Hire the Best Strategic Thinking Freelancers in Texas

As your business grows, so does the complexity behind it. More people, more moving pieces, more decisions, and more responsibilities begin competing for your time, energy, and attention. That's where I can help. I partner with founders, entrepreneurs, and growing businesses to build strong operational foundations, simplify complexity, improve systems, and turn vision into organized execution—so you can spend less time managing the business and more doing what ONLY YOU can do. Having built multiple businesses from the ground up, I understand the challenges founders face because I've sat in their seat. You're not simply looking for another freelancer or virtual assistant to check off tasks & collect a paycheck—you're looking for a trusted right-hand partner who can think strategically, take ownership, solve problems proactively, and help carry the weight of building the business alongside you. My experience spans business operations, strategy, systems development, process improvement, brand development, social media strategy, digital business, customer experience, and online business growth. Whether I'm strengthening operations behind the scenes, building scalable systems, or helping execute your vision, my goal is always the same: make your business stronger while making your life easier. I believe trust is earned, communication & expectations should be clear, and excellence should be the standard. When I commit to a business, I treat it with the same level of ownership, care, and professionalism I would expect in my own. If you're looking for more than someone to simply complete tasks—if you're looking for a trusted partner who is genuinely invested in helping you build something meaningful—I would love the opportunity to work with you. Your Right-Hand Woman & Business Partner, Lativa L.

I help hospitality, tourism, and service-based brands design meaningful, guest-centered experiences that translate values, culture, and strategy into real-world impact. My background spans hospitality, tourism, and consulting. I’m the founder of a culinary tourism company where I design immersive experiences that blend storytelling, culture, and place. Alongside this, I work with organizations and founders who need clarity around experience design, partnerships, positioning, and audience engagement, not just execution. I’m best suited for projects where the question is: • What should this experience be? • Who is it for? • How should it feel? • How do we align it with business goals without losing meaning? What I can help with: ✅️Guest & customer experience strategy ✅️Hospitality & tourism experience design ✅️Brand narrative & storytelling frameworks ✅️Partnership and program development ✅️Experience audits (what’s working, what’s not, and why) ✅️Strategy consulting for service-based brands ✅️Audience engagement & community-centered design I work well with: ⭐️Hospitality groups & tourism organizations ⭐️Experience-based brands ⭐️Founders who need strategic thinking, not micromanagement ⭐️Consulting or strategy-led projects I don’t position myself as a task-only freelancer. I’m a strategic partner who brings judgment, structure, and clarity especially in ambiguous or early-stage projects. If you’re looking for someone to think with you, design thoughtfully, and bring a human-centered lens to your work, I’d love to collaborate.

Empowering Small Businesses and First-Time Entrepreneurs I’m passionate about helping small businesses and first-time entrepreneurs turn their ideas into thriving ventures. With over 14 years of experience as a business owner, I understand the challenges of starting from scratch and navigating the complexities of running a successful operation. I specialize in: ➡️Business Models & Strategy: Building customized plans to help you launch and grow your business. ➡️Branding & Marketing: Creating cohesive branding, logos, and targeted marketing strategies to connect with your audience. ➡️Cost Analysis & Budget Planning: Ensuring financial sustainability and smart investment decisions. ➡️Policy & Procedure Guidance: Crafting manuals and frameworks to streamline operations. ➡️Staff Management & Hiring: Offering tools and advice to build a strong, reliable team. ➡️Ongoing Support: Providing continuous guidance as your business evolves. I focus exclusively on small businesses and first-time entrepreneurs, offering personalized support tailored to your unique vision. I thrive on collaborating with passionate individuals who are ready to bring their ideas to life. If you’re looking for someone who genuinely cares about your success and will work alongside you to achieve it, let’s connect and make your business dreams a reality!

Operations & Data Analyst | Business Analyst | Market Research | AI Content Reviewer I help organizations transform complex data into actionable insights through business analysis, KPI reporting, market research, forecasting, and performance optimization. My experience spans operations, analytics, marketing, and business management across multiple industries. With MBA degrees in International Business and Marketing & Business Negotiation, combined with hands-on experience across operations, analytics, marketing, and business management, I help organizations improve performance, optimize processes, and support strategic decision-making through data-driven insights. My expertise includes: • Data Analysis & Reporting • Market Research & Business Intelligence • Data Validation & Quality Assurance • KPI Tracking & Performance Measurement • Excel, Google Sheets, SQL, Tableau, Power BI • Statistical Analysis & Data Visualization • Process Improvement & Operational Analytics • Business Research & Lead Generation Throughout my career, I have supported operational teams, improved reporting processes, analyzed business performance, developed dashboards, and identified opportunities for efficiency and growth. My work has contributed to improved productivity, enhanced data accuracy, and more informed business decision-making. In addition to analytics, I bring strong communication and language skills as a native Romanian speaker fluent in English. I have experience in content review, business communication, research, proofreading, translation, and AI-related evaluation projects. My professional development includes: • Google Data Analytics Professional Certificate • Google Advanced Data Analytics Program • The Power of Statistics • Python for Data Analytics • AWS Data Analytics Fundamentals • Six Sigma Master Black Belt Whether you need business research, market analysis, data validation, reporting, dashboard development, lead generation, AI content evaluation, or analytical support, I am committed to delivering accurate, organized, and high-quality results. Let's connect and discuss how I can support your project.

Your paid media isn't broken, but something's off, and you can feel it. CAC is climbing, ROAS is inconsistent, or you're spending real budget without knowing what's actually working. That's where I come in. I'm a paid search and paid media strategist with 10+ years across Google Ads, Meta, TikTok, and Bing including campaign management, account builds, and full-funnel strategy. I came up in the agency world through the Publicis network, which means I learned paid search by managing multiple clients, categories, and budgets simultaneously before I ever went in-house. That foundation matters because I don't just run campaigns, I know how to build the system around them. From there I went in-house at high-growth companies like Credit Karma, Freshly, and ByteDance, where the stakes were real and the margin for wasted spend was zero. I've managed $700K+ in monthly ad spend, scaled DTC revenue from under $50K to $1.2M, and boosted ROAS 22% through Google Shopping feed restructuring alone. I know what levers actually move the needle because I've pulled them at scale, across budgets that couldn't afford guesswork. Here's a real example of what I mean. For a youth sports and enrichment center in the NYC metro market, I inherited an account with no conversion tracking, no creative assets, and no automated follow-up system. I built the campaign infrastructure from scratch, launched Performance Max, and generated 105 qualified leads at $33 cost per lead within a month. In the NYC market. Without new creative. Those leads represent $15K to $60K in potential program revenue depending on close rate. The media spend that produced them was under $3,500. That's the kind of math I'm here to build for you. What I help with: - Google Ads - Search, Shopping, Performance Max, and YouTube. Full account builds, structural repairs, campaign management, and ongoing optimization. If your account has been running for a while and you're not sure the structure still makes sense, that's usually where the problem is. - Meta Ads - campaign architecture built to convert, not just reach. Audience segmentation, creative testing frameworks, and funnel-stage targeting so your budget is working at every level, not just the bottom. - Audience strategy - so your budget stops going to the wrong people. Funnel-stage segmentation, exclusion architecture, and audience governance so your campaigns aren't competing against each other or wasting spend on existing customers. - Account audits - if you already have an agency or freelancer running your ads and something feels off, I'll tell you exactly what's wrong. I've managed agency relationships from the client side and I know how to read between the lines of a performance report. - Paid media strategy and channel planning - SOPs, restructure decks, testing roadmaps, and channel playbooks for brands and teams that need the strategic thinking before they execute. Sometimes you don't need someone to run your ads. You need someone to tell you what your ads should be doing and why. I work well across verticals - DTC e-commerce, local services, lead generation, youth programs, home services, and SaaS. If you're spending real money on paid search or paid social and you're not sure it's working as hard as it should, that's the conversation I'm built for. Who I work best with: brands past the "just run some ads" phase. You've got budget, you've got a real business, and you need a strategic partner who can tell you what's actually happening and fix it, not someone who sends you a report once a week and calls it done. I work with founders, lean marketing teams, and companies whose agency relationship has started to feel like a black box. I keep a small client list on purpose. When you work with me, you get me, not a junior account manager following a playbook, not an automated dashboard with nobody behind it. You get someone who has sat in the seat at companies that don't tolerate wasted spend, and who brings that same standard to every account I touch. If your CAC is climbing, your ROAS is soft, or you just want to know whether your current setup is actually working, let's talk.

View my portfolio: americodesigns.net Creative and versatile Graphic Designer with over 4 years of experience delivering high-impact visual solutions across print and digital media. Proven ability to manage projects from concept through production, supporting marketing and branding goals for both global enterprises like Salesforce and a diverse freelance clientele. Skilled in creating compelling designs for advertisements, websites, social media, email campaigns, and print collateral, with a strong foundation in typography, layout, and brand consistency. Adept at collaborating with cross-functional teams including copywriters, marketers, and creative directors to develop cohesive, user-centered designs. Brings a deep understanding of print production processes, and a well-rounded portfolio that reflects strategic thinking, technical precision, and creative flair. Testimonials: Eduardo Damasceno | Graphic Design Manager at Salesforce “Eric is a very skilled designer. He was great at understanding our branding and using that to speak our language. During the process of bringing the Education Summit 2023 to life, Eric was critical to scale our process and delivering the huge amount of assets needed. He was always very attentive to feedback and quick to deliver them, making processes fast and work relationships a breeze. The assets were always delivered in a timely manner, with all components of the source files and correct naming conventions. All this attention to detail was key to keeping the project moving, having team collaboration, and being able to hand off files to print. I absolutely recommend working with him.” - Jonathan Yu | Senior Designer at Salesforce “Eric is a passionate and innovative creative designer with great attention to detail and craftsmanship. I had the pleasure of working with Eric at Salesforce, and he has been nothing, but a beacon of light and source of inspiration for our team. He transformed and elevated our brand to a whole new level through innovative designs that are fresh and creative. He possesses excellent project management and organization skills. Additionally, he continues to surpass expectations of our clients and stakeholders, while delivering projects with exceptional quality and care. I would highly recommend Eric for any creative roles and projects as he would be a great asset to any team.”