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Professional researcher and data scientist with health, human resources, and social sciences expertise. More than 16 years freelance experience. Deliverable focused. A "Top Rated" freelancer, Joanne is in the top 10% of all Upwork users. Top Rated plus designation is only awarded to those with experience managing large scale project. When you choose to work with a Top Rated professional, you can be confident that you’ve partnered with a professional that has a track record of providing great service to clients on Upwork. My goals are: 1. to use technology to streamline how we gather and analyze information; 2. to use my research design, analytics and informatics experience to make your information meaningful and actionable; 3. to use my exceptional writing about statistics, research, and technical information to take your deliverables to the next level so you can demonstrate results. Talk to me about your data challenge or marketing research questions; about designing your online surveys and data collection tools; or about managing your consumer online panel. With data in hand, talk to me about data mining, statistical analyses, interpreting your results, and about packaging it all in a concise and professional report. I am interested in applying my expertise to short term projects using tools such as Alchemer surveys as well as analytics using DisplayR, MS Excel, Power Point, SPSS, Claude, ChatGPT, and Adobe Creative Suite.

As a dedicated and results-driven CX/EX Consultant, I specialize in enhancing customer and employee experiences through data-driven insights and innovative strategies. With a robust background in survey design, data analysis, and dashboard creation, I help organizations unlock the full potential of their experience management programs. My expertise spans across customer and employee experience consulting, delivering actionable insights that drive measurable improvements. I am certified in the “Technology Consultant - CX Engage Professional Learning Journey” from Qualtrics, which further solidifies my ability to implement and manage advanced experience management solutions effectively.

Where others see data, I see opportunity. I uncover unexpected consumer insights and convert them into strategic business value for you. Strategic Consumer Insights Leader with 10+ years of global experience turning consumer behavior into revenue-driving strategy across North America, LATAM, and EU. Proven expertise leading flagship consumer product launches-including Shark Robot Vacuum, SharkClean App, Ninja Kitchen App, Cryoglow, and Ninja Creami-delivering $400M+ in impact. Known for blending foresight, UX, and segmentation into actionable roadmaps that influence product, brand, and CX decisions. Passionate about category growth and building insight systems that scale across global teams and matrixed orgs. CORE CAPABILITIES Cross-Market Expertise: LATAM, North America, EU (including UK, Germany, France) Research Strategy and Execution: Ethnography, JTBD, IDIs, FGDs, segmentation, MaxDiff, TURF, pricing studies, diary studies, UX Quant & Qual Methods: Priced/unpriced concept testing, conjoint, IHUTs, usability, in-home ethnography

I am a highly skilled and motivated market research professional with international expertise across a wide variety of innovative and traditional research solutions. With a unique combination of professional experience and advanced training in research, psychology, and linguistics, I deliver full-service research solutions that empower my clients to stand out in their markets. I am well-versed in qualitative methodologies, including in-depth interviews (both in-person and virtual), focus groups, ethnographic research, and diary studies. My qualitative work often delves into consumer motivations and behavioral patterns, using methods such as projective techniques, thematic analysis, and laddering to unearth meaningful insights that drive business impact. On the quantitative side, I have extensive experience with survey design on multiple platforms, including SurveyMonkey, Alchemer, Typeform and aytm, tailoring research frameworks to clients’ unique needs. My background in survey development covers everything from questionnaire crafting to logic design, ensuring efficient data collection and high data quality. I am also proficient in data analysis, using statistical software like SPSS and SAS to perform in-depth analysis, including regression, cluster analysis, and factor analysis. This skillset enables me to translate complex data into actionable insights, often creating bespoke reporting dashboards that clearly communicate findings to stakeholders. With Master’s degrees in Social Psychology and Linguistics (English, French, German, and Russian), I bring a blend of academic rigor, linguistic insight, and practical research experience. This combination allows me to approach each project with a fresh perspective, helping clients turn research insights into competitive advantages. Specializations: concept development and testing, product development and testing, communication, packaging development and evaluation, brand audit, retail and merchandising, ethnographic research, trend research, value research, motivational segmentation, employee research, and more. Clients include: Microsoft, Nokia, LG, Sony Ericsson, Samsung, Philips, Toyota, Citibank, Bayer, Merz, Reckitt Benckiser, Coca-Cola, 7 Days, P&G, BDF, Avon, Shell, Amway, SCJ, Campari, Philip Morris, Unilever, JTI, and Danone.

Hi, I’m Narjes - a PhD-trained researcher and HR Analytics Specialist with 10+ years of experience turning complex data into clear, decision-ready insights. I specialize in workforce analytics, employee engagement, and mixed-methods research, working across academic, nonprofit, and corporate environments. Currently, I’m a PhD candidate in Applied Social Psychology (I/O) at the University of Windsor and actively lead research on leadership, culture, and organizational performance. What sets me apart is how I combine deep research expertise with real-world impact. I’ve led large-scale workforce analytics projects supporting over 20,000 employees, designed evaluation frameworks that improved retention by 18%, and contributed to a $3M SSHRC-funded initiative on Indigenous workplace trust and conflict resolution. I also work with Mercor, where I design and validate AI-driven statistical outputs—giving me a unique edge in combining research, analytics, and AI-assisted workflows. Beyond analysis, I focus on insight translation—turning data into stories leaders can act on. Whether it’s interviews, surveys, dashboards, or reports, I ensure every output is clear, practical, and aligned with decision-making needs. If you’re looking for someone who understands both the science behind the data and the business decisions it drives, we’ll work well together. Key Skills: ✅ Data Analysis & Statistical Methods: Expertise in qualitative and quantitative research, applying SPSS, R, NVivo, and Excel. ✅ Survey Design & Execution: Skilled in designing and executing surveys, utilizing Qualtrics and Google Forms to gather insights. ✅ Data Visualization: Proficient in creating impactful reports and dashboards using Tableau and Excel. ✅ Project Management & Collaboration Tools: Experienced with Trello and Teams for managing research projects and teams. ✅ Report Writing & Documentation: Strong skills in report writing and delivering insights in clear, actionable formats. My special expertise in UX research is: • Search engine optimization • Heuristic evaluation • Interactive prototypes • Integrating user feedback • Human factors and human behavior research experience • Strong communication skills • Research Methods • User Training • User Research • Focus Group • Informational Interviews ❗What My Clients Are Saying❗ 💬"Very meticulous and very organized, puts great effort into the work to ensure good quality"💬 💬"I always enjoy working with Narjes. She is friendly, professional, and an excellent analyst. I highly recommend her!"💬 💬"Narjes gave this job everything it needed and more! Our company was able to meet its goals one month ahead of schedule thanks to the research Narjes put together. We would contract her for freelance work again."💬 💬"Narjes completed the qualitative analysis for my doctoral dissertation in clinical psychology, and she was amazing! I had never used Upwork before, so I was nervous about working with a stranger, but she far exceeded my expectations ..."💬 💬"Excellent job and timely managed, I highly recommend Dr.Narjes for her professional and distinguished work."💬 In summary, here’s what I bring to the table: 🧠 Academic & Applied Excellence – PhD in Social Science, current PhD student in I/O Psychology (University of Windsor), with hands-on experience in academia and industry. 🌍 Global Research Background – I've worked as a researcher in Canada and internationally, with roles at a university psychology department, a major bank, and multiple nonprofits. 🎯 Versatile Research Expertise – I lead human-centred research that delivers real-world impact from user experience (UX) studies to organizational behavior. 💼 Business-Focused Insights – I support decision-making with data, whether improving employee engagement, optimizing user flows, or designing effective training programs. 🧩 Problem Solver at Heart – I thrive on solving complex challenges using a mix of creativity, analytical thinking, and evidence-based strategies. Work ethics: - Transparent and prompt communication throughout the project. - Additional support after completion of the project.

Im an Marketing Automation specialist with the focus on Management and planning of Marketing Automation project stream: -Daily responsibilities include partnering closely with our marketing operations team, account managers, and client contacts to ensure that marketing automation platform configuration, integration, tactical plans, execution and reporting are flawlessly designed and deliver the program results our clients are expecting. -Complete management of all project stream activities. -Confrontation with client for technical analysis and requirements gathering. -Management and support of junior developers part of the team. -Qualtrics Survey builder -distributions methodology of survey. -Automations and API calls. -Creations of qualtrics Dashboard - Website and App feedback in qualtrics. Also i have the experience as QA Manual tester for Website, Apps and emails. I can : -Analyzing the technical characteristics of equipment systems. -Evaluating written code to ensure it meets project specifications -Developing quality assurance strategies and organizing phased testing with QA engineers -Monitoring errors in the system and discussing them with other colleagues -Helping with bug detection and fixing. -Conducting product testing after its presentation -Testing and analyzing the results -Collaborating on quality assurance within a team.