Find the best Copywriting jobs

What does a copywriter do?

Copywriters lead the charge of content creation for clients.

They research and digest information from various sources, then weave it into a story that offers insights into their client’s product and service offerings. For example, a copywriter might use their writing skills to make social media posts on LinkedIn for a B2B company and on Instagram for a B2B client. By doing this, copywriters help their clients establish authority and cement their place as market leaders.

What skills do I need to become a copywriter?

There are no degree or formal education requirements to be a freelance copywriter—what’s most important is that the copywriter has the requisite skills. However, a Bachelor’s degree in journalism or marketing is typically preferred.

Common skills a copywriting freelancer should possess include:

• Clear and concise writing skills, including a solid command of grammar, punctuation, and spelling
• Ability to write without using filler content
• Ability to receive constructive criticism and act upon it
• Ability to conduct market research and distill information into simple, bite-size pieces
• Ability to adhere to deadlines and word counts
• Ability to alter copywriting voice based on client needs, platform or channel, and target audience
• Ability to understand the needs, wants, and frustrations of a target audience

Should I get a copywriter certification?

In addition to developing your skills, it may help obtain a professional certification to help your Upwork profile stand out while upleveling your skillset. Some examples of popular copywriter certifications include:

• Blackford Centre for Copywriting
• AWAI’s ‘Accelerated Program for Six-Figure Copywriting’ course
• The Writer’s Bureau
• Success Works

What are the job responsibilities of a copywriter?

As a freelance copywriter, you’ll be expected to read and analyze any content requests or briefs from clients, then convert them into the content of the appropriate structure. Some clients may want white papers, while others might need fund-raising pitch decks and others still might require a few blogs per month.

There are countless areas and copywriting career paths that a copywriter can choose to pursue. These include copywriting for a social media agency/company, writing market copy, blogging, writing website/landing page copy, producing press releases, and writing product descriptions.

Content sets the tone for clients to secure new business, and copywriters must take charge of that front line, ensuring their business shines among their competition. SEO content copywriting, keyword research, and other technical copywriting tools often preface content marketing campaigns for consistent direction and results.