience, channels, measurement, and tradeoffs. Use Instant Interviews to gather early responses, then schedule live conversations with the strongest matches. During the interview:

  • Share your business model, current marketing activity, and what you want to improve

  • Ask how they would approach audience research or competitive analysis

  • Discuss how they prioritize channels when budget or time is limited

  • Confirm how they measure success and adjust strategy based on performance data

For role-specific questions, see this guide on hiring marketing talent. You can also use Upwork's interview tools to keep candidate communication in one place.

Step 4: Agree on scope and begin work

Agreeing on scope before work starts helps prevent misalignment on deliverables, revisions, and payment terms. For strategy work with clear phases, fixed-price contracts with milestones can work well. For ongoing advisory work where priorities may shift, hourly contracts can offer more flexibility.

Before the project starts:

  • List final deliverables and what falls outside scope

  • Set milestones for fixed-price work or weekly expectations for hourly work

  • Define success criteria and review checkpoints

  • Confirm how files, data, and stakeholder feedback will be shared

Use Upwork's contract workroom to keep project documents, milestones, and approvals in one place.

How much does hiring a marketing strategist cost?

Hiring a marketing strategist often costs anywhere from about $1,200 for a focused audit to $25,000 or more for a broader strategy engagement with launch support, but total cost depends on scope, specialization, and how much implementation guidance is included. On Upwork, marketing strategists generally charge $20โ€“$60 per hour, with a median hourly rate of $35, so project pricing usually reflects the number of research, planning, and review hours involved.

Audit and direction-setting

$1,200โ€“$3,500 /project

Entry-level to mid-level
  • Marketing audit memo or presentation
  • Prioritized channel recommendations
  • KPI framework or measurement outline

Strategy build

$3,000โ€“$8,000 /project

Mid-level to senior
  • Marketing strategy document with audience and positioning
  • Campaign roadmap with channel and budget priorities
  • Competitive analysis summary

Strategy plus launch support

$6,000โ€“$25,000+ /project

Senior-level
  • Channel-specific launch plan with messaging framework
  • Implementation plan with execution guidance
  • Performance review and optimization recommendations

Ongoing fractional support

$2,500โ€“$8,000 /month

Mid-level to senior
  • Monthly planning sessions
  • Quarterly strategy reviews
  • Performance review decks with optimization recommendations

These ranges are directional rather than fixed. Actual costs vary based on industry complexity, research depth, timeline urgency, and whether you need strategy only or strategy plus stakeholder support. For more context, see marketing strategist hourly rates.

Frequently asked questions

Is hiring a marketing strategist worth it?

Hiring a marketing strategist is often worth it when your business needs better prioritization, not just more activity. The American Marketing Association defines strategic marketing as an approach that aligns marketing moves with big-picture business goals and aims to build a lasting competitive edge. That perspective makes the role especially useful for launches, market entry, repositioning, or underperforming campaigns.

The U.S. Small Business Administration says marketing plans should cover target market, competitive advantage, sales plan, goals, action plan, and budget. A strategist helps organize those decisions so spending and execution are more focused.

What should I include in a marketing strategist job post?

A marketing strategist job post should include scope of work, expected deliverables, timeline, business context, and whether the engagement is hourly or fixed-price. Strong posts also explain your audience, current channels, growth goals, and what success should look like.

What is the difference between a marketing strategist and a marketing consultant?

A marketing strategist usually focuses on planning, prioritization, positioning, and channel direction, while a marketing consultant may cover a broader mix of advisory and execution support. In practice, many professionals use both titles, so deliverables matter more than labels.

Should I choose hourly or fixed-price for strategy work?

Fixed-price contracts usually fit defined deliverables such as an audit, messaging framework, or go-to-market roadmap. Hourly contracts often fit ongoing advisory work, monthly planning, or discovery-heavy projects where scope may change.