Hire the Best Email Marketers
Cape Town, South Africa
Your CPA jumps 30% overnight. Two big POs hit. Shopify payout doesn't cover the inventory bill. ROAS dips below 2:1. Competitor tweets "We hit 40% percent of revenue from email and SMS!". All on a Tuesday morning. Gut punch. Something....has to give. Thankfully your customers will do all the giving you need. If they're simply seduced into whipping out that sweet card more often. For bigger carts. For years. But you already tried hiring for help with email and they just didn't care like you do. Chasing them down only to get cookie-cutter templates, lifeless AI copy and Canva design. But generic doesn't build real brands. Emotional connection does. Personality and stories. Chatting like a childhood buddy that lives next door. Every word crafted like the founder wrote it at dawn over coffee (not an intern with a swipe file). Imagine... Strategy, creative, segmentation, deliverability, all humming quietly in the background. Jaw-droppingly stunning emails are going out, reeling in huge sales. Email and SMS revenue climbs past 35%. Real metrics like margins, ROAS, LTV, CAC, and AOV all widening (not just vanity opens or clicks.). Your entire back end, handled. No briefing, micromanaging or chasing. Now you can stay in product/ops to put out fires and push the big needle-movers. An extra 10 hours a week appear in your calendar so you can have a life, while topline still grows. This is not a pipe dream with me on your team. However, as a Klaviyo Master, Partner and well over $20 million generated for clients to date, I already have a loyal stable of awesome clients - so naturally my schedule is very nearly full. But, if we get along and I'm 100% sure I can help your unique brand, then you will be making a LOT of money with my help. So if you're looking for someone to help you scale with Klaviyo email marketing, click the green "Invite To Job" or white "Hire Now" button at the top right of this page. Looking forward to discussing your project :) - Wilding. PS: Here's what clients have said about my email marketing services on Upwork: - โIt was an awesome ROI and we were able to scale much, much more because of that added revenue.โ - โThe margins before we started working with you wasโฆ18% and recently it was 24%โฆand thatโs net margin.โ - โHe will make you far more money than you spend with him so youโd be a dummy to not work with him." - โWeโve tried other email marketers before and Wilding is by far the best weโve ever tried.โ Check out my profile below for email designs, results and 20+ more Upwork reviews just like these...
- Email Marketing
- Email Campaign Setup
- Email Copywriting
- Email Deliverability
- Email Marketing Strategy
- Klaviyo
- Customer Retention
- Shopify
- Email Communication
- Mailchimp Plugin
Oklahoma City, Oklahoma
๐พ๐๐๐๐๐๐ ๐๐๐โ๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐ , ๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐ ๐๐๐๐๐ ๐๐ ๐๐๐๐๐, ๐๐ ๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐ ๐๐๐๐๐๐ ๐๐ ๐ ๐๐๐๐ ๐๐๐๐ ๐๐๐ ๐ ๐๐โ๐ ๐๐๐๐ ๐๐๐๐ ๐๐ ๐๐๐๐๐๐๐, ๐ฐ ๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐๐๐, ๐๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐, ๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐๐๐ ๐ ๐๐๐๐๐๐, ๐๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐, ๐๐๐๐๐๐๐ ๐๐๐๐๐, ๐๐๐ ๐๐๐๐๐ ๐ ๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐๐๐. Most eCommerce brands aren't struggling with email deliverability โ they're struggling with ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ฒ. They send beautiful campaigns that get ignored, flows that feel generic, and watch open rates plummet while leaving serious revenue on the table. ๐๐ฎ ๐๐ค๐๐ก: To build your Klaviyo backend and email marketing system so well that your brand is no longer dependent on random campaigns, weak flows, or discount-heavy promotions to drive sales. ๐ ๐๐๐ฃ๐๐ก๐ ๐ฉ๐๐ ๐๐ช๐ก๐ก ๐ฅ๐ง๐ค๐๐๐จ๐จ: Klaviyo setup, email marketing strategy, SMS marketing, flows, campaigns, segmentation, copy, design, optimization, audit work, and reporting for Shopify ecommerce brands that want retention to become a serious revenue channel. Real success metric: Across 100+ ecommerce projects (beauty, fashion, fitness, home goods, b2b & more), my clients consistently achieve: โ 20โ40% of total revenue from email within 3โ6 months โ 30โ60% uplift in open rates โ 2โ3x increase in click-through rates โ 5โ6 figure additional revenue in the first 45โ90 days for scaling brands What I deliver as your klaviyo email marketing specialist Full Klaviyo ecosystem build & optimization I turn your email channel into a predictable revenue engine ; not just another marketing tool. Core services include: โ ๐๐ผ๐บ๐ฝ๐ฟ๐ฒ๐ต๐ฒ๐ป๐๐ถ๐๐ฒ ๐๐น๐ฎ๐๐ถ๐๐ผ ๐๐๐ฑ๐ถ๐๐ โ uncover hidden revenue leaks, fix deliverability issues, and create a clear growth roadmap โ ๐๐ถ๐ด๐ต-๐ฐ๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ป๐ด ๐๐น๐ผ๐๐ & ๐๐๐๐ผ๐บ๐ฎ๐๐ถ๐ผ๐ป๐ โ welcome series, abandoned cart (multi-step), browse abandonment, post-purchase, win-back, re-engagement, sunset, vip/loyalty, birthday & more โ ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ & ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ โ data-driven newsletters, seasonal promotions, holiday calendars (bfcm, christmas, summer sales, etc.) โ ๐๐ฑ๐๐ฎ๐ป๐ฐ๐ฒ๐ฑ ๐ฆ๐ฒ๐ด๐บ๐ฒ๐ป๐๐ฎ๐๐ถ๐ผ๐ป & ๐ฃ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ๐น๐ถ๐๐ฎ๐๐ถ๐ผ๐ป โ behavior-based, lifecycle, rfm, predictive โ dynamic content that feels 1:1 โ ๐๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป-๐ณ๐ผ๐ฐ๐๐๐ฒ๐ฑ ๐๐ผ๐ฝ๐๐๐ฟ๐ถ๐๐ถ๐ป๐ด & ๐๐ฒ๐๐ถ๐ด๐ป โ persuasive, brand-aligned copy + mobile-optimized templates with strong ctas โ ๐/๐ฏ ๐ง๐ฒ๐๐๐ถ๐ป๐ด & ๐๐ผ๐ป๐๐ถ๐ป๐๐ผ๐๐ ๐ข๐ฝ๐๐ถ๐บ๐ถ๐๐ฎ๐๐ถ๐ผ๐ป โ subject lines, send times, content blocks โ always improving performance โ ๐๐๐น๐น ๐๐ฐ๐ฐ๐ผ๐๐ป๐ ๐ฆ๐ฒ๐๐๐ฝ, ๐ ๐ถ๐ด๐ฟ๐ฎ๐๐ถ๐ผ๐ป & ๐๐ป๐๐ฒ๐ด๐ฟ๐ฎ๐๐ถ๐ผ๐ป๐ โ shopify, woocommerce, magento, wordpress + sms if needed โ ๐๐ฒ๐น๐ถ๐๐ฒ๐ฟ๐ฎ๐ฏ๐ถ๐น๐ถ๐๐ & ๐๐ถ๐๐ ๐๐ฒ๐ฎ๐น๐๐ต โ cleaning, warming, reputation management โ ๐๐น๐ฒ๐ฎ๐ฟ ๐ฃ๐ฒ๐ฟ๐ณ๐ผ๐ฟ๐บ๐ฎ๐ป๐ฐ๐ฒ ๐ฅ๐ฒ๐ฝ๐ผ๐ฟ๐๐ถ๐ป๐ด โ revenue attribution, open/ctr trends, roi dashboards ๐ช๐ต๐ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ๐ ๐ฐ๐ต๐ผ๐ผ๐๐ฒ ๐บ๐ฒ: 1. Roi-first mindset: Every flow and campaign is built to drive measurable revenue, not just pretty emails 2. Deep experience inside Klaviyo, Shopify, retention systems, and revenue-focused email marketing 3. Scalable systems: Built to grow with your business, not just patch today's problems 4. Proven track record: I do more than campaigns. I handle setup, flows, campaigns, copy, design, segmentation, optimization, and deliverability ๐ฅ๐๐๐๐ฌ ๐ง๐ข ๐ฆ๐ง๐ข๐ฃ ๐๐จ๐๐ฆ๐ฆ๐๐ก๐ ๐๐ก๐ ๐ฆ๐ง๐๐ฅ๐ง ๐๐๐ก๐๐ฅ๐๐ง๐๐ก๐ ๐ฃ๐ฅ๐๐๐๐๐ง๐๐๐๐ ๐ฅ๐๐ฉ๐๐ก๐จ๐? If you're an ecommerce owner tired of low engagement, inconsistent results, and untapped potential โ let's fix it. ๐พ๐๐๐๐๐๐ ๐๐๐โ๐๐ ๐๐๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐ ๐๐๐๐ ๐๐ ๐๐๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐๐ ๐๐๐๐๐, ๐ฐโ๐๐ ๐๐๐๐ ๐๐๐ ๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐๐๐ ๐ ๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐, ๐๐๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐ , ๐๐๐ ๐ ๐๐๐๐๐๐ ๐๐๐๐ ๐น๐ถ๐ฐ. Send me a message or click the Invite to Job button so we can discuss how to grow your revenue using Klaviyo email marketing. ๐ฒ๐ฌ๐๐พ๐ถ๐น๐ซ๐บ: Klaviyo, klaviyo email marketing, klaviyo email designer, klaviyo Shopif, klaviyo Optimization, Klaviyo specialist, Klaviyo Set Up, Email Campaign Setup, Email Marketing, Shopify, Marketing Automation, Klaviyo Email deliverability, Email Campaign Setup, Email Automation, Klaviyo sms, Klaviyo email marketing specialists, Klaviyo Audit, Klaviyo api, Klaviyo flow, Klaviyo Certified, Klaviyo Campaign, Klaviyo designer, Klaviyo email, Klaviyo email template, Klaviyo email flows, Klaviyo
- Email Marketing
- Email Campaign Optimization
- ActiveCampaign
- Email Campaign Setup
- Email Copywriting
- Email Deliverability
- Email Marketing Strategy
- Email Design
- Klaviyo
- Shopify
- Figma
- Email Campaign
- MailerLite
- Mailchimp
- Ecommerce Marketing
- A/B Testing
- ConvertKit
- Audience Segmentation & Targeting
Sacramento, California
Hi, Iโm Regina ๐ I help businesses improve their email marketing through strategic campaigns, automations, and customer journey flows that help keep leads and customers engaged instead of slipping through the cracks. Most clients come to me when their emails feel scattered, inconsistent, or they know they should be doing more with email but donโt know what the next step should be. I help create a clear, organized system behind the scenes so everything works together more effectively and feels easier to manage long term. Credentials & Expertise: โ $1M+ earned for clients as a Top Rated Plus freelancer โ Experience across Klaviyo, HubSpot, Mailchimp, and similar platforms โ Background in business + technical systems What I Bring to Your Business: โ Organized email systems that work together โ Automations for leads, customers, and ongoing engagement โ Campaigns that feel consistent and on-brand โ Better targeting so customers get more relevant emails โ Clear planning behind the scenes so email feels easier to manage โ Strategy focused on long-term growth and retention Extra Value for My Clients: โ Custom strategy flowcharts to map out your email system โ Clear planning for automations, campaigns, and follow-up โ A more organized view of how your emails work together โจWhat Clients Sayโจ โ โRegina mapped out our full email lifecycle with a detailed flowchart before building anything. She identified gaps in our customer journey, cleaned up our segmentation, and implemented automations that actually made sense together. What felt scattered before is now a clear, structured system.โ โ โWe brought Regina in during a migration and she handled everything from setup to integrations and automation. She made sure nothing broke, improved the overall structure, and left us with a system thatโs much easier to manage and build on.โ โ "Regina was incredibly organized and easy to work with throughout the entire project. She helped simplify what felt overwhelming, explained things clearly, and built a much more structured email system that finally made sense for our business.โ ๐ฉ Thanks for taking the time to read my profile! Iโd love to learn more about what youโre working on. Send me a quick message and letโs chat. :-)
- Email Marketing
- Email Automation
- Email Marketing Consultation
- Email Marketing Strategy
- Email Design
- Email Campaign
- Mailchimp
- HubSpot
- Klaviyo
- MailerLite
- Constant Contact
- Email & Newsletter
- Email Template
Arlington, Virginia
I help eCommerce brands stop leaving money on the table by turning their email and SMS channels into reliable, repeatable revenue. I'm not an agency - no bloated team, no junior handoffs. You get direct access to me with fast response times. I handle the copy, design, strategy, and done-for-you management of your retention channels. Hereโs why Iโm not just any average Joe: โ Top Rated Plus (top 3% of talent on Upwork) โ Former OMG Commerce Email Marketing Specialist โ 5+ years of experience โ $500K+/mo in retention revenue managed โ 2,500+ hours on Upwork โ Worked with 7โ8 figure brands on Klaviyo + Shopify Now hereโs how I help you drive results: - Flows that keep revenue rolling in: welcome, abandonment, post-purchase - Campaigns that cut through the noise: copy, design, segmentation, scheduling - Account setup, list hygiene, and deliverability to protect your sender reputation - Planning content calendars that align with your overall marketing strategy - SMS execution via Postscript or Attentive with a personal touch Serious about scaling your retention revenue? Your time is money. Thatโs why I wonโt waste a second of it. Send me a message - Iโll let you know right away if I can help.
- Email Marketing
- Email Automation
- Email Campaign Setup
- Email Deliverability
- Email Marketing Strategy
- Email Design
- Klaviyo
- Shopify
- SMS
- Ecommerce Marketing
- Copywriting
- Email Management
- Email & Newsletter
- Figma
- Sales & Marketing
Cagayan de Oro, Philippines
๐ Top 3% Expert on Upwork ๐๐ฎ๐ซ๐ง ๐๐ฆ๐๐ข๐ฅ | Copy | Full-Funnel ๐๐ง๐ญ๐จ ๐ ๐๐ซ๐๐๐ข๐๐ญ๐๐๐ฅ๐ ๐๐๐ฏ๐๐ง๐ฎ๐ ๐๐ก๐๐ง๐ง๐๐ฅ. Up to 70% email open rates Six-figure sales generated from a single email campaign in under 7 days 25%+ increase in online revenue through lifecycle-driven email and funnels Email systems built and scaled for 200,000+ subscribers ๐๐จ๐ฐ๐๐ซ๐๐ ๐๐ฒ ๐๐ซ๐ข๐ฉ, ๐๐จ๐ง๐ฏ๐๐ซ๐ญ๐๐ข๐ญ, ๐๐จ๐๐ข๐ ๐ก๐๐๐ฏ๐๐ฅ, ๐๐ฅ๐ข๐๐ค๐ ๐ฎ๐ง๐ง๐๐ฅ๐ฌ, ๐๐ง๐ ๐๐ฒ๐ฌ๐ญ๐๐ฆ๐ ๐ I help established business owners build lifecycle email strategies that meet their subscribers at every stage โ from first opt-in to loyal buyer โ so revenue becomes predictable, not occasional. Brands that work with me see higher acquisition efficiency, stronger retention, increased LTV, and more predictable sales through email and lifecycle funnels. Here's how I can help: ๐๐ฆ๐๐ข๐ฅ-๐๐๐ ๐๐๐ฏ๐๐ง๐ฎ๐ ๐๐ซ๐จ๐ฐ๐ญ๐ก Improved email acquisition performance by building optimized opt-in flows and lead capture funnels, contributing to a 40% increase in email open rates across new subscribers. ๐๐๐๐ฅ๐๐๐ฅ๐ ๐๐ฆ๐๐ข๐ฅ ๐๐ฒ๐ฌ๐ญ๐๐ฆ๐ฌ Owned and scaled email list for 200,000+ subscribers using MailChimp, Drip, ConvertKit, and GoHighLevel (GHL) while maintaining strong deliverability and engagement. ๐๐ซ๐๐๐ข๐ฌ๐ข๐จ๐ง ๐๐๐ ๐ฆ๐๐ง๐ญ๐๐ญ๐ข๐จ๐ง & ๐๐๐ซ๐ฌ๐จ๐ง๐๐ฅ๐ข๐ณ๐๐ญ๐ข๐จ๐ง Built behavior-based lifecycle segments (traffic source, engagement depth, funnel stage, purchase history) to deliver the right message at each phase of the customer lifecycle. ๐๐ฎ๐ญ๐จ๐ฆ๐๐ญ๐๐ ๐๐ข๐๐๐๐ฒ๐๐ฅ๐ ๐ ๐ฅ๐จ๐ฐ๐ฌ ๐๐จ๐ซ ๐๐๐ญ๐๐ง๐ญ๐ข๐จ๐ง Designed and optimized automated lifecycle email flows (onboarding, nurture, abandoned cart, post-purchase, win-back, and etc). ๐๐๐ญ๐๐ง๐ญ๐ข๐จ๐ง-๐๐ซ๐ข๐ฏ๐๐ง ๐๐๐ฏ๐๐ง๐ฎ๐ ๐๐ซ๐จ๐ฐ๐ญ๐ก Lifecycle campaigns and automations contributed to a 25% increase in online sales by keeping users engaged beyond their first purchase. ๐๐ง๐๐ซ๐๐๐ฌ๐ข๐ง๐ ๐๐๐ ๐๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐๐ฆ๐๐ข๐ฅ & ๐ ๐ฎ๐ง๐ง๐๐ฅ๐ฌ Built post-purchase upsell, cross-sell, and re-engagement flows that increased customer touchpoints and extended lifecycle engagement. ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง๐ฌ ๐๐ก๐๐ญ ๐๐ซ๐ข๐ฏ๐ ๐๐๐ญ๐ข๐จ๐ง Executed weekly email campaigns combining education, offers, and behavioral triggers to consistently move users deeper into the funnel. ๐๐จ๐ง๐ฏ๐๐ซ๐ฌ๐ข๐จ๐ง-๐ ๐จ๐๐ฎ๐ฌ๐๐ ๐๐ฆ๐๐ข๐ฅ ๐๐๐ฌ๐ข๐ ๐ง Created mobile-first, on-brand emails using Designmodo and custom HTML templates. ๐๐ง๐๐จ๐ฑ ๐๐ฅ๐๐๐๐ฆ๐๐ง๐ญ & ๐๐๐ฅ๐ข๐ฏ๐๐ซ๐๐๐ข๐ฅ๐ข๐ญ๐ฒ ๐๐จ๐ง๐ญ๐ซ๐จ๐ฅ Improved inbox placement and sender reputation using Unspam Checker and proactive list hygiene. ๐ ๐ฎ๐ฅ๐ฅ-๐ ๐ฎ๐ง๐ง๐๐ฅ ๐๐ฎ๐ข๐ฅ๐๐๐ซ Built and optimized full-funnel systems from lead capture to tripwire and core offer sales, using ClickFunnels, GoHighLevel, and Systeme, fully integrated with ESP-based segmentation and lifecycle automation to increase conversions and revenue. ๐๐๐ญ๐-๐๐๐๐ค๐๐ ๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐๐ญ๐ข๐จ๐ง Ran A/B tests across subject lines, email copy, CTAs, landing pages, and funnel steps. ๐๐ข๐ซ๐๐๐ญ-๐๐๐ฌ๐ฉ๐จ๐ง๐ฌ๐ ๐๐จ๐ฉ๐ฒ Wrote lifecycle email copy, sales pages, ads copy, and VSL scripts Want a lifecycle system like this? If youโre a founder or ecommerce brand looking to: - Turn email into a predictable revenue channel - Reduce reliance on paid ads - Increase LTV through smarter lifecycle marketing Send me a message to book a call and discuss building a scalable email and funnel system designed to compound over time.
- Email Marketing
- Email Marketing Consultation
- Email Copywriting
- Content Writing
- Content Marketing
- Sales Funnel Builder
- Landing Page Design
- ClickFunnels
- Email Campaign
- Email & Newsletter
- Sales Funnel
- Sales Funnel Copywriting
- Copywriting
- Sales Copywriting
- Lead-Nurturing Email
London, United Kingdom
I make email your highest-ROI channel, not an afterthought. I specialise in Klaviyo for ecommerce and DTC brands. Flow architecture, segmentation strategy, deliverability, and the full creative stack. I write and design every email myself, so you get technical depth and copy that actually converts, without having to manage two different people. ๐๐น๐น๐ถ๐ฐ๐ถ๐ ๐๐น๐ผ๐ฐ ๐๐น๐ผ๐๐ต๐ถ๐ป๐ด: ๐ฑ๐ฑ.๐ฏ๐ณ% ๐ผ๐ณ ๐๐ผ๐๐ฎ๐น ๐๐๐ผ๐ฟ๐ฒ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐ณ๐ฟ๐ผ๐บ ๐ฒ๐บ๐ฎ๐ถ๐น ๐ถ๐ป ๐ฎ ๐๐ถ๐ป๐ด๐น๐ฒ ๐บ๐ผ๐ป๐๐ต. ยฃ63,547 from campaigns. ยฃ28,386 from automated flows. May 2026. "Working with Sam has been one of the strongest decisions we've made for our brand. His approach is insane. He understands our brand to a level that most freelancers simply don't." Josh & Arran, Founders, Illicit Bloc Clothing ๐๐ง๐ฆ ๐๐ฟ๐บ๐ ๐ ๐ฒ๐ฟ๐ฐ๐ต ๐๐ถ๐ณ๐ ๐ฆ๐ต๐ผ๐ฝ: ๐ณ,๐ฌ๐ฌ๐ฌ ๐๐ถ๐ด๐ป-๐๐ฝ๐ ๐ถ๐ป ๐ฏ๐ฌ ๐ฑ๐ฎ๐๐. ยฃ๐ญ๐ด,๐ฌ๐ฌ๐ฌ ๐ถ๐ป ๐ณ๐น๐ผ๐ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐ถ๐ป ๐ ๐ฎ๐ ๐ฎ๐ฌ๐ฎ๐ฒ. "In two weeks Sam completely transformed our email marketing strategy. The results speak for themselves." Sarah BTS Army Merch Gift Shop ๐๐ผ๐ ๐ ๐ฎ๐ฐ๐๐๐ฎ๐น๐น๐ ๐๐ผ๐ฟ๐ธ Before we even talk about working together, I will send you a personalised Loom walkthrough. No sales calls, no discovery calls where someone tries to close you. Just me walking you through ideas specific to your brand, what I would prioritise, and where I see the biggest opportunities for your email programme. You keep that value whether you decide to work with me or not. Before you choose someone to work with on your email marketing, choose the person who understands your customers as well as you do. Once a client comes on board, the first thing I look at is not your flows. It is your pop-up form and your offer architecture. Because if you cannot get people into the ecosystem the right way, with the right offer, the right positioning, the right entry point, it does not matter how good your flows are. The attributed revenue numbers will not move. This is where most email marketers skip straight to the fun stuff and wonder why the results are average. Then we build the flows. All the core ones: welcome, browse abandonment, cart abandonment, checkout abandonment, post-purchase and win-back. But also some you probably have not heard of. The ones that most brands do not have set up because most freelancers do not know they exist. That is where a lot of the hidden revenue lives. But here is what separates a basic flow build from one that actually performs. Customers are getting smarter every single day. A generic email sequence sent to everyone the same way is something people can smell from a mile off. A potential new customer who has never bought from you needs to be spoken to completely differently from someone who has already purchased twice. Different messaging, different offers, different timing, different psychology. You cannot treat these people the same and expect the same results. Every flow I build routes people down different paths depending on exactly where they are in the customer journey. First-time visitors, warm leads, first-time buyers, repeat customers, lapsed customers. Each group gets communication that actually speaks to where they are, not a one-size-fits-all sequence blasting the same email to your entire list. Then we look at campaigns. How many are you sending? To which segments? What is the actual strategy? Most brands either blast their full list once a week or barely send at all. The way I see it, campaigns are ads. Every campaign you send is pushing people back into your custom flows, back into the buying cycle, back into the ecosystem you have built. The more intentional your campaign strategy, the harder your flows work. They compound each other. That is the system. Entry point, flows, campaigns. All three working together. That is how you get email consistently pulling 40 to 45% of your total store revenue. Message me and I will send you a personalised Loom within 24 hours so you can see exactly what is possible for your brand before committing to anything.
- Email Automation
- Email Campaign Setup
- Email Copywriting
- Email Marketing Strategy
- Email Design
- Klaviyo
- Digital Marketing Strategy
- Digital Marketing
- Brand Strategy
- Marketing
- Ecommerce Marketing
- Email List
- Email Subject Line
- Omnisend
- Customer Retention Strategy
- Shopify
- Audience Segmentation
- Copywriting
- Email Communication
- Graphic Design
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Summa Linguae
Email marketer hiring guide
Email marketers build strategic marketing campaigns that drive revenue, nurture leads, and strengthen customer relationships across the entire customer lifecycle. From crafting high-converting subject lines to designing sophisticated automation workflows, skilled email marketers combine creative copywriting with data-driven optimization to maximize engagement and ROI.
Whether you need someone to launch a welcome series, rebuild your abandoned cart sequence, or develop a complete email marketing strategy, hiring a professional brings both technical expertise and strategic thinking. They understand deliverability best practices, segmentation strategies, compliance requirements, and how to turn analytics into actionable improvements.
What does an email marketer do?
An email marketer is a content marketer who designs, writes, and optimizes email marketing campaigns that engage subscribers, drive conversions, and strengthen customer relationships. Beyond writing emails, they align campaign goals with broader business objectives to generate revenue and retain customers.
Their work often includes:
Campaign strategy. Planning targeted emails for promotions, onboarding, product updates, or newsletters.
Copywriting and design. Crafting subject lines, writing persuasive content with email copywriting specialists, and ensuring mobile-friendly design.
Technical implementation. Using ESPs like Mailchimp, Klaviyo, HubSpot, or ActiveCampaign to build, send, and track campaigns.
Segmentation and personalization. Tailoring messages based on user behavior, preferences, or past purchases.
Automation workflows. Building triggered email sequences with workflow specialists for onboarding, reengagement, or post-purchase journeys.
Testing and optimization. Running A/B tests on subject lines, CTAs, and layouts to improve performance.
Deliverability and compliance. Working with deliverability consultants to ensure emails land in inboxes while staying compliant with GDPR and CAN-SPAM.
Analytics and reporting. Tracking campaign performance and making data-driven improvements.
Companies hire email marketing specialists to increase the ROI from one of their most cost-effective marketing channels. Whether it's an abandoned cart series or a nurture sequence, email marketers help businesses turn messages into measurable outcomes.
How to hire an email marketer on Upwork
Finding the right email marketer for your project starts with a clear project scope and understanding what success looks like. Follow these steps to hire confidently on Upwork.
Step 1: Craft a targeted job post
A well-crafted job post attracts qualified email marketers who match your project needs. In your post:
Outline your goals, industry context, and technical requirements
Specify the tools in your workflow, such as Mailchimp, Klaviyo, HubSpot, or ConvertKit
Define the project scope and expected deliverables like email copy, template design, or segmentation strategy
To draft a tailored post quickly, try the Job Post Generator powered by Umaโข, Upworkโs Mindful AI. Describe what you need in a few sentences, and Uma will draft a job post in seconds. You can also review email marketer job description templates for inspiration.
Step 2: Filter and evaluate candidates
Taking a systematic approach to evaluating your candidates can help you identify email marketers whose skills match your project requirements.
Have Uma give instant interviews and side-by-side comparisons
Use Upworkโs filters to find candidates by rate, location, and experience
Read proposals to verify that candidates understand your needs
Check portfolios for industry expertise relevant to your business
Check for technical skills with specific CRMs, automation tools, and deliverability protocols (SPF, DKIM, DMARC)
Step 3: Interview your top choices
Quick video interviews give you the chance to ask any questions you have left for your top candidates, and to get a feel for what a collaboration with them might be like.
Schedule and conduct interviews within Upwork messaging to get instant transcripts and summaries from Uma
Use interview questions to assess technical skills and strategic thinking
Ask about their segmentation approach
Have them walk you through examples of A/B tests they've run
Discuss their process for troubleshooting deliverability issues
If youโre unfamiliar with interviewing or working with freelancers, you can review common interview questions for freelancers.
Step 4: Agree on scope and begin work
Before the person you choose can begin work, youโll need to have a clear contract in place. Contracts protect both parties and help collaborations be successful from beginning to end.
Use Upworkโs tools and services for creating and managing contracts, and processing payments
Choose fixed-price contracts for projects with clear deliverables, such as a single newsletter template or welcome series
Break large projects into milestones, such as creating email variations, running an A/B test, and then optimizing based on the results
Choose hourly contracts for ongoing work, such as supporting an ongoing campaign or drafting periodic newsletters
How much does hiring an email marketer cost?
Email marketers on Upwork typically charge $15-$40 per hour, though the total cost will depend on the scope and complexity of the project, as well as the skills and experience of the freelancer. The following chart lists typical costs for email marketing projects found through Upwork.
Single campaign setup
$200-$500 /project
- Welcome series
- Newsletter template
- Basic automation sequence
Multi-campaign project
$800-$2,000 /project
- Drip campaigns
- A/B testing across 3-5 campaigns
- Deliverability audit
Email strategy buildout
$2,500-$5,000+ /project
- Full funnel automation
- Advanced segmentation strategy
- ESP migration
Monthly retainer
$1,000-$3,000 /month
- Ongoing campaign management
- Weekly sends
- Monthly performance reports
Strategic consulting
$3,000-$10,000+ /project
- Email marketing roadmap
- Team training
- Tool stack evaluation
Frequently asked questions
Is hiring an email marketer worth it?
Yes, if you want measurable results without mastering the discipline yourself. Email marketers bring specialized expertise โ they develop data-driven strategies, optimize the customer journey, and consistently improve performance. Email marketing delivers one of the highest ROIs across digital channels, with conversion rates averaging 2-3%. By hiring a professional, you avoid common mistakes and build a sustainable program that generates long-term value.
What skills should I look for in an email marketer?
Look for both technical and strategic skills. Technical expertise includes experience with ESPs (Mailchimp, Klaviyo, HubSpot), marketing automation, HTML/CSS for templates, and analytics tools. Strategic abilities include strong copywriting, audience segmentation, A/B testing methodology, and deliverability best practices. The best email marketers combine creative thinking with data analysis.
How long does it take to see results from email marketing?
Initial results typically appear within 4-8 weeks for single email marketing campaigns. Building a mature program with sophisticated automation and optimized segmentation usually takes 3-6 months. Quick wins include welcome series and abandoned cart emails, while lead nurturing sequences require more time but deliver compounding results.
What is the 80/20 rule in email marketing?
The 80/20 rule suggests that 80% of results come from 20% of your campaigns or efforts. Email marketers use this principle to focus on high-impact areas like optimized CTAs, segmentation, and automation workflows.
Is email marketing still effective today?
Yes, email marketing remains one of the highest-performing digital channels with strong ROI. Because email gives you direct access to your audience without social media algorithm limitations, it remains powerful for increasing engagement, driving sales, and building long-term customer relationships.
Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this article. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situation.
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