We're preparing a business plan for a new anti-venom product. It counteracts the poison from a snake bite, no hospital visit necessary.
The first goal of your research is to help identify possible target markets in the U.S. and overseas (Boy Scouts, hunters, hikers, etc.) and then quantify the potential number of customers in each group. We will provide the list of potential customers we've already generated, but hope you might add more.
The overseas research will be very limited -- countries which have numerous poisonous snakes, an in-country marketplace for distribution, and an endangered target market with the money to buy the product. Australia would be on the list, but likely African countries would not be due to the latter requirements.
The second goal is to identify any competing products and their price, success in the market, problems, lawsuits, etc.
The third goal is to identify the best media to reach each of the target markets identified in #1, both online and traditional media (such as a hunter website and also Field & Stream magazine for example.) A half dozen in each category is a good number to plan for.
Of course, we would need the references you used to find this information so we can include it in the business plan appendix.
Solid research skills are a key, and the ability to recognize strong versus weak sources of information is a must. Familiarity with a wide variety of databases and the ability to dig way below the surface information we could find on our own is mandatory.
We will be relying on you to provide the majority of the information included in the "Target Market" section of our business plan, so we need details. We also need your observations and opinions/evaluation based on the overall data that you access. Don't be a robot researcher, be a contributing team member. There will certainly be opportunities for further engagements.
Please don't just tell me what you've done that fits, but what you learned and why you are the best person for this and future jobs in target market research.
Thank you for considering this project.