Hire the Best Consumer Segmentation Freelancers
in Brazil

I help product and growth teams remove guesswork from their roadmaps by combining customer insights, product data, and custom AI workflows to inform actionable strategy. 8+ years of experience across startups and big companies in Fintech, EdTech, Media, and Digital Health, working at the intersection of Product Strategy, Market/Consumer Research, and UX Insights. Led 100+ research projects, including 150+ sessions in English (US market) and 500+ in Portuguese (LATAM). ✦ HOW I USE AI IN PRODUCTS & RESEARCH: • AI-Driven Qualitative Synthesis: Created custom AI agents (ChatGPT, Gemini, Claude) to process open-ended surveys, interviews, and NPS comments, cutting analysis cycles by up to 70%. • AI Research Ops & Workflows: Accelerated study plans, discussion guides, competitor analysis, and insight distribution using agentic workflows. • AI Product Discovery: Evaluated AI adoption trends and Jobs-to-be-Done to shape Go-To-Market and product strategy. ✦ WHAT I DO BEST: • Product Strategy & Discovery (JTBD, Personas, Value Proposition Design) • Market & Consumer Insights (Surveys, Competitive Analysis, Go-To-Market strategy) • UX & Usability Research (End-to-end usability studies, Accessibility benchmarks) • Product Analytics & UX Metrics Synthesis (Google Analytics, Looker Studio, Amplitude, CSAT, NPS) ✦ CROSS-BORDER & CULTURAL VERSATILITY (US & BRAZIL): • Executed 150+ research sessions in English in the US with diverse demographics, ranging from school leaders and teachers to children. • Conducted 500+ research sessions in Portuguese across Brazil's top tech platforms. • Ran in-person accessibility usability tests and contextual inquiries with blind participants using screen readers (Voiceover, Talkback, NVDA). • Increased user activation by 7% for a leading Fintech through B2B workflow research. • Mapped buyer journey friction for a 25M+ user streaming platform, lifting perceived value metrics from 17.8% to 27.5%. ✦ QUICK BACKGROUND: • MBA in Product Leadership & Strategy in the Age of AI • Postgraduate Degree in Anthropology • B.A. in Social Communication & Marketing Need an insights partner who understands user psychology, business KPIs, and cutting-edge AI workflows? Let's connect for a quick intro call to discuss your project.

I build research systems and design strategies for hospitality, experience-driven brands, and organizations working at the intersection of behavioral science and human experience. I've lead research and intelligence for a boutique hotel. My work spanned guest experience strategy, trend intelligence, multisensorial design, and community architecture. What I bring to projects: RESEARCH & INTELLIGENCE I built a verification pipeline that processes industry reports at the claim level — extracting verbatim quotes, cross-referencing across sources, and surfacing only what multiple independent publishers confirm. The 2026 hospitality run processed 1,422 claims from 30 reports. 17 findings survived. I apply the same rigor to market research, competitive intelligence, trend analysis, and academic literature review across domains. EXPERIENCE STRATEGY End-to-end guest experience design for hospitality properties. Emotional arc mapping, journey architecture, service blueprinting, multisensorial concepting. I work from behavioral science — what actually drives dwell time, memory formation, repeat visitation — not from aesthetics alone. OPERATIONS & SYSTEMS Fractional operations leadership. I design workflows, build internal tools, and create the infrastructure that lets small teams operate at institutional scale. 11+ years of experience as a fractional executive supporting founders across strategy, operations, and product. TECHNICAL CAPABILITIES Python (data pipelines, web scraping, NLP, automation), OSINT tooling, AI-orchestrated research workflows (LLM extraction, semantic analysis, cross-source verification), Three.js/WebGL, creative coding, data visualization. I build the tools my research needs. Based in Rio de Janeiro. Fluent in English and Portuguese, working Spanish. Available for remote projects worldwide.

I’m a research and insights professional with 6+ years of experience across product, branding, social media, and consumer analysis. I specialize in turning qualitative and quantitative data into clear, actionable insights that support better business decisions. My experience includes user interviews, surveys, brand tracking, competitive analysis, and customer journey mapping. I’ve worked on end-to-end research projects, helping teams understand their audience, identify pain points, and improve product experience, positioning, and engagement. I’m highly organized, detail-oriented, and focused on delivering insights that are practical and ready to use. If you need someone who can deeply understand your users and translate data into strategy, I’d be happy to help.

👋 Hi! I help international companies understand Brazilian market and audience through clear, actionable customer insights. With 10+ years of experience in Strategic Marketing, Customer Insights and Market Intelligence, I’ve led customer interviews, supported global and cross-functional teams, and built NPS and customer feedback programs — always translating data into practical business decisions. 🔍 What I can help you with *Qualitative & Quantitative Research User & customer interviews Interview guides, surveys & questionnaires (NPS, CSAT, CES) Thematic analysis & synthesis of insights *Market & Consumer Insights Market and competitive analysis Customer segmentation, personas & journey mapping *Reports & Actionable Insights Clear insight reports (slides or docs) Executive summaries with key findings Practical recommendations for marketing, product & CX teams 🌍 Why work with me? - Strong experience working with international teams - Clear communication and structured delivery - Focus on practical insights, not just data - Easy collaboration, reliable deadlines If you’re looking for someone to talk directly to your users, synthesize insights, and turn them into clear actions, let’s talk!

Are users abandoning your product before they realize its true value? You're not alone — most startups struggle to understand what's preventing user engagement, conversion, or retention. I help you fix that. I'm a UX researcher for startups and digital products. I uncover the “why” behind user behavior — so your team can make confident decisions, improve experiences, and grow faster. With me, you get: 🎯 In-depth user research and usability testing 🧠 Clear, actionable insights 📈 Help validating your MVP, feature ideas, or redesign 🔍 Expert research on user needs, motivations, and friction points I've worked with early-stage startups and growing teams to solve questions like: • Why are users giving up after onboarding? • What's stopping them from completing key actions? • What features do they actually need? I don’t just deliver reports. I offer clarity — so you can make product decisions with confidence, quickly and without guesswork. Let’s talk if you need user research that drives real results. 📩 Send me a message and let’s uncover what’s holding your users back.

🔶 Precise and Nuanced Technical & General Translation, Localization, Proofreading, and MTPE 🔶Comprehensive and Systematic Market Research 🔶 Tailored B2B and B2C sales solutions through Consultative Approaches + Seamless Customer Support + Technical Expertise 🔶Insightful and Strategic Moderated UX Interviews & Qualitative Research 💎 Upwork Top Rated | 💯 100% Job Success 🌍 Languages: 🇧🇷 Native Brazilian Portuguese | 🇺🇸/🇬🇧 Fluent English | 🇪🇸 Fluent Spanish 🌐 International Exposure: Germany and Chile ⭐ Here’s what I can bring to your project: ✅ Multilingual Proficiency ✅ Insightful Market Research ✅ User-Focused UX Strategy ✅ Engineering Background ✅ Strategic Brazilian Market Navigation ✅ Proactive Communication and Responsiveness ✅ Reliability and Deadline Adherence ⭐ When it comes to Technical Sales and Customer Support, here's what I can offer to your project: ✅ Multilingual Communication for Global Engagement ✅ Customer-Centric sales and Support Strategy ✅ Technical Expertise ✅ Consultative Problem-Solving Approach ✅ Proactive and Responsive Client Management 🔹 Background With a foundation in Production Engineering and roles as a Technical Sales Manager and Application Engineer, I offer a blend of technical expertise and strategic acumen. My focus is on delivering trustworthy and effective solutions. 📈 🇧🇷 Navigating Brazil's Complexity: As Brazil leads Latin America and ranks among the top 10 global economies, I provide tailored insights and solutions to meet your business needs effectively. ➡️ Looking for a committed partner? Let's collaborate in real time to achieve outstanding outcomes for your project!