Hire the Best Google Ads Freelancers
in Spain

✅ 100% Upwork Job Success ✅ UPWORK TOP RATED PLUS FREELANCER ✅ Work both with small and big budgets ($1.000 - $1.000.000+/Mo) ✅ Google Certified Partner With over 18 years of experience in Digital Marketing and Web Optimization, I’ve consistently delivered high-impact results for clients ranging from startups to well-established companies across industries such as E-commerce, SaaS, Life Sciences, Real Estate, Coaching, Sports, Construction, and Retail. I am a dedicated, results-driven professional with strong communication and teamwork skills. I'm certified by Google in Google Analytics, Google Ads (Search, pMax, Display, Shopping, YouTube), and I am both a Google Partner and HubSpot Certified. I hold a Master’s in Web Analytics from UBC (Canada) and a Master’s in Web Intelligence from Irvine University (USA). Additionally, I’ve completed multiple CXL programs on Conversion Optimization, Digital Psychology, Persuasion, and Digital Analytics. From 1999 to 2005, I lived in London and traveled extensively around the world in 2010. Expertise & Services: - Strategy development and execution for high performance digital marketing campaigns. - Google Ads (Search, PMax, Display, DemandGen, Shopping) and YouTube Ads expert. Bing Ads included. - Social Media advertising for Facebook, Instagram, LinkedIn. - Deep web analytics expertise with Google Analytics to drive actionable insights. - Conversion Rate Optimization (CXL Certified). - Unbounce landing page design with a focus on CRO. - E-commerce solutions across Shopify, WooCommerce, WordPress (DIVI), etc. As a native Spanish speaker bilingual in English, I hold the Cambridge Proficiency Certificate in English (CPE). My background also includes several years in business consulting and sales, giving me a strong understanding of commercial priorities and business goals. Thanks

I help businesses generate leads and sales through well-structured Google Ads and Meta Ads campaigns, supported by solid tracking and clean data. With 8+ years of experience, I focus on performance, clarity, and measurable results — not guesswork. My work is based on defined scopes, clear milestones, and data-driven decisions. What I can help you with: • Google Ads & Meta Ads campaign setup and management • Conversion tracking with Google Tag Manager and GA4 • Meta Pixel & Conversion API (CAPI) implementation • Lead generation and eCommerce funnels • Tracking audits and performance optimization I’ve worked both in agencies and in-house teams, which allows me to understand business priorities, internal processes, and decision-making beyond ads alone. I mainly work with Spanish and European markets, and I’m fluent in Spanish (native) and English. If you have a clearly defined goal and want campaigns built with proper tracking and structure, feel free to reach out.

Some Shopify stores do not have a traffic problem. They have a clarity, trust, tracking, or conversion problem. I help ecommerce and DTC brands find where visitors hesitate, drop off, or lose confidence across product pages, landing pages, cart, checkout, mobile UX, GA4, Clarity, and paid traffic journeys. I review the full path after the click by analyzing what shoppers expected, what they saw, where friction appeared, and what should be fixed first. My work is practical, where I review the real customer journey, identify the biggest friction points, and turn the findings into clear recommendations your team can actually use. I’m Carlos, a Top Rated freelancer with 100% Job Success. I’m based in Spain, bilingual in English(lived in the UK&US), and I work with ecommerce brands, agencies, and founders who need a clear second pair of eyes on their conversion path. What I can help with: - Shopify CRO audits - Product page and landing page reviews - Checkout and cart friction analysis - Mobile UX reviews - GA4 and Microsoft Clarity analysis - Paid traffic landing page reviews - Google Ads to landing page message match - Google Shopping / Merchant Center foundations - Competitor and customer journey research - Conversion-focused Figma support - Clear reports with screenshots, severity, and priorities I’m also Google-certified in Search Ads and AI-Powered Shopping Ads. This helps me review how campaign intent, search terms, product visibility, landing pages, and conversion paths connect after someone clicks. I do not just look at pages visually. I look at the full path: 1. What the user expects before they arrive 2. What they see above the fold 3. Whether the offer is clear 4. Whether the page builds enough trust 5. Where mobile friction appears 6. Whether the product page answers objections 7. Whether cart and checkout feel easy and safe 8. Whether analytics and behavior data support the recommendations I also use AI tools to speed up research, competitor review, customer language analysis, and report organization. But every recommendation is manually reviewed by me and based on the real page experience, available data, and customer journey. Recent work includes: - Shopify CRO and sales growth support for a DTC ecommerce brand - CRO and analytics audit for an ecommerce website using GA4, Clarity, Meta, and UX review - Product detail page UX evaluation with practical usability recommendations - Pet brand landing page redesign in Figma focused on clarity, trust, and conversion - Spanish ecommerce localization and customer journey audit across PDPs, menus, checkout, and post-purchase emails My style is simple of no generic audit, no huge document full of obvious comments, and no fake guarantees. I focus on the few changes most likely to improve clarity, trust, and conversion. If you share your store URL, what you sell, and the part of the funnel you are most concerned about, I can quickly tell you where I would start and how I would approach the review.

Your ads may not be failing — your tracking may be broken. I fix missing Shopify purchases, misfiring Meta CAPI, wrong GA4 revenue, and unreliable attribution. 2,480+ webstores. 480+ Upwork jobs. 100% Job Success. If your ROAS numbers feel wrong, they probably are. WHO HIRES ME Shopify & Shopify Plus brands spending $10k–$500k+/month on ads, and the agencies who run those ads, when: - Purchases are missing in GA4 or Ads Manager (or doubled) - Meta CAPI is misconfigured — low event match quality, no deduplication - GA4 shows "unassigned" traffic, wrong revenue, broken source/medium - Checkout or post-purchase events silently stopped firing - The team no longer trusts the dashboards enough to make budget decisions WHAT I ACTUALLY DO I diagnose and repair the full conversion data pipeline — browser + server: - Shopify tracking audits (pixel-level, event-level, checkout-level) - GA4 ecommerce tracking: purchase accuracy, revenue matching, attribution - Meta Pixel + Conversions API: dedup, event match quality, missing events - Server-side GTM (Stape and self-hosted): architecture, migration, hardening - TikTok, Pinterest, Snapchat, Google Ads conversion tracking - First-party data infrastructure that survives iOS updates and ad blockers WHY ME, NOT A GTM FREELANCER - 8+ years in eCommerce tracking, analytics engineering, and CRO - 1,000+ clients, 2,480+ webstores — I've seen your failure mode before - Founder of Fixel Pixel, a Shopify-native server-side event delivery product. I don't just configure tracking tools — I build them - I work at the data-infrastructure level: data layer, webhooks, server events, dedup logic — not just tag configuration HOW ENGAGEMENTS START Most clients start with a fixed-price Tracking Audit: I map every event across Shopify → GTM → GA4/Meta/TikTok, document what's broken, why, and what it's costing you, then hand you a prioritized fix plan. You can implement it with your team — or I fix it, usually within days. Typical results: purchase events restored to 98–100% capture, Meta event match quality raised into the 8–10 range, GA4 revenue reconciled to Shopify within 1–2%, attribution clients can actually defend in a budget meeting. If your numbers don't add up, send me a message with your store URL and what looks wrong. I'll tell you within one business day whether it's fixable and what step one looks like — before you spend anything.

Most B2B companies run their marketing campaigns and business presence without a clear brand voice and strategy. Or, they have a strategy that never makes it into their campaigns. I fix both ends to build strong brands for the AI marketing future. 12+ years in digital marketing. 11,000+ hours on Upwork. 100% Job Success Score. Top Rated Plus. No bullsh*t approach. Wins I'm proud of: → 3500% engagement rate growth + 230% followers growth, 700% profile views growth for a technical B2B brand via brand building and advertising → 192% more leads + 58% lower CPA for a coworking brand via LinkedIn Ads → 0 to 80 leads/month in 60 days for a home services company on Google Ads → 10x ROAS on a combined Meta & Google campaign for e-commerce → 5x return on Meta and Google spend for an e-commerce brand expanding off Amazon → Building and managing brand authority (some of my clients have been with me for over 8 years) → Constantly expanding expertise (AI visibility, process optimization for marketing, automation, ChatGPT ads) What I do: I work with small to mid-size B2B companies - SaaS, fintech, professional services, agronomy, telecom - across a full marketing function: → Marketing Strategy & Consulting - building the plan your campaigns run on, picking the channels that earn their budget, and mapping messaging to each stage of a B2B buying cycle → Paid Advertising - ChatGPT Ads, Google Ads, Meta Ads & LinkedIn Ads - search and display for buying intent, Meta for awareness and retargeting, LinkedIn for reaching B2B decision-makers and amplifying thought leadership, ChatGPT for brand visibility and conversion of an already warmed-up audience → Brand Building & Positioning - sharpening how your company is perceived, building consistent voice and messaging, and creating the brand impression that makes ads convert → Social Media Management - on-brand presence on LinkedIn and beyond, content that builds audience and moves people toward a conversation → Digital Authority & SEO - long-form content that earns trust before a buyer fills out a form, organic reach that lowers your cost per acquisition over time → ROI Measurement & Analytics - connecting ad spend to pipeline, not just clicks; dashboards leadership would (probably) want to look at → AI Visibility - structuring your content so tools like ChatGPT and Perplexity recommend your brand when buyers are researching options I have built a trusted team of experts in these fields who support operations on a daily basis through my agency, WiiN Digital. How I work: 1. Audit your current marketing and identify the highest-ROI gaps 2. Build or refine the strategy - channels, messaging, funnel stages 3. Execute campaigns with ruthless attention to data and cost efficiency 4. Report on what moved the needle and what we're doing next I work best with companies that have a real offer and real budget that are not looking for mere task executors, but a senior marketing partner who owns the outcomes. For startups, I bring structure to the chaos. Tools I use: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, ChatGPT Ads, GA4, GTM, HubSpot, and more. Industries: B2B SaaS · Fintech · Professional Services · Agronomy · Telecom · Infrastructure ❓ FAQ: 1. What results can you guarantee? Results depend on various factors, including your collaboration. As part of my ‘no BS’ approach, I don’t commit to specific results without knowing your business, but rather let my past work speak for itself. My clients experienced the following results after working with me: 192% increase in leads, 58% decrease in CPA, 160% increase in followers, 10x ROAS, and more (take a look at my portfolio)! 2. What do you need from my side? No matter the scope of your project, I would first like to get to know your business needs and target audience. Usually, a quick call is enough to kick things off, but it would be great if you could provide me with as much information as possible so I can aim for the best results. 3. What time zones do you operate in? My team and I are available in the following time zones: EEST, CET and GTM-3. However, as we communicate primarily via email, I can accommodate businesses from all around the world. Most of our clients are in North America, Europe and Australia.

I have been doing SEO since 2018 and helping businesses improve their online visibility and organic traffic. I have worked on hundreds of websites both as part of SEO agencies and as a freelancer contractor. I have held SEO manager positions in agencies and provided SEO consultant services to clients directly as well. I have vast experience on Wordpress websites but also on Shopify and most common CMS' such as squarespace, webflow, wix etc. I'm a highly strategic and analytical thinker, reading/analyzing data and making statistically & fact based decisions are among my top skills. - Technical SEO: Google Search Console & indexing issues - On-page SEO - In-depth SEO Audit - Keyword Research - Content Gap Analysis - Internal Linking - Schema Markup / Structured Data - Local SEO - National SEO - Ecommerce SEO - SaaS SEO - Yoast SEO - SEO Tools: Ahrefs, Surfer SEO, Screaming Frog... - Creating SEO optimized, targeted content - Certified YEXT Professional - Google Analytics: setting tracking, conversion goals, integrating with Google Ads and other platforms - Google Tag Manager - Off-page SEO: backlink acquisition, citations building, competitor link analysis - Callrail: setting & integrating call tracking