We are looking for an expert in SMM who can take charge of our social media presence and execute a coordinated strategy to increase our social media clout and generate sales.
We want the freelancer to develop a comprehensive strategy for our Twitter, Facebook, Instagram and Pinterest pages - as well as any additional social media accounts they have expertise in.
The freelancer will be responsible for generating compelling content to post, creating promotions and giveaways, developing brand awareness and otherwise increasing the size and engagement of our social media following.
In addition, we are looking for a SMM expert who is capable of providing design direction for strong visual elements.
The ideal candidate will have familiarity with microphones / audio equipment - and will be able to relate to our audience of reporters, broadcasters, indie film makers, podcasters, and web streamers.
Finally, the expert we're looking for will be able to analyze, review and report on the effectiveness of their efforts on a regular basis.
Qualifications and Experience:
- Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
- Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples).
- Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
- Able to demonstrate why their marketing ideas are analytically sound.
- Excellent writing and language skills. Fluency in English is a must.
- Has a working knowledge of principles of SEO including keyword research.