I specialise in fixing and scaling underperforming Google Ads and e-commerce systems.
Currently managing R2M+ monthly ad spend across international markets.
With 20+ years in digital operations and 16+ years in performance marketing (SEO/SEM), I work hands-on inside high-spend accounts to reduce wasted spend, improve ROAS, and build scalable acquisition systems.
Currently managing R2M+ monthly Google Ads budgets across international markets, optimising campaign structure, search term control, and conversion funnels under real performance pressure.
What I do best:
๐น Google Ads Performance & Optimisation
- Full account audits and restructures (Search, Shopping, Performance Max)
- Search term control & negative keyword strategy
- Reducing wasted spend and improving CPA / ROAS
- Fixing poor campaign structures and scaling what works
๐น Landing Pages & Conversion Optimisation
- Build and optimise high-converting landing pages aligned to search intent
- Replace expensive third-party tools (e.g. Unbounce) with scalable in-house systems
- Identify and fix conversion blockers (pricing errors, UX issues, weak messaging)
๐น E-commerce Growth & Operations
- Shopify, Prestashop, Magento, WordPress
- Full funnel optimisation (traffic โ conversion โ retention)
- Product feeds, tracking, attribution, and performance analytics
๐น Analytics & Decision-Making
- Google Analytics, Tag Manager, Merchant Center, Looker Studio
- Data-driven budget allocation and performance insights
- Clear reporting focused on business outcomes, not vanity metrics
What makes me different:
- I donโt โmanage adsโ โ I fix broken systems and improve profitability
- Strong technical + operational background (not just marketing theory)
- Comfortable working in high-pressure, high-spend environments
- Focused on real ROI, not just traffic or clicks
If your ad spend is high but results arenโt where they should be โ I can help you identify why and fix it.
Google Tag Manager
Google Ads
Search Engine Marketing
Conversion Rate Optimization
Ecommerce
Google Analytics
Performance Marketing
Campaign Management
Lead Generation
Shopify
Magento
WordPress
PrestaShop
Google Merchant Center
Marketing Strategy
Data Analysis
Audience Targeting
Email Marketing
SEO Keyword Research
Joshua H.
Cape Town, South Africa
$50/hr
5.0
65 jobs
Whatever digital marketing challenges you're facing, I'm here to help! ๐
I am ready to run Meta / Instagram, LinkedIn & Google Search / Display campaigns with high conversion rates and low CPC's. Whether you're a startup or an established company, I can help in optimising your campaigns and ensure you are reaching your target market.
I am well versed in tracking set ups, audience targeting, both for cold audiences and retargeting, and conversion tracking. I'm dedicated to each project I work on, and ensure that I exceed client expectations. Hire me, and you will not be disappointed.
I am a Digital Marketer that has worked with startup & enterprise level clients. I have worked on ecommerce & B2B business, across multiple verticals. I specialise in strategy development, implementation across all channels and reporting on results for all campaigns. If you have a issue with your Digital Marketing, I can fix it!
Google Tag Manager
Google Ads
Pinterest Ads Manager
Social Media Website
LinkedIn Marketing
Digital Strategy
Tracking Pixel
Facebook Marketing
Copywriting
Analytics
Marketing Strategy
Blessing T.
Johannesburg, South Africa
$25/hr
4.8
19 jobs
Hello, Iโm Blessing!
A results-driven junior digital marketing strategist with 1 year experience across both agency and in-house roles, I craft and execute digital marketing strategies that drive real business growth. My focus is on delivering measurable impact whether itโs amplifying your brandโs presence, generating quality leads, or strengthening customer loyalty. โค๏ธ๐ฏ
Hereโs Whatโs On The Table: ๐คฉ
- Social Media Leadership: End-to-end management from strategic planning to high-impact content and community engagement. โ
- Content Strategy & Creation: Persuasive, audience-focused content that strengthens brand authority and drives action. โ
- Email Marketing: Data-driven campaigns designed to maximize ROI and maintain customer engagement. โ
- Performance Analytics: Deep insights to track results, identify opportunities, and fine-tune strategy. โ
- Web Development: Professional WordPress and Shopify builds that are both visually compelling and conversion-focused. โ
- Strategic Consulting: Clear, actionable roadmaps for sustainable digital growth. โ
Why Partner with Me? ๐ค
- Direct, Clear Communication: Regular updates and straightforward feedback. ๐ฏ
- Tailored Solutions: Customized strategies aligned to your goals and budget. ๐ฏ
- Full Transparency: No hidden fees โ whether hourly or project-based. ๐ฏ
- Reliability: Deadlines met, expectations exceeded. ๐ฏ
Letโs have a conversation if youโre ready to strengthen your brandโs digital presence and achieve tangible results! ๐
Google Tag Manager
Market Analysis
Google Ads
Facebook Ads Manager
Instagram Ad Campaign
YouTube Marketing
UGC
WordPress
Canva
LinkedIn Marketing
Email & Newsletter
Social Media Management
Web Page
Theunis S.
Pretoria, South Africa
$50/hr
5.0
5 jobs
Are you struggling to generate leads or e-commerce sales through digital marketing? With 20+ years of proven success, I help businesses like yours develop strategies that drive measurable ROIโsometimes up to 8x on ad spend. From SEO to paid media, CRO and A/B testing and customer funnel optimisation, I deliver results that matter.
Some key achievements
โญ Achieved Profit on Ad Spend (POAS) of 1 to 8,75 for a client.
โญ Managed multiple projects over ยฃ30K per month
โญ Part of the team that increased YoY uplift for a client by 27%
โญ Optimise media expenditure by cutting spending by 24% without losing sales for 12 months
STRATEGY | HERE'S HOW I CAN HELP YOU:
โ Develop and execute digital marketing strategies
โ Strategic marketing planning
โ Robust market and customer research and analysis
โ CRO hypothesis creation and and A/B testing,
โ Optimising customer and website funnels
โ Management and optimisation of SEM and Paid Media
โ Paid media optimisation (Google Ads, YouTube Ads, Facebook/Instagram Ads, LinkedIn Ads)
โ SEO off-site and on-site
โ ROAS and ROMI and KPI optimisation
โ Customer behavioural insights and funnel analysis
โ Proven strategies to generate more sales and leads at lower media cost
โ Drive ROI for both ROAS and ROMI aggressively
MANAGEMENT | HERE'S HOW I CAN HELP YOU:
โ Managing and nurturing clients (upselling and business dev)
โ Ensuring projects run smoothly (P&L, budgets and resource management)
โ Project manage and extract the best out of your online marketing team & specialists
โ Agile, a-sync and outcomes-focused
๐ CERTIFICATIONS๐
โ Google Analytics Individual Qualification
โ Google Ads Certified
โ Google Analytics 4 - Analytics Mania certified
โ Google Tag Manager - Analytics Mania certified
๐ฉโ๐ผCLIENT TYPES๐ฉโ๐ผ
Scale : Small, Medium & Large Businesses ranging from budgets of $300 to $200K+ per month
Locations : UK & Ireland, United States and Australia
Industries : Retail & E-commerce, B2B, Local, B2C services, Automobiles, SaaS, Travel, Healthcare, Finance, Information Technology, Industrial, Consumer Staples, Energy and Real Estate
Clients and accounts I worked with recently include Russel & Bromley, All Beauty, Fragrance Direct, YouGarden, Momentum Multiply, King Price Insurance, Renault, Sun International and Makro.
โญ COMMENTS ABOUT MEโญ
โI've worked closely with Theunis on several projects and his paid media analysis is world-class. He has made me money; he has made my clients money. And he's a pleasure to work with" โI've worked closely with Theunis on several projects and his paid media analysis is world-class. He has made me money; he has made my clients money. And he's a pleasure to work with" โ Johann Van Tonder CEO at AWA digital, a CRO Agency
โTheunis have helped us to achieve a ROMI of 1:8,75. This means that for every dollar we spend with him on marketing and media he generated 8,75 dollars in return. Our board is very pleased by this resultโ โ Pieter Katchelhoffer - Senior Marketing Manager for Linde Forklifts
His no-nonsense approach to getting things done and their success in utilising SEO and Google Ads for lead-generation fully justify their reputation." โ Dawid Botha - Managing Director of Fintech Company SDF Dienste
โญ YOUR SUCCESS IS MY SUCCESSโญ
I look forward to hearing from you.
Google Tag Manager
Digital Marketing Management
Account Management
Digital Strategy
Digital Marketing
Google Ads
Facebook Advertising
SEO Strategy
SEO Audit
Google Analytics 4
Web Analytics
Conversion Rate Optimization
Quantitative Analysis
Qualitative Research
Natalie W.
Johannesburg, South Africa
$40/hr
5.0
21 jobs
๐ฅ๐ฒ๐ฎ๐ฑ๐ ๐๐ผ ๐๐ผ๐ฟ๐ธ ๐๐ถ๐๐ต ๐ฎ ๐๐ฒ๐ฟ๐๐ถ๐ณ๐ถ๐ฒ๐ฑ ๐๐ฟ๐ฎ๐บ๐ฒ๐ฟ ๐๐ ๐ฝ๐ฒ๐ฟ๐ ๐๐ผ ๐๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ ๐๐ผ๐๐ฟ ๐๐ฒ๐ฏ๐๐ถ๐๐ฒ ๐ถ๐ป๐๐ผ ๐ฎ ๐ต๐ถ๐ด๐ต-๐ฐ๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ป๐ด ๐ฐ๐น๐ถ๐ฒ๐ป๐ ๐ฒ๐ป๐ด๐ถ๐ป๐ฒ? โก
By combining conversion-focused, research-backed design psychology, I design and develop Framer websites that improve load speed, increase visibility, and guide visitors toward taking action.
๐ ๐ฃ๐ฟ๐ผ๐๐ฒ๐ป ๐ฅ๐ฒ๐๐๐น๐๐ ๐๐ถ๐๐ต ๐๐ฟ๐ฎ๐บ๐ฒ๐ฟ:
+๐ณ๐ด๐ต% ๐๐ป๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ถ๐ป ๐๐บ๐ฝ๐ฟ๐ฒ๐๐๐ถ๐ผ๐ป๐
+๐ฎ๐ฐ๐ฏ% ๐๐ป๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ถ๐ป ๐๐ป๐พ๐๐ถ๐ฟ๐ถ๐ฒ๐
๐ฉ Want a website that doesnโt just look good, but actually works for your business?
Book a discovery call to get started.
๐ ๐๐ฏ๐ผ๐๐ ๐ ๐ฒ
Hi, Iโm Natalie, a Top Rated & Certified Framer Expert specialising in high-performing websites for service-based businesses.
With a background in the field and years of hands-on experience, I build websites that are intentional, efficient, and designed to lead potential clients to reach out.
๐ช๐ต๐ ๐ฑ๐ฌ+ ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐ข๐๐ป๐ฒ๐ฟ๐ ๐๐ฎ๐๐ฒ ๐๐ต๐ผ๐๐ฒ๐ป ๐ ๐ฒ:
โ Certified Framer Expert
Officially certified by Framer, demonstrating advanced expertise in responsive design, CMS implementation, performance optimisation, and building scalable, conversion-focused websites.
โ Top Rated on Upwork
Consistently recognised for strong communication, reliability, and quality delivery.
โ Results-Driven Framer Builds
Fast-loading, mobile-responsive websites designed to improve engagement, clarity, and conversions.
โ Psychology-Led Design Approach
Every layout, headline, and CTA is placed with intention, guiding users toward action using proven UX and behavioural principles.
โ Qualified & Multi-Disciplinary
Bachelorโs degree in Multimedia (IT), covering web development, UX/UI, animation for the web, SEO fundamentals, and web copy structure.
โ Zero Developer Lock-In
Once your site is complete, I transfer full ownership and walk you through exactly how to manage it, no ongoing developer fees, no confusion.
โ Clear Process & Communication
Youโll always know what stage weโre at, whatโs coming next, and why decisions are being made.
๐ฌ ๐ฅ๐ฒ๐ฐ๐ฒ๐ป๐ ๐๐น๐ถ๐ฒ๐ป๐ ๐๐ฒ๐ฒ๐ฑ๐ฏ๐ฎ๐ฐ๐ธ
โNatalie was outstanding in supporting the development of my website. She demonstrated exceptional attention to detail, communicated clearly and promptly throughout the process, and consistently approached requests with a positive, solutions-focused attitude.โ
๐ง ๐ ๐ ๐ฃ๐ต๐ถ๐น๐ผ๐๐ผ๐ฝ๐ต๐:
Everyone judges a book by its cover, and your website is your business cover.
My process starts with understanding your business goals, your audience, and the type of clients you want to attract. From there, I apply strategic, psychology-based design principles to build a site that reflects your credibility and converts the right people.
๐ ๐ฅ๐ฒ๐ฎ๐ฑ๐ ๐๐ผ ๐๐ฒ๐ ๐ฆ๐๐ฎ๐ฟ๐๐ฒ๐ฑ?
Invite me to your job post or send a message, and letโs talk through your goals.
๐ ๐๐๐ฟ๐ฟ๐ฒ๐ป๐๐น๐ ๐ฎ๐ฐ๐ฐ๐ฒ๐ฝ๐๐ถ๐ป๐ด ๐ฎ ๐ฝ๐ฟ๐ผ๐ท๐ฒ๐ฐ๐ ๐๐น๐ผ๐๐ ๐ณ๐ผ๐ฟ ๐ ๐ฎ๐ฟ๐ฐ๐ต ๐ฎ๐ฌ๐ฎ๐ฒ
Keywords:
Framer Expert | Framer Website Designer | Framer Website Developer | Framer CMS | Figma to Framer | Framer Website Optimisation | Conversion-Focused Web Design | UX/UI for Service Businesses
Framer
Figma
Website
Web Design
UX & UI
UX & UI Design
Website Redesign
Web Development
CMS Development
No-Code Website
Responsive Design
No-Code Landing Page
Custom Web Design
Landing Page Design
User Experience
Landing Page
User Experience Design
User Interface Design
User Experience Strategy
Conversion Rate Optimization
Shannon C.
Cape Town, South Africa
$20/hr
5.0
1 jobs
What I Can Help You With
๐ SEO (Technical, On-Page & Content-Led)
Keyword research & search intent mapping
On-page SEO (titles, meta, headings, internal linking)
Technical SEO audits & fixes
Content optimisation for rankings and conversions
Local SEO & Google Business Profile optimisation
๐ฐ PPC & Paid Media Support
Google Ads setup & optimisation
Keyword structuring & match-type strategy
Ad copywriting & A/B testing
Conversion tracking (GA4, GTM)
Performance analysis & ROAS optimisation
โ๏ธ Content Writing & Copywriting
SEO blog content
Website copy (homepages, service pages, landing pages)
Ad copy & short-form conversion copy
Brand-aligned messaging thatโs clear, human, and persuasive
๐ฑ Social Media & Content Strategy
Content strategy & positioning
Caption writing & engagement-focused copy
Brand voice development
Social content planning aligned with business goals
๐จ Content Design (Strategy-Led)
Content structure & messaging hierarchy
Text-first design direction (clarity before aesthetics)
Content designed to hold attention and guide action
๐ Data Analysis & Marketing Analytics
GA4 & Google Tag Manager setup
Conversion tracking & attribution clarity
Performance dashboards & reporting
Funnel analysis & optimisation insights
Turning raw data into clear decisions, not noise
Content Writing
Writing
Academic Editing
Copywriting
Marketing
Proofreading
Canva
Academic Research
Social Media Content
Psychology
Philosophy
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