✅ 100% Upwork Job Success
✅ UPWORK TOP RATED PLUS FREELANCER
✅ Work both with small and big budgets ($1.000 - $1.000.000+/Mo)
✅ Google Certified Partner
With over 18 years of experience in Digital Marketing and Web Optimization, I’ve consistently delivered high-impact results for clients ranging from startups to well-established companies across industries such as E-commerce, SaaS, Life Sciences, Real Estate, Coaching, Sports, Construction, and Retail.
I am a dedicated, results-driven professional with strong communication and teamwork skills.
I'm certified by Google in Google Analytics, Google Ads (Search, pMax, Display, Shopping, YouTube), and I am both a Google Partner and HubSpot Certified. I hold a Master’s in Web Analytics from UBC (Canada) and a Master’s in Web Intelligence from Irvine University (USA). Additionally, I’ve completed multiple CXL programs on Conversion Optimization, Digital Psychology, Persuasion, and Digital Analytics.
From 1999 to 2005, I lived in London and traveled extensively around the world in 2010.
Expertise & Services:
- Strategy development and execution for high performance digital marketing campaigns.
- Google Ads (Search, PMax, Display, DemandGen, Shopping) and YouTube Ads expert. Bing Ads included.
- Social Media advertising for Facebook, Instagram, LinkedIn.
- Deep web analytics expertise with Google Analytics to drive actionable insights.
- Conversion Rate Optimization (CXL Certified).
- Unbounce landing page design with a focus on CRO.
- E-commerce solutions across Shopify, WooCommerce, WordPress (DIVI), etc.
As a native Spanish speaker bilingual in English, I hold the Cambridge Proficiency Certificate in English (CPE).
My background also includes several years in business consulting and sales, giving me a strong understanding of commercial priorities and business goals.
Thanks
Your ads may not be failing - your Shopify conversion tracking may be broken.
I fix missing Shopify purchases, misfiring Meta CAPI, wrong GA4 revenue, and unreliable attribution.
2,480+ webstores. 480+ Upwork jobs. 100% Job Success. If your ROAS numbers feel wrong, they probably are.
WHO HIRES ME
Shopify & Shopify Plus brands spending $10k–$500k+/month on ads, and the agencies who run those ads, when:
- Purchases are missing in GA4 or Ads Manager (or doubled)
- Meta CAPI is misconfigured — low event match quality, no deduplication
- GA4 shows "unassigned" traffic, wrong revenue, broken source/medium
- Checkout or post-purchase events silently stopped firing
- The team no longer trusts the dashboards enough to make budget decisions
WHAT I ACTUALLY DO
I diagnose and repair the full conversion data pipeline — browser + server:
- Shopify tracking audits (pixel-level, event-level, checkout-level)
- GA4 ecommerce tracking: purchase accuracy, revenue matching, attribution
- Meta Pixel + Conversions API: dedup, event match quality, missing events
- Server-side GTM (Stape and self-hosted): architecture, migration, hardening
- TikTok, Pinterest, Snapchat, Google Ads conversion tracking
- First-party data infrastructure that survives iOS updates and ad blockers
WHY ME, NOT A GTM FREELANCER
- 8+ years in eCommerce tracking, analytics engineering, and CRO
- 1,000+ clients, 2,480+ webstores — I've seen your failure mode before
- Founder of Fixel Pixel, a Shopify-native server-side event delivery product. I don't just configure tracking tools — I build them
- I work at the data-infrastructure level: data layer, webhooks, server events, dedup logic — not just tag configuration
HOW ENGAGEMENTS START
Most clients start with a fixed-price Tracking Audit: I map every event across Shopify → GTM → GA4/Meta/TikTok, document what's broken, why, and what it's costing you, then hand you a prioritized fix plan. You can implement it with your team — or I fix it, usually within days.
Typical results: purchase events restored to 98–100% capture, Meta event match quality raised into the 8–10 range, GA4 revenue reconciled to Shopify within 1–2%, attribution clients can actually defend in a budget meeting.
If your numbers don't add up, send me a message with your store URL and what looks wrong. I'll tell you within one business day whether it's fixable and what step one looks like — before you spend anything.
Most B2B companies run their marketing campaigns and business presence without a clear brand voice and strategy. Or, they have a strategy that never makes it into their campaigns. I fix both ends to build strong brands for the AI marketing future.
12+ years in digital marketing. 11,000+ hours on Upwork. 100% Job Success Score. Top Rated Plus. No bullsh*t approach.
Wins I'm proud of:
→ 3500% engagement rate growth + 230% followers growth, 700% profile views growth for a technical B2B brand via brand building and advertising
→ 192% more leads + 58% lower CPA for a coworking brand via LinkedIn Ads
→ 0 to 80 leads/month in 60 days for a home services company on Google Ads
→ 10x ROAS on a combined Meta & Google campaign for e-commerce
→ 5x return on Meta and Google spend for an e-commerce brand expanding off Amazon
→ Building and managing brand authority (some of my clients have been with me for over 8 years)
→ Constantly expanding expertise (AI visibility, process optimization for marketing, automation, ChatGPT ads)
What I do:
I work with small to mid-size B2B companies - SaaS, fintech, professional services, agronomy, telecom - across a full marketing function:
→ Marketing Strategy & Consulting - building the plan your campaigns run on, picking the channels that earn their budget, and mapping messaging to each stage of a B2B buying cycle
→ Paid Advertising - ChatGPT Ads, Google Ads, Meta Ads & LinkedIn Ads - search and display for buying intent, Meta for awareness and retargeting, LinkedIn for reaching B2B decision-makers and amplifying thought leadership, ChatGPT for brand visibility and conversion of an already warmed-up audience
→ Brand Building & Positioning - sharpening how your company is perceived, building consistent voice and messaging, and creating the brand impression that makes ads convert
→ Social Media Management - on-brand presence on LinkedIn and beyond, content that builds audience and moves people toward a conversation
→ Digital Authority & SEO - long-form content that earns trust before a buyer fills out a form, organic reach that lowers your cost per acquisition over time
→ ROI Measurement & Analytics - connecting ad spend to pipeline, not just clicks; dashboards leadership would (probably) want to look at
→ AI Visibility - structuring your content so tools like ChatGPT and Perplexity recommend your brand when buyers are researching options
I have built a trusted team of experts in these fields who support operations on a daily basis through my agency, WiiN Digital.
How I work:
1. Audit your current marketing and identify the highest-ROI gaps
2. Build or refine the strategy - channels, messaging, funnel stages
3. Execute campaigns with ruthless attention to data and cost efficiency
4. Report on what moved the needle and what we're doing next
I work best with companies that have a real offer and real budget that are not looking for mere task executors, but a senior marketing partner who owns the outcomes. For startups, I bring structure to the chaos.
Tools I use: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, ChatGPT Ads, GA4, GTM, HubSpot, and more.
Industries: B2B SaaS · Fintech · Professional Services · Agronomy · Telecom · Infrastructure
❓ FAQ:
1. What results can you guarantee?
Results depend on various factors, including your collaboration. As part of my ‘no BS’ approach, I don’t commit to specific results without knowing your business, but rather let my past work speak for itself. My clients experienced the following results after working with me: 192% increase in leads, 58% decrease in CPA, 160% increase in followers, 10x ROAS, and more (take a look at my portfolio)!
2. What do you need from my side?
No matter the scope of your project, I would first like to get to know your business needs and target audience. Usually, a quick call is enough to kick things off, but it would be great if you could provide me with as much information as possible so I can aim for the best results.
3. What time zones do you operate in?
My team and I are available in the following time zones: EEST, CET and GTM-3. However, as we communicate primarily via email, I can accommodate businesses from all around the world. Most of our clients are in North America, Europe and Australia.
Mine A.
SEO & GEO Specialist | Technical SEO | On-Page SEO
Malaga, Spain
$50/hr$50 per hour5.0 (32) 61 jobs $100K+ total earnings
I have been doing SEO since 2018 and helping businesses improve their online visibility and organic traffic. I have worked on hundreds of websites both as part of SEO agencies and as a freelancer contractor. I have held SEO manager positions in agencies and provided SEO consultant services to clients directly as well. I have vast experience on Wordpress websites but also on Shopify and most common CMS' such as squarespace, webflow, wix etc.
I'm a highly strategic and analytical thinker, reading/analyzing data and making statistically & fact based decisions are among my top skills.
- Technical SEO: Google Search Console & indexing issues
- On-page SEO
- In-depth SEO Audit
- Keyword Research
- Content Gap Analysis
- Internal Linking
- Schema Markup / Structured Data
- Local SEO
- National SEO
- Ecommerce SEO
- SaaS SEO
- Yoast SEO
- SEO Tools: Ahrefs, Surfer SEO, Screaming Frog...
- Creating SEO optimized, targeted content
- Certified YEXT Professional
- Google Analytics: setting tracking, conversion goals, integrating with Google Ads and other platforms
- Google Tag Manager
- Off-page SEO: backlink acquisition, citations building, competitor link analysis
- Callrail: setting & integrating call tracking
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