Hire the Best Direct Mail Specialists
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I am a seasoned Direct Mail Specialist with a unique proficiency in handwritten communication, transforming marketing messages into personalized works of art. Known for meticulous craftsmanship and a passion for meaningful connections, I specialize in curating direct mail campaigns that captivate and engage, infusing a personalized touch into each piece. Below are key highlights of my proficiency in handwritten direct mail: 𝗛𝗮𝗻𝗱𝘄𝗿𝗶𝘁𝘁𝗲𝗻 𝗠𝗮𝘀𝘁𝗲𝗿𝘆: A seasoned Direct Mail Specialist with a unique proficiency in handwritten communication, transforming marketing messages into personalized works of art. 𝗠𝗲𝘁𝗶𝗰𝘂𝗹𝗼𝘂𝘀 𝗖𝗿𝗮𝗳𝘁𝘀𝗺𝗮𝗻𝘀𝗵𝗶𝗽: Known for a meticulous approach and an artful touch, crafting bespoke direct mail campaigns that capture attention and forge genuine connections. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗧𝗼𝘂𝗰𝗵: Specializing in handwritten thank-you notes, invitations, and more, I bring a human touch to each piece, elevating the impact of direct mail marketing. 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Recognizing the enduring power of handwritten messages in the digital age, I create lasting impressions that drive meaningful audience engagement. 𝗕𝗿𝗮𝗻𝗱 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗺𝗲𝗻𝘁: Ready to bring my unique skills to your team, enhancing your brand's presence through the intimate and impactful world of handwritten direct mail.

Handwriting | Hand Lettering | Modern Calligraphy | 17 years experience In the digital age we live in, a genuine handwritten envelope or note immediately captures attention and encourages response. I work with business owners and marketing teams to create personalized, hand-written mail that feels thoughtful, elevated, and impossible to ignore. My services include: • Handwritten direct mail campaigns • Customer appreciation notes • Hand addressed marketing envelopes • Launch mailers and promotional campaigns • Real estate and boutique brand mailings • Personalized thank-you notes • Executive correspondence Each piece is written entirely by hand, ensuring authenticity and consistency across your mailing list. I am comfortable working from spreadsheets and bulk address lists, and I understand the importance of accuracy, discretion, and deadlines in business communications. In addition to commercial work, I also offer wedding envelope addressing, custom keepsake letters and journals, and ready to frame custom calligraphy for personal clients. I’d love to help you create a one of a kind, heirloom gift your loved ones will cherish forever. If you're looking to increase engagement, elevate your brand experience, and create meaningful connections with your audience, I’d love to help bring your next mailing campaign to life. Let’s create and build together!

I design print marketing materials people actually want to pick up, read, and respond to, while making your brand look as professional as the business behind it. Whether you already have an established brand and need a designer who can execute beautifully within it, or have the basics in place but your materials lack consistency and feel outdated, I bring a clean, refined aesthetic that makes your marketing materials feel more polished, credible, and consistent. With 10+ years of graphic design experience, I offer more than production skills. I bring design judgment, knowing what to emphasize, what to remove, how to organize information, and how to make a piece feel intentional. I’ve worked with organizations across education, finance, healthcare, real estate, non-profits, and more. All with the same result: design that earns a response and holds up in print. Here’s what you’ll get when we work together: • A designer who brings judgment and craft, not just a pair of hands • Tailored print designs that align with your brand and campaign objectives • Clear communication, organized revisions, and dependable delivery • Production-ready files prepared correctly for your printer • A smooth, collaborative process from first draft to final files You shouldn’t have to choose between great-looking design and a smooth project experience. You should get both. Have a print project that needs to communicate more clearly, convert better, or finally feel consistent with your brand? Send me the project details and let’s talk.

Specializing in marketing and graphic design for the commercial real estate sector, I create offering memorandums, leasing brochures, proposals, flyers, and other high-impact marketing materials. With expertise in lead generation, listing management, email marketing and automation, PPC advertising, SEO, graphic design, website development and optimization, display advertising, and content marketing, I help lenders, brokers, agents, and other real estate professionals achieve their marketing objectives. My goal is to deliver top-notch results that drive growth for your real estate ventures.

I help brands scale profitably through performance marketing, full funnel paid media, and conversion optimization. I specialize in Google Ads, Meta Ads, funnels, and data driven growth systems that turn traffic into revenue. If you're looking for a senior marketer who can drive measurable results, not guesses or awareness, but real performance outcomes, you're in the right place. I'm a performance marketing strategist with 23 years of experience leading paid acquisition, conversion optimization, and full-funnel growth for 800+ clients ranging from funded startups to Fortune 500 brands. Where I excel is combining rigorous data analysis with high-impact creative, turning campaigns into scalable revenue systems. Whether you need a complete funnel buildout, profitable Google Ads, a Meta retargeting engine, or CRO across your site or landing pages, I deliver the strategy and the execution. ___________________________________________________ What I Do Best: Paid Acquisition Google Ads (Search, Performance Max, Display, YouTube) Meta Ads (Facebook + Instagram) Retargeting + full-funnel sequencing Ad creative strategy + testing frameworks Campaign builds, rebuilds, audits & optimization Funnels & Conversion Systems Landing page strategy + wireframes Funnel architecture (cold → warm → hot) CRO: analytics, heatmaps, A/B testing Offer optimization + messaging refinement Lead gen, eCommerce, SaaS, B2B funnels Analytics & Optimization Campaign auditing + diagnostics Attribution setup + tracking fixes Performance dashboards (GA4, Tag Manager) Conversion rate optimization ROI modeling + scaling strategy ___________________________________________________ Results I’ve Delivered: 70 percent+ sales lift from a 90-day paid ads + funnel overhaul $0.13 user acquisition via Meta Ads (education vertical) 500,000+ app downloads in 6 months using organic + retargeting systems 150 percent+ traffic growth across multiple performance-led campaigns $480K raised through a paid/earned hybrid launch funnel 8M dollars in VC funding secured by clients following GTM + growth strategy Consistent 3–7x ROAS across multiple eCommerce and lead gen accounts Tools & Platforms Ads: Google Ads, Meta Ads Manager, TikTok Ads Analytics: GA4, Tag Manager, Looker Studio, Hotjar Optimization: Optimizely, VWO, Crazy Egg Funnels: ClickFunnels, Webflow, Unbounce, Shopify Email/Retention: Klaviyo, Mailchimp, ActiveCampaign ___________________________________________________ About Me: I started my agency with $250 in high school and scaled it to one of the leading performance-focused firms in the NYC tri-state area. I’ve worked across nearly every industry, giving me a deep understanding of how to structure campaigns, offers, messaging, and funnels that convert, not just “get clicks.” I work with the speed, precision, and strategic clarity that comes from 20+ years of hands on execution. My approach is simple: high quality communication, rigorous data-driven decision making, and relentless optimization. If you're ready to scale your acquisition, improve your ROAS, or fix a funnel that’s not converting.

Robert Rosenthal literally wrote the book on marketing optimization. It's called "Optimarketing: Marketing Optimization to Electrify Your Business." This "Expert-Vetted" pro – listed in the top 1% of Upwork freelancers – has developed record-breaking marketing campaigns for dozens of businesses and won more than 50 awards. "Optimarketing," previously the #2 marketing book in the Amazon Kindle Store, was based on thousands of marketing experiments and more than a quarter-century of marketing success. Robert marketed one startup that became America’s fastest-growing software firm and helped launch another in the U.S. that was ultimately sold for more than $600 million. Total change in value of businesses he's been closely associated with runs into the billions. His campaigns have been covered in Advertising Age, AdWeek, Direct Marketing News, Target Marketing, The New York Times, and other publications. Clients have included Analog Devices, Bright Horizons, Citigroup, Constant Contact, Fast Company, Fidelity Investments, Forrester, Gartner, Harvard, IBM, IDG, Inc. Magazine, Iron Mountain, Martha Stewart Living Omnimedia, McGraw Hill, MIT, Monster, New England Journal of Medicine, Progress Software, RSA Security, Thomson Reuters, Webby Awards, Ziff Davis, and many emerging companies. He's worked with more than 350 businesses. Robert is best known for transforming marketing outcomes – and return on marketing investment – via successful innovation. He previously held management positions with BBDO Direct, Petersen Publishing, Publishers Choice, and American Management Association. He holds a Bachelor of Science degree in marketing from California State University, Northridge. His skills include campaign concept development; copywriting; marketing strategy development; marketing test design; marketing mix optimization; email marketing optimization; inbound and outbound marketing; pay-per-click (PPC), including Google advertising optimization; web video and other marketing content development; lead and demand generation program development; marketing workflow design; web survey design; landing page development, including Unbounce pages; book marketing; Facebook, LinkedIn, and other social media advertising; business-to-business and business-to-consumer marketing program development; direct mail/brochure/flyer development; and more. On Upwork, Robert has served as a Fractional CMO, Creative Director, Copywriter, and in other capacities. His industry experience includes: Accounting/Bookkeeping, Beauty, Cannabis (Including CBD), Coaching (Including Leadership and Management Development), Collectibles, Consulting (Including Management Consulting and Other Services), Contractors (Including Asphalt, General Contractors, Home Improvement, Landscaping, and Roofing), Cybersecurity, Data, Dating, Education (Including College/Higher Education, K-12, and Online Learning), Entertainment (Including Entertainment Venues and Restaurants), Events, Financial Services (Including Insurance, Investments, and Lending), Fitness/Exercise, Furniture (Including Manufacturing and Retail), Healthcare/Medical (Including Dental Practices/Dentistry), Law/Legal, Manufacturing, Membership Associations, Mergers and Acquisitions (M&A)/Business Brokerage, Non-Profit, Pets/Veterinary Medicine, Publishing (Including Newsletters and Books), Pharmaceutical, Psychotherapy/Mental Health Counseling, Publishing, Real Estate (Including Brokerage, Investment, Property/Airbnb Management, and Wholesaling), Religious/Faith-Based, Research, Staffing (Including Remote Staffing and Staffing Marketplaces), Software (Including AI, Live Chat/Chatbots, SaaS, and Web Development), Training (Including Conferences, Seminars, and Webinars), Travel (Including Vacations/Resorts), and Wellness. He's experienced in a full range of marketing, content, and collaboration platforms/tools, including Asana, Basecamp, Canva, Constant Contact, EOS, Facebook/Instagram (Meta), Figma, Google Ads, Google Analytics, Google Chat, Hootsuite, HubSpot, Keap, Kindle Direct Publishing (KDP), LinkedIn, MailChimp, Metricool, Salesforce, Slack, SquareSpace, Substack, SurveyMonkey, TikTok, Typeform, Typepad, Unbounce, Wix, YouTube, WordPress, X, and others. Robert also brings deep, hands‑on experience with AI in marketing – using tools like ChatGPT, Claude, Perplexity, and Gemini to accelerate research, idea generation, and drafting, while relying on thousands of real‑world tests to refine and validate what ships. He designs AI‑assisted workflows that keep human judgment at the center, so campaigns move faster to market, reduce costs, and still optimize strategy, voice, and measurable performance. For businesses looking to launch new products, expand into the U.S. market, or simply improve marketing outcomes in measurable ways, Robert is an ideal resource.