How to hire conversion rate optimizers
It’s one thing to successfully direct traffic to your website. It’s another to convert those those visits into sales. A conversion rate optimization (CRO) specialist can perform the qualitative and quantitative research needed to help you reach your conversion goals.
So how do you hire conversion rate optimizers? Here are some tips for finding top conversion rate optimizers on Upwork.
How to shortlist conversion rate optimization professionals
As you’re browsing available conversion rate optimization consultants, it can be helpful to develop a shortlist of the professionals you may want to interview. You can screen profiles using criteria such as:
- Industry fit. You want a conversion rate optimizer who understands your industry so they can help you figure out how best to reach your target market.
- Project experience. Screen candidate profiles for specific skills and experience (e.g., A/B testing a landing page with Unbounce).
- Feedback. Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular conversion rate optimizer.
How to write an effective conversion rate optimizer job post
With a clear picture of your ideal conversion rate optimization consultant in mind, it’s time to write that job post. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.
An effective conversion rate optimization job post should include:
- Scope of work: From web analytics to on-site optimization, list all the deliverables you’ll need.
- Project length: Your job post should indicate whether this is a smaller or larger project.
- Background: If you prefer experience with certain industries, software, or marketing channels, mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Ready to boost the conversion rates of your digital marketing campaign? Log in and post your conversion rate optimization job on Upwork today.