Hi, I’m Liuba—and I help short-term rental owners turn underperforming listings into top-booked properties.
If your Airbnb or Booking.com listing is barely getting seen or not converting, I’m here to fix that. I specialize in ranking strategy, pricing optimization, and listing refreshes designed to boost visibility, increase occupancy, and drive revenue. Whether you’re managing one property or a growing portfolio, I’ll help you stand out in a saturated market—and stay fully booked.
🔻 What I Offer
🔴 Dynamic Pricing Strategy
• Custom PriceLabs rule sets to fit your goals: min/max pricing, demand-based adjustments, LOS discounts
✨ Result: Higher occupancy, increased RevPAR, and less time spent second-guessing rates
🔵 Listing Optimization
• SEO-optimized titles, descriptions, and amenity strategy across Airbnb, VRBO, and Booking.com
✨ Result: More visibility in search results and higher conversion from views to bookings
🟢 Revenue & Performance Analysis
• Market benchmarking, RevPAR tracking, occupancy audits, and weekly trend reports
✨ Result: Real-time clarity on performance and data-backed decisions that improve your bottom line
🟡 Platform Integration & Sync
• Full setup and synchronization across Airbnb, VRBO, Booking.com, and other platforms
✨ Result: Clean calendars, no double bookings, and time-saving automation
🟣 Direct Booking Website Setup
✨ Result: Own your guest relationships, reduce OTA fees, and grow long-term revenue
🌍 Experience Across Markets
I’ve supported STR businesses in:
📍 Dubai – High-rise and beachfront vacation homes.
📍 Vienna – Modern city apartments for short and long stays.
📍 Florida – Beach condos and family rentals near theme parks.
📍 Texas – Urban stays and Airbnb arbitrage units.
📍 Colorado – Mountain homes and weekend getaways.
📍 New York & New Jersey – City and suburban stays for families and groups.
✨ Each market has its own rhythm. I tailor your pricing and positioning to meet local guest expectations and competitive demand.
🧩 Why Work With Me?
I’m not just a freelancer—I’m a STR entrepreneur and Airbnb Superhost who’s built and managed my own profitable portfolio. I know what it’s like to wear every hat—and what actually moves the needle.
📩 Let’s connect—I’ll audit your setup and share quick, high-impact wins to get you moving in the right direction.
Business Planning & Strategy
Pricing Strategy Consulting
Pricing Research
Price Optimization
Pricing
Real Estate
Hospitality & Tourism
Financial Management
Financial Analysis
Financial Consulting
Financial Planning
Marketing
Marketing Management
Branding & Marketing
Brand Positioning
Taylor W.
Nederland, Texas
$65/hr
5.0
18 jobs
🤠 𝟏𝟒+ 𝐘𝐫𝐬 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 | 𝐓𝐨𝐩-𝐑𝐚𝐭𝐞𝐝 𝐨𝐧 𝐔𝐩𝐰𝐨𝐫𝐤 | 𝐓𝐫𝐮𝐬𝐭𝐞𝐝 𝐛𝐲 𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬, 𝐀𝐠𝐞𝐧𝐜𝐢𝐞𝐬 & 𝐓𝐞𝐚𝐦𝐬
(here's a few success snippets...scroll for more)
"Taylor crushed it in some serious high-pressure launches while keeping everything up-to-date in ClickUp. Taylor brought a stellar attitude everyday and it was a pleasure working with her."
— Alek D. | Senior Project Manager
🔹 Funnels • Launches • Client Onboarding • Project Management
"Taylor is an exceptional project manager who consistently goes above and beyond. She has an incredible ability to quickly build rapport and earn the trust of both clients and internal team members. Her communication makes everyone around her feel supported and aligned. Taylor leads with both empathy and precision, which makes her not only a reliable PM, but a true partner in delivering impactful, on-time work."
— Paula S. | Infinite Marketing Agency
🔹 Agency • Project Management • Client Communication
“Taylor is very professional and highly knowledgeable regarding project management and modern tooling. She's also polished and can communicate with external clients.”
— Kevin W. | Harmonic Message Agency
🔹 Client & Team Communication • Project Management • Tools
“She helped me immensely in a launch that provided 4x the outcome of launches I had done on my own in the past. With her help I easily have another 10 hours a week to focus on projects that are more of my passion + expertise.”
— Kelsey S. | Fertile Future
🔹 Project Management • Marketing • Launch Support
“She never shies away from a task and always looks for opportunities to grow and take my business to the next level.”
— Brittany L. | Lawton Social
🔹 Marketing Support • Agency Growth • Account Management
---
𝐖𝐇𝐀𝐓 𝐈 𝐃𝐎 𝐁𝐄𝐒𝐓 👇👇
Fractional COO & Operational Leadership
→ Supporting founders with operations, delivery, accountability, strategic planning, and execution
Business Systems & Process Architecture
→ Designing SOP libraries, playbooks, workflows, and scalable operational systems
Project & Program Management
→ Leading projects, launches, and cross-functional initiatives from planning through execution
Agency Operations & Service Delivery
→ Improving onboarding, fulfillment, reporting, and client experience
Team Leadership & Accountability
→ Clarifying roles, creating ownership frameworks, and keeping teams aligned
Systems Implementation & Optimization
→ Building practical solutions inside ClickUp, Asana, GoHighLevel, Kajabi, Zapier, and other platforms
Founder Right-Hand Support
→ Acting as a strategic partner while managing day-to-day execution
---
𝐊𝐄𝐘 𝐖𝐈𝐍𝐒 👇👇
🔹 Built agency operating systems from the ground up, including SOP libraries, company playbooks, onboarding frameworks, reporting processes, and delivery workflows
🔹 Led complex projects, launches, and operational initiatives across agencies, coaching businesses, healthcare organizations, and service-based companies
🔹 Managed $30K–$200K+ launches while coordinating multiple departments, contractors, vendors, and stakeholders
🔹 Saved founders and agency owners 10–15+ hours per week through stronger systems, delegation, automation, documentation, and accountability
🔹 Helped founders grow from solopreneurs into structured teams with stronger operations, clearer ownership, and improved client experiences
---
𝑳𝑬𝑻'𝑺 𝑫𝑰𝑽𝑬 𝑫𝑬𝑬𝑷𝑬𝑹
I'm Taylor - a Top-Rated Fractional COO, Operations Consultant, and Senior Project Manager with 14+ years of experience helping founders, agencies, coaches, and service businesses build stronger operations and execute at a higher level.
I've run two digital marketing agencies, supported multiple 6- and 7-figure businesses as a strategic right hand, and led initiatives across operations, project management, delivery, marketing, client success, onboarding, systems, and team leadership.
I've built agency playbooks, SOP libraries, onboarding systems, reporting frameworks, project management processes, and client delivery systems that help teams operate more efficiently and scale with confidence.
I bridge the gap between strategy and execution—designing systems, leading implementation, and keeping teams moving forward.
What I bring is calm leadership, strong communication, operational thinking, and the ability to move seamlessly between high-level planning and day-to-day execution.
---
𝑶𝑵𝑬 𝑴𝑶𝑹𝑬 𝑻𝑯𝑰𝑵𝑮
🎥 I made you a 90-second intro video (right here on my profile) so you can get a feel for my energy and experience. Please give it a watch!
If you're looking for someone who can improve operations, build scalable systems, lead projects, support your team, and help turn big ideas into organized execution, I'd love to chat.
ActiveCampaign
Facebook
Social Media Management
Social Media Content Creation
Canva
WordPress
Copywriting
Automation
Virtual Assistance
Squarespace
Digital Marketing
Blog Content
Asana
ClickFunnels
Dallas C.
Dallas, Texas
$100/hr
4.9
196 jobs
I am committed to helping small and medium-sized businesses achieve measurable growth through tailored, high-impact consulting solutions. My mission is to bridge the gap between vision and execution by delivering a holistic, data-driven approach that empowers leaders to scale with clarity, confidence, and operational excellence.
At the core of my practice is a focus on strategic planning, communication alignment, and performance optimization—the pillars of sustainable success in today’s competitive marketplace. I specialize in crafting investor-ready business plans and persuasive pitch decks that not only attract funding but also provide a roadmap for long-term profitability.
With years of hands-on experience in business consulting, I bring a proven framework that combines strategic insight with practical execution. My expertise spans market research, feasibility studies, profitability modeling, and capital acquisition, enabling clients to make informed, forward-looking decisions that move the needle.
I take pride in my results-driven methodology—rooted in transparency, collaboration, and measurable outcomes. My approach isn’t one-size-fits-all; it’s designed to uncover your company’s unique strengths, clarify growth opportunities, and build systems that scale.
Partnering with me means more than a single project—it’s an investment in a long-term strategy that aligns every aspect of your business toward lasting success. Let’s connect to explore how my expertise can help you elevate your operations, attract investors, and achieve your next stage of growth.
Finance & Accounting
Investment Preparation
Startup Consulting
Business Consulting
Investment Strategy
Instagram
Microsoft Excel
Microsoft Office
Website
Digital Marketing
Investment Research
Digital Marketing Strategy
Management Skills
Business Management
AI Agent Development
AI Bot
AI Consulting
Joseph O.
Austin, Texas
$99/hr
5.0
384 jobs
𝗧𝗼𝗽 𝟭%; 𝗧𝗼𝗽 𝗥𝗮𝘁𝗲𝗱 𝗣𝗹𝘂𝘀 ✅ | Ex-JPMorgan | CFA | $1BN+ raised by my models | 99% JSS | $600k total earnings
I am a financial analyst with 10+ years of experience at a top Wall Street bank and as an independent financial consultant. I specialize in building, managing, and maintaining financial models, and advising businesses through model-driven insights. I've completed more financial modeling projects on Upwork than any other freelancer: 500+ engagements, 100% Job Success, Top Rated Plus, over $1BN raised on my models. CFA Charterholder.
Financial Modeling
I build investor-grade 3-statement models from scratch for your business. I've supported raises from seed through Series B, including a unicorn and multiple $100M+ ARR companies, along with lender models, board models, scenario and sensitivity analysis, valuation, and 409A work. I've built models for 1,000+ companies across virtually every industry, with particular expertise in lending, SaaS, ecommerce, logistics, and energy,
AI has changed financial modeling in two important ways. It has made it effortless to spin up amateur models, and it has made high-quality models even more valuable by expanding what they can do. A model built from the ground up to be operated by AI agents is the best of both worlds: institutional-grade structure, optimized for scale, user-friendliness, and auditability, with an architecture that lets tools like Claude and ChatGPT in Excel update data, run scenarios, and make changes reliably. My models are built to leverage AI agents and serve as a "financial operating system" for your business that is easily actualized with current data and adapted as your needs evolve.
Business Valuation
Business Modeling
Financial Modeling
Startup Consulting
Real Estate Financial Model
Fundraising Presentation
Financial Analysis & Valuation
Pro Forma Statement
Financial Projection
Hannah B.
Coppell, Texas
$150/hr
5.0
17 jobs
Hello there! 👋 I’m a seasoned **Fractional Executive** with a knack for propelling organizations to new heights. Over the last decade, I've dedicated myself to mastering the art of **generating demand and increasing revenue** for businesses of all shapes and sizes. Whether you're a sprightly startup or a seasoned enterprise, my mission is to catapult your business forward.
**What I bring to the table:**
* 🚀 **Strategic Growth Initiatives**: Expertise in planning, launching, and refining sales and marketing processes that not only draw eyes but also open wallets.
* 💡 **Paid Acquisition Savvy**: Specializing in the development and optimization of paid acquisition campaigns, I’m all about ensuring every penny of your advertising budget is put to work effectively.
* 🔍 **Analytical Approach**: With a love for data, I dive deep into analytics to refine strategies, ensuring they’re targeted, efficient, and, most importantly, successful.
* 🛠 **Tech Fluent**: Proficient with leading tools and platforms like HubSpot, Salesforce, Marketo, Pardot, ActiveCampaign, alongside email marketing wizards like MailChimp and Customer.io. This means I’m well-equipped to automate and streamline your processes for maximum impact.
Having spent five vibrant years in the dynamic world of private equity and recently venturing out to establish my own firm, I understand the thrust needed to drive demand, nurture leads, and boost revenue.
**Why work with me?** Besides delivering results, I value meaningful connections. I’m passionate about the work I do and am always looking for innovative ways to achieve success. Let’s collaborate to create marketing magic that resonates with your audience and elevates your brand.
🌟 **Ready to see explosive growth in your business?** Let’s connect! Drop me a message, and let’s start plotting your path to outstanding results.
✅ Top-Rated Plus Freelancer Badge
✅ 100% Job Success Score
Lead Generation
Email Campaign Setup
Copywriting
HubSpot
Salesforce CRM
Tech & IT
Content Writing
Landing Page
Sales
Content SEO
Canva
Content Creation
Lead Generation Strategy
Lead Generation Content Creation
Chloe L.
Houston, Texas
$100/hr
5.0
1 jobs
Hi, I’m Chloe Lacy, a marketing professional that helps businesses grow through clear strategy, automation, and full-cycle channel marketing. I specialize in creating strategic and effective systems that attract customers, nurture relationships, and drive results.
Although I have recently began exploring opportunities through Upwork, Ive worked directly with businesses across industries including tech, healthcare, energy, e-commerce, professional services, nonprofit organizations, and more.
What I Do
💡Marketing Strategy Development
I create customized strategies that connect your goals to actionable steps. This includes audience research, messaging, content planning, and identifying the right channels to focus on.
💡Marketing Automation & Funnels
From welcome sequences to lead nurturing flows, I design automated systems that save time, simplify communication, and move customers smoothly through your buyer journey.
💡Full-Cycle Channel Marketing
I plan and execute cohesive marketing across social media, email, website, and paid channels ensuring each touchpoint works together.
💡Project Management
I have previous experience in end-to-end execution of mission-driven events, specializing in seamless vendor operations and strategic branding to drive measurable impact through logistical excellence.
Consultation Session
AI Consulting
Marketing Strategy
Freelance Marketing
Marketing
Email Marketing
Strategic Planning
Website Audit
AI Chatbot
Website Integration
Automation
Marketing Operations & Workflow
Calendar Management
Data Analysis
AI Bot
How it works
Post a job for freePost a job
Tell us what you need. Create your own job post or generate one with AI then filter talent matches.
Hire top talent fast
Consult, interview, and hire quickly, so you can meet the freelancers you're excited about.
Collaborate easily
Use Upwork to chat or video call, share files, and track project progress right from the app.
Payment simplified
Manage payments in one place with flexible billing options. Only pay for approved work, hourly or by milestone.
Don't just take our word for it
“Upwork provides an umbrella-level of security. I can see a talent’s work history and ratings. I can hold payments in escrow. I can communicate through Upwork Messages instead of working through my email address.”
KD
Kim Darling
Emerald Tiger
“Upwork is the best platform to hire skilled professionals when we're not looking for a full-time employee. All the companies in our portfolio use Upwork to find talent across a wide range of fields.”
DM
David Merry
Kinetic Investments
“Our very specific requirements can be a challenge—With Upwork, we’re able to access a bigger community to ensure the success of our projects.”
KK
Katja Krohn
Summa Linguae
How do I hire a Business Planning & Strategy Freelancer in Texas on Upwork?
You can hire a Business Planning & Strategy Freelancer in Texas on Upwork in four simple steps:
Create a job post tailored to your Business Planning & Strategy Freelancer project scope. We'll walk you through the process step by step.
Browse top Business Planning & Strategy Freelancer talent on Upwork and invite them to your project.
Once the proposals start flowing in, create a shortlist of top Business Planning & Strategy Freelancer profiles and interview.
Hire the right Business Planning & Strategy Freelancer for your project from Upwork, the world's largest work marketplace.
At Upwork, we believe talent staffing should be easy.
How much does it cost to hire a Business Planning & Strategy Freelancer?
Rates charged by Business Planning & Strategy Freelancers on Upwork can vary with a number of factors including experience, location, and market conditions. See hourly rates for in-demand skills on Upwork.
Why hire a Business Planning & Strategy Freelancer in Texas on Upwork?
As the world's work marketplace, we connect highly-skilled freelance Business Planning & Strategy Freelancers and businesses and help them build trusted, long-term relationships so they can achieve more together. Let us help you build the dream Business Planning & Strategy Freelancer team you need to succeed.
Can I hire a Business Planning & Strategy Freelancer in Texas within 24 hours on Upwork?
Depending on availability and the quality of your job post, it's entirely possible to sign up for Upwork and receive Business Planning & Strategy Freelancer proposals within 24 hours of posting a job description.
Find more freelancers
Nearby cities for Business Planning & Strategy Freelancers