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I help SaaS, B2B, eCommerce, and service businesses generate qualified leads and revenue through Google Ads, Meta Ads, PPC, paid social, lead generation, and full-funnel performance marketing. I’m a Performance Marketing Manager with 3+ years of hands-on experience managing Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads, from campaign strategy and setup to conversion tracking, optimization, retargeting, landing pages, and scaling. I’ve managed $100K+ in paid media spend and consistently delivered 4–6x ROAS, with a focus on improving the numbers that actually matter: qualified leads, customer acquisition cost, conversions, and revenue. What I can help with → Google Ads & PPC Google Search Ads, Display Ads, Shopping, Performance Max, keyword research, search-term analysis, negative keywords, bidding, campaign structure, ad copy, conversion optimization, and budget management. → Meta Ads / Facebook & Instagram Ads Lead generation, conversion campaigns, retargeting, audience testing, creative testing, campaign optimization, scaling, and performance analysis. → Lead Generation & Demand Generation B2B lead generation, SaaS acquisition, eCommerce acquisition, paid lead generation, retargeting, and campaigns focused on qualified prospects rather than cheap leads. → Conversion Tracking & Analytics GA4, Google Tag Manager (GTM), Meta Pixel, Conversion API (CAPI), conversion events, attribution, Looker Studio reporting, and performance analytics. → Funnel & Landing Page Optimization Landing page optimization, CRO, offer positioning, post-click optimization, lead capture, and identifying where prospects drop out of the customer journey. → Creative & A/B Testing Testing ad creative, messaging, audiences, offers, landing pages, and campaign structures to identify what actually drives performance. → Marketing Automation & CRM HubSpot, Klaviyo, ActiveCampaign, lead nurturing, follow-up workflows, and connecting marketing activity to what happens after the lead converts. Results I’ve delivered → 4–6x ROAS across paid media campaigns → $0.77 CPC on a SaaS Google Ads campaign → 12.68% CTR on Google Search → 113 sales conversations** from a single 7-day Meta lead generation campaign → 40% reduction in CAC while increasing lead volume by 50% → 5x ROAS sustained on $70K+ in ad spend → 103 SaaS free-trial signups** from Google Ads in under one month I don't believe paid media should be managed in isolation. A campaign can have a strong CTR and low CPC and still fail if the tracking is wrong, the landing page doesn't convert, the leads aren't qualified, or there is no follow-up system after the click. That's why my approach looks at the full acquisition journey: Ad → Landing Page → Conversion → Follow-up → Sales → Revenue Tools Google Ads · Meta Ads Manager · LinkedIn Campaign Manager · TikTok Ads · GA4 · Google Tag Manager · Meta Pixel · Conversion API · Looker Studio · HubSpot · Klaviyo · ActiveCampaign · SEMrush Industries SaaS · B2B · eCommerce / DTC · Lead Generation · Professional Services · Digital Agencies If you're looking for a performance marketer who can manage the campaigns and understand what happens beyond the ad account, I'd be happy to discuss your goals.

Project Manager | Social Media Manager | Video Ads | Meta & Google Ads Specialist | Lead Generation | Graphic Design | Short Form Over 7 years managing digital marketing campaigns and projects that turn ad spend into measurable leads, sales, and revenue for service businesses, local brands, eCommerce stores, and independent artists. I sit at the intersection of project management and performance marketing. I don't just launch ads or post content; I plan, coordinate, and manage the entire marketing engine: content calendars, creative production, paid campaigns, and the teams behind them, all tracked against real KPIs. WHAT I DO Project Management I manage end-to-end social media and digital marketing projects across multiple platforms, planning content calendars and campaign timelines, coordinating designers, video editors, and marketing teams, and keeping every deliverable on schedule. If you need someone to own a marketing project from brief to results, that's me. Social Media Management I plan, create, and manage social content across Instagram, Facebook, TikTok, and YouTube, building content calendars, growing engagement, and keeping brand voice consistent while tracking what actually moves followers toward customers. Video Ads & Creative I write hooks, scripts, and creative briefs for short-form video ads built to stop the scroll in the first two seconds. I've produced and tested video creatives for TikTok, Reels, and YouTube Shorts specifically for paid distribution and lead generation, not just views. Meta & Google Ads Management I plan, launch, and optimize Meta Ads and Google Ads campaigns, including audience segmentation, retargeting, lookalike audiences, Search and Display campaigns, budget management, and continuous A/B testing of creatives, copy, audiences, and landing pages to lower cost per result and raise ROAS. Lead Generation & Spotify/Music Marketing Recent work includes running Meta cold- and warm-audience lead generation and Spotify conversion campaigns for independent artists, structuring campaigns around detailed targeting briefs, pixel setup, exclusion audiences, automated cost-control rules, and multi-creative retargeting funnels. RECENT EXPERIENCE Spotify Conversion & Lead Generation Specialist (2026–Present): Set up and managed Meta ad campaigns for an artist's music promotion, including cold-audience lead gen, warm retargeting, exclusion audiences, and automated performance rules. Project Manager, Social Media & Digital Marketing (2024–2025): Managed multi-platform marketing projects end-to-end, coordinating creative teams and using analytics to improve reach, engagement, and conversions. Social Media & Video Ads Manager (2022–2023): Ran paid social campaigns across Facebook, Instagram, and TikTok, developed video ad concepts and scripts, and optimized targeting, creatives, and budgets against CTR, CPC, CPM, and conversion KPIs. Meta & Google Ads Specialist (2021–2022): Planned and optimized Meta and Google Ads campaigns, built retargeting and lookalike audiences, ran structured A/B tests, and delivered performance reports with clear recommendations. WHY WORK WITH ME I optimize for actual revenue and qualified leads, not vanity metrics. I bring both project management structure and hands-on marketing execution; most freelancers offer one or the other. Clear, proactive communication throughout every project, with regular performance updates. Simple, scalable strategies without unnecessary complexity or wasted ad spend. TOOLS & PLATFORMS Meta Ads Manager, Google Ads, TikTok Ads Manager, GA4, Pixel & UTM tracking, CapCut, Premiere Pro, Canva, Shopify, WordPress, HubSpot CRM. Whether you need a project manager to run your marketing operations, a social media manager to grow your presence, a video ads specialist to produce converting creatives, or a Meta & Google Ads expert to scale profitable campaigns, I'm ready to jump in. Message me with your goals, and I'll walk you through exactly how I'd approach your project.

First 30-day pilot campaign: £500–£1,500 flat, budget capped. If we don't hit the agreed CPL or booking benchmark, I rebuild the campaign at no additional cost. I run Meta lead-gen for UK healthcare staffing agencies. Last campaign booked 3 locums for £285 total ad spend — that's £95 per booked shift, versus the £200–£500 UK recruiters typically pay per placement. Most Meta lead-form campaigns generate leads that never convert. The problem isn't the ads — it's the form. Applicants who fail your booking criteria (wrong location, wrong availability, wrong registration status) fill in the form anyway, clog your recruiter's inbox, and burn your budget. I fix that with Meta Instant Form conditional logic. The form auto-closes on unqualified applicants before they can submit. You only see leads worth calling. What I deliver: Meta Ads campaigns for UK recruitment agencies (locum + permanent healthcare roles, and broader UK service-business lead-gen) Instant Form conditional-logic engineering — the reason my leads convert instead of clogging inboxes Full conversion tracking + pixel setup (most accounts I audit are leaking 20–40% of budget from broken tracking alone) Weekly per-campaign reporting with kill/scale recommendations Landing page + funnel audits and rebuilds when the ads are working but the pages aren't Recent results for a UK pharmacy staffing client: 3 booked locum shifts from £285 in Meta spend (Nottingham) — 23% lead-to-booking rate, £95 per booked locum £12.81 per qualified lead on a regional locum campaign (Devon & Cornwall) £22.72 per permanent pharmacist application (industry standard: £200+ per hire via job boards) 41 qualified pharmacy leads across 4 concurrent campaigns on £773 total spend 33,894 targeted UK pharmacy professionals reached Who I work best with: UK healthcare and recruitment agencies (my primary market) UK & US service businesses with high-ticket offers (£500+ per customer) Media-buying agencies who need whitelabel Meta lead-gen delivery for their healthcare or professional-services clients How I start with new clients: 30-day pilot campaign at a £500–£1,500 flat fee, budget capped. If we don't hit the agreed CPL or booking benchmark, I rebuild the campaign at no additional cost. No retainer to begin, no six-week onboarding — because I already have the audiences and creative frameworks built for UK healthcare. If your ad account is currently leaking budget, or you're getting leads that never book, or you need someone who can prove downstream outcomes (not just click-through rates) — send a message and I'll audit your account this week.