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If you came on Upwork looking for a creative strategist… you're probably asking yourself these questions right now: Is there a creative strategist who actually has a process for coming up with ads that work, and not just pretty ones? Is there really someone who knows this stuff cold, without pushing buttons on an AI tool and guessing all the way through? Do they actually have the core skill – writing ads that convert – or are they just a UGC creator posing as a "strategist" because the term sounds fancier? And you're not wrong for asking. To be honest… it's not even your fault. We're in the middle of a boom. A pivotal era for direct response where demand for a real creative strategist is at an all-time high – but there simply aren't enough good ones to go around. Even worse? The ones who pose as one don't actually know what they're doing. They push buttons and hope something sticks. Even worse than that? There's a swarm of "copywriters" who discovered the craft during this AI boom and think sitting behind a screen typing prompts into a chatbot makes them a strategist. Put all of that together and here's what you're left holding: Wasted ad budget. Wasted time and effort chasing bad briefs. And at the end of it all… a gutted ROI. But I'm not like that. What makes me different, you ask? Before the AI boom ever happened, I was a copywriter putting in the reps – studying marketing psychology and what actually works across markets. Breakthrough Advertising. Cashvertising. Purple Cow. And a stack of others most people in this space have never even opened. But I didn't stop at reading. I hand-copied great ads word for word and reverse-engineered why they worked and why others flopped. Then I took that knowledge into ecom, info, and SaaS – generating $8M+ in revenue for clients collectively over the last three years. So when I saw a "new" role called creative strategy start blowing up everywhere… I just smiled. Because I already knew what it really was – copywriting wearing a different mask. I dug deeper anyway. That's when I found the correct way to simplify and execute creative strategy properly – not the guesswork version everyone else is selling you. That said… none of that is really your business. Your business is how I can help you. Here's the truth: when you hire me for your brand, I don't walk in pushing buttons and hoping something works out. What I run is something I call a creative engine system. It automates my research – competitor research, avatar research, product research – so I'm not guessing at what to write, I'm building from what already works. That system alone has let me generate over 80 concepts for a single product and actually execute them, not just pitch them. It's helped brands like Hilma, Vegetology, and even Epic Water Filters – you'll find them in the portfolio section below – generate $107K in revenue collectively. Here's what I'm really saying: I may not be the best creative strategist in the world. But when you find someone who puts in the reps in copywriting first, transitioned into creative strategy, and actually has a process to show you instead of guesswork dressed up in a nice deck… You'll know you found the right hire. So – send a message. Let's start talking about how this works for your brand. DTC creative strategist, DTC performance marketing, performance creative strategist, Meta ads creative strategist, paid social creative strategist, direct response copywriter, ecommerce copywriter, conversion copywriter, ad creative strategist, UGC script strategist, media buyer creative strategist, offer strategist, hook writer, high converting ad copy, direct-to-consumer marketing strategist

Music Marketing Strategist | Spotify & YouTube Growth Specialist | AI Content Generator | Event Marketer I transform great music into thriving growth streams, loyal fans, and increased revenue for artists, labels, and managers. In today's competitive music market, success is driven by strategic music marketing, precise audience targeting, and consistent efforts and not just luck. As a specialist in music marketing and paid advertising, I focus on sustainable growth for Spotify and YouTube channels. My campaigns are designed to convert casual listeners into dedicated fans who engage and support your career. What I Help You Achieve: ✔ Boosted Spotify streams, saves, and followers ✔ Authentic YouTube views, watch time, and subscriber growth ✔ Data-driven audience targeting for effective results ✔ Long-term fan retention and engagement Core Services: ✔ Spotify growth strategy & organic playlist pitching with verified curators ✔ YouTube music video promotion using Google Ads ✔ Meta Ads (Facebook & Instagram) for artist awareness and fan engagement ✔ Comprehensive audience research and campaign optimization ✔ Transparent reporting with measurable KPIs Why Clients Choose Me: ✔ Music-first strategy: Prioritizing your sound and audience ✔ Data-backed decisions: Every campaign is meticulously tracked and optimized ✔ Genuine growth: No fake streams, shortcuts, or risks to your profile ✔ Career-focused: Building momentum that extends beyond a single release If you're ready to treat your music like a brand and a business, let's collaborate to map out a growth strategy for your next release. 👉 Message me to get started!

Hello there! I’m Godwin Ogwuche, and I’m passionate about driving business success through strategic brand development. With over 10 years of experience in business development, marketing, and brand strategy, I help businesses scale, increase revenue, and build strong customer relationships. My expertise spans multiple industries, including fintech, real estate, home appliances, and e-commerce—giving me the versatility to develop winning strategies tailored to your needs. What I Bring to the Table: ✅ Business Development – Lead generation, strategic partnerships, and revenue growth. ✅ Digital Marketing – Paid ads, social media strategy, and audience engagement. ✅ Brand Strategy – Positioning, storytelling, and competitive differentiation. ✅ Sales & Market Expansion – Crafting sales funnels, conversion optimization, and territory expansion. I don’t just develop businesses, I turn ideas into profitable ventures! Whether you’re launching a new product, expanding into a new market, or refining your marketing strategy, I’m here to help. Contact me now let’s discuss how I can help your business grow!

Helping eCommerce Brands Build, Optimize & Scale High-Converting Shopify Stores Are you looking for a Shopify Expert who combines technical expertise with conversion-focused strategy to grow your online business? You've found the right professional. I help startups, growing brands, and established eCommerce businesses build, optimize, and scale high-converting Shopify stores that deliver exceptional customer experiences, improve conversion rates, and drive long-term revenue growth. With extensive hands-on experience in Shopify Development, I specialize in creating fast, responsive, mobile-friendly stores that don't just look great, they perform. Whether you need a brand-new Shopify store, a complete redesign, theme customization, store migration, ongoing maintenance, or performance optimization, I deliver solutions tailored to your business goals. My Shopify Services Shopify Store Design & Development Shopify Store Redesign & Migration Shopify Theme Customization (Liquid, HTML, CSS & JavaScript) Shopify Plus Support High-Converting Product Pages & Landing Pages Conversion Rate Optimization (CRO) Page Speed & Store Performance Optimization Core Web Vitals Improvements Shopify App Integration & Troubleshooting API Integrations Product Uploads & Product Catalog Management Collections, Navigation & Merchandising Store Maintenance & Bug Fixes Responsive Mobile Optimization UX/UI Improvements Store Audits & Actionable Growth Recommendations Klaviyo Email Marketing & Automation Abandoned Cart Recovery Flows Shopify Analytics & Performance Reviews Ecommerce SEO & On-Page SEO Etsy Store SEO & Product Optimization Why Clients Choose Me Conversion-focused Shopify solutions, not just beautiful designs. Clean, scalable, and responsive Shopify stores. Strong experience optimizing customer journeys. Fast communication and reliable project management. Attention to detail throughout every project. Ability to troubleshoot complex Shopify issues efficiently. Business-first approach that prioritizes growth and long-term success. I understand that every eCommerce business has different goals. That's why I take the time to understand your products, customers, and growth objectives before recommending the right strategy. My focus is on improving your store's performance, increasing conversions, optimizing user experience, and building systems that support sustainable growth. Whether you need a Shopify Developer, Shopify Expert, Shopify Designer, CRO Specialist, or a long-term partner to maintain and optimize your store, I'm ready to help. Let's build a Shopify store that not only looks exceptional but converts visitors into loyal customers and scales your business.

Most businesses don't have an ads problem. They have a foundation problem, broken tracking, wrong audiences, creatives that look good but don't convert. I fix the foundation first, then I scale. I'm a Facebook & Meta Ads Expert and Media Buyer with 4+ years of hands-on experience turning underperforming ad accounts into consistent lead and revenue machines. I work across Facebook Ads, Instagram Ads, Google Ads, and full-funnel paid media strategy for both eCommerce brands and Lead Generation businesses. I don't guess. I don't boost posts. I don't burn your budget "for data." Every campaign I build starts with your customer's psychology, your offer, and your funnel then I scale what works. 💼 WHO THIS IS FOR ✅ Ecommerce brands losing money on ads and ready to fix their ROAS ✅ Coaches, consultants and service providers who need more booked calls ✅ Local businesses that want qualified leads, not just website clicks ✅ Business owners who have run ads before but never seen real ROI ✅ Founders who want a strategic partner, not just someone to "manage campaigns" ❌ WHO THIS IS NOT FOR ❌ Businesses with $50 budgets expecting overnight miracles ❌ Anyone not open to testing, optimizing, and improving over time ❌ People who want cheap and fast. I deliver quality and results-driven strategy 🚀 WHAT I DO FOR YOU 📌 Facebook Ads & Instagram Ads — Setup, management & full optimization 📌 Meta Ads Strategy — Audience research, creative testing & campaign scaling 📌 Google Ads & PPC — Search, Performance Max & Shopping campaigns 📌 Lead Generation Ads — High-quality leads at the lowest possible CPL 📌 Ecommerce Ads — Catalog ads, dynamic retargeting & Advantage+ scaling 📌 Media Buying — CBO/ABO structure, bid strategy & budget management 📌 Ad Creative Direction — Scroll-stopping hooks, copy & creative frameworks 📌 Retargeting & Lookalike Audiences — Warm traffic re-engagement & prospecting 📌 Meta Pixel & Conversion API (CAPI) — Bulletproof tracking & attribution 📌 Google Tag Manager & GA4 — Clean data you can actually make decisions from 📌 Funnel Audit & Optimization — Landing pages, offers & CRO improvements 📌 Weekly Performance Reports — Clear, no-fluff updates on what's working 🛠 TOOLS I USE Meta Business Suite | Google Ads Manager | Google Analytics 4 | Google Tag Manager | Meta Pixel | Conversion API (CAPI) | GoHighLevel (GHL) | Shopify | ClickFunnels | Triple Whale | Hotjar | Zapier | Canva | Looker Studio | AI Tools | Premium Editing Tools 🏭 INDUSTRIES I'VE WORKED IN ✔ Ecommerce & DTC Brands ✔ Real Estate & Property ✔ Coaching & Online Courses ✔ Health & Wellness ✔ Local Service Businesses ✔ Lead Generation: B2B & B2C ⭐ WHAT CLIENTS SAY "She didn't just run ads; she rebuilt our entire funnel and our CPL dropped significantly within the first month." "Finally! Someone who actually explains what's happening in the account and why. Reliable, communicative and delivers." "Best decision we made was bringing her in to audit our account first. Completely changed how we approach paid ads." 💡 MY APPROACH IN 3 STEPS Step 1 — Audit: I review your full ad account, tracking, funnel and offer before anything goes live. Step 2 — Build: I set up a data-driven campaign structure built for your specific goal- leads or sales. Step 3 — Scale: I kill what doesn't work fast, double down on winners, and scale profitably. 📩 READY TO STOP WASTING AD SPEND? Message me today to discuss how I can improve your Meta Ads performance and I'll show you exactly what's broken, what's working, and what to do next. Facebook Ads Expert Meta Ads Specialist Meta Media Buyer Facebook Advertising Facebook Ad Campaign Facebook Ads Manager Instagram Ads Meta Ads Manager Paid Social Media Advertising Lead Generation Facebook Ads Facebook Ads for Ecommerce Meta Pixel Setup Conversion API CAPI Setup Facebook Retargeting Ads Lookalike Audience CBO ABO Campaign Structure ROAS Optimization Facebook Lead Generation Campaign Meta Ads Optimization DTC Facebook Ads AI Video Ads UGC Style Ads Book Trailer Ads Meta Blueprint Certified Cinematic Video Ads Facebook Ads Creative Ad Creative Strategy Hook Writing for Ads Video Ad Production Scroll Stopping Creatives Triple Whale Attribution Meta Business Suite GoHighLevel Ads Google Analytics 4 Shopify Facebook Ads ClickFunnels Ads Advantage Plus Campaign Facebook Pixel Expert Conversion Tracking Setup Google Tag Manager

Top Rated Freelancer on Upwork | Certified Media Buyer | AI Automation & Funnels Specialist Your ad spend deserves better. I build Meta, Google, and TikTok systems that convert, then automate follow-up so you stop leaking revenue. I engineer growth systems for coaches, course creators, service businesses, SaaS, and AI product launches spending £3,000+/month on ads without clear ROI. With 13+ years executing high-ticket lead gen and full-funnel campaigns across Nigeria and the UK, I use AI (Claude, Gemini, Veo3, Grok) to engineer scroll-stopping creatives with 6–10% CTR and Zapier to build automated lead-scoring funnels. Most media buyers report vanity metrics. I build revenue systems. That's how I earned my place among the Top 1% of media buyers on Upwork. Media Buyer | AI Automation & Funnels for Coaches & Course Creators PERFORMANCE MEDIA BUYING I manage high-performance campaigns across Meta, Google, and TikTok. I report ROAS, Cost Per Lead, and Cost Per Acquisition. RECENT RESULTS ◼ Digital Product Scaling: 1,400+ verified conversions using Meta Ads + CAPI. ◼ High-Ticket Lead Gen: Reduced hospitality lead costs to £6.04 per inquiry. ◼ Revenue Recovery: Recaptured 18% of lost sales via Zapier/Mailerlite. ◼ Elite Ad Efficiency: 9.63% CTR and 2,033+ clicks through AI-driven testing. ◼ Scaling Momentum: Managed $900,000+ in ad spend with MoM ROAS improvements. ◼ Retention Excellence: Email funnels with 35% open rates and 20% CTR. 💬 Clients Say "Sam is solution oriented with exceptional problem solving skills. His technical nuances helped us during tough project times." – Muhammad Bux, WordPress Expert | ⭐⭐⭐⭐⭐ The Problem Most brands suffer from rising CPA, unstable results, and creative fatigue. Meta's delivery system is AI-led, deciding who sees your ads based on creative and conversion signals. I build campaigns that work with the system. 🧰 MY SERVICES ✅ Facebook Ads Setup & Management ✅ Lead Generation Campaigns ✅ Retargeting & Lookalike Audiences ✅ Copywriting + Creative Direction ✅ A/B Testing & Optimization ✅ Campaign Reports with Insights ⭐️ PREMIUM: GoHighLevel setup for constant lead nurturing and automatic lead booking. AI Funnels & Automation Running ads is half the equation. I build AI-powered nurture systems across GoHighLevel, Teachable, Kajabi, and Shopify. Connected to email and SMS sequences using Zapier and Make. Full-funnel campaigns from cold traffic to warm retargeting, booked calls, cart abandonment recovery, and lead scoring. All automated while you sleep. AI Creative Production I kill creative fatigue before it kills your ROAS. I produce scroll-stopping ad creatives using Claude, Gemini, Veo3, and Grok. I identify winning hooks and angles in days by testing 5-10x more variations monthly. Direct Response Copywriting I write ad copy that stops the scroll. From headlines to landing page copy, I craft the entire conversion journey. Server-Side Tracking You cannot scale what you cannot measure. iOS updates mean your Meta Pixel alone misses 30-40% of conversions. I implement server-side tracking using Meta CAPI, Google Tag Manager, and GA4. This is the difference between 2x ROAS and 5x ROAS. Coaches & Digital Course Creators I scale dynamic enrollment funnels that fill your webinars and book high-ticket sales calls. TOOLS & PLATFORMS Platforms: Meta Ads Manager, Google Ads, TikTok Ads Manager Tracking: Meta CAPI, Google Tag Manager, GA4, TripleWhale Automation: Zapier, Make, GoHighLevel, ManyChat Creative: Veo3, Grok, Kling, Ideogram, MidJourney, Canva, CapCut AI & Copy: Claude, ChatGPT, Gemini, DeepSeek, ElevenLabs YOU PROBABLY NEED THIS IF Your ROAS is declining. Your cost per lead is climbing. Your funnel leaks warm leads. You are spending $5,000+/month with no post-click automation. Your tracking is broken and you are scaling based on bad data. When you work with me, you gain a strategist who knows what data to watch and how to get results fast. READY TO FIX YOUR FUNNEL? 📩 Send me your monthly ad budget and current cost per lead/ROAS. I'll deliver a 3-point audit within 4 hours, identifying your revenue leaks and the exact fix. Reach out for a free 30-minute discovery call. Case studies available upon request. 🔧 EXPERTISE Sales Lead Gen | B2B Lead Gen | Meta Pixel & CAPI | Google Tag Manager | GA4 | AI Prompt Engineering | ChatGPT & Claude Integration | n8n | Make | Zapier | Workflow Automation | Digital Strategy | TikTok Ads | Google Ads | Retargeting | Lookalike Audiences | A/B Testing | CRO | ROAS Optimization | CPL Optimization | Server Side Tracking | Attribution Modeling | High-Ticket Lead Gen | Lead Nurturing | Email & SMS Automation | CRM Integration | GoHighLevel | Webinar Funnels | Direct Response Copywriting | UGC Ads | Creative Testing | Account Audits | Ad Account Troubleshooting | Banned Account Recovery | Pixel Audits | Funnel Audits | Paid Social Strategist | PPC Specialist | Ad Copywriting | Landing Page Optimization | Cart Abandonment Recovery