Hire the Best Headline Writers

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Rating is 4.5 out of 5.
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Aiza K.

Karachi, Pakistan

$30/hr
5.0
12 jobs

๐–๐ก๐š๐ญ ๐ข๐Ÿ ๐ฒ๐จ๐ฎ๐ซ ๐ฐ๐จ๐ซ๐๐ฌ ๐œ๐จ๐ฎ๐ฅ๐ ๐›๐ฒ๐ฉ๐š๐ฌ๐ฌ ๐ญ๐ก๐ž๐ข๐ซ ๐ฆ๐ž๐ง๐ญ๐š๐ฅ ๐จ๐›๐ฃ๐ž๐œ๐ญ๐ข๐จ๐ง๐ฌ? What if you could break past limiting beliefs.....and suddenly, your results start multiplying ? If youโ€™re reading this, you probably need help from a Direct Response Copywriter who actually understands what drives people to act. Iโ€™m ๐—”๐—ถ๐˜‡๐—ฎ ๐—ž๐—ฎ๐—บ๐—ฟ๐—ฎ๐—ป , a trained ๐——๐—ถ๐—ฟ๐—ฒ๐—ฐ๐˜ ๐—ฅ๐—ฒ๐˜€๐—ฝ๐—ผ๐—ป๐˜€๐—ฒ ๐—–๐—ผ๐—ฝ๐˜†๐˜„๐—ฟ๐—ถ๐˜๐—ฒ๐—ฟ whoโ€™s written for millionaires, transformative brands, and ambitious startupsโ€ฆ..and maybe, for you next. ๐–๐ก๐ฒ ๐ฆ๐ฒ ๐œ๐ฅ๐ข๐ž๐ง๐ญ๐ฌ ๐ก๐ข๐ซ๐ž ๐ฆ๐ž ? Because I help brands find words that sell without sounding salesyโ€ฆโ€ฆ words that make people stop scrolling, feel something, and take action. When your message connects emotionally, your conversions rise โ€ฆโ€ฆsimply as that. ๐—›๐—ผ๐˜„ ๐—œ ๐—ฐ๐—ฎ๐—ป ๐—ต๐—ฒ๐—น๐—ฝ ๐˜†๐—ผ๐˜‚ ? If you struggle to put the right words in the right place, I can help. Hereโ€™s what I specialize in: Sales Letters (short, medium or long form) Email Copywriting (single email or 3-part series) YouTube Scripts (short, medium, or long-form) Video Sales Letters (VSL) My clients often see higher conversions and stronger engagement within the first campaign. ๐–๐ก๐จ ๐ˆ ๐ฐ๐จ๐ซ๐ค ๐›๐ž๐ฌ๐ญ ๐ฐ๐ข๐ญ๐ก ? Direct Response Copywriter is for you if : You believe a great copy isnโ€™t magic โ€ฆโ€ฆ It's a strategy. You truly want to help people and offer value. You want to increase conversions with impactful words. You respect collaborationโ€ฆ.not control. It's not for you if : Your budget is peanuts but your demand is an elephant. You expect replies within 10 minutes. You think copywriters can โ€œforceโ€ people to buy. Youโ€™re a micromanager. Basically, you should be driven, kind, and have a product worth believing in. ๐— ๐˜† ๐—ฎ๐—ฝ๐—ฝ๐—ฟ๐—ผ๐—ฎ๐—ฐ๐—ต: Most writers just write. I research ,test and optimizeโ€ฆ..using psychology and persuasion frameworks to turn readers into paying customers. Your brandโ€™s tone? Iโ€™ll match itโ€ฆ.. whether itโ€™s friendly, bold, or luxurious. I take time to understand your audience so your copy sounds like YOU . ๐— ๐˜† ๐—ฝ๐—ฟ๐—ผ๐—บ๐—ถ๐˜€๐—ฒ: I canโ€™t promise youโ€™ll hit every targetโ€ฆ.but I do promise a proven process that consistently delivers strong results. Iโ€™ll use every bit of my skill to get you the best outcome possibleโ€ฆ.. within your budget. If that sounds fair, Let's Talk! AIZA KAMRAN Copywriter who turns readers into buyers. ๐.๐’. I'm committed to your satisfaction..... I'll keep refining your copy until it's exactly what you need . ๐—™๐—”๐—ค๐˜€: ๐—ค: ๐—›๐—ผ๐˜„ ๐—ฑ๐—ผ ๐—œ ๐—ธ๐—ป๐—ผ๐˜„ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฐ๐—ผ๐—ฝ๐˜† ๐˜„๐—ถ๐—น๐—น ๐—ฎ๐—ฐ๐˜๐˜‚๐—ฎ๐—น๐—น๐˜† ๐—ฐ๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜? Because I donโ€™t just writeโ€ฆ.. I test, research, and refine every line. My copy is backed by buyer psychology and built to sell. ๐—ค: ๐—–๐—ฎ๐—ป ๐˜†๐—ผ๐˜‚ ๐—บ๐—ฎ๐˜๐—ฐ๐—ต ๐—บ๐˜† ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑโ€™๐˜€ ๐˜ƒ๐—ผ๐—ถ๐—ฐ๐—ฒ? Absolutely. Iโ€™ll adapt to your tone so your copy sounds like it came straight from your brand. ๐—ค: ๐—œโ€™๐˜ƒ๐—ฒ ๐—ต๐—ถ๐—ฟ๐—ฒ๐—ฑ ๐˜„๐—ฟ๐—ถ๐˜๐—ฒ๐—ฟ๐˜€ ๐—ฏ๐—ฒ๐—ณ๐—ผ๐—ฟ๐—ฒ ๐˜„๐—ต๐—ผ ๐—ฑ๐—ถ๐—ฑ๐—ปโ€™๐˜ ๐—ฑ๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ. ๐—ช๐—ต๐—ฎ๐˜ ๐—บ๐—ฎ๐—ธ๐—ฒ๐˜€ ๐˜†๐—ผ๐˜‚ ๐—ฑ๐—ถ๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐˜?? I donโ€™t just โ€œmake it sound nice.โ€ I strategize every line to move readers toward actionโ€ฆโ€ฆand results.

  • Headline
  • Ad Copy
  • Copywriting
  • Sales Letter
  • Video Sales Letter
  • Email Copywriting
  • Proposal Writing
  • Script
Carolyn S.

Carrollton, Texas

$24/hr
4.7
822 jobs

As a top producer on Upwork for many years, I've worked with clients all over the world. I enjoy writing amazing ads that sell your products and services. I am also a published author and editor with over 20 years of experience. I've written everything from web content and newsletters to press releases and e-books. My lifeโ€™s passion is writing, and my work is always creative, fresh, out-of-the-box, and error-free. Iโ€™ve written the content for hundreds of websites and have crafted thousands of interesting articles and press releases for clients all over the world. My work appears on dozens of popular websites and I am well-acquainted with SEO and Keyword density writing. I have excellent grammar, spelling, and English skills and am a fast, accurate typist. I am a well-organized person and give great attention to detail. You'll enjoy working with me and be pleased with the quality of my writing. One of the key aspects of my work is the diligence I put into every assignment. I do have a website but the Upwork site will not allow us to share the URL with potential clients. My Claims to Fame: President Barack Obama follows me on Twitter. I was a First Responder to the Katrina disaster.

  • Press Release
  • Business Proposal Writing
  • Public Relations
  • Advertising
  • Creative Writing
  • SEO Writing
  • Internet Marketing
  • Copywriting
  • Microsoft Publisher
Marissa B.

Burbank, California

$30/hr
4.9
1,090 jobs

Hello! My name is Marissa Bergen and I am very interested in this position. I am a health-conscious, fashion-forward rocker mom who genuinely loves writing. I am looking for freelance work to supplement my income. I started writing with Upwork in 2016. Since then, my diverse background has allowed me to write on various subjects including beauty and health, lifestyle, music, addiction, help for felons, electrical work, remodeling, and security systems. I offer competitive rates, SEO, and a 24-hour turnaround for most articles. I am prompt, reliable, detail-oriented, and have excellent grammar. I am looking for ongoing work but one-time projects are welcome as well. Thank you for your time and consideration. I hope to hear from you soon.

  • Creative Writing
  • Blog Writing
  • Article Writing
  • Web Content Accessibility Guidelines
Marcel D.

London, United Kingdom

$100/hr
4.9
375 jobs

I'm a 36-year-old degree-level qualified journalist and marketer based between Brunei and London. I've created thousands of pieces of professional content for hundreds of businesses over the last thirteen years. You can hire me to create compelling long or short-form blog posts, website content, SEO-optimized web copy, social media content, website content, press releases, and B2B/B2C articles. I have been practicing online journalism for over a decade, more recently focusing on working with SaaS clients and SEO-optimized content. My current clients include CoinTelegraph, Neil Patel Digital, Spotify, Crunchbase, and some of the world's most successful marketing agencies. I'm passionate about writing and researching and work with several global businesses as a consultant and journalist. Please feel free to check out my professional experience and credentials and drop me a message anytime. Marcel

  • English
  • Content Writing
  • Copywriting
  • Article Writing
  • Blog Writing
  • Twitter/X Marketing
  • Internet Marketing
  • Social Media Marketing
  • Marketing Strategy
  • Facebook
Adeel G.

Karachi, Pakistan

$20/hr
4.9
196 jobs

Iโ€™ve worked with 100+ CEOs and top executives as an specialist in LinkedIn Marketing . โ€ข Helped a coach grow to 20,000 followers in 8 months as a LinkedIn Ghostwriter โ€ข Helped a marketing agency book 8 calls in a single month using my LinkedIn marketing strategy โ€ข Generated 8.3M+ impressions on LinkedIn as a LinkedIn Copywriter โ€ข Written 500+ high-performing posts as a LinkedIn Ghostwriter and LinkedIn Writer โ€ข Generated $2M+ in revenue for clients through LinkedIn marketing As a LinkedIn Ghostwriter, LinkedIn Writer, and LinkedIn Copywriter, I don't write generic AI-generated content. I go deep, uncover unique insights, pair them with strong visuals that grab attention, and create content that helps build a powerful personal brand. Then I write stories that make people feel connected. Most people use LinkedIn outreach to pitch. I use LinkedIn outreach to qualify prospects, build relationships, and create trust before discussing business. No spam. No automation abuse. No copy-paste messages. Just strategic LinkedIn marketing backed by audience psychology and real-world experience. I've spent years helping founders, coaches, consultants, and agency owners build a personal brand that attracts opportunities instead of chasing them. And yes, I say "NO" to many clients on Upwork. Why? Because some people show up with a $100 budget expecting 10 sales per month. ALERT: If you're one of them, I'd recommend starting on your own instead of hiring someone and ending up with generic AI content. Whether you're launching a new venture or sitting on a LinkedIn profile that hasn't seen engagement in months, you need specialized LinkedIn marketing expertise and a strong personal brand to stand out. And I'm the one who can help. If you don't trust me, check out my portfolio. My complete LinkedIn marketing package includes: โ€ข Data-driven LinkedIn marketing strategies that establish thought leadership โ€ข LinkedIn Ghostwriter services tailored to your voice and expertise โ€ข Scroll-stopping visual designs that capture attention โ€ข Professional video content that builds authentic connections โ€ข Strategic engagement tactics that organically expand your network โ€ข Proven lead generation frameworks that consistently fill your pipeline โ€ข Automated call-booking systems that convert interest into conversations โ€ข Personal brand positioning that differentiates you from competitors Whether you need a LinkedIn Ghostwriter, LinkedIn Copywriter, or support with LinkedIn marketing, the goal remains the same: Build a personal brand that attracts opportunities and drives revenue. If you're ready to transform your LinkedIn profile from a digital resume into your business's most powerful growth asset, let's talk. Contact me today and let's begin building your LinkedIn success story.

  • LinkedIn Marketing
  • Ghostwriting
  • LinkedIn
  • LinkedIn Profile
  • Brand Strategy
  • LinkedIn Development
  • LinkedIn Profile Creation
  • LinkedIn Profile Optimization
  • LinkedIn Profile Headline & Summary
  • Company LinkedIn Profile
  • LinkedIn Campaign Manager
  • LinkedIn Sales Navigator
  • LinkedIn Lead Generation
  • Social Media Content
  • Social Media Copy
Sean J.

Newmarket, New Hampshire

$55/hr
5.0
152 jobs

Hello there, Over the past 15 years Iโ€™ve built my reputation on being a self-starter who never misses a deadline, cares about your bottom line like it's my own, and consistently improves rankings and the reader experience. My many 5-star reviews cover what itโ€™s like working with me, so letโ€™s focus on what I offer: - Deliverables that are on time, every time - New content that connects websites, articles, product descriptions, social media, and print with one distinctive brand voice - Editing that removes AI-ick, reinforces brand personality, and refreshes SEO - Research skills that leave no topic, niche, or content type off the table - SEO, AEO, GEO, YMYL, EEAT optimizations. I know what Google and LLMs are looking for and will make sure your content delivers. - Creative ideas that aren't limited to the assignment. If I'm writing an article and spot something on your site that could be improved, I'll let you know. There's no topic I can't learn well enough to write with authority, and my passion is fueled by my desire to help others reach their goals. \\ ๐„ ๐— ๐ ๐„ ๐‘ ๐ˆ ๐„ ๐ ๐‚ ๐„ // Iโ€™ve collaborated with many renowned companies, here's a few: - ๐’๐„๐Ž & ๐€๐„๐Ž - Victorious: Hundreds of articles written and edited for dozens of clients, covering nearly every vertical and niche, each with a distinct brand voice and definitive brand guidelines - ๐๐Ÿ๐ & ๐’๐š๐š๐’ - nexAir: Industrial gas blog series with strict brand voice and proprietary terminology. Instant Financial: Restaurant and hospitality payroll content optimized for AEO. Fixure: Cybersecurity whitepapers and press releases. - ๐‚๐จ๐ง๐ญ๐ž๐ง๐ญ ๐Œ๐š๐ง๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ - Amazon: Led their FoundItOnAmazon initiative, writing titles, descriptions, and curating product collections across thousands of themed batches. Hired and managed a 10-person team to scale output with no missed deadlines. - ๐„-๐‚๐จ๐ฆ๐ฆ๐ž๐ซ๐œ๐ž - Grove Collaborative, Monotype, Walgreens, Groupon, E.L.F. โ€“ High-volume product descriptions in beauty, health, wellness, and retail RakeRock: Product pages for consumer tech buyback and resale. - ๐‘๐ž๐š๐ฅ ๐„๐ฌ๐ญ๐š๐ญ๐ž - Domu: 77 neighborhood guides imbued with their unique brand voice Airbnb: Detailed property descriptions and manuals for real estate listings worldwide - ๐๐ซ๐ข๐ง๐ญ - Design + Dรฉcor: Conducted interviews with interior designers and wrote feature articles for their print publication. Virgin Islands Magazine: Feature print articles covering local events, wildlife conservation, agriculture, and travel. - ๐‡๐ž๐š๐ฅ๐ญ๐ก๐œ๐š๐ซ๐ž - Platinum Psychiatry: Landing page, blog articles, and YouTube scripts on ADHD, PTSD, anxiety, medication management, and online psychiatric care. Octavian: Website copy for a non-invasive health monitoring wearable. CannaBuddy: Educational content on hemp-derived Delta 9 THC products and beverages. - ๐…๐ข๐ง๐š๐ง๐œ๐ž & ๐‹๐ž๐ ๐š๐ฅ - Dow Janes: Personal finance articles on debt payoff, wealth building, credit management, and earning strategies for a women-led financial education company. Kama'aina Mortgage Group: Wrote every page of their website โ€” home, service pages, team bios, and contact. Timothy Abeel & Associates: Automotive law articles focused on consumer rights, vehicle defects, and manufacturer liability. - ๐‚๐ซ๐ž๐š๐ญ๐ข๐ฏ๐ž - City Grandma: Researched, wrote, and field-tested text-based walking tours for cities across the U.S., covering route planning, local history, and turn-by-turn directions. PUBG Games: Wrote character dialogue and content players encounter during gameplay. \\ ๐“ ๐„ ๐’ ๐“ ๐ˆ ๐Œ๐Ž ๐ ๐ˆ ๐€ ๐‹ ๐’ // "Sean is a golden asset and a founderโ€™s dream. He excels independently, taking projects from start to finish with incredible results, and is just as comfortable and skilled at running a team of writers. He stays on track and keeps others on track, and his dedication and loyalty to this company cannot be understated." - Mike G., CEO, City Grandma "As a writer, Sean is absolutely phenomenal. His work strikes a perfect balance between being thorough and concise, with just the right touch of quirky humor and serious expressiveness. These elements not only enhance our content but also resonate with our audience, making our brand stand out in a crowded market. And of course, his writing is always optimized for SEO, but it never feels forced or formulaic. His consideration for our budget is another quality that sets him apart. He frequently checks in to ensure that weโ€™re getting the best value for our money, even suggesting when a task might be better suited for a more junior writer. His honesty and transparency have saved us countless dollars and have only deepened our trust in him." - Julia P., Domu (Content Writing, SEO Writing, Blog Writing, Copywriting, Article Writing)

  • Creative Writing
  • Website Content
  • Article Writing
  • Writing
  • SEO Writing
  • Editing & Proofreading
  • Content Writing
  • Content Creation
  • Blog Writing
  • Online Writing
  • Copy Editing
  • SEO Keyword Research
  • Project Management
  • Copywriting
  • Content Strategy

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Headline Writers Hiring FAQ

What is a headline writer?

A headline writer is a content professional who is tasked with crafting dynamic, attention-grabbing headlines for articles, blog posts, press releases, newsletters, and other marketing collateral. A good headline writer is able to grasp the primary message of the written content and craft a headline in a way that captures a readerโ€™s eye across multiple platforms and channels.

How do you hire a headline writer?

You can source headline writing talent on Upwork by following these three steps:

  1. Write a project description. Youโ€™ll want to determine your scope of work and the skills and requirements you are looking for in a headline writer.
  2. Post it on Upwork. Once youโ€™ve written a project description, post it to Upwork. Simply follow the prompts to help you input the information you collected to scope out your project.
  3. Shortlist and interview headline writers. Once the proposals start coming in, create a shortlist of the professionals you want to interview. 

Of these three steps, your project description is where you will determine your scope of work and the specific type of headline writer you need to complete your project. 

How much does it cost to hire a headline writer?

Rates can vary due to many factors, including expertise and experience, location, and market conditions.

  • An experienced headline writer may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
  • A contractor who is still in the process of building a client base may price their headline writing services more competitively. 

Rates typically charged by headline writers on Upwork are:

  • Beginner: $50 per hour
  • Intermediate: $89 per hour
  • Expert: $250 per hour

Which one is right for you will depend on the specifics of your project. 

How do you write a headline writer job post?

Your job post is your chance to describe your project scope, budget, and talent needs. Although you donโ€™t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if theyโ€™re the right fit for the project.

Job post title

Create a simple title that describes exactly what youโ€™re looking for. The idea is to target the keywords that your ideal candidate is likely to type into a job search bar to find your project. Here are some sample headline writer job post titles:

  • We have the written content; we need an expert headline writer to make it pop to catch eyeballs
  • Looking for a talented headline writer to take our content and create amazing headlines to drive engagement
  • Can you create fantastic headlines that draw a ton of traffic? We want to talk to you

Project description

An effective headline writer job post should include: 

  • Scope of work: From keen ability to write creatively to understanding what draws a readerโ€™s attention, list all the deliverables youโ€™ll need. 
  • Project length: Your job post should indicate whether this is a smaller or larger project. 
  • Background: If you prefer experience with certain marketing channels, subject matter, or industries, mention this here. 
  • Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.

Headline writer job responsibilities

Here are some examples of headline writer job responsibilities:

  • Read through new, yet-to-be-published article drafts and summarize in a single sentence for the headline
  • Develop several headline options from a slate of weekly blog entries
  • Incorporate selected keyword(s) in final headlines for SEO purposes
  • Deliver required batch of headlines by, or before, each deadline

Headline writer job requirements and qualifications

Be sure to include any requirements and qualifications youโ€™re looking for in a headline writer. Here are some examples:

  • Excellent spelling and punctuation 
  • Portfolio of dynamic headlines currently being used
  • Native English (or select language) speaker.
  • Regularly able to meet deadlines in a fast-paced, high-volume environment