Hire the Best Website Copywriting Professionals

🌟 EXPERT-VETTED || TOP 1% OF FREELANCERS ON UPWORK 🌟 Finding the right words to reach customers is challenging. Getting customers to say YES is even harder. When emails go unopened or websites flatline it’s easy to get discouraged. That’s why creating powerful messaging really matters. Recent client feedback💥 "Colleen delivered creative and thoughtful brand voice samples for our project! She was an enthusiastic ray of sunshine, and her work showed genuine energy, flexibility, and a commitment to understanding our brand’s needs. The samples provided insightful and well-considered approaches, and she was proactive and responsive throughout. Colleen would be a great addition to any creative project looking for fresh and well-crafted copywriting." Now, I'm blushing. Too many companies stick with bland copywriting that simply falls flat, creating a feeling of frustration that is hard to shake. It takes guts to be in business, and you deserve knockout copywriting that explodes growth. You deserve: ✅A website that drills down and attracts customers ✅Emails that sell more ✅Lead gen that builds your base ✅Words that work for you 24/7 It’s time for powerful copy that helps you stand out and sell more: ✅Build a bold brand ✅Get clear messaging ✅Watch leads roll in I'm an intuitive writer, snappy and creative, and a former StoryBrand Certified Guide. My goal? Turn your industry expertise into word-driven action, for more leads and stronger sales. I’m also doctorate-level science savvy and a word-nerd at heart. Let's make your brand stand out. Try me! Fave Projects: 🌐Website Copywriting 🔝Copy Uplevels (Taking AI to Human) 🎯Brand Messaging 💸Pitch Decks 🪝Taglines 📝Mission, Vision and Values Statements 🖥️Emails 🛜Social Ads 💡Brand Naming 💲Sales Landing Pages ↗️Start-Up Brand Positioning 🤯Words on Anything 💥Your Next Project Be the industry standout you were meant to be with words that work. Reach out!

I’m a UX Writer and Content Strategist who helps SaaS companies and B2B businesses explain complex products clearly, improve user journeys, and create content that turns website visitors into customers. Whether you’re launching a new product, improving your existing website content or helping your customers understand what you offer, I’ll communicate your value in confident Plain English. I usually work fully asynchronously, so you’ll receive high-quality content to your brief and deadline without meetings or micromanagement. My services include: ✦ Landing pages and high-converting website copy ✦ Full website copywriting ✦ UX writing for digital products ✦ Case studies and business one-pagers ✦ Website audits with clear actions you can implement immediately Why clients hire me: ✦ Consistent, high-quality content delivered on time without meetings ✦ Clear communication and regular updates throughout the project ✦ A friendly, reliable collaborator who keeps things simple Many of my projects are commissioned by clients I have worked with before, and you can check the feedback in my profile for reassurance. I’m a strong fit for: ✦ Small businesses without in-house marketing, content or UX support ✦ Founders and teams who want someone they can trust to own content delivery ✦ SaaS and digital products with early-stage UX or UI challenges ✦ Teams that prefer structured, fixed-price projects with clear deliverables ✦ Business owners whose first language isn't English and require a Native English copywriter If you don’t have in-house content or UX specialists, I will guide you through what I’m doing, why it matters, and how it will support your business goals. And, if you've got a design or development team, I have the technical background to work with them. If you need conversion-focused content delivered without meetings, I’d love to help. 📩 Send me a message or click ‘Invite to job’ to get started. ------------- Client feedback: ★★★★★ “Rick is a diligent, efficient, and collaborative person to work with. His initial support has already proved essential to helping Leapwise improve our marketing offer.” James Sweetland, Senior Consultant, Leapwise (direct client). ---- ★★★★★ "Rick was consistently communicative and easy to work with. The asynchronous nature of the collaboration worked especially well for me, allowing space for reflection without pressure while still keeping things moving. I appreciated his thoughtfulness and professionalism throughout the process." Upwork client. ---- ★★★★★ "I've been raving about how easy Richard made it to have my code reviewed. The feedback was invaluable!" Upwork client, website audit. ---- ★★★★★ “Richard was the best freelancer (of many) I've worked with on Upwork. He is very dependable, quick and clear in communication, and I could trust that he could handle little hiccups independently. I did not need to micro-manage at all and was relieved to simply see the work being done in a fair and thoughtful way with great attention to detail. In the one instance where there was a hiccup (Wordpress glitch-not user error), Richard offered to absorb the 1-2 hrs it would take for him to re-do it sufficiently, even though it wasn't his fault. Standup guy, skilled, and great to work with. I'll be back next time I have a job that fits his skillset, for sure!” Upwork client. ---- ★★★★★ “Rick did great work and we were all thoroughly impressed. Highly recommended!” Upwork client. ---- ★★★★★ “Richard (Rick) has been doing a great job for us. He's organised, communicates clearly and does high quality work. We will definitely keep working with him.” Upwork client.

Special One, Welcome to My Profile! I’m Marcel - a passionate Creative Strategist, Direct Response Copywriter & Email Marketing Specialist with 6+ years of experience and a proven track record of generating over $1,000,000 in sales for my clients. If you're looking for a rockstar specialist who: * Actually listens, * Understands your business like a partner, * And writes conversion-focused copy that moves people to action... Then you're exactly where you need to be. Let's Talk Real-World Problems: * Your emails aren’t converting and open rates are flat. * You're burning ad spend but barely getting any ROI. * You haven’t emailed your list in weeks, maybe months, because you don’t know what to say. * Or worse, your landing page is leaking sales and you can’t figure out why. Sound familiar? I’ve helped clients in Forex, eCommerce, Prop Trading, SaaS, Spirituality, Legal, Healthcare, and eCommerce fix all of that, and more. Some Real Results: ✅ Generated $73,000 on the first day of promotion ✅ "One of his emails generated over $10K" - A client confessed ✅ Generated over 1,000 ebook sales on Amazon in 48 hours ✅ Created a complete Cheat Sheet Funnel for a trading firm that drove thousands of qualified leads. ✅ Writren VSLs, Meta Ads, email promos, and opt-in pages that produced record-breaking sales ✅ Booked 45 calls in one week with a killer cold email ✅ Audited dozens of email systems, uncovering invisible leaks and turning dead lists into money machines. Why My Copy Converts? Copy isn't just about words. It's about: Human psychology Emotional triggers Clarity, empathy, and trust I use proven frameworks like AIDA, PAS, and storytelling formulas that make your audience say: "This person gets me." What I Bring to the Table: 🎓 Diploma in Public Relations + certified in copywriting 🥇 Diploma in Social Media Management & Marketing ✍️ 6+ years of hands-on experience writing ad copy, email campaigns, VSL, and sales letters 🧠 Strategy-first thinking. I don’t just write. I think through your customer journey, your brand voice, and what makes your offer irresistible. ⭐ Why Clients Choose Me (Again and Again) 1. KINDNESS: This is one of the main aspects of my life that I implement in every facet. Treating everyone with respect, understand all situations with empathy, and genuinely want to improve my client's situation. 2. OVER-DELIVERING: This is core to my work as a freelancer. My focus is on giving more than I expect to receive. I take pride in leaving all of my clients saying "WOW!" 3. RESPONSIVENESS: Unlike many freelancers, I respond to messages with the speed of light. You can send a message NOW and see how long it takes me to respond. 4. RESILIENCE: Working on some projects could be tasking. But that's what my clients love about me. I assist them to find solutions in the most difficult of situations 5. CLIENT REVIEWS: I focus on creating value for all my clients and earning their TRUST. Ready to Get Started? I don’t waste time — and I know you don’t either. Just send me a quick message about your project and let’s talk about how to make those sales. You want RESULTS? Let’s make it happen. Cheers, Marcel

10+ years with global brands like Disney Parks, Texas A&M University, marketing agencies, and an immersive Christmas store Knowledgeable about themed entertainment, hospitality, education, home services, engineering, telecom and SaaS, transportation, agriculture, and recreation My expert experience: WordPress, Semrush, Constant Contact, Canva, Hootsuite, Sprout Social, Meltwater, Cision, AP Style, CVENT, Asana, Smartsheet, Wrike, Trello, ClickUp, Lytho, FileMaker, Qualtrics, Newbook, OTAs, Salesforce

Most brands don't have a traffic problem. They have a conversion problem. People visit the sales page. Download the freebie. Join the email list. Open the emails. Click the ads. And still never buy. That's not a product problem. That's a copy problem. And the right words fix it. I'm Promise, a launch copywriter and email strategist helping course creators, ebook sellers, beauty brands, fashion brands, coaches, wellness brands, lifestyle businesses, service providers, and eCommerce stores of every kind turn their funnels, email lists, and ads into consistent, predictable revenue. Whether you're building on Klaviyo, Kajabi, ConvertKit, Mailchimp, ActiveCampaign, GoHighLevel, MailerLite, Brevo, or Drip, I write copy that performs inside your platform and drives real results for your real audience. HERE'S WHAT THAT LOOKS LIKE IN PRACTICE Sara ran a skincare brand doing decent traffic , but her emails weren't converting. Her welcome sequence felt generic. Her abandoned cart emails were being ignored. Her subscribers were going cold. Every day without the right copy was revenue walking out the door. I rebuilt her entire Klaviyo funnel from scratch. A welcome series built around trust and first-purchase psychology. Abandoned cart copy that spoke directly to the exact hesitation stopping buyers cold. Post-purchase emails that made repeat buying feel like the natural next step. Win-back copy that pulled silent subscribers back into the conversation. Within weeks: open rates climbed 30%, abandoned cart recovery improved significantly, and repeat purchase revenue grew by over 50%. Her emails stopped being noise and started generating sales on autopilot. That's what copy built around buyer psychology, emotional triggers, and one clear conversion goal actually does, for beauty brands, fashion brands, course creators, ebook sellers, coaches, and any brand that sells online. WHAT I WRITE FOR YOU ✅ Ebook Promotion & Launch Copy ✔ Ebook launch email sequences from pre-launch buzz through final sale push. ✔ Promotional email copy to sell and re-promote existing ebooks to your current list. ✔ Ebook marketing sequences for affiliate campaigns, bundle deals, and limited-time offers. ✔ Landing page and opt-in page copy built to drive downloads and purchases. ✔ Ad copy (Facebook, Instagram, TikTok) promoting ebooks to cold and warm audiences. ✔ Post-launch follow-up sequences that capture late buyers and introduce upsells. ✅ Course Launch Copy ✔ Pre-launch email sequences that build anticipation and prime buyers before doors open. ✔ Sales page copy that converts cold readers into paying customers. ✔ Full open cart through close cart launch email sequences. ✔ Opt-in and landing page copy designed to grow your list fast before and during launch. ✔ Post-launch follow-up and upsell sequences to maximize revenue after close. ✅ Email Flows & Automation Copy ✔ Welcome sequences that build immediate trust and drive first purchases. ✔ Abandoned cart copy that recovers lost sales and re-engages buyers who almost bought. ✔ Post-purchase flows that turn one-time buyers into loyal repeat customers. ✔ Win-back campaigns that bring cold, disengaged subscribers back to life. ✔ Browse abandonment, promotional blast, nurture, and broadcast sequences. ✔ Subject line writing and preview text built to dramatically improve open rates. ✔ Platforms: Klaviyo · Kajabi · ConvertKit · Mailchimp · ActiveCampaign · GoHighLevel · Drip · MailerLite · Brevo ✅ Ad Copywriting ✔ Facebook and Instagram ad copy for beauty brands, fashion brands, digital products, coaching offers, wellness brands, and eCommerce stores. ✔ TikTok ad scripts and short-form video copy that stop the scroll. ✔ Google search ad copy built to capture high-intent buyers. ✔ Retargeting and cold traffic campaigns across carousel, story, and feed formats. ✅ eCommerce & Product Copy ✔ SEO-optimized Shopify product descriptions built to convert browsers into buyers. ✔ WooCommerce product copy. ✔ Amazon listing copy including optimized titles, bullet points, and A+ content. ✔ Homepage, collection page, and full Shopify store copy built to sell. ✅ Sales Pages & Funnels ✔ Sales page copy for physical products, digital products, courses, ebooks, coaching offers, and services. ✔ Landing pages built to convert cold traffic from ads and organic. ✔ Opt-in pages and lead magnet copy that grow your list fast. ✔ Full funnel copywriting from the opt-in page all the way through checkout. ✔ Complete product and service launch sequences from pre-launch through cart close. ✅ Copywriting VA Support ✔ Ongoing copy support for email campaigns, ad refreshes, product launches, and content updates. ✔ Proofreading and editing existing copy for clarity, tone, conversion, and brand voice. ✔ Copy research, competitor analysis, and voice-of-customer writing support. If you're preparing a launch, promoting an ebook, building an email funnel, running ads, or simply weak copies, contact me now.

Took an InsureTech start-up from zero customers to insuring over $1 billion in revenue in just 6 months – and helped drive 25X growth in organic traffic through conversion copy & SEO content. I help businesses like yours turn browsers into buyers with data-backed copy that keeps your ideal customers enthralled – and itching to say yes to your solution. Whether it’s turning technical jargon into language that’s on their level or finding the clearest, most persuasive way to communicate your value, I specialise in messaging strategy and sales copy that connects, converts, and drives consistent growth. What can we work on together? Messaging strategy & ideal customer persona creation Website copy that’s optimised for conversion Sales and landing pages that convert at double-digit rates Funnel and email copy that nurtures and closes LinkedIn ghostwriting for founder-led growth You won’t get fluff or filler. Just smart, high-performing copy aligned with your business goals and created from proven frameworks and years of experience working with clients that include bootstrapped startups to multi-national enterprises. Here’s what one client had to say: “Emma skillfully challenged our assumptions, offering fresh perspectives that led to a sharper, more resonant value proposition.” And Another: “Emma's process was transparent and smooth. Emma truly listened to our needs, resulting in copy and page layout that captured our brand voice and greatly enhanced the page flow. We saw increases in conversions from day one!...BTW the landing page converted well from our newsletter! Booked over 40 calls!” Want to chat about how I can help you? Send me a message about your project.