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You Want... * Data-backed content * Better Leads * Active Work Community * More Sales * Strong Brand Identity While it is easy to get lost in the blinding lights of AI content, empathy and personal touch are two shining gems that'll add glitter to any written piece... The search for an embodiment of these two precious principles is why you are here. With years of experience and a trail of happy clients behind me, I'm here to transform your content strategy into a people-first, customer-focused, brand-rending masterpiece. Just imagine You {a vision-driven expert with an eye for the finer things} + Me {A creative, customer-centric, data-focused, content consigliere!} = dream team! If you value working with someone who: *Views content marketing as an all-encompassing funnel that should be fun *Is curious about business, willing to learn, and works with data analytics to understand the audience better *You'd prefer to trust your content with rather than second-guessing *Is always in the creative lab, cooking up a host of creative content ideas ... then I am absolutely thrilled to say we are a match made in heaven! Let's do more than just coast along the waves of content creation... Let's do something a little more fun... Let's create our path... with your vision and story a shining light and brilliant content the fuel to your dreams on the wavy adventure of content creation 🌊 To embark on this journey, I'll always be one ping away! I can't wait to chat with you! 😁

Most brands don't have a traffic problem. They have a messaging problem. Visitors land on their website, skim for a few seconds, fail to see a compelling reason to care, and leave. No inquiry. No demo booked. No sale. That's where I come in. I'm a Marketing Strategist, Conversion Copywriter, and Content Consultant who helps SaaS companies, startups, agencies, and service-based businesses turn confusing messaging into clear, persuasive communication that attracts qualified leads, builds trust, and drives revenue. Over the last 5+ years, I've worked with brands including LS Rentals, GoPure, Laxis, Eyefactive, Multimotion, VetEvolve, Netstock, and DAC Beachcroft, helping them strengthen positioning, sharpen brand messaging, improve customer journeys, and create content that converts at every stage of the funnel. I Don't Start With Keywords. I Start With Buyers. Before writing a single word, I identify: ✔ Who your ideal customer is ✔ What problem they're actively trying to solve ✔ Why they're frustrated with existing alternatives ✔ What objections prevent them from buying ✔ What motivates them to take action This allows me to create messaging that resonates with real decision-makers—not search engines alone. Full-Funnel Content Strategy (TOFU • MOFU • BOFU) Modern marketing isn't about publishing more content. It's about publishing the right content at the right stage of the buyer journey. TOFU (Top of Funnel) Build awareness, educate prospects, and attract qualified traffic through SEO content, thought leadership, and demand-generation assets. MOFU (Middle of Funnel) Nurture prospects with case studies, comparison pages, lead magnets, email sequences, and authority-building content. BOFU (Bottom of Funnel) Drive conversions with persuasive landing pages, sales pages, product positioning, and conversion-focused website copy. Every piece of content should move prospects one step closer to becoming customers. That's exactly what I help businesses achieve. My Expertise Includes ◆ Brand Messaging & Positioning ◆ Conversion Copywriting ◆ Website Copy & Landing Pages ◆ SaaS & B2B Content Marketing ◆ SEO Strategy & Topic Authority Development ◆ Product Marketing & Feature Positioning ◆ LinkedIn Ghostwriting & Thought Leadership ◆ Email Marketing & Lead Nurture Campaigns ◆ Customer Journey Mapping ◆ Conversion Rate Optimization (CRO) ◆ Content Strategy & Editorial Planning Copywriting Frameworks I Regularly Use ✓ AIDA (Attention, Interest, Desire, Action) ✓ PAS (Problem, Agitation, Solution) ✓ BAB (Before, After, Bridge) ✓ StoryBrand Principles ✓ Jobs-To-Be-Done Messaging ✓ Customer-Aware Copy Frameworks ✓ Direct Response Marketing Techniques ✓ Behavioral Psychology & Conversion Principles Clients Typically Hire Me To ✔ Clarify confusing messaging ✔ Improve website conversion rates ✔ Create authority-building content strategies ✔ Increase qualified inbound leads ✔ Launch new products and services ✔ Strengthen market positioning ✔ Develop persuasive sales assets ✔ Build trust with high-value buyers What Makes Me Different? Many writers can create content. Few understand positioning, buyer psychology, customer journeys, and business growth. I bridge the gap between marketing strategy and persuasive execution. Every headline, landing page, article, email sequence, and content asset is created with one goal in mind: Moving prospects from attention to trust, and from trust to action. Because effective marketing isn't about sounding clever. It's about creating clarity, credibility, and conversion. If you're looking for a strategic marketing partner who understands SaaS, B2B, service businesses, customer psychology, and revenue-focused content, let's connect. Let's build messaging your audience remembers, trusts, and buys from.

I'm a 36-year-old degree-level qualified journalist and marketer based between Brunei and London. I've created thousands of pieces of professional content for hundreds of businesses over the last thirteen years. You can hire me to create compelling long or short-form blog posts, website content, SEO-optimized web copy, social media content, website content, press releases, and B2B/B2C articles. I have been practicing online journalism for over a decade, more recently focusing on working with SaaS clients and SEO-optimized content. My current clients include CoinTelegraph, Neil Patel Digital, Spotify, Crunchbase, and some of the world's most successful marketing agencies. I'm passionate about writing and researching and work with several global businesses as a consultant and journalist. Please feel free to check out my professional experience and credentials and drop me a message anytime. Marcel

I spent 16 years working in fast paced enviroments working in operational roles where accuracy, reliability and getting things done without constant supervision were important parts of the job. I’m good at research, building prospect lists, finding contact information, data entry and general admin tasks. I take my work seriously and pay close attention to detail. Over the last few months I’ve built lead research samples using spreadsheets and researched real businesses, which can be viewed on my profile. I don’t just stop at the first page and collect what’s obvious. I like to dig deeper, find information that others might miss and build lists that are useful. I’m currently building my freelance experience and looking to work with clients who value reliability, consistency and great communication. My goal is to build long term working relationships with clients who are looking for dependable support and looking for someone who wouldn't suddenly disappear. Thanks for checking out my profile.

Over the past six years, I have actively authored, updated and written multiple forms of research-driven, polished, and value-packed content for companies like Entrepreneur, ClickUp, Hackernoon, Benzinga, Pangea, Codeless, etc. As your thought leadership ghostwriter, I'll use your insights to create punchy blog posts that cement you as an expert who's redefining how brands should operate in your industry. Got content ideas you want me to execute? Prefer I generate ideas to work on? Want a topic cluster? Make any pick. I've got your back. I create content assets that steal the coveted page 1 positions on the SERP and also provide value for your readers. Content needs refreshing if you have a dip in rankings, or if it has outdated info. Most times, a complete rewrite is required. Ready to roll?

I conduct rapid research that can move your idea from theory to pilot to full launch. My research services ✅Theory of Change ✅Literature reviews ✅Market analysis (UK, Nigeria only) ✅Qualitative interviews ✅Monitoring, Evaluation and Learning (UK, Nigeria only) ✅Cost-effectiveness analysis ✅Impact evaluation ✅Policy analysis I build bespoke communication strategies to amplify your work to the right audience. Communication Services ✅Impact reports ✅Policy briefs ✅Working papers ✅White papers ✅Opinion and think pieces