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Rating is 4.7 out of 5.
4.7/5
Based on 29,023 client reviews
Tobi O.

Kigali, Rwanda

$30/hr
5.0
131 jobs

🏆 Top Rated Klaviyo Expert | Top 1% of Email Marketers on Upwork 🏆 💰 Generated over $4m+ in Email Revenue For Clients 💰 📈 5+ Years of Retention Marketing and Revenue Growth For eCom Brands Online 🚀 Send me an invite or message, I'll give you a free Loom audit showing exactly how I'd approach your Email marketing account to get it performing at its best. That's my promise. 𝗜 𝗵𝗲𝗹𝗽 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝟮𝟱-𝟰𝟱% 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝘀𝘁𝗼𝗿𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗳𝗿𝗼𝗺 𝗘𝗺𝗮𝗶𝗹 𝗮𝗻𝗱 𝗦𝗠𝗦 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. I've been doing this since 2020 across Shopify, WooCommerce, BigCommerce, and Magento, for skincare, supplements, medical and apparel brands. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗜’𝘃𝗲 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 𝗳𝗼𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀: 🔹 $31,719 from a single abandoned checkout flow rebuild 🔹 Welcome flow revenue increased from $6,874 to $21,976 in one month 🔹 435% BFCM revenue increase for a DTC brand, crossing $1M in a week 🔹 $58K+ flow-attributed revenue for a medical device brand within five months 🔹 496% attributed revenue growth over six months for a supplements brand 𝗪𝗵𝗮𝘁 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗦𝗮𝘆 ⭐⭐⭐⭐⭐ "Tobi was great to work with in executing Klaviyo email automations and workflows for one of our clients. He demonstrated a strong understanding of segmentation, flow structure, and conversion-focused campaign setup." ⭐⭐⭐⭐⭐ "Tobi is a legend - he works tirelessly to deliver Klaviyo projects and is very keen to make sure that he tailors his work to how you need and want it to be delivered. We hope to work with you again on something in the coming months." ⭐⭐⭐⭐⭐ "We absolutely loved working with Tobi, very professional and detail oriented. We highly recommend him." ⭐⭐⭐⭐⭐ "Tobi is everything I could have wanted in a email partner. He is extremely thorough and comes onto the project by taking real ownership of the process which was essential for me to be able to focus on other things. His initiative to come in with not just good-looking creative and copy, but a real strategy for how we can grow the business has been invaluable - plus he's a great a prompt communicator to boot! We are only month two, but seeing the progress so far has been very exciting! Highly recommend working with him!" As you can see my goal is to drive results for my customers. 📈 ✅ 𝗛𝗶𝘁 𝘁𝗵𝗲 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗯𝘂𝘁𝘁𝗼𝗻 and tell me what's frustrating you about your email & SMS marketing and I'll send over a personalized Loom video showing how I'd solve it. That's all it takes to start. 💬 Klaviyo email marketing expert | Klaviyo email marketing consultant | Klaviyo email marketing services | Klaviyo email marketing agency | Klaviyo email marketing freelancer | Klaviyo email specialist | Klaviyo email expert | Klaviyo email manager | Klaviyo ecommerce email consultant | Klaviyo ecommerce email expert | Klaviyo ecommerce email specialist | Klaviyo ecommerce email manager | Klaviyo email setup | Klaviyo email account setup | Klaviyo email automation setup | Klaviyo flow setup | Klaviyo Shopify integration | Klaviyo popup integration | Klaviyo signup forms | Klaviyo embedded forms | Klaviyo campaign management | Klaviyo campaign setup | Klaviyo campaign optimization | Klaviyo flow optimization | Klaviyo email optimization | Klaviyo email conversion optimization | Klaviyo email ROI optimization | Klaviyo revenue optimization | Klaviyo retention optimization | Klaviyo email deliverability | Klaviyo email deliverability expert | Klaviyo email audits | Klaviyo account audit | Klaviyo strategy audit | Klaviyo campaign audit | Klaviyo flow audit | Klaviyo revenue audit | Klaviyo performance audit | Klaviyo retention strategy | Klaviyo customer retention

  • Email Marketing
  • ActiveCampaign
  • Email Campaign Setup
  • Email Copywriting
  • Email Deliverability
  • Email Marketing Strategy
  • Email Design
  • Marketing Automation
  • Klaviyo
  • Shopify
  • Email & Newsletter
  • Mailchimp
  • Copywriting
  • Ecommerce
  • Graphic Design
  • Omnisend
Robert W.

Cape Town, South Africa

$25/hr
4.9
109 jobs

Your CPA jumps 30% overnight. Two big POs hit. Shopify payout doesn't cover the inventory bill. ROAS dips below 2:1. Competitor tweets "We hit 40% percent of revenue from email and SMS!". All on a Tuesday morning. Gut punch. Something....has to give. Thankfully your customers will do all the giving you need. If they're simply seduced into whipping out that sweet card more often. For bigger carts. For years. But you already tried hiring for help with email and they just didn't care like you do. Chasing them down only to get cookie-cutter templates, lifeless AI copy and Canva design. But generic doesn't build real brands. Emotional connection does. Personality and stories. Chatting like a childhood buddy that lives next door. Every word crafted like the founder wrote it at dawn over coffee (not an intern with a swipe file). Imagine... Strategy, creative, segmentation, deliverability, all humming quietly in the background. Jaw-droppingly stunning emails are going out, reeling in huge sales. Email and SMS revenue climbs past 35%. Real metrics like margins, ROAS, LTV, CAC, and AOV all widening (not just vanity opens or clicks.). Your entire back end, handled. No briefing, micromanaging or chasing. Now you can stay in product/ops to put out fires and push the big needle-movers. An extra 10 hours a week appear in your calendar so you can have a life, while topline still grows. This is not a pipe dream with me on your team. However, as a Klaviyo Master, Partner and well over $20 million generated for clients to date, I already have a loyal stable of awesome clients - so naturally my schedule is very nearly full. But, if we get along and I'm 100% sure I can help your unique brand, then you will be making a LOT of money with my help. So if you're looking for someone to help you scale with Klaviyo email marketing, click the green "Invite To Job" or white "Hire Now" button at the top right of this page. Looking forward to discussing your project :) - Wilding. PS: Here's what clients have said about my email marketing services on Upwork: - “It was an awesome ROI and we were able to scale much, much more because of that added revenue.” - “The margins before we started working with you was…18% and recently it was 24%…and that’s net margin.” - “He will make you far more money than you spend with him so you’d be a dummy to not work with him." - “We’ve tried other email marketers before and Wilding is by far the best we’ve ever tried.” Check out my profile below for email designs, results and 20+ more Upwork reviews just like these...

  • Email Marketing
  • Email Campaign Setup
  • Email Copywriting
  • Email Deliverability
  • Email Marketing Strategy
  • Klaviyo
  • Customer Retention
  • Shopify
  • Email Communication
  • Mailchimp Plugin
Gabriel N.

San Antonio de Los Altos, Venezuela

$60/hr
4.8
38 jobs

(If you see this, I currently have availability) ⭐️⭐️⭐️⭐️⭐️ "Gabriel is very professional, pays attention to all the small details, very organized and always open to hear new ideas and tasks. And most importantly, he is very patient and kind." ⭐️⭐️⭐️⭐️⭐️ "Gabriel is the consummate professional... high attention to detail, open to suggestions and ideas, punctual, and great communication." 𝟱+ 𝘆𝗲𝗮𝗿𝘀 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗞𝗹𝗮𝘃𝗶𝘆𝗼 𝗲𝗺𝗮𝗶𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗼𝗿 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗹𝗲 𝗗𝗧𝗖 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗯𝗿𝗮𝗻𝗱𝘀. If your email marketing brings in less than 25% of total sales, you're leaving serious money on the table. I fix that by building psychology-driven email flows and campaigns that convert cold subscribers into repeat buyers. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗰𝗮𝗻 𝗱𝗼 𝗳𝗼𝗿 𝘆𝗼𝘂: - Turn underperforming email lists into consistent monthly revenue - Increase repeat purchase rates through strategic nurture sequences - Write effective email subject lines and email campaigns that tickle your customers' brain in the right spot - Boost customer lifetime value through retention-focused email architecture - Make email marketing the backbone of your sales strategy, not an afterthought I focus on one thing: making email your most profitable marketing channel. Not a side task. Not an afterthought. Your main revenue engine. 𝗠𝘆 𝟱-𝗦𝘁𝗲𝗽 𝗞𝗹𝗮𝘃𝗶𝘆𝗼 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗦𝘆𝘀𝘁𝗲𝗺 𝟏. Psychology-Driven Email Strategy I start with real Voice of Customer research to find the exact words, fears, and wants your buyers already feel. The result: Email that connects right away because it speaks your customer's language. 𝟐. Conversion Flow Engineering I build Klaviyo automation flows that shift beliefs and overcome buying objections. The result: Flows that work while you sleep, turning subscribers into customers without you lifting a finger. 𝟑. Behavioral Email Segmentation First-time buyers get different Klaviyo email sequences than repeat customers. Cart abandoners get different treatment than VIP loyalists. The result: Higher engagement, better open rates, more sales per send. 𝟒. Proof-Stacked Email Campaigns Every email campaign I write layers proof throughout: customer wins, real data, clear benefits. The result: Campaigns that build trust fast and drive action without sounding pushy. 𝟓. Retention-First Email Architecture I build Klaviyo systems that turn one-time buyers into loyal customers who come back without needing discounts. The result: Lower customer acquisition costs and higher lifetime value across your entire customer base. 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗜 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵 Primary expertise: Klaviyo (90% of my client work) Also skilled in: Omnisend, Beehiiv, ActiveCampaign, Mailchimp, Mailerlite, Campaign Monitor, Substack I can migrate you to Klaviyo from any other email platform. Can also migrate from Klaviyo to other platforms. 𝗪𝗵𝗼 𝗜 𝗪𝗼𝗿𝗸 𝗕𝗲𝘀𝘁 𝗪𝗶𝘁𝗵 ✔️ DTC ecommerce brands doing +$30K per month who want email to carry real revenue weight ✔️ Shopify store owners tired of email marketers who just send weekly discount blasts ✔️ Growing brands ready to treat Klaviyo email like a profit channel, not a marketing checkbox ✔️ Teams willing to test and improve based on real data and customer feedback Who I'm NOT the right fit for: ❌ You want the cheapest freelancer available ❌ You just need someone to make templates look pretty without strategy ❌ You expect instant results without any process or testing ❌ You're not open to trying new approaches 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗜 𝗢𝗳𝗳𝗲𝗿 - Klaviyo Flow Setup & Strategy Welcome flows, browse abandonment, cart recovery, post-purchase sequences, win-back campaigns. - Email Campaign Creation Weekly campaigns, product launches, seasonal promotions. - Email Copywriting Psychology-backed subject lines, body copy, and calls to action. Every word earns its place. - Klaviyo Account Audits Full review of your current setup with a prioritized action plan showing what to fix first for maximum revenue impact. - Email Design & Templates Conversion-focused email design that guides attention and reduces buying friction. - A/B Testing & Optimization Strategic split tests on subject lines, offer structures, proof patterns, and flow timing to lift revenue metrics. - List Segmentation Strategy Behavior-based segments that treat different buyers differently for higher engagement and sales. Let's turn your Klaviyo email list into your most profitable marketing channel.

  • Email Marketing
  • Email Automation
  • Email Campaign Setup
  • Email Copywriting
  • Email Deliverability
  • Email Marketing Strategy
  • Email Design
  • Marketing Automation
  • Audience Segmentation & Targeting
  • Email Campaign
  • Klaviyo
  • Campaign Copywriting
  • Copywriting
  • Customer Retention
  • Audience Segmentation
  • Shopify
  • Campaign Management
  • Email & Newsletter
  • Omnisend
  • Marketing Strategy
Sam D.

London, United Kingdom

$10/hr
5.0
2 jobs

I make email your highest-ROI channel, not an afterthought. I specialise in Klaviyo for ecommerce and DTC brands. Flow architecture, segmentation strategy, deliverability, and the full creative stack. I write and design every email myself, so you get technical depth and copy that actually converts, without having to manage two different people. 𝗜𝗹𝗹𝗶𝗰𝗶𝘁 𝗕𝗹𝗼𝗰 𝗖𝗹𝗼𝘁𝗵𝗶𝗻𝗴: 𝟱𝟱.𝟯𝟳% 𝗼𝗳 𝘁𝗼𝘁𝗮𝗹 𝘀𝘁𝗼𝗿𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗳𝗿𝗼𝗺 𝗲𝗺𝗮𝗶𝗹 𝗶𝗻 𝗮 𝘀𝗶𝗻𝗴𝗹𝗲 𝗺𝗼𝗻𝘁𝗵. £63,547 from campaigns. £28,386 from automated flows. May 2026. "Working with Sam has been one of the strongest decisions we've made for our brand. His approach is insane. He understands our brand to a level that most freelancers simply don't." Josh & Arran, Founders, Illicit Bloc Clothing 𝗕𝗧𝗦 𝗔𝗿𝗺𝘆 𝗠𝗲𝗿𝗰𝗵 𝗚𝗶𝗳𝘁 𝗦𝗵𝗼𝗽: 𝟳,𝟬𝟬𝟬 𝘀𝗶𝗴𝗻-𝘂𝗽𝘀 𝗶𝗻 𝟯𝟬 𝗱𝗮𝘆𝘀. £𝟭𝟴,𝟬𝟬𝟬 𝗶𝗻 𝗳𝗹𝗼𝘄 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗶𝗻 𝗠𝗮𝘆 𝟮𝟬𝟮𝟲. "In two weeks Sam completely transformed our email marketing strategy. The results speak for themselves." Sarah BTS Army Merch Gift Shop 𝗛𝗼𝘄 𝗜 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸 Before we even talk about working together, I will send you a personalised Loom walkthrough. No sales calls, no discovery calls where someone tries to close you. Just me walking you through ideas specific to your brand, what I would prioritise, and where I see the biggest opportunities for your email programme. You keep that value whether you decide to work with me or not. Before you choose someone to work with on your email marketing, choose the person who understands your customers as well as you do. Once a client comes on board, the first thing I look at is not your flows. It is your pop-up form and your offer architecture. Because if you cannot get people into the ecosystem the right way, with the right offer, the right positioning, the right entry point, it does not matter how good your flows are. The attributed revenue numbers will not move. This is where most email marketers skip straight to the fun stuff and wonder why the results are average. Then we build the flows. All the core ones: welcome, browse abandonment, cart abandonment, checkout abandonment, post-purchase and win-back. But also some you probably have not heard of. The ones that most brands do not have set up because most freelancers do not know they exist. That is where a lot of the hidden revenue lives. But here is what separates a basic flow build from one that actually performs. Customers are getting smarter every single day. A generic email sequence sent to everyone the same way is something people can smell from a mile off. A potential new customer who has never bought from you needs to be spoken to completely differently from someone who has already purchased twice. Different messaging, different offers, different timing, different psychology. You cannot treat these people the same and expect the same results. Every flow I build routes people down different paths depending on exactly where they are in the customer journey. First-time visitors, warm leads, first-time buyers, repeat customers, lapsed customers. Each group gets communication that actually speaks to where they are, not a one-size-fits-all sequence blasting the same email to your entire list. Then we look at campaigns. How many are you sending? To which segments? What is the actual strategy? Most brands either blast their full list once a week or barely send at all. The way I see it, campaigns are ads. Every campaign you send is pushing people back into your custom flows, back into the buying cycle, back into the ecosystem you have built. The more intentional your campaign strategy, the harder your flows work. They compound each other. That is the system. Entry point, flows, campaigns. All three working together. That is how you get email consistently pulling 40 to 45% of your total store revenue. Message me and I will send you a personalised Loom within 24 hours so you can see exactly what is possible for your brand before committing to anything.

  • Email Automation
  • Email Campaign Setup
  • Email Copywriting
  • Email Marketing Strategy
  • Email Design
  • Klaviyo
  • Digital Marketing Strategy
  • Digital Marketing
  • Brand Strategy
  • Marketing
  • Ecommerce Marketing
  • Email List
  • Email Subject Line
  • Omnisend
  • Customer Retention Strategy
  • Shopify
  • Audience Segmentation
  • Copywriting
  • Email Communication
  • Graphic Design
Aminat F.

Lagos, Nigeria

$20/hr
4.4
191 jobs

𝐊𝐥𝐚𝐯𝐢𝐲𝐨 & 𝐌𝐚𝐢𝐥𝐜𝐡𝐢𝐦𝐩 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐫𝐭 | 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧, 𝐅𝐥𝐨𝐰𝐬 & 𝐂𝐚𝐦𝐩aigns I help e-commerce and DTC brands turn email marketing into a reliable revenue channel through Klaviyo and Mailchimp setup, automated customer journeys, high-converting campaigns, audience segmentation, responsive email design, and deliverability optimization. ⭐️⭐️⭐️⭐️⭐️ “Aminat was a pleasure to work with. She is very detail-oriented, organized, and committed to delivering quality work. She helped us build and structure our email marketing system, including the welcome flow and campaign setup, and she approached the project with professionalism and accountability from start to finish.– Ericka Is your email marketing underperforming? You may be dealing with low open/click rates, abandoned carts and lost sales, weak segmentation, generic copy, poor deliverability, an unhealthy list, or automated flows that are missing or broken. I fix this by building complete email marketing systems that nurture leads, recover abandoned carts, increase repeat purchases, and grow email-attributed revenue. 🔥 How I Helped a Client One client came to me with a 28% open rate, no cart recovery, no segmentation, and broadcast-style campaigns going out to everyone at once. I didn't tweak. I rebuilt. ✅ Audited the full funnel — found exactly where leads were leaking out ✅ Mapped the entire customer journey, signup to repeat purchase ✅ Built 5 targeted segments — VIPs, buyers, abandoners, inactive, engaged ✅ Designed mobile-first templates that actually get opened on a phone ✅ Built automations recovering ~$12,000/month on autopilot ✅ Rebuilt subject lines, preview text, CTAs, and offers from scratch ✅ Cleaned the list and fixed deliverability before it became a spam problem ✅ Built reporting so every dollar of revenue is traceable to its flow The result: 40% higher open rates. 55% higher click-through rate. 2.6x ROI on automated campaigns alone. Stronger cart recovery. Better retention. Inbox, not spam folder. That's not luck. That's a system. 𝐌𝐘 𝐒𝐄𝐑𝐕𝐈𝐂𝐄𝐒 𝗞𝗹𝗮𝘃𝗶𝘆𝗼 & 𝗠𝗮𝗶𝗹𝗰𝗵𝗶𝗺𝗽 𝗦𝗲𝘁𝘂𝗽— account setup, audit, migration, optimization; Shopify/ecommerce integration; lists, tags, segments, custom properties; signup forms & popup optimization; tracking and QA 𝗘𝗺𝗮𝗶𝗹 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 & 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗝𝗼𝘂𝗿𝗻𝗲𝘆𝘀 — welcome series, abandoned cart, browse & checkout abandonment, post-purchase, win-back, re-engagement, lead nurturing, VIP flows, upsell/cross-sell automation — built with the right triggers, timing, and personalization 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁— promotional, product launch, seasonal, and newsletter campaigns for ecommerce and DTC brands, including strategy, subject lines, responsive design, scheduling, and performance reporting 𝗘𝗺𝗮𝗶𝗹 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴 — subject lines, preview text, product storytelling, persuasive CTAs, and brand voice development across every flow and campaign type 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 & 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 — built on customer behavior, purchase history, engagement level, lifecycle stage, AOV, and VIP status, so the right message reaches the right subscriber 𝗘𝗺𝗮𝗶𝗹 𝗗𝗲𝘀𝗶𝗴𝗻 — responsive, mobile-first Klaviyo and Mailchimp templates, HTML email builds, conversion-focused layouts 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝘆 & 𝗟𝗶𝘀𝘁 𝗛𝗲𝗮𝗹𝘁𝗵 — deliverability audits, list hygiene, bounce and spam-complaint monitoring, sender reputation protection, SPF/DKIM/DMARC guidance 𝗔/𝗕 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 & 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴— testing subject lines, copy, offers, CTAs, and send times; tracking open rate, CTR, conversion rate, flow revenue, campaign revenue, and customer lifetime value Click "Invite to Job" or send me a message. Free consultation call. Available to start immediately. Skills: Klaviyo expert, Klaviyo email marketing, Mailchimp expert, Shopify email marketing, email marketing automation, abandoned cart flow, browse abandonment, checkout abandonment, welcome series, post-purchase flow, win-back flow, re-engagement campaign, VIP flow, upsell cross-sell automation, email segmentation, email copywriting, email campaign management, A/B testing, email deliverability, SPF DKIM DMARC, list hygiene, SMS marketing, ecommerce email marketing, DTC email strategy, lifecycle marketing, conversion rate optimization, Klaviyo Shopify integration,Klaviyo Email Design | Klaviyo Email & Newsletter | Klaviyo Email Copywriting, Klaviyo Email Campaign Setup | Klaviyo Marketing Strategy | Klaviyo Copywriting | Klaviyo Email Marketing Consultation | Klaviyo Email Marketing Platform Support | Klaviyo Email Marketing Specialist, Klaviyo Email Designer |klaviyo Account Setup | klaviyo Welcome Email, klaviyo Copywriting, klaviyo Content Writing | klaviyo Email Design | klaviyo Email Marketing Strategy | klaviyo Email Campaign Setup | klaviyo Email Automation, klaviyo Ecommerce

  • Email Marketing
  • Email Automation
  • Email Campaign Setup
  • Email Copywriting
  • Email Deliverability
  • Email Marketing Strategy
  • Email Design
  • Email Template Development
  • Marketing Automation
  • Klaviyo
  • Mailchimp
  • Email & Newsletter
  • Email Campaign
  • Campaign Management
  • Email Template
  • Lead Generation
  • Graphic Design
  • Figma
  • Audience Segmentation & Targeting
  • Email Marketing Platform Support
Toluwanimi O.

Ibadan, Nigeria

$35/hr
4.8
137 jobs

I'm a lifecycle email marketing and automation specialist focused on lifecycle email builds, funnel strategy, deliverability, platform migrations, and ongoing automation management across ActiveCampaign, Brevo, MailerLite, Kit, GoHighLevel, Customer io, Klaviyo, Mailchimp, Drip, Omnisend, and Kajabi. I work with coaches, course creators, e-commerce stores, B2B service businesses, agencies, and publishers to build email marketing systems that actually run on their own, without the half-finished automations and broken funnels most setups get stuck with. Most business owners I work with have the tools already. An ActiveCampaign account with three automations that were never finished. A GoHighLevel build that cost money to set up and hasn't been touched since. A Klaviyo flow that fires twice or not at all. Leads coming in through ads or organic traffic and no real system on the other end to catch them. That's the gap I fill. A lot of freelancers do email marketing as one part of a broader offering. For me it's the whole thing. Strategy, platform setup, sequences, CRM configuration, funnel logic, integrations, deliverability, ongoing management. If it sits between your business and your customers and it's supposed to run automatically, that's my territory. On lifecycle and full builds. A leadership coach came to me with 3,000 contacts and a Kartra setup that wasn't working. I migrated everything to Drip, built the email funnel for his Teachable course, and grew his list past 8,000. The funnel got 5 sales on day one it went live. For an e-commerce fashion brand I wrote and designed a 37-email customer journey in Mailchimp covering welcome, abandoned cart, anniversary, seasonal, and win-back, all mapped out as a complete lifecycle. A real estate client needed a full GoHighLevel build covering buyer and seller lead generation, automated booking, missed call follow-up, Facebook ad funnels, and internal alerts for their agents. Built it from the ground up. On segmentation and tag architecture. A B2B service business needed a Typeform-to-Kit quiz funnel routing subscribers into ten different behavioural outcomes. I built the tag architecture and the email sequences that fired off each outcome, so every quiz-taker received a sequence matched to their actual answers. On platform migrations. Moving a business from one tool to another without breaking what's already working is a regular part of what I do. I've handled ActiveCampaign to Brevo migrations, HubSpot to ActiveCampaign with Salesforce integration, Intercom to Customer io, Kartra to Drip, and Zoho to MailerLite. Full contact data transfer, segmentation rebuild, automation rebuild on the new platform, and integration with whatever else the business runs on like Shopify, WooCommerce, WordPress, or a custom checkout. On deliverability. A client who migrated from HubSpot to ActiveCampaign came to me with a deliverability problem. SPF, DKIM, and DMARC were misconfigured and emails were going to spam. I fixed the authentication, cleaned up the sender reputation, handled the Salesforce integration, and got them back to proper inbox placement. If your open rates have dropped or your emails are landing in spam, that's a fixable problem and I've fixed it before. On ongoing management. For two years before going freelance I ran email strategy and funnel implementation for a medspa marketing agency in the United Kingdom, managing the automations, sequences, and funnels running across their entire client portfolio. That experience means I'm comfortable inside a system that needs constant tuning, not just one-off setup. Recent work also includes a media publishing client migrated from Zoho to MailerLite across two WordPress sites with RSS-to-email workflows rebuilt on the new platform, and a UK food and drink company mid-migration from ActiveCampaign to Brevo right now with wholesale data restructured into Brevo's Companies CRM, custom checkout attributes built out, and WooCommerce sync configured. If your automation is broken, half-built, or just not doing what it should, send me a message describing what you're working with and what's going wrong. I'll tell you within 24 hours whether it's something I can fix and roughly what it involves.

  • Email Marketing
  • Email Automation
  • ActiveCampaign
  • Email Campaign Setup
  • Email Copywriting
  • Email Deliverability
  • Email Marketing Strategy
  • Marketing Automation
  • Customer Lifecycle Messaging
  • Lead Nurturing
  • Sales Funnel Builder
  • CRM Software
  • CRM Automation
  • Email Marketing Platform Support
  • Sendinblue
  • MailerLite
  • HighLevel
  • ConvertKit
  • Mailchimp
  • Customer.io

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Don't just take our word for it

Email marketer hiring guide

Email marketers build strategic marketing campaigns that drive revenue, nurture leads, and strengthen customer relationships across the entire customer lifecycle. From crafting high-converting subject lines to designing sophisticated automation workflows, skilled email marketers combine creative copywriting with data-driven optimization to maximize engagement and ROI.

Whether you need someone to launch a welcome series, rebuild your abandoned cart sequence, or develop a complete email marketing strategy, hiring a professional brings both technical expertise and strategic thinking. They understand deliverability best practices, segmentation strategies, compliance requirements, and how to turn analytics into actionable improvements.

What does an email marketer do?

An email marketer is a content marketer who designs, writes, and optimizes email marketing campaigns that engage subscribers, drive conversions, and strengthen customer relationships. Beyond writing emails, they align campaign goals with broader business objectives to generate revenue and retain customers.

Their work often includes:

  • Campaign strategy. Planning targeted emails for promotions, onboarding, product updates, or newsletters.

  • Copywriting and design. Crafting subject lines, writing persuasive content with email copywriting specialists, and ensuring mobile-friendly design.

  • Technical implementation. Using ESPs like Mailchimp, Klaviyo, HubSpot, or ActiveCampaign to build, send, and track campaigns.

  • Segmentation and personalization. Tailoring messages based on user behavior, preferences, or past purchases.

  • Automation workflows. Building triggered email sequences with workflow specialists for onboarding, reengagement, or post-purchase journeys.

  • Testing and optimization. Running A/B tests on subject lines, CTAs, and layouts to improve performance.

  • Deliverability and compliance. Working with deliverability consultants to ensure emails land in inboxes while staying compliant with GDPR and CAN-SPAM.

  • Analytics and reporting. Tracking campaign performance and making data-driven improvements.

Companies hire email marketing specialists to increase the ROI from one of their most cost-effective marketing channels. Whether it's an abandoned cart series or a nurture sequence, email marketers help businesses turn messages into measurable outcomes.

How to hire an email marketer on Upwork

Finding the right email marketer for your project starts with a clear project scope and understanding what success looks like. Follow these steps to hire confidently on Upwork.

Step 1: Craft a targeted job post

A well-crafted job post attracts qualified email marketers who match your project needs. In your post:

  • Outline your goals, industry context, and technical requirements

  • Specify the tools in your workflow, such as Mailchimp, Klaviyo, HubSpot, or ConvertKit

  • Define the project scope and expected deliverables like email copy, template design, or segmentation strategy

To draft a tailored post quickly, try the Job Post Generator powered by Uma™, Upwork’s Mindful AI. Describe what you need in a few sentences, and Uma will draft a job post in seconds. You can also review email marketer job description templates for inspiration.

Step 2: Filter and evaluate candidates

Taking a systematic approach to evaluating your candidates can help you identify email marketers whose skills match your project requirements.

  • Have Uma give instant interviews and side-by-side comparisons

  • Use Upwork’s filters to find candidates by rate, location, and experience

  • Read proposals to verify that candidates understand your needs

  • Check portfolios for industry expertise relevant to your business

  • Check for technical skills with specific CRMs, automation tools, and deliverability protocols (SPF, DKIM, DMARC)

Step 3: Interview your top choices

Quick video interviews give you the chance to ask any questions you have left for your top candidates, and to get a feel for what a collaboration with them might be like.

  • Schedule and conduct interviews within Upwork messaging to get instant transcripts and summaries from Uma

  • Use interview questions to assess technical skills and strategic thinking

  • Ask about their segmentation approach 

  • Have them walk you through examples of A/B tests they've run

  • Discuss their process for troubleshooting deliverability issues

If you’re unfamiliar with interviewing or working with freelancers, you can review common interview questions for freelancers.

Step 4: Agree on scope and begin work

Before the person you choose can begin work, you’ll need to have a clear contract in place. Contracts protect both parties and help collaborations be successful from beginning to end.

  • Use Upwork’s tools and services for creating and managing contracts, and processing payments

  • Choose fixed-price contracts for projects with clear deliverables, such as a single newsletter template or welcome series

  • Break large projects into milestones, such as creating email variations, running an A/B test, and then optimizing based on the results

  • Choose hourly contracts for ongoing work, such as supporting an ongoing campaign or drafting periodic newsletters

How much does hiring an email marketer cost?

Email marketers on Upwork typically charge $15-$40 per hour, though the total cost will depend on the scope and complexity of the project, as well as the skills and experience of the freelancer. The following chart lists typical costs for email marketing projects found through Upwork.

Single campaign setup

$200-$500/project

Entry-level to mid-level
  • Welcome series
  • Newsletter template
  • Basic automation sequence

Multi-campaign project

$800-$2,000/project

Mid-level to senior-level
  • Drip campaigns
  • A/B testing across 3-5 campaigns
  • Deliverability audit

Email strategy buildout

$2,500-$5,000+/project

Senior-level or specialist
  • Full funnel automation
  • Advanced segmentation strategy
  • ESP migration

Monthly retainer

$1,000-$3,000/month

Mid-level to senior-level
  • Ongoing campaign management
  • Weekly sends
  • Monthly performance reports

Strategic consulting

$3,000-$10,000+/project

Expert-level
  • Email marketing roadmap
  • Team training
  • Tool stack evaluation

Frequently asked questions

Is hiring an email marketer worth it?

Yes, if you want measurable results without mastering the discipline yourself. Email marketers bring specialized expertise — they develop data-driven strategies, optimize the customer journey, and consistently improve performance. Email marketing delivers one of the highest ROIs across digital channels, with conversion rates averaging 2-3%. By hiring a professional, you avoid common mistakes and build a sustainable program that generates long-term value.

What skills should I look for in an email marketer?

Look for both technical and strategic skills. Technical expertise includes experience with ESPs (Mailchimp, Klaviyo, HubSpot), marketing automation, HTML/CSS for templates, and analytics tools. Strategic abilities include strong copywriting, audience segmentation, A/B testing methodology, and deliverability best practices. The best email marketers combine creative thinking with data analysis.

How long does it take to see results from email marketing?

Initial results typically appear within 4-8 weeks for single email marketing campaigns. Building a mature program with sophisticated automation and optimized segmentation usually takes 3-6 months. Quick wins include welcome series and abandoned cart emails, while lead nurturing sequences require more time but deliver compounding results.

What is the 80/20 rule in email marketing?

The 80/20 rule suggests that 80% of results come from 20% of your campaigns or efforts. Email marketers use this principle to focus on high-impact areas like optimized CTAs, segmentation, and automation workflows.

Is email marketing still effective today?

Yes, email marketing remains one of the highest-performing digital channels with strong ROI. Because email gives you direct access to your audience without social media algorithm limitations, it remains powerful for increasing engagement, driving sales, and building long-term customer relationships.



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