Hire the Best Facebook & Meta Ads Specialists
in Romania

Most businesses don’t have an ads problem. They have an economics problem. My job is the fine line between the possible, and “don’t do this sh*t.” I’m a senior performance marketer and media buyer with 20+ years in advertising and 14+ years managing paid acquisition across Meta, Google and other paid media platforms. A big part of my work is eCommerce / Shopify, but not only. I also work with SaaS, lead generation, education/digital products, healthcare, local/service businesses and high-ticket offers. Clients usually come to me when scaling stalled, CAC increased, ROAS became unstable, tracking doesn't make sense anymore, or the account simply became too complex without actually getting better. And I'm usually looking beyond the ad account. What does a customer actually cost us? What is that customer worth? What's the contribution margin? Where does the conversion chain break? How much can we actually afford to spend? Does scaling still make economic sense? That's much more interesting to me than whether Meta gave us a 4.7 or 5.2 ROAS last week. A few things about me: ✅ Advertising since 2001 ✅ Meta & Google Ads since around 2013 ✅ Meta Certified Media Buying Professional ✅ Google Partner ✅ Shopify Partner ✅ Managed budgets up to around $300K/month ✅ Worked across Europe, US and Middle East ✅ $300K+ earned on Upwork ✅ Top Rated Plus / 100% Job Success I work across Meta Ads, Facebook/Instagram Ads, Google Ads, Search, Shopping, Performance Max, YouTube, Microsoft Ads, TikTok Ads, LinkedIn Ads, Reddit Ads, Snapchat and other paid channels when they make sense. Tracking / stack includes GA4, GTM, Meta Pixel, CAPI, server-side tracking, Shopify, WooCommerce, ClickFunnels, GoHighLevel, Klaviyo, ActiveCampaign, Google Merchant Center, Triple Whale, Hyros, CPV Lab and Looker Studio. I'm not a creative studio. I can tell you what I need from creative, what is working, what isn't, what angles/hooks I'd test next and where I think we're missing something. But I'm not your graphic designer or video editor. My side is strategy, media buying, account structure, testing, budget allocation, tracking/attribution, analysis and scaling. I also look at landing pages, funnels, offers, email and creative from a performance perspective because ads don't exist in isolation. Consulting: $125/hr Ongoing management: depends on scope, spend, platforms and complexity. Native German + Romanian, fluent English. If you want someone to simply "manage the ads", there are thousands of people here who can do that. If you want someone who will also question whether what we're doing makes economic sense, let's talk. Florian

I run paid ads for e-commerce and lead-gen businesses across Google, Meta and TikTok. Doing this since 2021, I have managed over $1.5M in ad spend across the US, UK, EU and Australia, worked with 45+ clients, and spent over a year directing Google Ads for Toluna and Prime Opinion, two of the biggest market research companies in the world, running up to $10K a day across 20+ countries. What I help with: - Google Ads: Search, Shopping and Performance Max, built and scaled to profit, not vanity clicks - Meta Ads: account structure, creative testing and a Pixel/CAPI setup that reports conversions accurately. Recent work includes a sports e-commerce account rebuilt to 2.84x ROAS and a brand taken from zero ads to $83K in sales - Merchant Center suspensions: I find the real cause, fix your site and feed, and file a clean reinstatement request to get you back live - Websites: fast, conversion-focused business and e-commerce sites, built the way a media buyer needs them, tracking ready from day one I manage 10+ accounts at once, so I move fast and I do not hand your account to a junior. On e-commerce I optimise to profit and contribution margin, not surface ROAS. If you want a straight read on what is holding your ads or your store back, send me the details and I will tell you where the opportunity is.

DTC Creative Strategist | ex. Media Buyer | ex. Growth Specialist I build top-performing ad creative strategies that scale brands from 6 to 7-8 figures. With a deep passion for Psychology, Communication, and neuromarketing. What I Do: - Performance Creative Strategy. Data-backed ad concepts that drive engagement & ROI. - Scaling DTC Brands. Helped brands hit $1-2M/month revenue through strategic creative execution. - A/B Testing & Optimization. Turning insights into ads that convert across Meta, TikTok, and other paid media platforms. - Creative Team Leadership. Building Creative Team Cultures, working with Copywriters, Video Editors, and Designers to execute winning campaigns. Biggest Wins: - Led 4-6 DTC brands, scaling revenue through performance-driven creative strategies. - Ran full-funnel creative strategy in-house for a brand spending 7 figures on ads, producing 20-40 briefs a week and managing a pod of 5-10 video and static editors. - Drove $370K+ in profitable ad spend for a supplement brand, sustaining efficient scale through data-driven creative iteration. - Drove $270K+ in profitable ad spend (across 3 ads) for a women's wellness brand, proving that focused, high-conviction creative can outperform volume. - Grew a slow fashion brand from 23K to 75K RON in month one, reaching ~1M RON in annual revenue in year one and 2M+ RON in year two, through strategic ad creatives and omni-channel growth. When I’m not working on scaling brands, you’ll find me enjoying Argentinian tango, singing, hiking, and traveling. Let’s connect!

8+ Years Experience | 150+ Clients | $200K+ META Ad Budgets Managed | $30K+ Earned on Upwork | 100% Job Success Running ads is easy. Getting the right people to actually buy is the hard part. That's where I come in. I've been working in digital marketing for 8+ years, and I've spent a big part of that time working hands-on with Facebook and Instagram Ads. I've worked with 150+ clients, from small local businesses and coaches to eCommerce brands and larger companies. I've also managed $100K+ in annual ad spend while working as a Marketing Specialist at European Food International, where I worked across Meta and Google Ads, lead generation and B2B campaigns. What I can do for you is pretty simple: Get your campaigns set up properly. Find what works. Get rid of what doesn't. And keep improving from there. If you need leads, I can build and manage campaigns focused on getting people to actually enquire, call or book — not just click on an ad. If you're selling products, I can help you build and optimize campaigns around purchases, test different creatives and audiences, and scale the campaigns that are producing. And if you're already running ads but something isn't quite right, I can go through the account and figure out where the problem is. Sometimes it's the targeting. Sometimes it's the creative. Sometimes the offer isn't strong enough. And sometimes the campaign structure is simply making things harder than they need to be. I've also spent years creating content and managing social media, which turned out to be a pretty useful combination with paid advertising. I understand what makes people stop scrolling, but I also understand that a good-looking ad means very little if it doesn't lead to a result. A few things I can help with: • Meta Ads campaign setup & management • Lead generation • Facebook & Instagram advertising • eCommerce / Sales campaigns • Creative testing & ad copy • Audience research & targeting • Retargeting • Campaign audits & optimization • Meta Pixel & conversion tracking • Scaling and budget management I've earned $30K+ on Upwork and maintained a 100% Job Success Score, but honestly, the thing I value most from freelancing is the experience of working with so many different businesses and figuring out what works for each one. If you're currently spending money on Meta Ads and want someone who will actually pay attention to what happens after you hit Publish, send me a message. Tell me what you're selling, what you've tried so far and what you'd like to improve. I'll be happy to do an audit for you for FREE! Let's talk.