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I am an MBA-trained (Kelley School of Business, Indiana University) strategist with 10+ years of experience, offering premium consulting services at an introductory rate to build my Upwork profile. ​While I typically consult for large enterprises and pharmaceutical firms, I am opening my schedule to help startups, small businesses, and solopreneurs get organized and execute their plans. You get the same level of rigor I provide to Fortune 500 clients, but for a fraction of the cost as I establish my reputation here. ​How I can help you: - ​Business Planning: Drafting solid business plans, pitch decks, and roadmaps. - ​Market Research: Competitor analysis, SWOT analysis, and industry trends (recent work: SWOT for a local food truck launch). - ​Financial Strategy: Modeling, pricing strategy, and budget forecasting. ​- Ad-Hoc Strategy: Acting as a sounding board or "Chief of Staff" to help you solve operational bottlenecks. ​I am US-based (Eastern Time), responsive, and ready to hit the ground running. If you are ready to professionalize your strategy or prepare for a fundraise, click 'Invite to Job' to schedule a brief introduction.

I have a history of high success in both the corporate and startup worlds: - Founded Hiperwall, grew it into a global multi-million-dollar business without investors - Managed Zetera global sales, marketing and manufacturing, helped raise over $20M - Part of the 4 person team that launched the Westinghouse line of LCD televisions - Oversaw a corporate turn-around at Premier mounts, restoring profitability and growth - Grew Canon computer sales by over 20% while increasing gross margin by 13% - Increased Compaq notebook sales by 50% to $500M annually in less than 1 year - Received a Silver Anvil from the Public Relations Society of America, their highest award I began my career as a software engineer, working for large enterprises like McDonnell Douglass and Xerox, as well as startup Dayflo, named software company of the year by PC Magazine. Over time, I transitioned to a technical marketing role, then through product management, brand management, strategic planning and eventually into general management. In 2000 I shifted my focus to the world of hi-tech startups. Since that time, I have worked exclusively for emerging companies as a consultant, employee, advisor, board member or founder. I am an adjunct college professor, teaching start-up skills to would-be entrepreneurs. I hold multiple granted patents, with additional patents pending, and am a published author whose work has appeared in preeminent publications such as PC Magazine, U.S. News & World Report, PC Computing and Digital Signage Magazine.

I solve complex problems for dynamic organizations, turning challenges into opportunities for growth. ⭑ Featured on Upwork's Times Square Billboard for Excellence in Data Mining and Management ⭑ Expert-Vetted by Upwork: Top 1% Management Consultant I specialize in helping businesses achieve sustainable growth, streamline operations, and gain financial clarity. Guided by faith, integrity, and a relentless commitment to excellence, I bring a principled and results-driven approach to every engagement. What I Offer: ✔ Data-driven insights to uncover growth opportunities and optimize decision-making ✔ Innovative strategies for operational efficiency and profitability ✔ Tailored solutions to address unique challenges across diverse industries My work empowers teams, unlocks new opportunities, and drives measurable results. Let’s collaborate to take your organization to the next level.

If you want to grow your business, and get ahead of the curve, you need a strategic approach to your sales and marketing, as well as creative engagement with your target market. When it comes to brand building - you must stand out from the crowd! I offer over 20 years of business development experience and have built 3 industry leading companies. Additionally, I have helped countless startups to grab market share, and established companies to restructure and re-brand scalable growth. I have the experience and tools you need for success. Together, we can build something great. Contact me today. Thanks, John Davenport

🚀 Marketing & Brand Strategy Expert | Fractional CMO | Top 1% Upwork Freelancer 🌟 Top 1% Expert-Vetted Freelancer | PhD in Marketing, Analytics & Strategy | 100% Success Rate🌟 Specialist in healthcare, B2B & premium DTC 💡 About Me:Fractional CMO and senior marketing strategist with 25+ years of experience and a PhD in Marketing, specializing in analytics, statistics, consumer behavior, brand strategy, go-to-market planning, and Marketing Mix Modeling (MMM). I help companies make smarter marketing decisions through Marketing Mix Modeling (MMM), rigorous analytics, and senior-level fractional CMO leadership — combining executive strategy with the kind of data discipline most marketing consultants cannot offer. My work combines executive-level strategy with rigorous analysis. I do not just recommend tactics. I help clients determine what is working, what is not, where the next dollar should go, and how to build a more scalable and accountable marketing system. 📊 My strengths include marketing strategy, brand positioning, market research, customer insight, conversion analysis, go-to-market planning, and Marketing Mix Modeling (MMM). I am especially strong when a company has meaningful potential but needs clearer direction, stronger prioritization, tighter execution, or more analytical decision-making. Over the course of 25+ years, I have worked across healthcare, B2B, premium DTC, and complex growth environments where messaging, performance, customer insight, and budget allocation all need to work together. Clients bring me in when they need senior-level strategic thinking backed by real data, not guesswork. What I Help Clients Do 🚀 Fractional CMO Leadership Strategic direction, growth planning, team oversight, channel prioritization, and executive-level decision support 📈 Marketing Strategy & Go-to-Market Planning Growth strategy, launch planning, audience targeting, competitive positioning, and full-funnel planning 🧠 Brand Positioning & Messaging Clearer differentiation, stronger messaging, sharper offers, and more effective brand architecture 📊 Analytics, MMM & Marketing Efficiency Marketing Mix Modeling, media mix attribution, KPI development, budget allocation, forecasting, performance analysis, and decision support 🔍 Market Research & Customer Insight Segmentation, customer interviews, competitive analysis, survey design, and insight development 💰 Paid Media Oversight & Funnel Improvement Channel strategy, conversion analysis, ad performance review, and identifying where spend is being wasted Selected Accomplishments 🏆 Analytics & Performance Built MMM frameworks that reduced ad spend by 35% while maintaining or improving revenue performance Improved ROI by 96%+ through tighter funnel analysis, better conversion tracking, and stronger message-market fit Lowered cost-per-sale by 10x and reduced spend-per-unit by 300% through performance-based campaign restructuring Managed high-7-figure ad budgets across Google, Meta, Amazon, and LinkedIn with measurable efficiency gains Built MMM and predictive forecasting models to optimize budget allocation and eliminate wasted spend across multi-channel programs 🏆 Strategy & Positioning Developed brand positioning and messaging strategies that improved conversion, clarity, and differentiation Led go-to-market planning and rebranding for businesses at inflection points, resulting in measurable gains in engagement and acquisition efficiency Built audience segmentation models that reduced CPA and improved targeting precision across paid channels Designed competitive positioning frameworks that sharpened market entry and accelerated growth 🏆 Executive-Level Marketing Leadership Served as a strategic marketing leader for healthcare, B2B, & premium consumer brands Helped founders and leadership teams prioritize the right channels, investments, and growth opportunities Brought analytical rigor to decisions that were previously based on assumptions or fragmented reporting Why Clients Hire Me 🔥 25+ years of marketing experience across strategy, analytics, positioning, and growth 🔥 PhD-level expertise in marketing, statistics, and consumer behavior 🔥 Senior-level fractional CMO leadership, not just tactical execution 🔥 Deep specialization in MMM, media mix attribution, and data-driven budget optimization 🔥 Strong ability to connect brand, performance, analytics, and customer insight into one clear growth plan Tools & Platforms: GA4 · Google Ads · Meta Ads · LinkedIn Ads · Amazon Seller Central · Tableau · Looker · SPSS · HubSpot · Salesforce · Mailchimp · MMM Good Fit: Healthcare, B2B, premium DTC, funded startups, and established companies that want senior-level strategic marketing leadership with real analytical depth. Not a Fit: Paid survey projects, unfunded startups, or speculative industries. 📩 Need a fractional CMO with 25+ years of experience, a PhD in Marketing, and deep strength in MMM, attribution, analytics, & positioning? Let's talk.

Almost everyone gives me a 5 Star review. If I take on your project, I'm sure I'll do the same for you. I take pride in my work. I execute at a high level consistently. *Read my reviews* Who am I? I'm an Entrepreneur, Copywriter, Business Development Expert and "Right Hand Helper". I've founded multiple companies including Grand Slam Garage Sales (GSBizKit.com, RunMySale.com, GarageSaleIndustry.com) and Everything Started As Nothing (EverythingStartedAsNothing.com). Some accomplishments: My businesses and I have been featured on Dr. Phil, Entrepreneur Magazine, PBS, ABC 13, FOX 26, KHOU 11 and the Houston Chronicle among many other news features. I've generated a few hundred thousand views on YouTube and have formed several business partnerships which have helped generate 6 figures revenue. A bit more about me: I think outside the box, take pride in everything I do and work hard to execute with quality. I'm savvy, creative and understand how to solve problems. I type 101 words per minute. I'm accurate. I know how to sell. I know how to write copy that sells. I know how to build and manage teams. The reason I'm here: I've been an entrepreneur since I was 4 years old, literally. I've run my main business since I was 14 years old. I'm in search of unique opportunities so that I can work in other businesses and expand my mind. I'm confident that I can add a lot of value to every business that I work with. I'm also confident that by doing so, my mind will expand and I'll think of even more ideas for my businesses. What I can offer to YOU: I'm looking for a variety of opportunities and am open to short projects and projects that are ongoing. I can offer copywriting services: email campaigns, websites, landing pages, business proposals, flyers, videos and more. I can also offer the following services: Marketing Plans, Marketing Execution, Business Plans/Strategy, Business Plans/Strategy Execution, Social Media Management and a variety of additional services. Feel free to ask if there's something in particular that you're looking for help with. I'll let you know whether or not I can add value. :)