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** I WILL GUARANTEE WHAT MOST LINKEDIN MARKETING SPECIALISTS ON UPWORK WON'T **... I'll help you get your ideal clients into your LinkedIn inbox from Day 1. Most people are creating content. Very few are doing LinkedIn marketing. I'm a LinkedIn marketing expert helping founders, coaches, consultants, and agencies turn LinkedIn into a client acquisition and personal brand growth channel through LinkedIn ghostwriting and LinkedIn outreach. Over the last few years, I've: • Generated 1.3 million+ impressions through LinkedIn marketing • Written 500+ high-performing LinkedIn posts as a LinkedIn ghostwriter and LinkedIn writer • Helped clients book 1,000+ calls through LinkedIn outreach campaigns • Worked with CEOs, consultants, coaches, and agency owners as a LinkedIn copywriter to build their personal brand Most people approach LinkedIn marketing by posting consistently and hoping for results. I focus on positioning. • Finding angles that make people stop scrolling • Creating content that sounds human • Building a personal brand that attracts opportunities • Establishing trust before selling anything As a LinkedIn ghostwriter, my goal isn't to create more content. It's to help clients build a personal brand that makes them the obvious choice in their industry. No recycled AI content. No random motivational posts. No fake engagement tricks. Just strategic LinkedIn marketing backed by audience psychology, positioning, and real-world experience. As a LinkedIn writer and LinkedIn copywriter, I focus on creating content that builds authority, trust, and meaningful business conversations. My services include: • LinkedIn content strategy • LinkedIn ghostwriting • LinkedIn profile optimization • Personal brand positioning • Personal brand strategy • Content and visual direction • Engagement and networking strategy • Lead generation through LinkedIn outreach • LinkedIn marketing consulting Whether you need a LinkedIn ghostwriter to create authority-building content or a LinkedIn marketing specialist to generate leads, the goal remains the same: Build a personal brand that creates opportunities. If your LinkedIn profile is generating views but not conversations, engagement but not leads, or content but not opportunities, there's usually a LinkedIn marketing strategy problem behind it. Feel free to check my portfolio and previous work.

I'm a 36-year-old degree-level qualified journalist and marketer based between Brunei and London. I've created thousands of pieces of professional content for hundreds of businesses over the last thirteen years. You can hire me to create compelling long or short-form blog posts, website content, SEO-optimized web copy, social media content, website content, press releases, and B2B/B2C articles. I have been practicing online journalism for over a decade, more recently focusing on working with SaaS clients and SEO-optimized content. My current clients include CoinTelegraph, Neil Patel Digital, Spotify, Crunchbase, and some of the world's most successful marketing agencies. I'm passionate about writing and researching and work with several global businesses as a consultant and journalist. Please feel free to check out my professional experience and credentials and drop me a message anytime. Marcel

Most brands don't have a traffic problem. They have a messaging problem. Visitors land on their website, skim for a few seconds, fail to see a compelling reason to care, and leave. No inquiry. No demo booked. No sale. That's where I come in. I'm a Marketing Strategist, Conversion Copywriter, and Content Consultant who helps SaaS companies, startups, agencies, and service-based businesses turn confusing messaging into clear, persuasive communication that attracts qualified leads, builds trust, and drives revenue. Over the last 5+ years, I've worked with brands including LS Rentals, GoPure, Laxis, Eyefactive, Multimotion, VetEvolve, Netstock, and DAC Beachcroft, helping them strengthen positioning, sharpen brand messaging, improve customer journeys, and create content that converts at every stage of the funnel. I Don't Start With Keywords. I Start With Buyers. Before writing a single word, I identify: ✔ Who your ideal customer is ✔ What problem they're actively trying to solve ✔ Why they're frustrated with existing alternatives ✔ What objections prevent them from buying ✔ What motivates them to take action This allows me to create messaging that resonates with real decision-makers—not search engines alone. Full-Funnel Content Strategy (TOFU • MOFU • BOFU) Modern marketing isn't about publishing more content. It's about publishing the right content at the right stage of the buyer journey. TOFU (Top of Funnel) Build awareness, educate prospects, and attract qualified traffic through SEO content, thought leadership, and demand-generation assets. MOFU (Middle of Funnel) Nurture prospects with case studies, comparison pages, lead magnets, email sequences, and authority-building content. BOFU (Bottom of Funnel) Drive conversions with persuasive landing pages, sales pages, product positioning, and conversion-focused website copy. Every piece of content should move prospects one step closer to becoming customers. That's exactly what I help businesses achieve. My Expertise Includes ◆ Brand Messaging & Positioning ◆ Conversion Copywriting ◆ Website Copy & Landing Pages ◆ SaaS & B2B Content Marketing ◆ SEO Strategy & Topic Authority Development ◆ Product Marketing & Feature Positioning ◆ LinkedIn Ghostwriting & Thought Leadership ◆ Email Marketing & Lead Nurture Campaigns ◆ Customer Journey Mapping ◆ Conversion Rate Optimization (CRO) ◆ Content Strategy & Editorial Planning Copywriting Frameworks I Regularly Use ✓ AIDA (Attention, Interest, Desire, Action) ✓ PAS (Problem, Agitation, Solution) ✓ BAB (Before, After, Bridge) ✓ StoryBrand Principles ✓ Jobs-To-Be-Done Messaging ✓ Customer-Aware Copy Frameworks ✓ Direct Response Marketing Techniques ✓ Behavioral Psychology & Conversion Principles Clients Typically Hire Me To ✔ Clarify confusing messaging ✔ Improve website conversion rates ✔ Create authority-building content strategies ✔ Increase qualified inbound leads ✔ Launch new products and services ✔ Strengthen market positioning ✔ Develop persuasive sales assets ✔ Build trust with high-value buyers What Makes Me Different? Many writers can create content. Few understand positioning, buyer psychology, customer journeys, and business growth. I bridge the gap between marketing strategy and persuasive execution. Every headline, landing page, article, email sequence, and content asset is created with one goal in mind: Moving prospects from attention to trust, and from trust to action. Because effective marketing isn't about sounding clever. It's about creating clarity, credibility, and conversion. If you're looking for a strategic marketing partner who understands SaaS, B2B, service businesses, customer psychology, and revenue-focused content, let's connect. Let's build messaging your audience remembers, trusts, and buys from.

Award-winning editor, publisher, and AI content reviewer with 20+ years of experience helping organizations communicate complex information clearly, accurately, and persuasively. My background spans specialist B2B publishing, technology, AI evaluation, healthcare, compliance, news publishing, books, reports, and long-form thought leadership. I have worked as a managing editor, publisher, online editor, and Senior Domain Expert on AI-model evaluation projects. I help clients improve content that matters: • Newsletters • Research reports • White papers • Regulatory and compliance content • Technical and technology articles • AI-generated content • Executive thought leadership Recent achievements include: • Increased newsletter open rates from 16–18% to 36–41% through editorial restructuring, audience-focused content selection, and improved headline strategy. • Served as Senior Domain Expert and Occupational Reviewer on AI-model evaluation projects • Produced and edited newsletters, reports, features, and thought-leadership content across healthcare, compliance, business, technology, and AI sectors. • Created newsletters, reports, guides, white papers, and long-form thought leadership for professional audiences Services: • Newsletter editing and production • AI content evaluation and quality review • Research, report, and white paper editing • Fact-checking and editorial review • Content audits and editorial assessments • Managing-editor support • Editorial workflow development • Contributor mentoring and editorial feedback Awards and recognition: • Shortlisted, Sunday Times Sports Book of the Year • Winner, Financial Times Publications Editorial Award • Runner-Up, Corporate Publishing Awards (Best Staff Newspaper) Earlier career highlights include founding and leading a specialist publishing company, publishing a leading medical title, and successfully selling its flagship publication. Whether you need an editor to improve a newsletter, review AI-generated content, refine a technical report, strengthen a white paper, or bring structure and clarity to complex subject matter, I bring more than two decades of editorial, publishing, and audience-development experience.

I am a Upwork top rated Illustrator, Graphic Designer and Creative Writer with 12 years of experience. I accept jobs in a range of styles; ranging from children's book illustration, fantasy and concept art, graphic art, product design, to logo creation. I work with a range of mediums; including watercolour, acrylics, line art, and digital platforms such as Adobe Photoshop and Illustrator. I NEVER use AI and will not support projects that use AI or accept AI training roles. My writing services range from novel and prose writing to articles and blog posts. I am particularly confident in discussing the arts. I write novels for a range of clients, from historical romance to childrens poetry. Please read my reviews and note my 100% job success. I look forward to working with you.

SaaS and Tech products take rigorous design, high-level coding and detailed planning. Customers need to know none of these complexities. They just need to know how your product will make their life better. I write content that simplifies the complicated and compels people to learn more. Your product and brand will be brought to life through carefully designed longform content. SEO best practices will ensure your website brings in a constant flow of new, interested customers. My Expertise: Degree in International Business Google Certified: Analytics, Ads, UX Design 10+ Years of Experience My Process: • Understanding client needs • In-depth research • Competitor analysis • Referencing reliable sources (long-form copy) I fall on both sides of the client/expert relationship so I know how frustrating projects can become sometimes which is why I prioritise clear communication from the start.