This is a customer/user acquisition exercise for a pre-launch B2C ecommerce website.
The purpose of this project is two fold:
1. Direct potential users to the project landing page in order to collect contact information (email address). We have two specific CTA's - £250 store credit, and 10% off offer for all signups pre-launch.
2. Gain and attract as many Social Media followers from a specific geographic area (Ireland and the UK) as possible on social media platforms (Facebook, Twitter, Instagram, Pinterest).
Suggested channels for acquisition are SMM paid ads and organic acquisition. This is open for discussion.
Upworkers will be required to create and implement a paid ad strategy with detailed costings.
An organic growth strategy has been developed, however an established fan base is required.
Ability to create interesting and engaging content - especially on Instagram will be looked upon favourably.
Project duration - 3 months plus
Please apply with examples of...