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You probably know that credible and engaging copywriting is crucial for the success of your business. It’s so important to create content that is highly professional yet easy to read. Most of all, it’s really got to resonate with your target audience. When your reader gets that “Aha, that sounds like me!” moment, they’re going to be right in position to take the next step toward choosing your products and services. To get to this point, you need professional copywriting from a writer who truly understands your industry and your readers’ pain points. With 20+ years of experience in the health and fitness industry it’s blindingly obvious to me when a writer has next to no knowledge of living a fit and healthy lifestyle or how to truly help people to change their behaviors. They’ll give you a generic piece of content that has been pieced together from other articles they’ve read on the internet. Although it might seem ok on the surface, it lacks the gentle persuasion that your reader needs to take action. In the long run, this doesn’t help your business because your content ends up being the same as everything else that’s out there. As a result, your potential customer decides to go elsewhere. This is where I come in. As a highly experienced, degree-qualified health and fitness professional (turned writer!), I understand exactly what your readers are looking for. I can craft professional, 100% original content that addresses your readers' problems and offers them the simple yet effective solutions they are looking for. Backed by science yet easy to read, my share-worthy content will ensure your readers quickly get to know, love, and trust your brand. Ultimately, this will keep them coming back again and help you grow your business and make more sales. TESTIMONIALS FROM MY UPWORK CLIENTS: "Elly was fantastic to work with. She was excellent with communication (even with a significant time difference). Her writing and SEO skills were above and beyond. Not only did Elly provide excellent blogs on health and wellness topics but she used her SEO skills to enhance reach. She also provided suggestions if there was room for improvement in our SEO practice. I highly recommend Elly!" "Elly is a fantastic writer. It was a pleasure to work with such enthusiastic talent. She is prompt, knowledgeable and well-organized. I look forward to working with Elly again." "Elly did a superb job during the time she worked for us. Extremely competent and professional, she always exceeded the expectations in terms of quality of content, adherence to schedule, and communication. We won't hesitate to work with her again." WORK WITH ME FOR: • Articles and blog posts optimized for the search engine (I’m highly experienced in SEO). I use tools such as Frase, SEOSurfer, and KeySearch • Health and fitness content that is relatable, actionable, and easy-to-digest • Content back by medical journals and high-authority sources and/or my comprehensive industry experience (20+ years) • Content that requires a holistic perspective (e.g. sleep, stress, nutrition, mindset, alternative therapies) • 100% reliability (I have never missed a deadline), and adaptability to your needs A BIT ABOUT ME: • Sports science degree qualified (majoring in exercise prescription and management) • Published in several high-profile publications, including Huffington Post and Total Health Magazine • Well respected in the fitness industry having worked as a course tutor, presenter, fitness manager, mentor, and more • I’m originally from New Zealand but since 2017 I have been living a location-independent lifestyle with my family (partner and two young girls) My passion and enthusiasm for helping both you and your readers will shine through in my communication with you, and in the stellar content that I create for you. I’m truly looking forward to working with you!

Over 70+ A/B tests run | Over $3.2m profit made for my clients ​​Stop Waiting for Reports. Start Seeing Results. Most CRO agencies spend months in the research phase, delivering thick reports while you wait for a single change to go live. My approach is different. I believe that speed and action drive results. While every decision is backed by a deep-dive CRO audit of your store, my priority is to move from insight to implementation as quickly as possible. I focus on getting high-impact A/B tests running right away so you can start learning, optimizing, and profiting sooner. My 4x ROI Performance Guarantee I am confident in my ability to grow your revenue. That’s why I offer a performance guarantee that is simple and powerful: After the first round of testing, if you haven't made at least four times my monthly fee, the testing is free. Here’s exactly how it works: Your one-time setup price covers both the comprehensive CRO audit and your first three A/B tests. We launch this first round of tests to target the highest-impact opportunities we discovered during your audit. If these tests don't deliver a 4x return on my fee, you receive a refund for the testing portion of your payment. In the unlikely event this happens, your only investment is the price of the CRO Audit, which is yours to keep as a valuable roadmap for your business. This is a performance-based partnership. You get rapid, data-driven testing with a safety net that makes your investment virtually risk-free. CRO Audits and recommendations | AB Testing | Heatmap Analysis | Google Analytics Shopify | WooCommerce | & more..... Contact me for a plan on how to increase your conversion rate.