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Hi, I'm Anna — an Awwwards-winning UX/UI & web designer and art director. I design premium, high-converting digital products end-to-end: UX/UI for web platforms and mobile (iOS) apps, e-commerce and SaaS interfaces, landing pages, and the design systems that keep them consistent and dev-ready. WHAT I DO • UX/UI design — from research, user flows and wireframes to polished, high-fidelity UI • Web & mobile app design — responsive websites, e-commerce, SaaS dashboards, iOS apps • Design systems in Figma — tokens, variables, variants, AutoLayout, clean dev handoff • Landing pages & conversion-focused interfaces • Art direction & premium visual design for luxury / high-end brands SELECTED WORK 🏆 Oberig Jewelry — Awwwards Site of the Day (premium editorial UI) 💎 Helen Marlen — luxury fashion flagship, web + iOS: UI & art direction, sizing-confidence and checkout flows (contributed to a mobile-conversion lift; directional) 🛍 Aromateque — premium perfumery e-commerce: UI redesign of product & wishlist flows 🎮 Dragon's Lake & Techiia — led UX/UI end-to-end for gaming and enterprise-tech platforms 🦷 Uniform Teeth (US healthtech) — consumer iOS app UI HOW I WORK Clean grids, strong typographic hierarchy, intentional whitespace. I build dev-ready Figma files that cut engineering back-and-forth, and I use AI-assisted workflows (Claude, Figma AI) to remove routine so 100% of my focus goes to design. I don't ship generic, template-based interfaces. Let's build your next digital flagship — send me a message.

🏆𝗖𝗥𝗢-𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗨𝗜 𝗨𝗫 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 | 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 | 𝗙𝗶𝗴𝗺𝗮 𝗘𝘅𝗽𝗲𝗿𝘁 👤 𝐈𝐧𝐝𝐢𝐯𝐢𝐝𝐮𝐚𝐥 𝐅𝐫𝐞𝐞𝐥𝐚𝐧𝐜𝐞𝐫 | 𝐖𝐨𝐫𝐤𝐢𝐧𝐠 𝐃𝐢𝐫𝐞𝐜𝐭𝐥𝐲, 𝐍𝐨 𝐀𝐠𝐞𝐧𝐜𝐢𝐞𝐬 𝐨𝐫 𝐌𝐢𝐝𝐝𝐥𝐞𝐦𝐞𝐧 👋 I am a results-oriented Independent UI UX Designer and Conversion Rate Optimization (CRO) Specialist. When you hire me, you work 1-on-1 with a senior expert - no agencies, no middlemen, and no communication gaps. I take full ownership of your product’s visual and functional performance, ensuring every pixel is strategically placed to drive revenue. 📊 Proven Impact: 📈 +33% Conversion Rate (E-commerce Product Page Optimization) 💰 +15.5% Average Order Value (Comprehensive Store Redesign) 📉 -11pp Bounce Rate (Homepage UX & Messaging Refinement) 🏆 100+ Projects | 6 Years Experience | 45+ Web Services | 15+ Mobile Apps 💰 Design That Drives Revenue I don’t just create "pretty" layouts; I build high-performing sales machines. By combining deep UX research with user psychology and data analytics (GA4, Hotjar, Clarity), I identify friction points in your funnel and transform them into conversion opportunities. Whether it’s a Shopify store, a B2B SaaS dashboard, or a Fintech mobile app, my focus is on metrics that matter: CR, AOV, CTR, and Revenue. 🎯 Specialized CRO Services ✨ E-commerce & Shopify Excellence: 🛒 PDP Optimization: High-converting product pages with strategic trust signals and optimized CTAs. 💳 Cart & Checkout UX: Reducing abandonment through frictionless, mobile-first checkout flows. 📣 Landing Pages for Paid Traffic: Optimized funnels for Meta Ads and Google Ads that turn clicks into customers. ⚙️ SaaS & B2B Platforms: 🚀 Onboarding & Activation: Streamlining user journeys to improve first-day retention. 📊 Dashboard & Complex Data UX: Intuitive data visualization for admin panels and SaaS tools. 💎 Freemium to Paid Conversion: Designing upgrade prompts that convert trial users to subscribers. 📱 Mobile App Design (iOS/Android): 📲 Retention-Focused UI: Engagement loops and intuitive navigation. 💸 In-App Purchase Optimization: Seamless subscription and payment flows. 📈 My Data-Driven Process 1️⃣ Audit & Discovery: Analyzing GA4 funnels and Hotjar heatmaps to find "drop-off" zones. 2️⃣ UX Strategy: Mapping user psychology and competitive advantages. 3️⃣ High-Fidelity UI (Figma): Crafting modern, clean designs using Advanced Component Systems. 4️⃣ Interactive Prototyping: Validating usability before a single line of code is written. 5️⃣ Developer Handoff: Providing pixel-perfect Figma files with responsive specs. 🛠 Tools & Expertise 🎨 Design: Figma (Expert), Framer, Adobe Creative Suite. 🧪 Analytics & CRO: GA4, Hotjar, Microsoft Clarity, A/B Testing. 🌐 Platforms: Shopify, Webflow, WordPress, React-based SaaS. 🔥 Why Partner With Me? 🤝 Direct Access: Personal accountability and fast, 1-on-1 communication. 🧠 Conversion Mindset: Every design decision is backed by data, not just "gut feeling." 📐 Technical Precision: My Figma files are organized, scalable, and 100% developer-ready. 🌍 Industry Versatility: Deep experience in Fashion, Beauty, Fintech, Health & Tech. 📂 Featured Success Stories ⭐ John Barber & Sons: E-commerce PDP Redesign | CR +33% ⭐ Agile Office Furniture: Homepage & Navigation CRO | AOV +15.5% ⭐ Grant Bank: Fintech Mobile App | Complete iOS UI/UX Design ⭐ Document Management SaaS: B2B Workflow & Dashboard Architecture 🚀 Ready to scale your business and increase your conversion rate? Click "Invite to Job" or "Hire Now" - let’s turn your current traffic into measurable revenue! 💸

🚀 Meta Ads Media Buyer | 6+ years managing $300K+/month in ad spend across Facebook, Instagram & TikTok. I help Shopify e-commerce, DTC, and lead-gen brands scale profitably — and the results back it up: 🏆 1200% ROAS for a luggage store 🏆 411% ROAS for a coffee brand 🏆 389% ROAS scaling a women's apparel brand Many of my clients have stayed with me for 5+ years, because the growth keeps compounding. ✅ 6+ years in Meta Ads, $300K+ monthly spend managed 🎯 E-commerce, DTC, lead generation, and B2C expertise 🔍 Market and competitor analysis to build high-converting strategies 📊 Data-driven ad audits and performance optimization 🧠 Creative strategy and conversion-focused copy ideas 📌 Audience research and structured testing frameworks 📐 Market sizing with TAM/SAM/SOM frameworks 💵 Profit-focused unit economics — I make decisions around LTV, CAC, AOV, and retention, not vanity numbers How working with me looks: 🔎 Full transparency — weekly reports with the data behind every decision 💰 A focus on revenue — I optimize your ads based on real analysis to drive sales growth ⚡ AI-accelerated workflow — I use modern AI tools (Claude, ChatGPT, and others) to test more creative angles, sharpen ad copy, and pull data insights faster, so we find winning campaigns sooner 🏞 Proven creative process — I use structured methods to find winning creatives faster 👩‍💻 Daily involvement — I check your account every day, so nothing slips through 📈 Whole-funnel thinking — ads are only part of the picture. I help improve your website, funnel, and offer to lift your overall conversion rate. 📱 App owners — I can help you promote your app and scale your installs. Send me a message and let's talk about your business 👇 In my Portfolio, you'll find a few of the projects I've managed ⬇️

Hello, and thank you for expressing interest in my work! I’ve been engineering websites on WordPress since 2010 and building dedicated e-commerce stores on WooCommerce since 2013. I specialize in high-performance web architecture, clean code, and advanced technical solutions. If you’re looking for a reliable software engineer who builds websites that are fast, secure, reliable, and profitable — I am the right fit for your business. I have been in this industry long enough to know what actually breaks a store, and it is almost never what the client thinks it is. I do not just complete isolated tasks; I look at your entire technical setup, detect hidden performance bottlenecks, and deliver clean, scalable code. Prior to commencement, I thoroughly ensure that I can provide optimal solutions, often offering valuable suggestions. I don't just claim quality — I test my work as if lives depended on it. Because here in Ukraine, sometimes they do. My core expertise spans custom WordPress development and deep WooCommerce plugin engineering — from building solutions from scratch to refactoring legacy code. I build lightweight WordPress theme architecture utilizing Gutenberg/ACF development, completely eliminating bloated page builders in favor of clean structure, high maintainability, and real-world performance. Technical Expertise & WordPress Customization Services: Custom WordPress plugin development from scratch (or extending and optimizing existing WordPress plugins). Full WooCommerce solutions: payment/shipping integrations, custom checkout, and deep performance optimization. API Integrations & Automation: Connecting third-party CRMs, ERPs, inventory syncs, and integrating modern AI tools (OpenAI/Anthropic APIs) into WordPress workflows. Custom WordPress themes & WooCommerce themes — clean, lightweight, minimal and optimized for speed and conversions. High-contrast, accessible interfaces — designed to remain usable in twilight, bright sunlight, or poor network conditions. Ambidextrous layouts — checkout, search, and registration flows that can be completed with one hand, left or right. Performance-focused front-end — CSS/JS reduced to the absolute minimum, optimized for PageSpeed Insights, Core Web Vitals, and real-world conditions (poor internet, mobile devices). Problems I Solve: - Complex WooCommerce requirements that no standard WordPress plugin can handle; - WordPress breaking after updates or throwing fatal errors; - Data not syncing correctly between platforms or APIs; - Repetitive manual tasks that should have been automated months ago; - AI tools sitting unused because they are not connected to anything real; - Low search rankings and high bounce rates caused by a complete lack of technical performance optimization; Still here? Let’s continue! 👇 Since 2022, Ukrainian developers have shown the world what innovation under pressure really means. For us, usability and speed were not just “nice-to-have” — they were survival. That’s what I call “combat programming” — development shaped by real survival challenges, not just theory. My principles, born out of extreme conditions: 1. Speed. In Ukraine, power and internet are unstable. I obsessively measure page generation time — my benchmark is 0.1–0.2 seconds. Anything slower is rewritten. 2. Accessibility. In stressful conditions, a website must work anywhere: in twilight, in bright sunlight, with poor internet. Google only started to down-rank low-accessibility sites in 2024. I’ve built accessible websites since 2022, because for us it literally meant saving lives. 3. Ambidextrous Interfaces. Just like a soldier must be able to use a weapon with either hand, your visitor must be able to complete key actions (checkout, search, registration) with one hand. Since 2022, I’ve built such mobile interfaces. Later, studies in 2025 showed: e-commerce stores with one-hand-friendly UX make 12–15% more sales. 4. Security. I filter every input, sanitize every source, and approach WordPress development with security-first principles. Constant cyberattacks made me a "security paranoiac" — your site is protected against SQLi, XSS, and exploits at the code level. 5. Code Quality & Standards. No hardcoding, no nested loops, no deprecated functions. I don’t just claim quality — I prove it. My free plugins are on the official WordPress repository for anyone to review. Check your error.log before and after my work — you’ll like the result. Ready to build your project with speed, security, and resilience? Let’s get started. I work with entrepreneurs and store owners who need a reliable в after being let down by previous developers. Click the "Invite to Job" button or send me a direct message describing what is broken or what you need built. I am happy to hop on a short chat to discuss how we can improve conversions and execute advanced performance optimization on your website. And I will tell you honestly what it will take and when I can start.

🛡 GUARANTEED 10-20% total revenue per user growth if I accept your project OR performance-based CRO 🤘🏻 Worked with Microsoft, YC startups, $500 million+ eCommerce (Prom, UIA..), unicorns (PapayaGlobal, SyteAI...) - but 70% of clients are SMB. 👨🏽‍🚀 Run A/B tests on 127 million users After working for the most famous CRO agencies as a freelancer, I co-founded my CRO agency Conversionrate.store which is in the TOP-10 in the USA based on a number of clients' traffic under management (127m users per month) 📞 BOOK TIME FOR A CALL with the Calendly link below and get 3 recommendations on how to increase conversion rates for FREE calendly.com/crocallwithgleb/3-cro-recommendations Or read below to learn how our CRO process works: 1️⃣ We find WHERE IS CONVERSION BOTTLE-NECK with an in-depth funnel and user journey analysis. The goal is not only to understand where your website leaking the most money but also to find what funnel step or flow blocks the growth of the whole business. For example, if the bottleneck is on checkout, but you optimize landing pages it will give only 20-50% of potential uplift because users will still drop-off on checkout. 2️⃣ Then UNCOVER THE REASONS OF THOSE LEAKS with a combination of quantitative (Google Analytics/ Mixpanel / Kissmetrics, etc) and qualitative research (heat maps, scroll maps, forms analytics, surveys, user testing, interviewing your sales, marketing, customer support teams, etc.) What are the users' needs and problems, what objections they have, how they understand the value proposition? CRO is more about persuasion technics and fixing user's problems rather than testing button color. 3️⃣ Creating a hypothesis on how to increase conversion rates/ We choose the tactic of how to ELIMINATE THE REASONS OF BOTTLE-NECK with my collection of 3217 conversion optimization best-practices. The framework on how to choose optimization tactics is based on studies in neuropsychology, neurophysiology of decision making and online behavior, and good old sales techniques 4️⃣ Develop and QA an A/B test. Our development team is one of the most experienced in Europe as we have done more than a THOUSAND EXPERIMENTS so far. We can execute the most complicated experiments and pretty much anything you can imagine on the front-end with all common A/B testing tools (Google Optimize, Optimizely, Visual Website Optimizer, Google Analytics content experiments, etc.). As for QA, we do a bunch of processes apart from classical web QA to make sure an experiment works as planned, doesn't break anything, and correctly tracked. We roll out experiments by gradually increasing the traffic if the metrics look good, watch 100+ visitor session recordings of alternative versions, double-check the tracking, etc 5️⃣ Analyze statistical significance to make decisions only based on valid data. Typically we estimate our efforts based on revenue per user and look into the nature of the dataset instead of just trusting calculators. 6️⃣ Repeat. The 5 steps above are the typical monthly iteration. 📞 BOOK TIME FOR A CALL with the Calendly link below and get 3 recommendations on how to increase conversion rates for FREE calendly.com/crocallwithgleb/3-cro-recommendations So CRO is a continuous data-driven process. It's not about a-b testing random best practices. The key is in research. Starting from 500.000 monthly visitors we could work performance-based. It means that you can pay only for actual growth % according to A/B test results. 🌐 Ask for 3 FREE conversion optimization ideas for your website. Just send me your link to get it. Guys from Amazon run 40.000 a-b tests per month. Its conversion rate in some categories is 40-50%. This is how they killed the majority of e-commerce competition that had 0,5-1,5%. Booking.com has 30+ cross-functional CRO teams and runs over 1000+ experiments simultaneously. That's how it became the biggest Adwords client in the world - driving conversion up drives client acquisition cost down. How about you? Every website loses money. If you don't optimize the conversion rate daily the growth potential is HUGE. Send me a link on your website and I'll give you 3 growth hacking hypotheses for FREE. PS. 🚫 PLEASE DONT CONTACT ME if YOUR PRODUCT HAS NO REAL VALUE or HARMFUL 🚫 I ignore casinos, porn, drugs, weapons, not proven supplements, lenders with extortionate interest rates, things like forex and binary options (98% of people lose money), and any other types of companies that make harm. No matter how big is the budget. I sell my personal time and it's VERY LIMITED. I would love to grow companies that make a positive impact on humanity like Preply that help people learn different languages or like the biggest chain of fertility clinics in Australia Monash IVF that increases childbirth in the country.

I set up Odoo, configure it around how a business actually runs, build the custom modules standard Odoo doesn't cover, and stay on for support after go-live. Odoo 16 through 19, odoo.sh and self-hosted Most companies I work with are somewhere in the same place: they either just bought Odoo and don't know how to make it fit, or they've been running it for a year and half the processes still live in spreadsheets. That's the work I take What I do Implementation and deployment - odoo.sh, Docker, or your own server. Staging/production branches, backups, upgrades, CI. I don't hand over a system that only works on my machine. Configuration - Sales, CRM, Purchase, Inventory, Manufacturing, Accounting, Projects, Website/eCommerce. Multi-company and multi-currency setups, user roles and record rules, approval flows. Configure first, code only where configuration genuinely can't do it. Custom module development - Python, XML, QWeb, OWL. New models and business logic, automated workflows, custom PDF reports and print templates, portal pages for clients or suppliers, dashboards. Migrations and data — moving from spreadsheets or another ERP into Odoo, version upgrades (16-17-18-19), data cleaning and import with real validation, not just a CSV dump. Integrations - payment and shipping providers, marketplaces, external APIs, Telegram bots for approvals and notifications, and any third-party system over REST or JSON-RPC. Support and maintenance - bug fixes, performance work on slow databases, small feature requests, ongoing retainer if that's what you need. How I work I own the technical side so you don't have to manage it. I'll tell you when a request is a bad idea and what to do instead, and I'll tell you when something is out of scope rather than quietly padding the invoice. Clear scope, direct communication, no hand-holding required. Recent work Multi-company Odoo 19 setup for a cosmetics manufacturer - separate legal entities, shared product catalogue, and a restricted client portal so partner brands see only their own orders and production status. Odoo 19 on odoo.sh for a private clinic - eight custom modules covering appointments, treatment records, staff scheduling and consent documents, plus full localisation into a second language. ERP migration for a German e-commerce company - product, stock and order history into Odoo without stopping the shop. Insurance broker module (Odoo 18) - policy and renewal tracking, custom QWeb print templates, Telegram bot for agent notifications. Also available for Full-stack and backend work outside Odoo: web apps and APIs, SaaS products, Claude/LLM integration, Telegram bot backends, AWS deployment. Recent example — an AI CRM analytics platform: sales teams connect HubSpot, Salesforce or Pipedrive, data syncs every 15 minutes through a Redis job queue, and the team asks questions about their pipeline in plain English. Built on Node/TypeScript with a multi-tenant Postgres backend. Stack Odoo: Odoo 16–19, odoo.sh, custom modules (Python/XML), QWeb, OWL, ORM, JSON-RPC/XML-RPC, Odoo Studio, OCA modules, data migration & version upgrades Backend: Python, Node.js, TypeScript, FastAPI, Django, Express/NestJS, Laravel (PHP), C#, Java, Celery, BullMQ, WebSockets, REST, GraphQL, gRPC Frontend: React, Next.js, TypeScript, Angular, Vue, Tailwind CSS, Vite, shadcn/ui, HTML/CSS Databases: PostgreSQL, MySQL, Supabase, Redis, MongoDB, Elasticsearch, query optimization & indexing Infrastructure / DevOps: Docker, Docker Compose, Nginx, Linux (Ubuntu/Debian), AWS (EC2, S3, RDS), Google Cloud, Railway, Kubernetes, Terraform, GitHub Actions, CI/CD, Cloudflare, Sentry, Prometheus/Grafana AI & automation: Claude API, Anthropic MCP, OpenAI API, LangChain, RAG & vector search (pgvector), n8n, Zapier, Claude Code, prompt engineering, ML model integration Integrations: Stripe, PayPal, HubSpot, Salesforce, Pipedrive, Shopify, WooCommerce, Telegram Bot API, Google OAuth / Calendar / Drive, Twilio, webhooks Tools: Git, GitHub, Jira, Postman, pytest, Playwright, Figma