I just launched a spreashirt shop and I now need to drive qualified traffic to it (in order to make my brand known and make some sales, of course).
So I need someone to establish a marketing plan, find the right audience and drive people to the site. I have some basics in marketing and social marketing, but it’s not my thing (I’m a more a creative type) so someone who enjoys his/her work will be more efficient.
- My t-shirts line is a bit out of the box, so I don’t want "classic" marketing stuff using imperative (like "buy now, do this, do that…") or sense of emergency and so on.
I think the t-shirts have some potential and "speak for themselves" and if people like them, they will buy. The audience will be people loving quotes/sayings (some a bit intellectual, some for everybody). After saying that, we will have to find the right way to speak to our audience.
- I’m thinking using social networks, mainly Pinterest and Facebook (maybe doing some...