Hire the Best Google Ads Freelancers
in Spain

Your ads aren't underperforming. They're structured to fail. That's the uncomfortable truth I find in 9 out of 10 accounts I audit. Smart business owners pouring $5K, $10K, $20K a month into Google Ads and Meta Ads... and the money vanishes into broad keywords nobody converts on, campaigns cannibalising each other, and tracking so broken that every "result" in the dashboard is a ghost. And the worst part? Most don't even know it's happening. They see clicks. They see impressions. They assume something's working. Until they check their bank account and the maths doesn't add up. I've managed over $100M in ad spend across Google Ads (Search, Shopping, Display, Performance Max, YouTube, Remarketing) and Meta Ads (Facebook and Instagram). 369+ Upwork projects. Expert-Vetted. Google Ads certified in Search, Display, Shopping, and Video. 15+ years doing this: not managing dashboards, but building systems that turn ad spend into revenue. Here's what I actually do: Google Ads: Full campaign builds from keyword research to conversion tracking. Or I take your existing account, rip out what's wasting money, and rebuild it around what actually converts. Search, Shopping, Display, Performance Max, YouTube, Remarketing. Meta Ads :Facebook and Instagram campaigns for lead generation and e-commerce. Audience strategy, creative testing, funnel optimisation, and scaling what works. Tracking & Analytics: Google Analytics 4, Google Tag Manager, conversion tracking setup, Looker Studio dashboards. If your tracking is broken, every decision you make is based on bad data. I fix the foundation first. PPC Audits: Deep audits of Google Ads and Meta Ads accounts with a written action plan and clear priorities. You'll know exactly what's bleeding money and what to fix first. What makes me different from every other PPC freelancer on this platform: Most freelancers manage your ads month to month. They do the minimum, send you a report full of vanity metrics, and hope you don't ask hard questions. If you stop paying them, everything falls apart. You're left with nothing. I build you a complete performance marketing system that you own. Documented strategy. Proper tracking. Tested creatives. An optimisation playbook. So if we stop working together tomorrow, your results don't disappear. You keep the system, the knowledge, and the revenue it generates. That's not a service. That's an asset. I work with lead generation businesses, e-commerce brands, SaaS companies, and local service businesses. If you spend money on ads and want that money to come back multiplied, we should talk. Send me a message with your current situation, your monthly ad budget, and what you've tried so far. No pitch, no pressure. I'll tell you exactly what I'd do differently and you decide if it makes sense.

If your sales, leads, checkouts, or purchases are not showing correctly in Meta Ads, GA4, Shopify, or your CRM, you are losing money twice: once on wasted ad spend, and again on optimization decisions made with broken data. I fix broken conversion tracking for eCommerce stores, funnels, SaaS businesses, and performance agencies running Meta, Google, TikTok, Pinterest, Snapchat, and Shopify. Most clients come to me with problems like: 🔍 “Meta shows fewer purchases than Shopify.” 🔍 “GA4 revenue does not match our backend.” 🔍 “Purchase events are duplicated.” 🔍 “CAPI is installed, but deduplication is wrong.” 🔍 “The Pixel Helper shows errors.” 🔍 “Our checkout / thank-you page is not tracked.” 🔍 “We moved platforms and attribution broke.” 🔍 “Ads are spending, but the data is not reliable.” What I usually fix: 🛠️ Meta Pixel + Conversions API setup 🛠️ GA4 ecommerce tracking 🛠️ Google Tag Manager and Server-side GTM 🛠️ Shopify purchase, checkout, lead, and cart events 🛠️ Event deduplication with event_id 🛠️ Event Match Quality improvements 🛠️ Cross-domain tracking issues 🛠️ Consent Mode / iOS / ad blocker tracking gaps 🛠️ Broken UTMs, cookies, dataLayer, and attribution paths 🛠️ Meta Test Events, GA4 DebugView, GTM Preview, and Pixel Helper validation My process is diagnostic first. I do not just “install tags.” I audit the full event flow: browser event, server event, event ID, source URL, click IDs, UTMs, cookies, dataLayer, checkout behavior, GA4 events, Meta Events Manager, and backend/CRM data. What you get: ✅ Clear diagnosis of what is broken ✅ Fixed and verified tracking setup ✅ Deduplicated Meta Pixel + CAPI events ✅ GA4 events firing correctly ✅ Shopify / checkout / funnel events mapped properly ✅ A short technical handover so you understand what changed ✅ Validation steps you can repeat yourself Top Rated on Upwork with 100% Job Success across 470+ projects. I strongly prefer fixed-price scopes after a paid audit. This gives you a predictable budget and gives me enough information to quote the real fix instead of guessing. Send me a 2-minute Loom showing the discrepancy — for example Ads Manager vs Shopify, GA4, Stripe, PayPal, or CRM — and I’ll tell you what is likely broken and what it will take to fix it.

Some Shopify stores do not have a traffic problem. They have a clarity, trust, tracking, or conversion problem. I help ecommerce and DTC brands find where visitors hesitate, drop off, or lose confidence across product pages, landing pages, cart, checkout, mobile UX, GA4, Clarity, and paid traffic journeys. I review the full path after the click by analyzing what shoppers expected, what they saw, where friction appeared, and what should be fixed first. My work is practical, where I review the real customer journey, identify the biggest friction points, and turn the findings into clear recommendations your team can actually use. I’m Carlos, a Top Rated freelancer with 100% Job Success. I’m based in Spain, bilingual in English(lived in the UK&US), and I work with ecommerce brands, agencies, and founders who need a clear second pair of eyes on their conversion path. What I can help with: - Shopify CRO audits - Product page and landing page reviews - Checkout and cart friction analysis - Mobile UX reviews - GA4 and Microsoft Clarity analysis - Paid traffic landing page reviews - Google Ads to landing page message match - Google Shopping / Merchant Center foundations - Competitor and customer journey research - Conversion-focused Figma support - Clear reports with screenshots, severity, and priorities I’m also Google-certified in Search Ads and AI-Powered Shopping Ads. This helps me review how campaign intent, search terms, product visibility, landing pages, and conversion paths connect after someone clicks. I do not just look at pages visually. I look at the full path: 1. What the user expects before they arrive 2. What they see above the fold 3. Whether the offer is clear 4. Whether the page builds enough trust 5. Where mobile friction appears 6. Whether the product page answers objections 7. Whether cart and checkout feel easy and safe 8. Whether analytics and behavior data support the recommendations I also use AI tools to speed up research, competitor review, customer language analysis, and report organization. But every recommendation is manually reviewed by me and based on the real page experience, available data, and customer journey. Recent work includes: - Shopify CRO and sales growth support for a DTC ecommerce brand - CRO and analytics audit for an ecommerce website using GA4, Clarity, Meta, and UX review - Product detail page UX evaluation with practical usability recommendations - Pet brand landing page redesign in Figma focused on clarity, trust, and conversion - Spanish ecommerce localization and customer journey audit across PDPs, menus, checkout, and post-purchase emails My style is simple of no generic audit, no huge document full of obvious comments, and no fake guarantees. I focus on the few changes most likely to improve clarity, trust, and conversion. If you share your store URL, what you sell, and the part of the funnel you are most concerned about, I can quickly tell you where I would start and how I would approach the review.

✅ 100% Upwork Job Success ✅ UPWORK TOP RATED PLUS FREELANCER ✅ Work both with small and big budgets ($1.000 - $1.000.000+/Mo) ✅ Google Certified Partner With over 18 years of experience in Digital Marketing and Web Optimization, I’ve consistently delivered high-impact results for clients ranging from startups to well-established companies across industries such as E-commerce, SaaS, Life Sciences, Real Estate, Coaching, Sports, Construction, and Retail. I am a dedicated, results-driven professional with strong communication and teamwork skills. I'm certified by Google in Google Analytics, Google Ads (Search, pMax, Display, Shopping, YouTube), and I am both a Google Partner and HubSpot Certified. I hold a Master’s in Web Analytics from UBC (Canada) and a Master’s in Web Intelligence from Irvine University (USA). Additionally, I’ve completed multiple CXL programs on Conversion Optimization, Digital Psychology, Persuasion, and Digital Analytics. From 1999 to 2005, I lived in London and traveled extensively around the world in 2010. Expertise & Services: - Strategy development and execution for high performance digital marketing campaigns. - Google Ads (Search, PMax, Display, DemandGen, Shopping) and YouTube Ads expert. Bing Ads included. - Social Media advertising for Facebook, Instagram, LinkedIn. - Deep web analytics expertise with Google Analytics to drive actionable insights. - Conversion Rate Optimization (CXL Certified). - Unbounce landing page design with a focus on CRO. - E-commerce solutions across Shopify, WooCommerce, WordPress (DIVI), etc. As a native Spanish speaker bilingual in English, I hold the Cambridge Proficiency Certificate in English (CPE). My background also includes several years in business consulting and sales, giving me a strong understanding of commercial priorities and business goals. Thanks

Are you ready to elevate your business, expand internationally, and boost your brand's visibility and profitability? Look no further! I offer a one-stop solution for businesses seeking global growth, saving you both time and resources. I'm a passionate digital marketing freelancer with a mix of German precision, French flair, and the vibrant spirit of Spain. Born in Germany and raised in France, I bring an international perspective to online marketing. Having lived in Spain for the past four years, my approach is shaped by diverse cultures, helping me create strategies that work globally. In addition to my freelance work, I bring 1.5 years of experience at Google, where I honed my skills in digital marketing and ad campaigns, further enhancing my expertise and insight into successful online strategies. Benefits of Working with Me: - Seamless Brand Messaging: My multilingual proficiency ensures that your brand message resonates effectively across multiple languages, fostering trust and recognition with diverse audiences. - Targeted Advertising: As a Google Ads, LinkedIn Ads, Microsoft Ads, and Meta Ads specialist, I optimize campaigns to precisely target your desired audience, boosting the effectiveness of your online advertising efforts. - Cultural Sensitivity: I’m highly attuned to cultural nuances, ensuring your ads resonate with diverse audiences and are culturally appropriate—maximizing engagement and conversions. - Streamlined Collaboration: My fluency in English, German, French, and Spanish ensures smooth communication across international markets, making the collaboration process seamless and efficient. ⭐️ 300+ successful projects ⭐️ Google Ads Certified ⭐️ E-commerce & lead generation ⭐️ Fluency in English, German, French, and Spanish ⭐️ 1.5 years of experience at Google Skills: • Google Ads Campaign Management • LinkedIn Ads Campaigns • Microsoft Ads Campaigns • Meta Ads Management • Keyword Research and Optimization • Ad Copywriting and A/B Testing • Audience Segmentation and Remarketing • Performance Reporting and Analytics • Display and YouTube Campaigns • Google Ads Scripts • Digital Marketing Strategies Platforms: • Google Ads • Google Analytics • Google Merchant Center • LinkedIn • Meta (Facebook & Instagram) • Microsoft Ads • Shopify • Wix • WordPress By combining my expertise with your business objectives, we can create powerful and impactful advertising campaigns that drive targeted traffic, increase conversions, and ultimately boost your brand's visibility and profitability.

100% Job Success Score, 11k+ hrs, and zero fluff. Wins I’m proud of: ✅ From 0 to 80 leads in 2 months for a home services business ✅ 192% increase in leads and 58% decrease in CPA for a coworking/office space business ✅ 10x ROAS and 160% increase in followers for an e-commerce business What I do: I help small to medium-sized B2B businesses and startups jumpstart or optimize their marketing efforts for maximum growth and revenue. 💡 Strategy-driven, process-oriented, outcome-obsessed. 🤝 No bullsh*t approach. ✔ Digital marketing strategy and consulting: I don’t stumble in the dark ✔ Google & Meta Ads: tight targeting, ruthless optimisation ✔ GA4 + GTM: squeaky-clean data or it didn’t happen ✔ CRO & landing pages: turns clicks into cash ✔ Lead-gen funnels & email: keeps the pipeline juiced ✔ Branding: no brand = you’ve already lost at marketing ✔ Social media management: be seen or be forgotten ✔ Content & copy: it all starts with the written word My process, in a nutshell: 1. Rapid audit to spot the leaks 2. Strategy session to design the plugs and light the road ahead 3. Setup goes according to protocol 4. And… roll! You get a watertight strategy, shared reporting dashboard, and blunt feedback - no endless discussions, no agency markup. 11,000+ hours of top-notch work backed by glowing client reviews. Some of my clients have been with me for more than 8 years. 💻 Tool belt: Google Ads, Meta Ads, LinkedIn Ads, GA4, GTM, Looker Studio, HubSpot, ChatGPT automations, and more. 🚀 Industries rocked: SaaS, e-com, telecom, fintech, mobility, fashion, ed-tech, smart city, and more. Let’s make your funnel hum. ❓ FAQ: 1. What results can you guarantee? Results depend on various factors, including your collaboration. As part of my ‘no BS’ approach, I don’t commit to specific results without knowing your business, but rather let my past work speak for itself. My clients experienced the following results after working with me: 192% increase in leads, 58% decrease in CPA, 160% increase in followers, 10x ROAS, and more (take a look at my portfolio)! 2. What do you need from my side? No matter the scope of your project, I would first like to get to know your business needs and target audience. Usually, a quick call is enough to kick things off, but it would be great if you could provide me with as much information as possible so I can aim for the best results. 3. What time zones do you operate in? My team and I are available in the following time zones: EEST, CET and GTM-3. However, as we communicate primarily via email, I can accommodate businesses from all around the world. Most of our clients are in North America, Europe and Australia.