Inbound marketing company seeking experienced project manager for new site that generates phone calls for individual clients and affiliate partnerships who are interested in Federal debt relief (taxes and student loans).
Key Functional Areas of Responsibility
-Implement high converting Google Adwords Call Only Campaigns
-Account management of pay per click accounts on Google AdWords
-Assist in the implementing and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other conversion improving account metrics.
-Research and maintain keyword lists.
-Provide call to action copy
-Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, search network, and other facets of paid search in accordance with client ROI increasing goals.
-Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
-Keep pace with search engine and PPC industry trends and developments.
-Communication to management on project development, timelines, and results.
—Passion for Search and internet marketing.
-Outstanding ability to think creatively, and identify and resolve problems.
-Attention to detail
-Ability to clearly and effectively articulate thoughts and points.
-Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
-Excellent analytical, organizational, project management and time management skills.
-Experience with financial services (tax,debt,credit), legal (DUI,Accidents), insurance (health, auto), home services (plumbing, electrician, contractor)
Professional Skills & Qualifications
-Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
-Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
AdWords / Bing certification a plus.
-Experienced in generating calls for sales teams
# of campaigns will increase over time
Average Daily Budget: $20-$50 per campaign
Campaign Verticals: Financial products/services, Home services, Legal services, insurance products, internet/cable products