Top 50+ Wix Development agencies

For 2 decades we have been helping companies grow their online presence with the use of Google Ads, Facebook and Instagram ads, LinkedIn ads, and other sources of targeted traffic. We use real SEO methods that guarantee your first page organic results.

We are a team of amazing developers with well over a decade of experience in tech. We love what we do and it translates into our work. We work on eCommerce, ERP Solutions, Mobile App Development, Web Design & Development and everything in between.

Web Development with .NET | Wix & WordPress Website We are a .Net Product/Web Development and Consulting startup with more than 17 years of experience in web development and support services for enterprise applications in .Net, .Net Core, Xamarin, Angular, AngularJS, WordPress, Wix, WooCommerce. We have more than 9 years of experience working in building cloud-based applications. Our Architect is Microsoft Certified (MCP, MCAD) and Brain Bench Certified having worked with multiple Fortune 500 companies. We have a capable and dedicated team for .Net development, Wix, WordPress, Graphic design, and social media management. We have got expertise in .Net, .Net Core, Classic ASP, ASP.NET, Web Forms, ASP.NET MVC, Razor Pages, C#, VB.NET, Web Services, WCF, SOA, WebAPI, HTML5, CSS3, LESS, SASS, SQL Server, SQL Azure, MySQL, PostgreSQL. We are proficient in building applications with a mobile-first approach and rich responsive layouts. We have worked with multiple JavaScript Frameworks (AngularJS, Angular, jQuery, jQueryUI, Bootstrap), XML, Multithreading, LINQ, and Entity Framework. We have robust experience in developing, hosting, and scaling cloud applications using Windows Azure, Amazon Web Services (AWS) with experience on Cloud Services, WebApps, Queues, Caching, CDNs, Web Jobs, Azure Functions and storage accounts, EC2, Amazon S3, SQS, SNS, Events Bridge, IVS, Lambdas. We also have experience in developing websites using WordPress/PHP. We have developed multiple complex enterprises and public-facing websites likeGoalEnvision.com - AngularJS/.Net Core-based SaaS business productivity toolDoctorCPR.com - Physician Classified/Job Site - .Net based)Regent.se - Corporate website built in MVC, SQL Azure for a Swedish clientSverigesBastaMedarbetare.se - Recruitment/Blog Portal for Regent ABOpalvvs.se - Corporate website for an energy clientChezonelle.com - MVC/C# based eCommerce Portal for Women clothingSverigesBastaInstallator.se - Blog for an energy company. HoppingMonk - ASP.NET-based eCommerce Portal for travel agents. 

Do you want to bring your business ideas to LIVE and make things SHINE? We are REAL and EXPERIENCED web design agency and fully experienced on website design on the following website Builders & platforms: ✅ WORDPRESS THEMES AND ELEMENTOR PRO PAGE BULDER ✅GODADDY BUILDER ✅WIX WEBSITE BUILDER ✅SQUARESPACE ✅123 REG WEBSITE BUILDER ✅WEEBLY ✅SHOPIFY Further, we handle E-COMMERCE development and will setup stores to integrate to your website with the following Plugins & Platforms: ✅WOOCOMMERCE FOR WORDPRESS OPTION ✅WIX STORES ✅GODADDY GO-CENTRAL/GODADDY STORES ✅SQUREPACE STORES ✅MAGENTO ✅SHOPIFY STORES 100% Customer satisfaction is our primary motivation. We can't wait to get started with you

The CRM SWAT Team (TCST) is founded by Dr. Pavan Gundepudi with a passion to deliver revenue success to client organizations and to take them into the next growth orbit. Pavan has a Ph.D. in business administration from the Simon School of Business Administration at the University of Rochester, Rochester, NY, and over 20 years of experience in sales and marketing in the U.S. and in India. TCST can review the complete revenue continuum, from marketing to sales to customer success, for your business to assess gaps and help you to streamline and optimize the parts you most need help with. Specifically, our focus on marketing is to see how it is helping to generate quality leads for sales while raising awareness and generating interest in your company and its offerings. Our focus on sales is on streamlining the process being followed by the sales team to qualify leads, convert leads to opportunities, and close opportunities. Our focus on customer success is to ensure new customers achieve the first time to value (FTTV) with onboarding.

I specialize in high end mobile and web development and digital marketing using iOS, Android, Shopify, WordPress, WooCommerce, Wix and Zoho etc. If you need a responsive website or mobile app, branding and a website that looks both beautiful and converts visitors, feel free to get in touch. I will give you friendly advice about the direction to take your website or mobile app if you're unsure about which visual direction to go in.

Your Creative Partner 🚀 Hello! We are Eugene and Alexander — a creative design duo with deep expertise across various industries and visual communication formats. With over 16 years of combined experience, we offer a strong balance of strategic thinking and pixel-perfect execution. We’ve worked with startups, growing businesses, and established brands from around the world, helping them stand out with modern, effective design. Our strength is in collaboration: while one of us focuses on structured storytelling and clean presentation logic, the other brings bold brand energy and creative vision. 👨‍🎨 Eugene – Presentation & Amazon Listing Design Expert Eugene is a seasoned designer specializing in presentation design and Amazon product listing graphics. He knows how to communicate ideas clearly and persuasively through visuals — whether it’s for a pitch deck, a sales presentation, or an e-commerce product page. He works with tools like: Google Slides, PowerPoint, Keynote Figma, Illustrator Amazon A+ content standards and guidelines His work is about clarity, rhythm, and business focus. 🎨 Alexander – Branding & Web Design Specialist Alexander is an expert in brand identity design and web/UI design. He builds brands from scratch — starting from deep market research, positioning, tone of voice, and logo design, all the way to full-scale brand books, packaging, and digital touchpoints. Key areas: Logo design & visual identity Packaging design & typography systems Style guides & brand manuals Responsive web/UI design for startups and e-commerce Shopify & WordPress design handoff ready He focuses on consistency, emotion, and visual storytelling to help brands connect with their audience and grow. ✅ What We Deliver Fast turnaround Friendly communication High-quality design Business-oriented thinking Long-term collaboration Let’s create something exceptional together. Reach out today! 📌 SEO Keywords: Pitch Deck, Google Slides, PowerPoint, Presentation Design, Investor Deck, Amazon Listing, Amazon A+ Content, Product Image Design, Branding, Logo Design, Brand Identity, Packaging Design, Visual Identity, UI Design, Web Design, UX Design, Digital Design, Shopify Design, WordPress Design, Creative Team, Design Agency.

Hello Welcome to our Agency Color Web Studio. We offer dedicated developers on fix rate and hourly rates. Color Web Studio is a proficient web designing and development company. We offer an extensive range of services to reach your targeted spectators and carve up your valuable information focusing on retaining your customers. Our team is aware of the best practice both in the development and UI/UX design to deliver a high technology website for you. ✅ UI Design ✅ Responsive website design ✅ eCommerce design ✅ Design for dashboards ✅ Presentation Design ✅ Landing Page and Corporate Design ✅ Email Newsletter Design ✅ Print design ✅ Front-end development ✅ E-commerce, WP and Dashboards development We don't overcharge and don't talk tall about the skills and capabilities. What you get is what we charge. Looking forward to providing the best services.

CRYSTAL CODED is a small design agency of expert web designers and top-rated graphic and branding designers. We always strive to help small businesses and others, by designing professional website designs, SEO and graphic design and branding design services that convey your message clearly and beautifully. You never have to worry about who's doing what, we give each of our clients the opportunity to communicate with us to answer questions, discuss ideas and to ensure you'll receive exactly what you wanted. We offer an array of services such as: - WIX WEBSITE DESIGN - WIX WEBSITE REDESIGN - WORDPRESS WEBSITE DESIGN - WORDPRESS WEBSITE REDSIGN - SHOPIFY WEBSITE DESIGN - SHOPIFY WEBSITE REDESIGN - SEO OPTIMIZATION (one-time and on-going) - BRANDING DESIGN (including branding boards) - FLYER/BROCHURE DESIGN - BUSINESS CARD DESIGN - LOGO DESIGN - Variety of other GRAPHIC DESIGN SERVICES Get a complete design solution for your online business or personal website. All of our web developers are certified web design experts and will provide a fully functional website that will give your website a powerful online presence. We will do more than design your website, we will make it work for you.

IBtech Solutions is a web development, Mobile application development, SEO, and digital marketing agency based in Lahore, Pakistan. We have been in business since 2016. We understand that your business is constantly evolving, and that's why we work to keep up with the latest trends in Web development, Mobile Apps Development, SEO, Digital Marketing, Facebook ads campaigns, Google AdWords campaigns, and more. We offer comprehensive solutions that help your business stand out from the crowd. We put our experience and expertise to work for you to create digital solutions that assist you to get more business by using smart solutions. Our objective is to assist every business, regardless of its scale, market size, or budget, in transitioning from traditional to digital business processes. We may become your partner at any point in your company's life cycle and provide you with our valuable services. In addition, we have a diverse set of development skills, including PHP, Laravel, Ruby on Rails, Vue.js, React.js, Angular, Node.js, and CMS (WordPress, Wix, Squarespace). We also have experience with mobile devices. We also have a team of expert mobile app developers. We have experience developing mobile applications for both Android and iPhone platforms. We also offer SEO, E-Commerce, Woo Commerce, and database-related solutions in addition to mobile and web development.

Brian Loring is an innovative and versatile solution architect and administrator with deep expertise in SharePoint and Microsoft SQL Server design, development, integration, testing and implementation. His experience includes diverse enterprise environments across multiple industries and global operations including OpenText ECM and Azure DevOps. He is now working as an Architect and SME on SharePoint (2010, 2013, 2016, 2019 and SPO) and Azure DevOps. Since 2015, Brian has engaged with multiple consultancies in a freelance capacity to develop and deliver client-facing SharePoint / SQL Server solutions—including such clients as EMC & The Capitol Group , JP Morgan, SEI Investments, Duquene Light Company—with both on-premises and cloud-based infrastructures. He plays an instrumental role in the end-to-end consulting, needs analysis, solution proposal, and solution delivery life cycle to ensure seamless integration, implementation, and support efforts. From 2011 to 2014, Brian held the role of Senior SharePoint Administrator and DBA within The CDM Group, driving the solution architecture, development, integration, and implementation effort. During this tenure, Brian spearheaded the transition to a re- architected SharePoint solution and migration from 2007 to 2010, then from 2010 to 2013. Additionally, Brian directed efforts to establish server farms and shared SQL Server cluster resources, enable disaster recovery (DR) capabilities, and launch data warehousing (DW) solutions, as well as assist with data center environment migrations. Prior to The CDM Group, Brian served as Senior Operations Analyst within Deloitte & Touche in 24/7 production management and support for Deloitte.com, SharePoint, and Data Center environments. Brian’s extensive technical proficiency include Windows, Collaboration Systems and SQL Server. He is adept at rapidly mastering new technologies and is an accomplished technical trainer and mentor. My credentials include: 30+ years of IT experience in a small shops and enterprise environments. 10+ years project management experience 10+  years of MS SQL Database Administration 10+  years of MS SharePoint Administration/Engineering (including migrations and cross platform support) 10+ years technical project management 5+ years of MS CRM/AX support 5+ years of MS Project server support 5+ years Cloud Technologies Support/planning (AWS/Azure) 5+ years of Azure DevOps CI/CD pipelines 10+ years of Operations Management 15+ years of Web Application support (including IIS, Java, PHP, .Net, SSO, Kerberos) 7+ years of Middleware application support (WebLogic) 20+ years of Windows support (Including failover clustering, AD Administration) 10+ years of experience with business process reengineering in a consulting, government, or commercial environment 5+ Years of experience with business process modeling (BPM), business process reengineering (BPR) 15+ years of organizational change management, and human capital management

MobiWeb Creations, a web & mobile application development, digital marketing services provider Company. We have developed a wide range of responsive, eCommerce, customized websites using PHP/MySQL, SQUARESPACE, SHOPIFY, LIGHTSPEEDHQ, open-source frameworks: MAGENTO, OPENCART, WORDPRESS, JOOMLA including sites for startup companies and small businesses. We have expertise in developing hybrid mobile applications using React Native, Flutter, Ionic Framework, and native iOS & Android applications using Swift, Android Studio, Android Java, Kotlin for startup companies and small businesses. SPECIALIZED: - Custom-designed website using WordPress with easy backend management. - eCommerce solution using Shopify, Lightspeedhq, Magento, and WooCommerce. - Custom WordPress plugin development. - Custom designed website using Joomla - Upgrading Joomla to the latest versions including product import. - Custom web application, backend using CodeIgniter, Laravel, CakePHP - Hybrid mobile application using ReactNative, Flutter, Ionic Framework - Native iOS & Android applications using Swift, Android Studio, Android Java, Kotlin FRONTEND SKILLS: * MVC Frameworks: Angular.js * Reactjs * HTML5 * Adaptive Frameworks - Bootstrap, Foundation BACKEND SKILLS: * PHP, Node.js; * Laravel DATABASES: * Relational: Mysql, MSsql, PostgreSQL; * NoSQL: MongoDB, Couchdb;

Coral Technologies is a professional web development and design company that serves the needs of wide range of businesses throughout a variety of industries. We are in the work from 7 Years and have great hold on the local and abroad. We have more than 100 clients all over the world. Our Developers have extensive experience in the following languages and SEO Tools: PHP, MYSQL, CSS, Xhtml, AJAX, jquery, Json,HTML , Joomla, Wordpress, Google Adwords / Adsense , Keywords etc We've created many successful websites with the platforms listed below: Wordpress, Joomla, Custom PHP , We have also Designed many Templates and Themes for different CMS. Our goal is to provide exceptional service and build a stronger community one relationship at a time. We do this by adhering to a strict code of ethics and professionalism. Core values are present in everything that we do and every interaction we have. By adhering to these strict guidelines, we will earn your trust for a long term relationship.

Our aim is to give you more time with yourself and with your family. Focus on driving your business to make it more profitable with less effort on your part rather than spending on the tasks that can lose more time and energy. SAVE TIME. SAVE MONEY. SAVE ENERGY. No Fringe Benefits No Overhead Expenses Increase Productivity Fast Turn Around Time

At DigiTailors, we are a full-stack Shopify development team dedicated to helping brands scale faster, boost sales, and craft memorable customer experiences.
 Whether you’re launching a new Direct-to-Consumer brand, migrating from another platform, or optimizing a 7-figure Shopify Plus store, we bring deep technical expertise and eCommerce strategy to make your vision real.
 OUR SERVICES: • Custom Shopify Development: Expert theme building (Liquid, HTML, CSS/SCSS, JavaScript), speed and Core Web Vitals optimization • App Integrations: Shopify API / Storefront API, Klaviyo, Recharge, Yotpo, private apps, automation via Shopify Functions & Webhooks • Shopify Plus Solutions: Script editor for custom checkout, wholesale/B2B configuration, and multi-currency support • Platform Migrations: Smooth transitions from WooCommerce, Magento, BigCommerce, Wix, and custom CMS to Shopify • CRO & UX Optimization: A/B testing, heatmaps, funnel analysis, mobile-first and accessible designs, and app recommendations that convert
 TECH STACK HIGHLIGHTS: • Languages: Liquid, JavaScript (ES6+), HTML5, CSS, SCSS • Frameworks & Tools: React, TailwindCSS, Shopify CLI, ThemeKit, Polaris, Shopify Functions • DevOps & Ecosystem: Git, GitHub Actions, APIs, Klaviyo, Recharge, Gorgias, Loop, Bold, Okendo, Tapcart
 WHO WE WORK WITH: • Direct-to-consumer brands ready to scale • Agencies seeking white-label Shopify development partners • Founders who want a true partner, not just a vendor
 OUR COMMITMENT: We don’t just write code — we think like product owners. We ask the right questions, deliver clean, maintainable solutions, and align closely with your business goals.
 Let’s build something that truly converts.

⭐️⭐️⭐️⭐️⭐️ We are a team of Full-Stack and CMS Developers with deep expertise in WordPress, Shopify, Magento, Webflow, and Wix. Our focus is on building scalable, user-friendly, and high-performing websites that help businesses strengthen their online presence and drive growth. But we don’t stop at design and development. Our team also provides SEO optimization, website speed improvements, and mobile-friendly solutions, ensuring your website doesn’t just look great, it also ranks well, loads fast, and delivers an exceptional user experience. Core strengths include: CMS Development: WordPress, Shopify, Magento, Webflow, Wix Website Optimisation: SEO, Page Speed, Performance Tuning Full Stack Development: Frontend (React, JavaScript, HTML, CSS) & Backend (Node.js, PHP, Python) E-commerce Development: WooCommerce, Shopify Stores, Payment Gateway Integration Mobile Apps: Flutter & React Native (cross-platform) API Integration & Cloud Deployment (AWS, Docker, Git) What sets us apart is our commitment to clear communication, timely delivery, and long-term client relationships. Whether you need a custom CMS website, a high-converting e-commerce store, or a complete web application, we deliver reliable, scalable, and business-focused solutions tailored to your goals. Let’s collaborate to transform your ideas into a fast, secure, and future-ready digital experience.

𝐇𝐞𝐥𝐥𝐨 𝐭𝐡𝐞𝐫𝐞! 👋 Welcome to 𝐆𝐥𝐨𝐜𝐚𝐥 𝐆𝐞𝐞𝐤𝐬, your trusted partner in the realms of Web development, Digital marketing, and Graphic designing. 𝐎𝐮𝐫 𝐭𝐞𝐚𝐦, with its rich skill set encompassing Adobe Creative Suite, HTML, CSS, JavaScript, and WordPress, has a proven legacy in crafting mobile-responsive websites, executing impactful digital campaigns, and formulating effective social media strategies. We are passionate about creating meaningful designs and web experiences that propel business growth. At Glocal Geeks, we pride ourselves on delivering projects punctually and to the highest quality standards. 💼 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐒𝐧𝐚𝐩𝐬𝐡𝐨𝐭: 🚀 𝐖𝐞𝐛 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: - Expertise in WordPress, Wix, Shopify - HTML, CSS, JavaScript, Bootstrap, and PHP 📣 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: - Skillful in SEO, SEM, Social Media Marketing, Music Promotion, Content Marketing, Email Marketing - Google Analytics, and AdWords 👨‍💻𝐖𝐞𝐛 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: 💥💥 - Custom WordPress / WooCommerce Development - Mastery of HTML, CSS, and PHP - Comprehensive WordPress website design & development - SEO-optimized WordPress from scratch - Proficiency in Elementor or Divi Builder - Adept in bug fixing, error resolution, and SEO enhancement - E-commerce site development with mobile-friendly design - Your go-to experts for anything WordPress-related 📢 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐬𝐭𝐞𝐫𝐲: 💥💥 From Google Ads to Facebook Ads, we've crafted, managed, and fine-tuned numerous campaigns for clients. - 𝐏𝐚𝐢𝐝 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐦𝐞𝐧𝐭: Facebook Ads, Google Ads (Search, Display, Shopping), Google Remarketing, Instagram Ads, Pinterest Ads, and more. - 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐆𝐫𝐨𝐰𝐭𝐡:Amplifying presence on platforms like Facebook, Instagram, Spotify, SoundCloud, Twitter, and TikTok. - 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:Nurturing your LinkedIn presence effectively. - 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 & 𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐢𝐧𝐠: Seamlessly managing your content calendar. 🎨 𝐆𝐫𝐚𝐩𝐡𝐢𝐜 𝐃𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠: - Proficient in Adobe Creative Suite (Photoshop, Illustrator, XD, Premiere) - Canva - Figma Client satisfaction remains paramount at Glocal Geeks, fostering a special bond that underscores our commitment to excellence. We're ready to bring our skills to the table – let's discuss your project! Warm Regards, 𝐓𝐡𝐞 𝐆𝐥𝐨𝐜𝐚𝐥 𝐆𝐞𝐞𝐤𝐬 𝐓𝐞𝐚𝐦

Hi, I’m Jay Patel – CEO of Oceanmnc. We’ve been building smart, scalable, and business-focused web & software solutions since 2016. Oceanmnc is a reliable team of developers, engineers, and AI experts focused on solving real business problems using technology. ✅ What We Do: We help startups, SMEs, and enterprises with: Custom Web Development (Static, Dynamic, CMS, & E-commerce) AI/ML-Powered Applications (Predictive tools, automation, NLP, computer vision) Custom Software Development (CRM, ERP, Admin Panels, SaaS) API Development & Integration AI Integration with Existing Systems (Chatbots, predictive analytics, automation) ✅ New Focus: AI + Machine Learning Services We now build and integrate intelligent systems that include: Chatbots (GPT-powered, Dialogflow, OpenAI API) Recommendation Engines (for e-commerce, LMS, media) Predictive Analytics (sales, traffic, operations) Image/Video Analysis (open drains, defects, object recognition) AI Automation in Laravel / Node-based systems TinyML + IoT for offline and edge computing (Smart Cities, AgriTech, Safety Tools) ✅ Technologies & Frameworks We Work With: ✅ Web & App Development WordPress | Shopify | Wix React.js | Vue.js | Next.js | TailwindCSS Laravel | CodeIgniter | Node.js (Express/Fastify) | Django ✅ Software Development Laravel, Django, Node.js, Rust, Golang, TypeScript, Electron.js ✅ AI / ML & Data Python (scikit-learn, TensorFlow, PyTorch, FastAPI) OpenAI / GPT-4 / ChatGPT Integration Hugging Face, Langchain Computer Vision (YOLO, OpenCV) NLP, Sentiment Analysis, Predictive Models Edge AI with ESP32, Raspberry Pi, Arduino (TinyML) ✅ Why Clients Choose Oceanmnc: Since 2016 – 9+ years of strong delivery Available 24x7 – across all time zones Strong Backend + AI/ML Integration Capability Transparent Communication + Timely Delivery Always working on modern and scalable tech 📞 Let’s connect for a short call to explore how Oceanmnc can support your next project with smart, secure, and scalable technology.

I specialize in solving complex projects for businesses, from coming up with solutions to execution and outcome. With my expertise in marketing strategy, brand growth, market growth, print and digital design, social media growth and management, website and e-commerce development, and complex project management, I provide cost-effective solutions and access to a wider range of specialized resources. I work with clients as a partner for their strategy, execution, and outcomes. A problem-solver, a great communicator, and an expert in project management. You're sure you have someone in your team you can rely on to manage and ensure your project is on track from concept to completion. Let's work together! What my previous clients say about me: "Yohanne always produces very professional work in a timely manner, with communication free-flowing throughout the interaction. A pleasure to deal with." "Yohanne is excellent. Top-quality consultation and advice. Looking forward to working with her in the future. Thank you for your service." "Yohanne was a joy to work with, and I will definitely reach out to her again for future projects. A quick communicator who does a thorough job completing the work on time. Also had ideas on alternatives to a problem we had. Thanks again!"

Zerobuck Technologies is a group of India based Developers and Designerers collaborating with companies on a project-by-project or hourly basis. Our goal is your success and you will get all solutions from our side. Our Team works with businesses to deliver high-end designs & websites that are targeted to the audience that matters most. We understand that design/ website is more then making a project look good, it needs to work and it needs to produce results. That is why we work closely with our clients to ensure we complete the job successfully, on time and on target! We start out by discussing your project goals and target audience. Once we get the details, we'll send over an estimate for your proposal. When the job is awarded we kick-off by presenting concepts for review and then start the design build-out. Communication is our number one priority so you will always be in the loop.