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in Croatia

I build and run the operations behind exceptional hospitality, from high-performing vacation rentals to curated retreats and property systems that actually scale. Former Qatar Airways cabin crew, founder of two hospitality companies, and 15+ years deep in the industry across the US, UK, EU, Indonesia, Thailand, Zanzibar and Egypt. I've managed 1,000+ properties collectively and helped clients go from overwhelmed to fully optimized. Hospitality isn't just what I do, it's how I think. Every system I build, every property I manage, every experience I design is held to one standard: exceptional. ✅ VACATION RENTAL MANAGEMENT I help hosts and property managers increase bookings, boost revenue, and deliver 5-star guest experiences. With a global portfolio spanning the US, UK, EU, Indonesia, Zanzibar, and Egypt, I know what works across markets. Proficient in Hostaway, Guesty, Cloudbeds, Tooket, FantasticStay. Dynamic Pricing: PriceLabs. All OTA's: Airbnb, Expedia, Booking, Trip, Traveloka, Tiket, Marriot Villas. ✅ OPERATIONS & SYSTEMS CONSULTING From PMS setup to SOPs and team workflows, I help hospitality businesses run cleaner and scale faster. Whether you're a solo host or managing a portfolio, I build the systems that take the chaos out of operations. ✅ RETREATS & CURATED EXPERIENCES Corporate offsites, wellness retreats, group travel, bespoke stays, I design and execute end-to-end hospitality experiences. With 15+ years in aviation and property management across six countries, I bring an operator's precision to every detail. Welcome!

I help founders and leadership teams tighten operations, ship products their customers actually use, and build business models that hold up in the real world. I am Expert-Vetted on Upwork (top 1% of talent) with a 100% Job Success score, 15+ years across operations, product and strategy leadership, and $200K+ delivered here across 30 engagements. A good part of my recent work sits where operations meets physical product: e-commerce, DTC fulfillment and supply chain. Most recently I served as interim COO of an IoT health-tech company building a connected senior-care ecosystem (a smart watch, fall-detection device, emergency response system, pill dispenser, smart door lock and blood-pressure monitor). I rebuilt operations across both hardware and software delivery, managed manufacturing and cross-border supply chain across Europe, China and the US, and pulled product, engineering, finance, hiring and vendor management into one clean operating rhythm. A few results from recent work: - Ran fulfillment and supply chain for Cerascreen, a direct-to-consumer health brand shipping physical test kits to 350,000+ customers and 200,000+ lab tests a year, keeping lab integrations, inventory and order flow in sync. - Ran four parallel workstreams for Galderma's launch of a prescription dermatology treatment, keeping the CRM, marketing automation and analytics tracks aligned to a single launch timeline. - Led the full-lifecycle launch of AI Studio, an end-to-end platform for fine-tuning and deploying large language models, taking it from a tangled backlog to a shipped product over several quarters. - Led product for an applicant tracking system at Ework Group, a Nasdaq-listed Nordic talent solutions firm, running a 15-person cross-functional team across Sweden and Poland. - Held a three-year operations engagement with Homodea, an EdTech and e-commerce business, supporting a 156,000-member learning community across 295 courses. How I help, in plain terms: Operations and Fractional COO I find what is actually slowing the business, whether it is people, process or tools, and fix it. I stand up the operating backbone most growing companies are missing: clear goals and a reporting cadence, hiring pipelines, vendor reviews and a weekly rhythm the whole team can follow. For physical-product, DTC and e-commerce businesses I also run the supply and fulfillment side, managing 3PL and logistics partners, tightening inventory and reorder flows, and keeping fulfillment SLAs and returns under control. Where work is repetitive, I automate it with low-code tools so the team stops firefighting. Product Management and Product Ownership I turn a fuzzy idea or a tangled roadmap into a prioritized, buildable plan. I own the backlog, write clean requirements and user stories, and run agile delivery so the team ships what customers need. For commerce teams that means connecting the stack so data flows cleanly between storefront, order and warehouse systems, ERP and your 3PL, instead of living in spreadsheets. I sit between stakeholders and engineering so both sides keep moving without friction. Business Model Validation and Growth Strategy Before you commit real budget to a new product, market or pivot, I stress-test the business model and surface the assumptions most likely to break the plan. When leadership is going in circles, I turn opinions into testable experiments and settle them with evidence. When growth has stalled, I rebuild the model around what works now. I have worked across SaaS, AI, health-tech, IoT, e-commerce and DTC, HR-tech, EdTech, AdTech and pharma digital launches, with founders and teams from the UK, Germany, Switzerland, Sweden, Poland and Austria. Tools I use most: Jira, Confluence, Miro, Monday, ClickUp, Make, Zapier, n8n, Process Street, Shopify, HubSpot, Salesforce and Claude. Fluent in English and native in German, so I am comfortable across DACH, UK, US and wider EU teams. If you need a Fractional COO to steady operations and supply chain, a senior Product Manager or Product Owner to run a roadmap, or a focused session to pressure-test a new business model, send a message and we will see if it is a fit.

I help founders, startups, and personal brands grow through strategy-led social media and video content – not trends, noise, or guesswork. I’ve been working in this space for years, scaling brands from the ground up. I don’t just “do” social media. I design systems that build demand, authority, and revenue, and then execute them with precision. Relevant Experience – Scaled a design education brand from 0 → 130,000 followers and from $0 → consistent multi–5 figures/month through organic social media alone – Led brand positioning, content strategy, video editing, and 40+ product launches across multiple niches and price points – Built and scaled multiple personal brands across coaching, education, lifestyle, and niche markets (0 → 30k, 0 → 70k, 0 → 240k, 7000 → 95k, 25k → 42k etc) – Helped creators and founders turn attention into waitlists, sales, memberships, and long-term audiences My work sits at the intersection of strategy, psychology, and execution. I focus on why content works, not just how it looks. What I Specialise In Social Media & Growth Strategy – Brand positioning & differentiation – Social media strategy informed by audience psychology – Scalable content systems (not one-off posts) – Pre-launch and growth roadmaps – Platform-native strategy for Instagram, TikTok, and YouTube – Turning content into demand, leads, and revenue Strategic Video Editing – Long-form YouTube content (clean, intentional, narrative-driven) – Short-form content for IG / TikTok / Shorts (clarity over flash) – Paid ad creatives for Meta & TikTok – Hook development, pacing, and retention optimisation I edit with intent: clarity, structure, and storytelling first, always. Startup & Creator Consulting – Early- and growth-stage startup support – Product strategy & launch planning – Monetisation strategy (education, services, memberships, digital products) – Strategic direction for creators scaling into businesses If you’re looking for someone who understands how social media actually drives growth and revenue, not just how to post, we’ll be aligned.

As a dedicated Salesforce Administrator at Foreo, I specialize in enhancing and streamlining CRM operations to support our global team and improve customer experiences. Leveraging extensive experience and technical expertise in Salesforce, I excel in managing, configuring, and optimizing Salesforce environments, ensuring alignment with organizational goals and user needs. Key Highlights: Salesforce Expertise: Skilled in administering and customizing Salesforce platforms, particularly in Sales Cloud and Service Cloud. Process Optimization: Proven ability to identify inefficiencies and implement effective solutions, resulting in improved workflow and data integrity. Data Management: Expertise in data migration, validation, and management, ensuring accurate and actionable insights. User Training: Conduct comprehensive training sessions for end-users, enhancing adoption and proficiency within the Salesforce ecosystem. Continuous Learning: Active participant in Salesforce Trailhead, regularly updating my knowledge with the latest features and best practices.

LONG-FORM CINEMATIC VIDEOS — ART DIRECTION — PRODUCT PLACEMENT FASHION BRAND CONTENT — UGC AVATARS — LIFESTYLE CONTENT TIKTOK & REELS ADS — SHORT-FORM STORYTELLING — YOUTUBE NARRATIVES And here's where it gets interesting: AI changes the economics of imagination. Visions too atmospheric for stock footage, too complex for traditional production, too specific to stage in real life — now require only clarity of vision and someone who knows how to build them. Dark fantasy. Surrealism. Dreamcore. Neo-gothic. Retrofuturism. Or something we'll name together along the way. PREMIUM ACCESS I work with the best tools on the market — full premium subscriptions to Freepik's entire suite, Hugging Face platforms, Sora, Runway, Kling, Midjourney, Flux. Your project gets exactly what it needs. CREATIVE DIRECTION Storyboarding with cinematic intent. Moodboards that reveal atmosphere and texture. Style guides built from scratch. Prompt engineering for visual consistency across scenes and characters. CINEMATIC APPROACH Whether it's a 15-second reel or a 5-minute brand film, I approach every project like it deserves to be remembered. Deliberate framing, intentional lighting, pacing that lets moments breathe. MY PROCESS Every project starts with research — finding the right references, the right tone, the right visual ancestors for your specific vision. This builds on a personal library I've been curating for years: cinema, painting, literature, music. Parajanov's symbolic density. Wong Kar-wai's romantic melancholy. Kubrick's obsessive geometry. Del Toro's dark wonder. AI is the tool. The eye, the references, the choices — that's the work. Whether you need a clean product video or something that's never existed before — let's build it. What do you want to create?

I am a busieness journalist, and content marketing consultant for tech and crypto businesses. I worked with several crypto news sites, agencies and as an independent consultant to Web 3 projects. I am passionate about teaching and learning about the evolving world of business, marketing and finance. My passion is to craft compelling content that will engage, entertain and educate the reader. I also want to help businesses navigate the pitfalls and the opportunities of Web 2 and Web 3, to make sure they can adapt and grow in world influenced by disruptive innovation. I obtained a Masters degree in International Sciences at the University of Trieste (Italy), a degree focused on international economics. I speak fluent English, Italian and Croatian. I can communicate in French and have basic skills in German. I was born in Rijeka, Croatia, where I currently reside.