We are a software company which is focusing on marketing web application development and mobile application development via Google Adwords. Please note we are only into web apps and not website development. Technologies we focus on are ASP.Net, PhoneGap, Android, IOS etc.
We are seeking a freelancer who can guide us in Google Adwords Campaign Setup and Maintenance.
The freelancer should preferably have exposure in similar industry.
I have tried running Google Adwords myself and found the following to be the challenge.
Google has a keyword planner and there are enough keywords but the question is which keywords should I choose. Their many India specific keywords which are quite relevant but there are also generic terms like” web development company” which have high traffic volumes but via which we do not know whether the person is searching for a vendor in his country or other country. Also what are Number of keywords which we must take into account for a campaign.
Also which match types should one use. Freelancer should also give an insight which countries should one consider while setting campaign.
Quality score is also a challenge because sometimes not getting clicks lowers the score.
Ad copy writing and rotation of ads needs to be done.
The consultant should also have experience with landing page optimization. How to ensure a high volume of customers convert.
While submission of your bid please share your experience of handling these challenges.