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I build and run the operations behind exceptional hospitality, from high-performing vacation rentals to curated retreats and property systems that actually scale. Former Qatar Airways cabin crew, founder of two hospitality companies, and 15+ years deep in the industry across the US, UK, EU, Indonesia, Thailand, Zanzibar and Egypt. I've managed 1,000+ properties collectively and helped clients go from overwhelmed to fully optimized. Hospitality isn't just what I do, it's how I think. Every system I build, every property I manage, every experience I design is held to one standard: exceptional. ✅ VACATION RENTAL MANAGEMENT I help hosts and property managers increase bookings, boost revenue, and deliver 5-star guest experiences. With a global portfolio spanning the US, UK, EU, Indonesia, Zanzibar, and Egypt, I know what works across markets. Proficient in Hostaway, Guesty, Cloudbeds, Tooket, FantasticStay. Dynamic Pricing: PriceLabs. All OTA's: Airbnb, Expedia, Booking, Trip, Traveloka, Tiket, Marriot Villas. ✅ OPERATIONS & SYSTEMS CONSULTING From PMS setup to SOPs and team workflows, I help hospitality businesses run cleaner and scale faster. Whether you're a solo host or managing a portfolio, I build the systems that take the chaos out of operations. ✅ RETREATS & CURATED EXPERIENCES Corporate offsites, wellness retreats, group travel, bespoke stays, I design and execute end-to-end hospitality experiences. With 15+ years in aviation and property management across six countries, I bring an operator's precision to every detail. Welcome!

I help B2B SaaS founders, CEOs, CROs, and executive teams make high-impact revenue decisions before they become expensive operational problems. Over the past 10+ years, I've advised 50+ SaaS companies across different growth stages, business models, and go-to-market motions. My work sits at the intersection of Revenue Operations, GTM strategy, monetization, commercial architecture, and AI ROI - helping leadership teams design revenue systems that scale with the business rather than constrain it. I rarely get involved because a CRM needs cleaning up or a process needs documenting. I'm usually brought in when leadership is making decisions that will shape the business for years to come. Scaling into enterprise Redesigning the GTM operating model Replacing or consolidating commercial systems Evaluating AI investments Introducing new pricing or subscription models Preparing for investment or organizational transformation The cost of getting these decisions wrong is often measured in millions - not because the implementation fails, but because the underlying architecture was never designed to support the business as it evolved. My philosophy Most revenue problems are symptoms. The root cause usually sits deeper - in strategy, incentives, organizational design, system architecture, or the interaction between them. That's why I don't start with implementation. I start by understanding how the entire commercial ecosystem works together and where complexity is creating hidden constraints on growth. My role is to help leadership teams make better decisions with a clear view of second- and third-order consequences. Areas where I typically advise Revenue strategy and operating model design Revenue architecture and commercial scalability Revenue Operations transformation GTM strategy and organizational alignment Monetization, pricing, and subscription strategy Quote-to-Cash architecture CRM and Salesforce strategy Commercial systems consolidation Revenue data architecture and governance AI ROI assessment and AI investment prioritization Executive advisory during business transformation How I think about AI I don't believe AI creates competitive advantage by itself. Competitive advantage comes from making better decisions about where AI should - and should not - be applied. The question isn't "Can this be automated?" The question is whether automation improves business outcomes, reduces complexity, strengthens decision-making, and creates measurable long-term ROI. That's the lens I bring to every engagement. If we're a good fit I work best with ambitious B2B SaaS leadership teams facing complexity, transformation, or strategic inflection points. If you're looking for someone to execute tickets or optimize workflows, there are many excellent specialists who can help. If you're making decisions that will define your revenue organization for the next three to five years, I'd be happy to discuss whether I can add value.

I help founders, startups, and personal brands grow through strategy-led social media and video content – not trends, noise, or guesswork. I’ve been working in this space for years, scaling brands from the ground up. I don’t just “do” social media. I design systems that build demand, authority, and revenue, and then execute them with precision. Relevant Experience – Scaled a design education brand from 0 → 130,000 followers and from $0 → consistent multi–5 figures/month through organic social media alone – Led brand positioning, content strategy, video editing, and 40+ product launches across multiple niches and price points – Built and scaled multiple personal brands across coaching, education, lifestyle, and niche markets (0 → 30k, 0 → 70k, 0 → 240k, 7000 → 95k, 25k → 42k etc) – Helped creators and founders turn attention into waitlists, sales, memberships, and long-term audiences My work sits at the intersection of strategy, psychology, and execution. I focus on why content works, not just how it looks. What I Specialise In Social Media & Growth Strategy – Brand positioning & differentiation – Social media strategy informed by audience psychology – Scalable content systems (not one-off posts) – Pre-launch and growth roadmaps – Platform-native strategy for Instagram, TikTok, and YouTube – Turning content into demand, leads, and revenue Strategic Video Editing – Long-form YouTube content (clean, intentional, narrative-driven) – Short-form content for IG / TikTok / Shorts (clarity over flash) – Paid ad creatives for Meta & TikTok – Hook development, pacing, and retention optimisation I edit with intent: clarity, structure, and storytelling first, always. Startup & Creator Consulting – Early- and growth-stage startup support – Product strategy & launch planning – Monetisation strategy (education, services, memberships, digital products) – Strategic direction for creators scaling into businesses If you’re looking for someone who understands how social media actually drives growth and revenue, not just how to post, we’ll be aligned.

𝐇𝐞𝐥𝐩𝐢𝐧𝐠 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐚𝐧𝐝 𝐭𝐞𝐚𝐦𝐬 𝐭𝐮𝐫𝐧 𝐜𝐨𝐦𝐩𝐥𝐞𝐱 𝐦𝐚𝐫𝐤𝐞𝐭𝐬 𝐢𝐧𝐭𝐨 𝐜𝐥𝐞𝐚𝐫 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬. You’re in the right place for research and strategic analysis that actually informs decisions right now, translating messy information into usable insight. I’m a research, strategy, and communications specialist with 10+ years of experience helping founders, executives, consultancies, and teams turn complex information into clear direction. On Upwork alone, I’ve completed 130+ projects across market research, business analysis, executive communications, sustainability/ESG reporting, and strategic planning. My work sits at the intersection of research, analysis, and execution. I tend to work best with clients who need someone they don’t have to manage. Off-platform, I’ve worked directly with CEOs, strategy teams, nonprofits, startups, and international organizations on everything from market entry and positioning to executive communications and sustainability reporting. W̲H̲A̲T̲ ̲C̲L̲I̲E̲N̲T̲S̲ ̲U̲S̲U̲A̲L̲L̲Y̲ ̲H̲I̲R̲E̲ ̲M̲E̲ ̲F̲O̲R̲ ✨Market & industry research that supports real business decisions ✨Competitive analysis, market sizing, and opportunity mapping ✨Audience research, persona development, and qualitative insight ✨Research-backed reports, presentations, and strategy documents ✨Executive-level communications and stakeholder-facing content Clients describe my work as thorough, supported by a wealth of verifiable data and references and delivered in formats that are easy to understand and build on. The review comments below are the most reflective of my overall value-add. “𝑆ℎ𝑒 𝑑𝑒𝑙𝑖𝑣𝑒𝑟𝑒𝑑 𝑎 𝑟𝑒𝑠𝑒𝑎𝑟𝑐ℎ 𝑝𝑟𝑜𝑑𝑢𝑐𝑡 𝑡ℎ𝑎𝑡 𝑎𝑛𝑠𝑤𝑒𝑟𝑒𝑑 𝑞𝑢𝑒𝑠𝑡𝑖𝑜𝑛𝑠 𝐼 𝑑𝑖𝑑𝑛'𝑡 𝑒𝑣𝑒𝑛 𝑘𝑛𝑜𝑤 𝐼 ℎ𝑎𝑑! 𝐶𝑜𝑚𝑚𝑢𝑛𝑖𝑐𝑎𝑡𝑖𝑜𝑛, 𝑤𝑜𝑟𝑘 𝑒𝑡ℎ𝑖𝑐 𝑖𝑠 𝑒𝑥𝑐𝑒𝑝𝑡𝑖𝑜𝑛𝑎𝑙.” “𝐼 𝑐𝑜𝑢𝑙𝑑 𝑛𝑜𝑡 𝑟𝑒𝑐𝑜𝑚𝑚𝑒𝑛𝑑 𝑀𝑢𝑛𝑎 ℎ𝑖𝑔ℎ𝑙𝑦 𝑒𝑛𝑜𝑢𝑔ℎ! 𝑆ℎ𝑒 𝑖𝑠 𝑡ℎ𝑒 𝑚𝑜𝑠𝑡 𝑒𝑓𝑓𝑖𝑐𝑖𝑒𝑛𝑡 𝑎𝑛𝑑 𝑡𝑎𝑙𝑒𝑛𝑡𝑒𝑑 𝑟𝑒𝑠𝑒𝑎𝑟𝑐ℎ𝑒𝑟 𝐼 ℎ𝑎𝑣𝑒 𝑒𝑣𝑒𝑟 𝑤𝑜𝑟𝑘𝑒𝑑 𝑤𝑖𝑡ℎ.” “𝑆ℎ𝑒 𝑤𝑎𝑠 𝑐𝑜𝑚𝑝𝑙𝑒𝑡𝑒𝑙𝑦 𝑝𝑟𝑜𝑓𝑒𝑠𝑠𝑖𝑜𝑛𝑎𝑙, 𝑝𝑟𝑜𝑚𝑝𝑡 𝑤𝑖𝑡ℎ 𝑤𝑜𝑟𝑘, ℎ𝑎𝑑 𝑔𝑟𝑒𝑎𝑡 𝑞𝑢𝑎𝑙𝑖𝑡𝑦 𝑎𝑛𝑑 𝑘𝑛𝑜𝑤𝑙𝑒𝑑𝑔𝑒 𝑎𝑛𝑑 𝑤𝑎𝑠 𝑐𝑜𝑛𝑠𝑖𝑠𝑡𝑒𝑛𝑡.” H̲O̲W̲ ̲I̲ ̲W̲O̲R̲K̲ I’m detail-oriented and structured, I ask smart questions up front, communicate clearly throughout, and deliver work that’s designed to be used in real time by real people. I regularly work with tools and sources such as Excel, Crunchbase, PitchBook, Dealroom, Bloomberg, D&B Hoovers, S&P Global, JSTOR, and sector-specific databases, and I’m experienced across industries including healthcare, finance, sustainability, consumer products, travel, education, and tech. Who I’m a good fit for ✨Founders and startups who need navigating growth, strategy, uncertainty, or market shifts. ✨Consulting and business development teams needing reliable research support ✨Teams preparing for growth, fundraising, launches, or internal alignment If you’re looking for someone who can step in, understand the brief quickly, and deliver work you can trust and reuse, I’d be happy to talk.

I have extensive experience (19 years) in graphic design, video and web. Most of the time I was working in all mayor design agencies in Croatia. For last two years I am working as freelance designer. I have studied the taste and mentality of the end users, so I can offer a design to attract customers to your business. I am already doing various design projects for my clients. As you can see on my portfolio, I have broad range of design skills. I am looking forward in working with you!

When a company hits $1M+/month and starts breaking from the inside — that's when they call me. I step in as a Fractional COO and take the weight off the CEO's shoulders: operations, team structure, accountability systems, and execution cadence. Not advice. Actual ownership. I've run IT departments of 100+ developers, managed city-wide infrastructure deployments, and built 15 luxury villas with 35+ contractors — always on time, always on budget. I know what operational chaos looks like from the inside, and I know how to stop it. My clients don't need another consultant with a framework. They need someone who has actually been in the chaos and built the way out. If your company is growing faster than your systems — let's talk. ----------- I build operational systems with the same precision I used to construct luxury villas—turning high-stakes chaos into scalable digital architecture. Strategic Integrator & Venture Architect | YC Alum | Operations Expert I don't just design the blueprint; I lead the construction. As a Y Combinator (YC) program participant and Founder Institute (FI) Graduate, I have spent the last decade architecting high-stakes product launches and securing major funding (including a €200,000 EU Innovation Grant). But unlike many strategic advisors, my expertise isn't limited to the boardroom. I am a Hybrid Operator who has scaled IT departments of 100+ developers, managed city-wide fiber-optic deployments, and built 15 luxury villas from scratch in record time. I bridge the gap between "Visionary" ideas and "Hard-won" reality. What I bring to your venture: Fractional COO & Operational Cadence: I don't just give advice; I install systems. I implement L10 meetings, Scorecards, and Accountability Charts to turn founder-led chaos into a team-led machine. Infrastructure & Scale: From leading an IT department for an Austrian market leader to scaling a 30-vehicle taxi fleet, I know how to manage people, logistics, and technology at scale. High-Stakes Launches: Led $890k+ hardware launches (Baggizmo, Wiseward) and architected global operations across UAE, US, and EU jurisdictions. Venture Architecture & De-Risking: I help founders navigate the 'Valley of Death' by using AI-driven automation and proven GTM frameworks to ensure capital is spent on growth, not mistakes. Key Track Record: Accelerator Pedigree: YC program experience, FI Graduate, and one of only 5 in the EU for FounderX. Physical & Digital Execution: Proven success in both high-stakes construction (15 villas / 35+ contractors) and large-scale IT (100+ devs). Author & Expert: Author of the "Crowdfunding Momentum Kit" and frameworks like "From 0 to Product" and "Chaos to Million". I am looking for high-momentum projects that require more than just a manager—they require a Partner who can talk to both VCs in the boardroom and crews on the ground.