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in Denmark

Hello, I’m Sisse — a native Danish content writer and translator with 8+ years of professional experience. I help brands communicate clearly, persuasively, and in a way that feels natural to their audience. Whether you need compelling content or precise translations that read as if they were originally written in Danish, I deliver work that engages, converts, and builds trust. Industries I’ve worked with include: E-commerce, Fashion, Personal Finance, Sports, Travel, Skincare & Supplements, Health & Fitness, AI and Language Training. Types of content and translations I provide: Articles, website copy, product descriptions, marketing campaigns, privacy policies, app content, travel itineraries, language training materials and general correspondence. Language pairs (into Danish only*): • English → Danish • German → Danish • Swedish → Danish • Norwegian → Danish My clients value not just the quality of my writing but also my reliability, attention to detail, and commitment to meeting deadlines. *I always translate into my mother tongue, Danish, to ensure the highest level of fluency, nuance, and cultural accuracy.

I've worked with 240+ clients, including NordVPN ($3 billion), PandaDoc ($1 billion), Groupon ($1.31 billion), Opus Clip ($215 million), Gorgias ($710 million), and The Independent (21.4 million readers). They all hired me for different reasons. Depending on who you ask, I'm a conversion copywriter, a marketing strategist, an email specialist, or an "AI automation consultant." I think most of those titles sound pretentious. So here's what I do. You have a number you want to grow. Sales, signups, booked calls, subscribers. And something between your business and that number is broken. The emails don't convert, the traffic doesn't come, the leads don't get followed up, or the whole engine depends on you personally doing everything. I come in and fix that. Often, the answer is copy. Sales pages, email sequences, landing pages, VSLs, ads, SEO content. Writing that gets people to buy is still the core of what I do, and after eight years and 340+ jobs on Upwork, I'm fussy about it. The answer is a system just as often. I build AI-powered marketing machines that do the repeatable work automatically: • Email pipelines that write in your voice • Lead research that runs while you sleep • Content engines that publish without you touching them I run my own agency on systems I built myself, with Claude, Python, n8n, Make, GoHighLevel, ActiveCampaign, and HubSpot. And when the problem sits upstream of copy and systems, it's strategy. Knowing what to say, to whom, in what order. I studied psychology before I ever wrote a sales page, and it shows in the work. I use AI daily. I build with it. And your customers will never catch a whiff of robot in the copy, because I'm fussier about AI-sounding writing than anyone you've met. I've built entire tools just to strip the AI tells out of drafts. Some numbers, so you know I'm not just confident: • $25M+ in tracked client revenue across all projects • $300K+ earned on Upwork with a 100% Job Success Score, Top Rated Plus • Grew B2B SaaS sites from under 20K to 500K+ monthly visitors with SEO content • Published in globally syndicated media like The Independent Fair warning before you hit that Message button. I regularly turn down work, because too many people: • Ask for a rush job because they didn't plan ahead. • Want a free consultation disguised as a "quick call." • Don't have an offer worth writing about yet. That always ends badly for everyone, and I'd rather we both skip it. If that's not you, here's how it goes: we chat about your project in the DMs, you fill out a short questionnaire (easier than a call), and you get a plan of action with a fair quote. Then we get to work on that number. Speak soon, – F

Ai-model training (LLM-models), transcription and annotation. Content writing (articles, blogs and other types of content) at high quality. Knowledge and experience in the areas of economics, sustainability and business. I am good at creating engaging content aimed at specific target groups. Can communicate topics in a simple and relevant way. Knowledge and experience in the areas of sustainability and climate policy, business and economics. Written many articles in these areas in English and Danish langauge. Responsible and committed towards jobs and projects.

Creative Writer & Experienced Translator | Fact-Checking & AI Training I am a passionate creative writer and experienced translator with a keen eye for detail and a strong background in fact-checking and AI training. With experience in handling both large-scale and small projects, I bring adaptability, efficiency, and creativity to every task. What I Offer: ✔ Creative Writing – Engaging content, storytelling, and unique narratives ✔ Translation & Localization – Accurate and culturally relevant translations ✔ Fact-Checking & Research – Ensuring accuracy and credibility in written content ✔ AI Training & Data Annotation – Helping improve AI models with high-quality data Having studied art at multiple institutions, I bring a creative perspective to my work, allowing me to approach language and storytelling with a unique artistic sensibility. Whether you need a compelling piece of writing, a precise translation, or a meticulous fact-check, I am ready to deliver high-quality results. Let’s collaborate!

Prepare yourself to not only hire a freelancer but to actually hire a partner in crime for your project: If I see opportunities for improvement, I will proactively share ideas and suggestions - my heart beats for every entrepreneurial project I get my hands on. Today, I combine strong copywriting, psychology, and efficient AI-assisted workflows to deliver high-quality results faster – without ever compromising quality, tone, or originality. "Anne is one of the best freelancers I've worked with on Upwork. She works incredibly fast, and provides great quality!" "She followed up on additional issues within our project to provide a solution for things we hadn’t even noticed" "𝘞𝘖𝘞! Just wow, this is gold!" As the text, grammar, and language nerd that I am, I offer a wide range of text work mainly within eCommerce and for online businesses: ✅ Persuasive and engaging TEXTS in Danish (Product descriptions, landing pages, blog articles, SEO texts, e-mails, social media posts, newsletters, ad texts and so much more). My passion is to write unique, engaging texts that talk straight to people's hearts no matter if the purpose is to create that CTA or to engage the reader and to create that professional-personal relation to the consumer - let’s eliminate boring and low-quality web texts once and for all! ✅ Excellent TRANSLATIONS (English-Danish) - You should NEVER be able to look at a translated text and being able to tell that it has been translated (I only deliver 100% native, natural and Danish texts through my translations) ✅ Detail-Oriented PROOFREADING - Yes, I am that annoying person who always corrects other people's grammar (and I am pretty sure that both my friends and family are tired of me correcting their sentences, oops), but I seem to enjoy it. No grammar or spelling mistakes slip through – I ensure your Danish texts are polished, natural, and error-free. WE WILL BE A GREAT MATCH IF... You want texts adapted and specialized to your project and your company, helping you to send out a message with a specific purpose. You want creative and unique texts catching the interest of the consumer because the texts are aimed at your target group and well-thought with the psychology and communication behind the words. You want to stand out from your competitors and catch the attention of all the potential clients BUT.. Writing and written communication just isn’t your strongest skill, maybe you need ideas and inspiration, or you just realized that you don’t have enough time to do the work yourself... I think you are looking for an adaptable and passionate copywriter, and that’s where I come in handy. WHY WORK WITH ME? Texts are not just texts or words put together - then anyone could do what I am doing. There is a lot of psychology behind a good text, and if you choose your words wisely, the words you put together will have a specific effect on people, and the text will fulfill its purpose. I want to influence people and the world, and I found my way of doing this, text by text. As a business owner, you are probably interested in catching the attention of your target audience and increasing your profit. I believe that an increased profit and high value are very much related, and this is what I will help you obtain by providing texts that your target audience recognizes as high value - texts that make them feel seen and understood. Texts that create trust and build relations. Texts that refer to the reader's needs and inner emotions. WHAT I CAN'T HELP YOU WITH... Yes, unfortunately, I am not a wonder-woman who can fix everything (though I really wish I could). If your business idea isn’t good enough, the truth is that no text will be able to save you and increase your profit. I will not be able to help you if you just want low-quality, fast SEO texts where no one cares about the content (yes, SEO and high-quality content can be combined - two birds with one stone!). I WORK WITH PEOPLE WHO HAVE AMBITIONS AND A PASSION Therefore I would love to work with you if: ✅You take your project seriously and are ambitious - dare to dream big and set goals! ✅You are honest, want to see results, and recognize the value of well-written, quality texts - you got a vision of the results you want to gain from my text work (otherwise we can work that part out together). ✅You dare to provide me with constructive feedback and communicate regularly - The faster I tune in on you and your company, the better results I can deliver! If this sounds like you, we would definitely be a great match! Feel free to reach out to me or to send me an invitation for your project, and let’s discuss the opportunities of a potential collaboration. NB.: If I think that I am not able to deliver the work for your project with great quality, I will politely decline your offer as that would be best for both parties - I aim to have happy clients and to make a difference :-)

Project Experience: Microsoft · Meta · Google · Carlsberg · We Are Social · Cohesity 𝐈 𝐝𝐞-𝐫𝐢𝐬𝐤 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭 𝐞𝐧𝐭𝐫𝐲 & 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐛𝐲 𝐛𝐫𝐢𝐝𝐠𝐢𝐧𝐠 𝐭𝐡𝐞 𝐠𝐚𝐩 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐲𝐨𝐮𝐫 𝐝𝐚𝐭𝐚 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐲𝐨𝐮𝐫 𝐭𝐚𝐫𝐠𝐞𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐭𝐡𝐢𝐧𝐤𝐬 𝐚𝐧𝐝 𝐛𝐞𝐡𝐚𝐯𝐞𝐬. Are you looking for a strategic partner who can decode consumer behavior AND translate those insights into high-converting brand strategy and messaging? I'm a corporate anthropologist (MSc) and research consultant specializing in qualitative insights, market strategy, and premium copywriting. By combining academic methodology with 5+ years of commercial experience, I help global brands uncover the "why" behind customer decisions and turn raw data into actionable corporate strategy. Often in a Nordic context, but with methods and frameworks applicable globally. ─── 𝐂𝐨𝐫𝐞 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 & 𝐇𝐨𝐰 𝐖𝐞 𝐂𝐚𝐧 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐞 ─── 1) 𝐐𝐮𝐚𝐥𝐢𝐭𝐚𝐭𝐢𝐯𝐞 & 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 Drawing on my background in anthropology, I help companies clarify positioning, messaging, and brand narratives based on how people actually think, decide, and buy. * Methodologies: Senior moderation for focus groups, in-depth interviews (IDIs), ethnography, community listening, and digital anthropology. * Actionable Insights: Uncovering the cultural and behavioral trends that give you a competitive edge. * Networked with great Swedish, Norwegian and Finnish researchers for multi-country studies. 2) 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 & 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 I help brands, organizations, and media outlets gain a clear market advantage by transforming deep qualitative insights into authoritative communication strategy. Rather than relying on generic market data, my consulting is entirely grounded in rigorous cultural analysis and consumer research. This allows me to help international clients navigate the distinct social and behavioral nuances of the Danish and broader Nordic markets with absolute commercial confidence. 3) 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐓𝐡𝐚𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐬 Because deep research is only valuable if it is communicated effectively, I leverage audience insights to write captivating copy. From high-converting landing pages and thought-leadership pieces to SEO content frameworks, I write copy that resonates with your customers while satisfying the algorithm. ─── 𝐑𝐞𝐜𝐞𝐧𝐭 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐈'𝐯𝐞 𝐄𝐧𝐣𝐨𝐲𝐞𝐝 ─── • Qualitative research to inform and shape communication strategy in Denmark. • Cultural mapping and trend forecasting for Carlsberg to inform the development of new alcohol-free products. • Strategic copywriting and copyediting for Microsoft and Cohesity. • Participant recruitment for qualitative studies for Google. ─── 𝐀𝐛𝐨𝐮𝐭 𝐌𝐞 ─── As a consultant, I am responsive, agile, and always emphasize quality and punctuality. I mm tech-savvy and leverage cutting-edge tools and AI to the exact extent that suits your brand. Based in Copenhagen with extensive international experience, I accept projects natively in English and Danish. I help international brands de-risk their Go-To-Market (GTM) strategy by providing deep consumer behavior analysis. Whether you are planning a Nordic market entry into Sweden, Norway or Denmark, I translate cultural nuances into a launch or strategy roadmap that drives conversion. Are you ready to de-risk your next product launch, market entry, or communication strategy? Click "Invite to Job" to share your project details and start a no-cost exploratory conversation. ─── 𝐓𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬 ─── "I really enjoyed working with Emil on a project for a global beverage brand where we needed to localise cultural insights for the Danish market. Emil’s cultural fluency and deep understanding of current trends added specific value to the project. Emil is super easy to work with - quick to respond, flexible with the schedule, and open to input. The insights he delivered were clear, culturally on point, and well put together." - Oona Hewitt, Director for Cultural Strategy & Insights, We Are Social "Emil is a talented writer and editor. He has continued to deliver the highest quality and standard, covering business trends, topical news, and industry-specific topics. He has also contributed ideas and perspectives that add value to our portfolio. He is also very responsive and always punctual with deadlines. We highly recommend Emil if his expertise meets your specific needs." – Kimberly Barrera, Editor at European Business Review "Very professional and agile freelancer, with excellent writing skills. Most importantly he managed to synchronize his style of writing with our current content, which is oftentimes problematic using external freelancers. Worth every penny!" – Joachim Brodersen, Organic Performance Executive