I help businesses and mission-driven organizations build the marketing systems and operational infrastructure that drive growth. With 5+ years of experience spanning campaign management, marketing operations, and CRM automation, I combine strategic thinking with hands-on execution to deliver measurable results.
What I bring:
- Marketing Operations: HubSpot, Salesforce, NGP VAN, Reynolds & Reynolds; building workflows, automations, lead scoring, and reporting dashboards
- Email Marketing & Automation: HubSpot Email Marketing Software certified; hands-on experience building email campaigns, configuring automation flows, managing contact lists, and optimizing deliverability
- Campaign Management: Multi-channel email campaigns, webinar promotions, content strategy, and performance optimization
- Systems & Process Building: Custom tracking systems using Airtable and Google Sheets, workflow automation, and scalable processes
- Project Management: Coordinating complex projects across multiple stakeholders with proactive communication, clear deliverables, and consistent follow-through
- Data-Driven Decision Making: Performance analytics, A/B testing, and continuous optimization
Recent results include:
- Founded and operated an independent consultancy serving 7+ nonprofit and advocacy clients simultaneously, managing editorial calendars, client workflows, and communications programs across multiple concurrent engagements
- Owned end-to-end digital communications across 36,000+ combined contacts, achieving 33% average open rates through audience segmentation, A/B testing, and automated workflows
- Built and maintained data infrastructure for 20,000+ member records, leading a full Squarespace-to-Airtable migration and establishing systems for membership lifecycle communications
- Drove 5x increase in LinkedIn engagement over 6 months across multiple client accounts through content strategy development and platform management
I take my work seriously and hold myself to a high standard, not just on deliverables, but on the working relationship itself. I communicate proactively, flag issues early, and build in the kind of structure that keeps projects moving without constant check-ins.
Clients can expect clear timelines, honest updates, and work that reflects their brand voice, not a generic template. I'm also genuinely flexible; when priorities shift, I shift with them.
Email Marketing
Marketing Strategy
CRM Automation
Social Media Marketing
Content Marketing
Marketing Automation
LinkedIn Campaign Manager
Customer Acquisition Strategy
Copywriting
Project Management
Business Operations
Administrative Support
HubSpot
Database Management
Project Workflows
Shehryar K.
Falls Church, Virginia
$80/hr
4.5
62 jobs
👋 Hey there, I'm Sherry — Let’s Make Your Digital Vision a Reality
Over the last 20 years, I’ve helped businesses — from seed startups to global enterprises — transform the way they work. Whether it’s implementing a project management toolkit or collaoration tool, and complex Enterprise (ERP) system like Workday + SAP, automating workflows that save 20+ hours a week, or stitching together 2-10 different SaaS tools so they finally talk to each other… I’m your person.
I’m not just here to check boxes. I’m here to help you build smarter, faster, and with intention.
💡 What I Actually Do (In Plain English):
Help SMBs, founders and teams get personal 1:1 project strategic and execution support.
Lead end-to-end Business SaaS or ERP projects — like Hubspot, Apollo, Rippling, or Monday - from strategy to execution.
Build automations that do the boring stuff for you (think: CRMs updating themselves, leads flowing in, tasks assigning automatically)
Act as your fractional project manager for digital and AI initiatives, especially when your team needs clarity, direction, and momentum
Simplify CRM & SaaS implementations, from tools like HubSpot, Zoho, and Monday to more niche ones like CopperCRM or Kissflow
🚀 A Few Real Wins I’ve Helped Create:
✅ Scaled a startup's HR operations with Workday HCM — taking them from basic HR tools for single office to fully integrated onboarding, payroll, and performance tracking across 3 countries.
✅ Built a no-code automation system using Make and HubSpot that saved a sales team 25+ hours per week and cut response time in half.
✅ Revamped a messy CRM setup in Zoho for a growing SaaS company — automating lead routing, syncing data with marketing tools, and giving leadership a clean dashboard to track revenue.
✅ Led the digital transformation for a remote-first SMB — integrating over 10 SaaS tools, implementing project workflows in Monday . com, and training a non-technical team to actually use it all with confidence.
🧠 What’s It Like Working With Me?
Clients tell me I’m like a “tech whisperer meets no-nonsense project coach.” I break complex systems into digestible steps, communicate clearly, and always have a plan B (and C).
I’m straight-talking, results-driven, and always focused on how tech can serve your business — not the other way around.
📞 Ready to Tame the Chaos?
If you’ve got too many tools, not enough time, or a big digital project looming that feels a little overwhelming — I can help.
➡️ Schedule a consult so we can carve out a scope of work and timeline to execute.
Certification:
Make Intermediate
Workday Financial Fundamentals Pro
Workday Human Capital Fundamentals Pro
SAP Success Factors
PMI - Professional Project Management Professional (PMP)
Workato Automation Pro
Evernote Certified Practitioner
SCRUM Master
Agile Coach
Certified Product Owner (CPO)
JIRA / Confluence Administrator
CopperCRM Certified
Monday Certified
🔧 Tools I Use Like a Pro (and Probably Already Have a Template For):
ERP & HR Tech: Workday, SAP SuccessFactors, BambooHR, HiBob, Rippling, Green House, Team Tailor, Smart Recruiter.
CRM: HubSpot, Salesforce, Zoho, Pipedrive, CopperCRM, Attio, Close, Affinity, Go High Level
Automation & Integration: Make, Workato, Zapier, UiPath, n8n, Albato
PM & Collaboration: Monday, ClickUp, JIRA, Asana, Confluence, Smartsheets, Microsoft Project, Teamworks, Airtable
Data & Docs: Power BI, Tableau, LucidCharts, Pandadocs, Jotform, Docusign, Better Proposal, Qwilr
Support Tools: Zendesk, Freshdesk, Process Street, Kissflow, Pipefy, Apollo, Clay.
Bonus: I'm certified in all the above (and then some). But honestly — it’s not the certifications that matter, it’s the results we’ll create together.
ClickUp
Asana
Customer Relationship Management
Technical Project Management
Agile Project Management
Workday
Business Analysis
Enterprise Resource Planning
Smartsheet
Zendesk
Zoho CRM
Robotic Process Automation
HR System Management
Airtable
Integration Testing
PandaDoc
Project Management Professional
Digital Transformation
SaaS
Mark S.
Falls Church, Virginia
$45/hr
5.0
11 jobs
Success-focused, adaptable, and entrepreneurial Project Manager with more than 15 years of experience leading complex projects in the Information Technology service industry. Diverse background in overseeing work for clients in the travel, education, manufacturing, trade associations and other business sectors. Effective leadership abilities combined with excellent communication, negotiation, and problem-solving skills. Proven record of optimizing operations and motivating cross-functional teams towards delivering mission-critical initiatives on time and within budget, while also ensuring alignment with organizational objectives.
Proficient in project portfolio management, building robust stakeholder relationships, presenting key decision-influencing information, directing high-performing teams, driving innovation, and savvy vendor selection.
Career Accomplishments
• Founded IT services agency and invented a proprietary CMS. Defined strategic planning for corporate identity and marketing. Built up an eclectic client base and highly proficient company staff. Realized more than $10M in client revenues and sold agency to investors.
• Saved Marriott International substantial cost overrun by leading more than 40 associates to generate a new content standardization and platform migration effort that was executed in less than one year.
• Reinvented dysfunctional political advocacy application for General Motors International. Formulated growth strategy and enacted it in six subsequent foreign markets in under four years.
• Elevated Johns Hopkins University’s revenues and students’ scholastic achievement measures by supervising the creation of a software articulation of their proprietary teaching techniques and deploying it in Maryland and Florida grade schools.
Because I'm new to Upwork, here are some testimonies I've received from past clients I secured outside of this site.
“Mark is not only competent in planning and delivering an incredible product, he was also able to guide APGNN on what would benefit our needs and made several recommendations that had not yet been considered. APGNN is a medical organization, and we appreciated Mark’s ability to articulate the process in a way that was easy for us to understand without becoming overly technical. We found him to be very collaborative and professional throughout the entire process.”
—Elizabeth Burch | President, APGNN
"Mark is a very detail-oriented Project Manager. He connects with his team players as well as key stakeholders. He asks great questions during business meetings and has insightfulness on how to approach problem-solving. Mark’s biggest strength is that he listens to understand the requirements - which is a key attribute to being a top leader. Working with him brings out the best in people, regardless of industry. His experience is very unique and vast. If you do not hire Mark, consider him a gift to your competitor. That’s how strongly I feel about his work ethic, leadership, and project management as well as relationship building skills."
—Manish Shere | Program Manager at Peraton
"I hired Mark because of his ability to quickly grasp, learn, and master almost any subject. I haven’t yet met anyone else that learns as quickly, is as perceptive to ask the right questions, and comes up with creative/innovative solutions as readily as him. Apart from being very technical, Mark has strong written and oral communication skills. While he is an engineer/project manager by profession, he could very well be a writer. As an employee, Mark does not need to be closely supervised as he is self-motivated, accountable, and very professional. I look forward to one day working with him again.”
—Jeannette Bernardo | President, Filius Corporation
"Over the last two decades, I have engaged Mark on a number of projects for different businesses. Every project was successfully completed and led to additional work. I wouldn't hesitate to recommend Mark and am happy to speak more via email or phone at any time.”
—Jonathan Meisner | Founder/Owner, Meisner Entertainment Group
"I utilized Mark's expertise for many years to help my organization grow. His focus on details, accuracy and timeliness allowed us to see success with every project he was involved with. I highly recommend him.”
—Mathew Newfield | Senior Vice President & Chief Security Infrastructure Officer (CSIO), Unisys
"During my tenure the University had undertaken a major building campaign (largest in 25 years). We required a branding of the major building campaign and a re-branding of our plant facilities. Mark is an energetic and goal-oriented person. He is talented and well-organized, with a strong ability to analyze problems and outline necessary courses of action that support his team. He’s a dedicated and self-directed individual who can be depended upon to take a project to completion."
—Bruce Costella | Executive Director of Capital Projects at Howard University
Project Management
Agile Project Management
Management Skills
Business Management
Agile Software Development
Adobe Photoshop
Video Editing
Audio Production
Product Development
Software Development
International Business
Team Management
Stakeholder Management
Budget Management
Risk Management
Daniel F.
Falls Church, Virginia
$90/hr
5.0
7 jobs
I have over 27 years of consulting experience focusing on information technology (IT) strategic planning, digital transformation, business case and return on investment (ROI) analysis, requirements and design, business process reengineering, solution development, and systems integration.
I have served federal, state, local, commercial, and nonprofit clients. I have program and project management expertise and have helped organizations design, build, deploy, transform, and sustain technology solutions. I have experience adopting and applying enterprise architecture frameworks, IT governance processes, and best practices. I have a strong background in geographic information systems (GIS). I am skilled in deploying many other solutions, including Customer Relationship Management (CRM), Amazon Web Services (AWS) cloud-based solutions, and similar.
I specialize in communicating technical topics to non-technical audiences. If your goal is to sell technology to non-technical buyers or C-Level executives, I can help. I work with my clients to identify key business goals and objectives, strengths, weaknesses, opportunities and to establish common-sense, proven, and low-risk technology strategies rooted in best practices and professional experience. I can help you plan, communicate, and execute your technology objectives and vision.
I have strong public speaking, presentation, and facilitation skills and am skilled in gaining consensus amongst diverse stakeholders and communicating business value to senior executives. I have experience in technical writing, proposal preparation, and presentation development. I can help tailor and strengthen your message for your clients and stakeholders.
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Summa Linguae
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