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Professional researcher and data scientist with health, human resources, and social sciences expertise. More than 16 years freelance experience. Deliverable focused. A "Top Rated" freelancer, Joanne is in the top 10% of all Upwork users. Top Rated plus designation is only awarded to those with experience managing large scale project. When you choose to work with a Top Rated professional, you can be confident that you’ve partnered with a professional that has a track record of providing great service to clients on Upwork. My goals are: 1. to use technology to streamline how we gather and analyze information; 2. to use my research design, analytics and informatics experience to make your information meaningful and actionable; 3. to use my exceptional writing about statistics, research, and technical information to take your deliverables to the next level so you can demonstrate results. Talk to me about your data challenge or marketing research questions; about designing your online surveys and data collection tools; or about managing your consumer online panel. With data in hand, talk to me about data mining, statistical analyses, interpreting your results, and about packaging it all in a concise and professional report. I am interested in applying my expertise to short term projects using tools such as Alchemer surveys as well as analytics using DisplayR, MS Excel, Power Point, SPSS, Claude, ChatGPT, and Adobe Creative Suite.

Top Rated Data Analyst | Statistician | Quantitative & Qualitative Researcher | Survey Analyst | Econometrician | Research Analyst | Survey Specialist | Visualization Expert here on UPWORK & Co-Founder, STATISDA ✅ Co-Founder of Statisda, a Research Consultancy firm with 000's of offers successfully closed ✅ Lead Analyst @Suncor Energy. Previously, a Business Analyst @NNPC & @Pan Allen Energy ✅ Able to gather and transform data into publication-ready insight for Businesses & Researchers ✅ Econometrics| Time-series |Panel data |Cross-sectional |Non-parametric |ANOVA | Regression ✅ Can adapt to any writing & formatting style; MLA, Harvard, APA, Chicago, IEEE ✅ Tools: SPSS | Stata | EViews |R | Python | Power BI | Tableau | Excel ✅ 100% original, Copyscape-verified work with unlimited revisions ✅ Professional dashboards, reports, visualizations & clear storytelling My Services: Thesis, Dissertation & Project Writing Guide. Research Editing & Proofreading ⭐ Areas of focus; social sciences; Business, Finance, Economics etc ⭐ Data Collection, Literature reviews, case studies, whitepaper guide ⭐ Assistance on In-depth literature review using peer-reviewed journals ⭐ Guide to Perfect formatting in APA, MLA, Chicago, Harvard or IEEE ⭐ Insight on SEO-optimized where needed, while keeping full scholarly rigor ⭐ Professional structure with tables, figures & references Time Series Analysis ⭐ Unit root testing/ Stationarity ⭐ Cointegration analysis ⭐ Long Run Regression ⭐ Auto-Regressive Distributive Lag ⭐ Error Correction Model ⭐ Vector Error Correction Model ⭐ Simultaneous Equation ⭐ Vector Auto-Regressive model ⭐ Generalized Method of Moment ⭐ 2 Stage Least Squares ⭐ Volatility Analysis ⭐ Instrumental Variables ⭐ GARCH Modelling ⭐ ARCH Modelling ⭐ Variance Decomposition ⭐ Impulse Response Model ⭐ Volatility Check ⭐ Auto Correlation ⭐ Walds Test ⭐ And a lot more Panel Analysis ⭐ Panel Unit Root ⭐ Panel Cointegration ⭐ Fixed Effects OLS ⭐ Pool Ordinary Least Square ⭐ Random Effects ⭐ Random Walk ⭐ Fully Modified OLS ⭐ Canonical Regression ⭐ Graphical Presentation ⭐ Online Consultation ⭐ And a lot more Cross Sectional Analysis ⭐ Binary Models: Tobit ⭐ Probit Model ⭐ Logit Model ⭐ Multinomial Analysis ⭐ Factorial Analysis ⭐ Linear Regression ⭐ Hierarchical Multiple Regression ⭐ Correlation ⭐ Delphi Method of Estimation ⭐ Multivariate analyses ⭐ Simultaneous equations ⭐ And a lot more Non Parametric Analysis ⭐ Kruskal-walis Test ⭐ Mann-Whitney Test ⭐ Friedman Test ⭐ Chi-square ⭐ Kappa Measure of Agreement ⭐ Wilcoxon Signed-rank Test ⭐ And a lot more Group Comparison ⭐ T-Tests ⭐ Effect Size ⭐ One Way ANOVA ⭐ Two Way ANOVA ⭐ Multivariate Analysis of Variance ⭐ Analysis of Covariance ⭐ Generalized Linear Models ⭐ And a lot more Survey & Questionnaire ⭐ Questionnaire Design ⭐ Survey Design ⭐ Survey Analysis ⭐ And a lot more Preliminary & Descriptive Analysis ⭐ Massaging and Cleaning ⭐ Data Visualization Graphs & Tables ⭐ Development of Scale ⭐ Cronbach’s Alpha Coefficient ⭐ Mean, Frequency ⭐ Proportions, Charts, Graphs ⭐ Assessing Normality ⭐ Trend Analysis ⭐ Sampling Distributions ⭐ PowerPoint Presentations for Statistical Results ⭐ And a lot more Interactive Dashboard & Visualization ⭐ Visualize sales performance, ⭐ Performance tracking ⭐ Track project progress ⭐ Analyze market trend ⭐ Powerful insights. Tools ⭐ Microsoft Office Programs ⭐ Proficient with Python Programming language ⭐ Online survey distribution programs; Qualtrics, Survey Monkey, Google Survey ⭐ Econometrics; SPSS, STATA, EVIEWS, MAT-LAB, TABLEAU, RStudio etc

Where others see data, I see opportunity. I uncover unexpected consumer insights and convert them into strategic business value for you. Strategic Consumer Insights Leader with 10+ years of global experience turning consumer behavior into revenue-driving strategy across North America, LATAM, and EU. Proven expertise leading flagship consumer product launches-including Shark Robot Vacuum, SharkClean App, Ninja Kitchen App, Cryoglow, and Ninja Creami-delivering $400M+ in impact. Known for blending foresight, UX, and segmentation into actionable roadmaps that influence product, brand, and CX decisions. Passionate about category growth and building insight systems that scale across global teams and matrixed orgs. CORE CAPABILITIES Cross-Market Expertise: LATAM, North America, EU (including UK, Germany, France) Research Strategy and Execution: Ethnography, JTBD, IDIs, FGDs, segmentation, MaxDiff, TURF, pricing studies, diary studies, UX Quant & Qual Methods: Priced/unpriced concept testing, conjoint, IHUTs, usability, in-home ethnography

I am a highly skilled and motivated market research professional with international expertise across a wide variety of innovative and traditional research solutions. With a unique combination of professional experience and advanced training in research, psychology, and linguistics, I deliver full-service research solutions that empower my clients to stand out in their markets. I am well-versed in qualitative methodologies, including in-depth interviews (both in-person and virtual), focus groups, ethnographic research, and diary studies. My qualitative work often delves into consumer motivations and behavioral patterns, using methods such as projective techniques, thematic analysis, and laddering to unearth meaningful insights that drive business impact. On the quantitative side, I have extensive experience with survey design on multiple platforms, including SurveyMonkey, Alchemer, Typeform and aytm, tailoring research frameworks to clients’ unique needs. My background in survey development covers everything from questionnaire crafting to logic design, ensuring efficient data collection and high data quality. I am also proficient in data analysis, using statistical software like SPSS and SAS to perform in-depth analysis, including regression, cluster analysis, and factor analysis. This skillset enables me to translate complex data into actionable insights, often creating bespoke reporting dashboards that clearly communicate findings to stakeholders. With Master’s degrees in Social Psychology and Linguistics (English, French, German, and Russian), I bring a blend of academic rigor, linguistic insight, and practical research experience. This combination allows me to approach each project with a fresh perspective, helping clients turn research insights into competitive advantages. Specializations: concept development and testing, product development and testing, communication, packaging development and evaluation, brand audit, retail and merchandising, ethnographic research, trend research, value research, motivational segmentation, employee research, and more. Clients include: Microsoft, Nokia, LG, Sony Ericsson, Samsung, Philips, Toyota, Citibank, Bayer, Merz, Reckitt Benckiser, Coca-Cola, 7 Days, P&G, BDF, Avon, Shell, Amway, SCJ, Campari, Philip Morris, Unilever, JTI, and Danone.

As a dedicated and results-driven CX/EX Consultant, I specialize in enhancing customer and employee experiences through data-driven insights and innovative strategies. With a robust background in survey design, data analysis, and dashboard creation, I help organizations unlock the full potential of their experience management programs. My expertise spans across customer and employee experience consulting, delivering actionable insights that drive measurable improvements. I am certified in the “Technology Consultant - CX Engage Professional Learning Journey” from Qualtrics, which further solidifies my ability to implement and manage advanced experience management solutions effectively.

Qualtrics CX & EX Consultant specializing in survey design, XM dashboards, and customer feedback analytics. I help businesses design, optimize, and analyze customer and employee feedback programs in Qualtrics to drive measurable CX improvements. With 3+ years of hands-on experience, I have supported global CX programs including survey development, complex Survey Flow logic, dashboard creation, Text iQ analysis, NPS reporting, and XM Directory management. My experience includes: ✔ Building and optimizing Qualtrics surveys ✔ Creating advanced Survey Flow logic and validations ✔ Designing CX dashboards for stakeholders and business teams ✔ Analyzing open-text feedback using Text iQ ✔ Developing NPS, CSAT, and CES measurement programs ✔ Migrating surveys from SurveyMonkey to Qualtrics ✔ Supporting users with Qualtrics coaching and platform guidance I have worked on international projects across multiple countries, supporting multilingual survey programs and large-scale Voice of Customer initiatives. If you need a Qualtrics expert who can not only build surveys but also help you turn feedback into business decisions, I would be happy to help