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I help brands scale profitably through performance marketing, full funnel paid media, and conversion optimization. I specialize in Google Ads, Meta Ads, funnels, and data driven growth systems that turn traffic into revenue. If you're looking for a senior marketer who can drive measurable results, not guesses or awareness, but real performance outcomes, you're in the right place. I'm a performance marketing strategist with 23 years of experience leading paid acquisition, conversion optimization, and full-funnel growth for 800+ clients ranging from funded startups to Fortune 500 brands. Where I excel is combining rigorous data analysis with high-impact creative, turning campaigns into scalable revenue systems. Whether you need a complete funnel buildout, profitable Google Ads, a Meta retargeting engine, or CRO across your site or landing pages, I deliver the strategy and the execution. ___________________________________________________ What I Do Best: Paid Acquisition Google Ads (Search, Performance Max, Display, YouTube) Meta Ads (Facebook + Instagram) Retargeting + full-funnel sequencing Ad creative strategy + testing frameworks Campaign builds, rebuilds, audits & optimization Funnels & Conversion Systems Landing page strategy + wireframes Funnel architecture (cold → warm → hot) CRO: analytics, heatmaps, A/B testing Offer optimization + messaging refinement Lead gen, eCommerce, SaaS, B2B funnels Analytics & Optimization Campaign auditing + diagnostics Attribution setup + tracking fixes Performance dashboards (GA4, Tag Manager) Conversion rate optimization ROI modeling + scaling strategy ___________________________________________________ Results I’ve Delivered: 70 percent+ sales lift from a 90-day paid ads + funnel overhaul $0.13 user acquisition via Meta Ads (education vertical) 500,000+ app downloads in 6 months using organic + retargeting systems 150 percent+ traffic growth across multiple performance-led campaigns $480K raised through a paid/earned hybrid launch funnel 8M dollars in VC funding secured by clients following GTM + growth strategy Consistent 3–7x ROAS across multiple eCommerce and lead gen accounts Tools & Platforms Ads: Google Ads, Meta Ads Manager, TikTok Ads Analytics: GA4, Tag Manager, Looker Studio, Hotjar Optimization: Optimizely, VWO, Crazy Egg Funnels: ClickFunnels, Webflow, Unbounce, Shopify Email/Retention: Klaviyo, Mailchimp, ActiveCampaign ___________________________________________________ About Me: I started my agency with $250 in high school and scaled it to one of the leading performance-focused firms in the NYC tri-state area. I’ve worked across nearly every industry, giving me a deep understanding of how to structure campaigns, offers, messaging, and funnels that convert, not just “get clicks.” I work with the speed, precision, and strategic clarity that comes from 20+ years of hands on execution. My approach is simple: high quality communication, rigorous data-driven decision making, and relentless optimization. If you're ready to scale your acquisition, improve your ROAS, or fix a funnel that’s not converting.

Robert Rosenthal literally wrote the book on marketing optimization. It's called "Optimarketing: Marketing Optimization to Electrify Your Business." This "Expert-Vetted" pro – listed in the top 1% of Upwork freelancers – has developed record-breaking marketing campaigns for dozens of businesses and won more than 50 awards. "Optimarketing," previously the #2 marketing book in the Amazon Kindle Store, was based on thousands of marketing experiments and more than a quarter-century of marketing success. Robert marketed one startup that became America’s fastest-growing software firm and helped launch another in the U.S. that was ultimately sold for more than $600 million. Total change in value of businesses he's been closely associated with runs into the billions. His campaigns have been covered in Advertising Age, AdWeek, Direct Marketing News, Target Marketing, The New York Times, and other publications. Clients have included Analog Devices, Bright Horizons, Citigroup, Constant Contact, Fast Company, Fidelity Investments, Forrester, Gartner, Harvard, IBM, IDG, Inc. Magazine, Iron Mountain, Martha Stewart Living Omnimedia, McGraw Hill, MIT, Monster, New England Journal of Medicine, Progress Software, RSA Security, Thomson Reuters, Webby Awards, Ziff Davis, and many emerging companies. He's worked with more than 350 businesses. Robert is best known for transforming marketing outcomes – and return on marketing investment – via successful innovation. He previously held management positions with BBDO Direct, Petersen Publishing, Publishers Choice, and American Management Association. He holds a Bachelor of Science degree in marketing from California State University, Northridge. His skills include campaign concept development; copywriting; marketing strategy development; marketing test design; marketing mix optimization; email marketing optimization; inbound and outbound marketing; pay-per-click (PPC), including Google advertising optimization; web video and other marketing content development; lead and demand generation program development; marketing workflow design; web survey design; landing page development, including Unbounce pages; book marketing; Facebook, LinkedIn, and other social media advertising; business-to-business and business-to-consumer marketing program development; direct mail/brochure/flyer development; and more. On Upwork, Robert has served as a Fractional CMO, Creative Director, Copywriter, and in other capacities. His industry experience includes: Accounting/Bookkeeping, Beauty, Cannabis (Including CBD), Coaching (Including Leadership and Management Development), Collectibles, Consulting (Including Management Consulting and Other Services), Contractors (Including Asphalt, General Contractors, Home Improvement, Landscaping, and Roofing), Cybersecurity, Data, Dating, Education (Including College/Higher Education, K-12, and Online Learning), Entertainment (Including Entertainment Venues and Restaurants), Events, Financial Services (Including Insurance, Investments, and Lending), Fitness/Exercise, Furniture (Including Manufacturing and Retail), Healthcare/Medical (Including Dental Practices/Dentistry), Law/Legal, Manufacturing, Membership Associations, Mergers and Acquisitions (M&A)/Business Brokerage, Non-Profit, Pets/Veterinary Medicine, Publishing (Including Newsletters and Books), Pharmaceutical, Psychotherapy/Mental Health Counseling, Publishing, Real Estate (Including Brokerage, Investment, Property/Airbnb Management, and Wholesaling), Religious/Faith-Based, Research, Staffing (Including Remote Staffing and Staffing Marketplaces), Software (Including AI, Live Chat/Chatbots, SaaS, and Web Development), Training (Including Conferences, Seminars, and Webinars), Travel (Including Vacations/Resorts), and Wellness. He's experienced in a full range of marketing, content, and collaboration platforms/tools, including Asana, Basecamp, Canva, Constant Contact, EOS, Facebook/Instagram (Meta), Figma, Google Ads, Google Analytics, Google Chat, Hootsuite, HubSpot, Keap, Kindle Direct Publishing (KDP), LinkedIn, MailChimp, Metricool, Salesforce, Slack, SquareSpace, Substack, SurveyMonkey, TikTok, Typeform, Typepad, Unbounce, Wix, YouTube, WordPress, X, and others. Robert also brings deep, hands‑on experience with AI in marketing – using tools like ChatGPT, Claude, Perplexity, and Gemini to accelerate research, idea generation, and drafting, while relying on thousands of real‑world tests to refine and validate what ships. He designs AI‑assisted workflows that keep human judgment at the center, so campaigns move faster to market, reduce costs, and still optimize strategy, voice, and measurable performance. For businesses looking to launch new products, expand into the U.S. market, or simply improve marketing outcomes in measurable ways, Robert is an ideal resource.

“𝐓𝐡𝐞 𝐬𝐚𝐥𝐞𝐬 𝐟𝐮𝐧𝐧𝐞𝐥 𝐀𝐥𝐞𝐱𝐚𝐧𝐝𝐞𝐫 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐟𝐨𝐫 𝐦𝐞 𝐡𝐚𝐬 𝐞𝐚𝐫𝐧𝐞𝐝 𝐦𝐞 𝐨𝐯𝐞𝐫 $𝟏𝐌 𝐢𝐧 𝐫𝐞𝐯𝐞𝐧𝐮𝐞.” “You are the best marketer I’ve ever worked with.” “Alex helped me scale my business faster than I thought possible.” I build sales funnels that generate 300% ROI for you guaranteed (or I rebuild them on my dime). Most funnels fail because they’re built by people who don’t guarantee ROI. Me? I guarantee it, right in the contract we both digitally sign. And it’s not some vague satisfaction guarantee, it’s tied to a real dollar value (3x whatever you pay me). I create, launch and scale sales funnels using direct-response principles where every step has one job: generate revenue (through purchase or booked calls). Because I guarantee ROI, I don’t just build the funnel, I also manage and optimize it day-to-day until the guarantee is fulfilled. 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨 👇 💥 Full done-for-you funnel builds 💥 Funnel audits + copy implementation 💥 Funnel strategy & offer engineering 💥 Direct response copywriting 💥 Ongoing optimization & management 𝐏𝐫𝐨𝐨𝐟 𝐨𝐟 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 🏆 ⭐ I launched 10 funnels in 2025 that generated 300% ROI for my clients… ⭐ …each client invested $10k+ and earned at least $30k. ⭐ I completed 111 paid marketing consultations in 2025 ⭐ I’m one of the few sales funnel strategists who guarantees ROI, not vague satisfaction ⭐ My business personally earned $300k in revenue in 2025, entirely from sales funnel clients If my work doesn’t perform, I lose money. That makes me honest and picky about who I take on as an investor (what I call my clients). I call them investors because I generate ROI based on your investment. Because when you pay me, it’s not an expense. Expenses are losses. I’m accountable for returns. 𝐇𝐨𝐰 𝐓𝐡𝐢𝐬 𝐖𝐨𝐫𝐤𝐬 👇 𝐏𝐀𝐈𝐃 𝐂𝐎𝐍𝐒𝐔𝐋𝐓𝐀𝐓𝐈𝐎𝐍 𝐑𝐄𝐐𝐔𝐈𝐑𝐄𝐃. 𝐍𝐨 𝐞𝐱𝐜𝐞𝐩𝐭𝐢𝐨𝐧𝐬. This is a 30-minute revenue & funnel diagnosis where I: ✅ Identify what’s stopping you from generating more revenue ✅ Recommend the highest-leverage fix or funnel ✅ Decide whether it makes sense to work together If I can’t give you clear, actionable direction, I refund the consultation. 𝐀𝐛𝐨𝐮𝐭 𝐌𝐞 🌍 💠 Graduated from an HBCU 💠 Raised by my 96-year-old Jewish grandmother 💠 Started in direct response at age 19 (now 28) 💠 I only build, launch and scale sales funnels I still write the copy, I still lead the strategy and I use an in-house team you can see on my About page (not random freelancers). Book the consultation if you’re serious about ROI. Below is a general list of things I do: Website Copywriter Direct Response Copywriter Sales Funnel Copywriter VSL Copywriter Landing Page Copywriter Sales Letter Copywriter Email Copywriter Marketing Coach Fractional CMO Video Sales Letter VSL Script Writing Sales Funnel Sales Funnel Strategy Sales Funnel Build Sales Funnel Optimization Landing Page Sales Page Sales Letter Long-Form Sales Letter Cold Email Cold Email Sequences Email Marketing Ad Copy Facebook Ad Copy Google Ad Copy YouTube Ad Copy Ad Video Script Video Ad Copy Offer Creation

Hi, I’m Regina 😊 I help businesses improve their email marketing through strategic campaigns, automations, and customer journey flows that help keep leads and customers engaged instead of slipping through the cracks. Most clients come to me when their emails feel scattered, inconsistent, or they know they should be doing more with email but don’t know what the next step should be. I help create a clear, organized system behind the scenes so everything works together more effectively and feels easier to manage long term. Credentials & Expertise: ✔ $1M+ earned for clients as a Top Rated Plus freelancer ✔ Experience across Klaviyo, HubSpot, Mailchimp, and similar platforms ✔ Background in business + technical systems What I Bring to Your Business: ✔ Organized email systems that work together ✔ Automations for leads, customers, and ongoing engagement ✔ Campaigns that feel consistent and on-brand ✔ Better targeting so customers get more relevant emails ✔ Clear planning behind the scenes so email feels easier to manage ✔ Strategy focused on long-term growth and retention Extra Value for My Clients: ✔ Custom strategy flowcharts to map out your email system ✔ Clear planning for automations, campaigns, and follow-up ✔ A more organized view of how your emails work together ✨What Clients Say✨ ✔ “Regina mapped out our full email lifecycle with a detailed flowchart before building anything. She identified gaps in our customer journey, cleaned up our segmentation, and implemented automations that actually made sense together. What felt scattered before is now a clear, structured system.” ✔ “We brought Regina in during a migration and she handled everything from setup to integrations and automation. She made sure nothing broke, improved the overall structure, and left us with a system that’s much easier to manage and build on.” ✔ "Regina was incredibly organized and easy to work with throughout the entire project. She helped simplify what felt overwhelming, explained things clearly, and built a much more structured email system that finally made sense for our business.” 📩 Thanks for taking the time to read my profile! I’d love to learn more about what you’re working on. Send me a quick message and let’s chat. :-)

I'm a Graphic Designer skilled in concept ideation and design follow through. I have a vast knowledge of the digital and offset print industry, with a specialization in print and layout design. From direct mail, corporate branding, and variable data printing, to event marketing, product packaging, and signage, I've got you covered. I'm a solutions-driven creative with the ability to communicate your ideas effectively through purposeful and impactful design.

Reliable Executive Support & Office Admin with a 5.0/5.0 rating. Clients praise my speed and communication. I specialize in data entry, transcription, and office management. Conversational Spanish. Let's discuss your needs. SUMMARY An extremely focused and highly motivated individual able to rapidly understand new concepts and carry-out job responsibilities. I am a passionate and responsible individual- professionally, personally and socially compelled to contribute to the greater good. I possess a solid work ethic, a positive, willing attitude, and an eagerness to learn. SKILLS & EXPERTISE Exceptional Customer Service, Executive Support, Office Administration, Digital Media Management, Data Entry, Transcription, Graphic Design, Digital Marketing, Adobe Creative Suite, Microsoft Office Suite, Google Suite, Slack, ClickUp Network Systems Administration, CompTIA A+ Certification, Typing 45+ WPM, Bilingual: English (Native) and Spanish (Conversational).