Hire the best Email Marketers

Email marketing is used as an essential marketing tool by many organizations. Swift-changing digital capability, as it relates to email marketing, has prompted many businesses to hire experts, like the freelancers on Upwork, who specifically focus on email marketing and remain current in state-of-the-art email marketing practices.

This guide will help you understand the value an email marketer can bring to your business. We’ll explore what to look for in an email marketer, provide helpful information to know before you hire an email marketer, and explain how to hire the best email marketer for your needs.

What does an email marketer do?

First, let’s take a look at the role of an email marketer. An email marketer focuses on three main outcomes: engaging clients, converting clients to your business, and driving business revenue. Email marketers do this by planning, creating, sending, and analyzing the results of email campaigns.  

An email campaign is a series of emails sent to people over time, often focused on a specific theme, to achieve a goal. The goal is usually to engage, convert, and drive revenue with clients. An email marketer will review data to measure success and, when necessary, adjust their approach. 

Organizations that hire email marketing experts often look for someone with specialization and success in creating engaging content in a specific business area. Knowledge about the best email marketing tools and skill using the technologies that yield the best email marketing results are also valued.

Writing an email marketer job post

The starting point for attracting interest from the best email marketer for your needs is to generate an effective job post. Addressing a few important elements will help you write a compelling job post that clearly states your needs.

Job post title

The best job post titles are simple—no fuss—and describe exactly what you’re looking for. Use keywords that your ideal candidate is likely to type into a job search bar. Consider these examples:

• Email marketing manager. Email marketing manager needed to develop a program and manage a mid-size team for a large retail chain.
• Email marketing specialist. Email marketing specialist needed for tactical hands-on creation of email campaigns for a national non-government organization.
• Life cycle marketing manager. Life cycle marketing manager needed to fill cross-functional email funnels for a large tech company.
• Email marketing automation specialist. Seeking email marketing automation specialist proficient with HubSpot.

Project description

An effective email marketing project description should cover the following areas:

• Scope of work. List all the deliverables you’ll need, from concepting, drafting, and managing email campaigns and growing lists to analyzing metrics and automating processes.
• Project length. Indicate if the project is small or large in scope, quantifying as much detail as possible.
• Background. Mention the type of email marketing experience you’d like the person to have.
• Budget. Set a budget and include your preference for hourly rates vs. a fixed-price contract

Email marketing expert job responsibilities

Add details about job responsibilities. Consider these examples of common email marketer responsibilities:

• Manage email campaigns. Manage email campaigns from soup to nuts, including strategy, concepts, crafting the content, and measuring and reporting results.
• Grow and maintain subscriber list. Create email campaigns that increase reader opt-ins to grow and maintain the email subscriber list.
• Design templates and layouts. Design templates and layouts for the email campaign. Must be skilled in HTML/CSS.
• Analyze and optimize metrics. Analyze metrics of the email campaign and optimize subject lines, content, and segmentation based on your analysis.

Email marketing expert skills and qualifications

Be sure to offer specific qualifications you’d like the email marketer to have. For example, you could say:

• Prior success running email campaigns. Email marketer has managed successful email campaigns through a minimum two-year cycle.
• Experience with email tools. Email marketer has experience running email marketing campaigns through MailChimp and HubSpot.
• Proven conversion results. Email marketer can share analytics and ROI results from multiple successful email campaigns.

Helpful information to know before you hire an email marketer

Make an informed hiring decision by understanding the role, demand, and costs associated with hiring an email marketer. Consider the following insights before hiring.

The role of an email marketer

Professional and successful email marketers can plan, create, execute, and analyze the results of email marketing campaigns and programs. Hire email marketers as solo contributors or to run and manage entire email marketing teams. Typical projects email marketers can handle for you include:

• Planning email marketing campaigns. An email marketer can create an email marketing campaign that maps to and supports your goals for promotion, client conversion, and ROI.
• Building email lists. An email marketer can increase website visitors and customer opt-ins to receive emails. They can also segment the email list based on user attributes and behaviors.
• Analyze and report metrics. An email marketer can analyze and report on all metrics, including open, clickthrough, conversion, and unsubscribe rates. They can also report on email performance KPIs for the marketing team and company executives.
• Set up automation. Email marketers can automate email workflows based on customer actions and coordinate emails based on customer triggers

Email marketer hiring demand in 2024

When it comes to sales and marketing, email marketing remains a desired skill across various industries. In fact, according to Upwork’s recent study on the most in-demand skills and jobs of 2024, email marketing ranks among the top three sales and marketing jobs. These growing demands can be attributed to the high return on investment (ROI) email marketing consistently delivers. Companies are increasingly recognizing the value of personalized email campaigns that effectively engage customers and drive conversions. 

Advancements in technology, such as artificial intelligence and machine learning, are revolutionizing the email marketing landscape. These tools enable marketers to create more targeted and efficient campaigns, making expertise in these areas highly sought after. As businesses strive to stay competitive in a rapidly evolving digital environment, the need for skilled email marketers who can leverage these technologies is greater than ever.

The most common projects for email marketers

Email marketers are hired to work on a variety of email marketing campaigns and tasks associated with them. Five common items that email marketers create include:

• Welcome emails. Email marketers are commonly asked to develop a sequence of onboarding emails that orient new subscribers and customers. 
• Promotional emails. Email marketers are asked to create email campaigns for promotions like discounts, sales specials, back-in-stock announcements, and new products.
• Lead nurturing emails. Email marketers design email campaigns that target client prospects in the consideration stage to help advance them down the sales funnel.
• Reactivation email campaigns. Email marketers can plan new email campaigns that focus on reengaging customers or subscribers who’ve been inactive.
• Holiday and event campaigns. Email marketers can build special email campaigns that align with holiday and special event promotion.

Industries hiring email marketers

Multiple industries are leveraging email marketing tactics due to its effectiveness in reaching and converting customers. The top four industries hiring the most email marketers, in order of need, include:

• Computer software and information services. Tech companies offering software, SaaS, and app products have heavily invested in email marketing as a promotional tool.
• Marketing and advertising companies. Marketing and advertising agencies hire email marketers to develop email marketing campaigns and related programs for their clients.
• Ecommerce and online retailers. Email marketing has become an essential marketing and client conversion tool for retailers who sell their products online.. 
• Financial services companies. Banks, credit card, insurance, and accounting companies are relying on email marketing to automate processes and generate leads.

Average cost of hiring an email marketer in 2024

Rates for hiring email marketers can vary depending on factors like expertise and experience, location, and market conditions. The best email marketer for you will depend on the specific needs of your organization and project.

• You have funding to cover an experienced email marketer. An experienced email marketer may command higher fees but also work faster, have more specialized areas of expertise, and deliver higher-quality work.
• Your budget is limited, but you’re still seeking quality. A less experienced email marketer building a client base may still offer quality results but price their services more competitively. 

Look at Upwork’s marketing budget calculator to get an idea of how much you should plan to spend on email marketing. A median hourly rate for email marketers on Upwork in 2024 falls at about $27 per hour. Hourly rates can go as high as $360 an hour for email marketing experts offering exceptional results. Typical rates charged by email marketers on Upwork are:

• Entry-level. $15 per hour
• Intermediate. $40 per hour
• Expert. $175+ per hour

Hire an email marketer today

Hire the best email marketer for your needs with a few easy steps. Take time to understand an email marketer’s role, review their particular experience and expertise, research cost, get clear on your own project requirements, and write a job description that attracts the person most likely to help you win the engagement, conversion, and revenue you seek.

No matter which qualities and experience you’re looking for, you’ll find the professional you need on Upwork. The process is personalized, easy, and fast. Sign up and post a job today to find a quality email marketer.