High-Performance Web Development Backed by Enterprise Data Science
Are you looking for a generic web designer who just builds pretty pages, or a strategic technical partner who engineers websites to maximise business revenue?
I offer a completely unique hybrid skill set: expert local web development combined with elite enterprise conversion analytics. For over two decades, I have designed, migrated, and managed high-performing digital platforms. My background isn't just in writing code—I have spent years optimising user journeys, running sophisticated A/B testing frameworks, and engineering data architectures for multi-billion-pound global brands.
When you hire me, you get enterprise-grade digital strategy scaled down to fit your business's exact growth goals.
• Core Services for Small & Medium Businesses - through my active digital agency work, I handle end-to-end digital production, infrastructure management, and localised marketing:
• Custom WordPress Development: Building secure, fast, and fully responsive websites tailored to convert traffic into measurable leads.
• Full Infrastructure Support: Managing complex website migrations, setting up secure cloud hosting, configuring corporate email, and taking complete control of domain management.
• Local SEO & Lead Generation: Deploying targeted search optimization strategies to rank your business exactly where your regional customers are looking.
• Google Business Profile Optimisation: Setting up, structuring, and optimising your Google presence to drive immediate, highly qualified local inquiries.
The Enterprise Edge: Why It Matters for Your Project
What truly separates me from standard web developers is my deep professional history as a Senior Data Scientist, Data Engineer, and Test & Learn Analyst for prominent UK and global organisations. I have built predictive models, managed complex data pipelines, and optimised digital funnels for:
• Automotive Leaders (BMW Group UK & Jaguar Land Rover): Where I ran comprehensive conversion rate optimisation (CRO) frameworks and user journey A/B testing to maximise platform engagement.
• Global Retail & Telecoms (Burberry & Three Mobile): Where I utilised Databricks, complex SQL frameworks, and advanced data science methodologies to optimise customer insights and digital channel performance.
• High-Traffic Media & Public Sector (The Guardian & Department of Health & Social Care): Where I managed technical analytics infrastructure, ensured robust data tracking integrity, and presented strategic insights directly to senior executive stakeholders.
I take the exact same user experience (UX) insights, advanced GA4 tracking methodologies, and conversion principles used by these massive corporations and bake them directly into your small business website build.
Technical Skillset Summary
• Web & CMS: WordPress, Responsive Web Design, Site Migrations, Domain Architecture
• Marketing & Tracking: Local SEO, Google Business Profile, GA4 Advanced Tracking, Event Mapping
• Data Science & Engineering: SQL, Databricks, Advanced Data Analytics, Predictive Modeling
• Strategy: Conversion Rate Optimisation (CRO), A/B Testing, User Experience (UX) Analysis, Senior Stakeholder Management
What It's Like to Work With Me
I am a UK-based professional who believes in absolute transparency, meticulous attention to technical detail, and delivering clear commercial outcomes. Whether you need a local business website built with bulletproof security, an SEO overhaul to outrank your competitors, or a deep-dive analytics setup to understand your traffic, I bring the technical authority to get it done right the first time.
Let’s build a digital presence that actually converts. Click the green button to invite me to your job posting, and let's discuss your project!
Conversion Rate Optimization
Ecommerce
Ecommerce Website
Web Development
WordPress Landing Page
Web Design
Web Design Plugin
Front-End Development
Search Engine Optimization
Website Migration
Google Analytics 4
User Experience
A/B Testing
Web Analytics
Data Visualization
Joshua S.
Springfield, Missouri
$397/hr
5.0
242 jobs
Expert-Vetted Top 1% Upwork consultant | Nearly $3M billed since 2021 | 100% Job Success
I find the revenue already sitting inside your store.
I spent 25+ years founding, scaling, and exiting my own ecommerce companies across supplements, subscription, manufacturing, nutraceuticals, and consumer products. I have lived the operator side of growth: cash flow, CAC pressure, conversion problems, failed launches, retention leaks, agency confusion, inventory risk, and the constant question every founder eventually has to answer:
Where is the money leaking?
That is the problem I help solve.
Since my last exit, I’ve spent the last two years building RavenOS, my private AI-assisted growth analysis system. It helps me review Shopify, Klaviyo, GA4, Meta, and customer data faster and more thoroughly than a normal audit process. It looks for the things most teams miss: failed payments, weak lifecycle flows, cohort decay, discount stacking, checkout friction, poor offer sequencing, low repeat purchase, and revenue hiding inside the existing customer base.
Outside of client work, I also build my own software systems. One current example is NRGX Labs, my invite-only institutional options research platform. I designed and built it around 18 quant engines, roughly 190 API routes, 160K+ lines of Python/JS, 1,200+ tests, and a layered OpenAI system that turns deterministic market structure into clear research, explanations, and structured trade-readiness outputs.
So when I talk about AI-assisted growth systems, data-backed ecommerce analysis, or product experience, I’m not speaking theoretically. I’ve built real systems where the AI layer has to be grounded, constrained, useful, and commercially practical.
RavenOS is the tool I wish I had when I was running my own brands. Back then, I found leaks the hard way: by losing the money first.
That is where 25 years of founder/operator pattern recognition comes in. I am not handing you generic AI output or a 40-page deck of best practices. I am looking at your business like someone who has sat in the founder seat with his own money on the line.
What you get is a clear read on where revenue is being lost, what it is likely costing you, and what I would fix first.
🤓 A few background highlights:
• Founded and scaled 6 companies across ecommerce, manufacturing, nutraceuticals, subscription, and consumer products
• $587M+ in gross retail sales across founder-led DTC brands
• Built subscribe-and-save programs with 250k+ monthly members, plus a 4,000-member monthly box
• Exits include MySupplementStore, GeekBox, and KEEG Ocean Plastics, which was acquired by University of California, Irvine
• Shopify Plus brands with sustained 4-6% conversion rates
• Inc. 5000, #40 fastest-growing retail company in the U.S.
• Inc. Magazine “30 Top CEOs Under 30”
• Expert-Vetted Top 1% on Upwork
• Nearly $3M billed since 2021
• 100% Job Success
I find that most engagements fall into one of three categories:
👉 GROWTH BLUEPRINT
My flagship engagement. I review your current growth stack with the help of RavenOS, then deliver a complete operator-level blueprint: performance snapshot, ranked revenue-leak map, acquisition and lifecycle fixes, retention/subscription opportunities, CRO priorities, and a practical 90-day execution plan.
This is best for brands that know there is more revenue in the business but need a sharper read on where it is sitting and what to fix first.
👉 CONVERSION & RETENTION SPRINT
A focused engagement around one constraint: funnel efficiency, lifecycle revenue, repeat purchase, email/SMS performance, offer clarity, checkout friction, or revenue per visitor.
This is best when the problem is already visible and you want a senior operator to help diagnose and prioritize the fix.
👉 FOUNDER GROWTH ADVISORY + MONITORING
Ongoing advisory for founders who want a senior growth operator watching the business week over week. RavenOS surfaces anomalies, leaks, and opportunities. I review the findings and help turn them into practical decisions before they cost you a quarter.
Most businesses do not need more complexity or another dashboard.
They need an accurate read on where revenue is being lost, a short list of what to fix first, and someone who has actually done it before.
That is where I come in.
Conversion Rate Optimization
Copywriting
Marketing Strategy
Advertising Strategy
Shopify
Digital Marketing
Email Marketing
Email Marketing Strategy
Business Consulting
Sales Copywriting
SEO Strategy
Klaviyo
Sales & Marketing
Digital Strategy
Bianca C.
Avellaneda, Argentina
$35/hr
5.0
33 jobs
More traffic doesn't always lead to more conversions.
If users are visiting your website or product but not taking action, the problem is often hidden in the user experience, not your marketing.
I'm Bianca, a UX Researcher with a background in Psychology, specializing in UX Audits, Usability Testing, CRO, and Product Research. I help startups, SaaS companies, and e-commerce businesses understand how users think, where they get stuck, and what is preventing them from converting.
Rather than focusing only on design, I combine behavioral psychology, qualitative research, analytics, and usability best practices to uncover the real problems behind low conversion rates.
My services include:
• UX Audits & Conversion Audits
• UX Research (Qualitative & Quantitative)
• Usability Testing
• CRO Analysis
• User Journey & Information Architecture Reviews
• Heuristic Evaluations
• Product Research & Validation
• Competitor Analysis
• GA4, Microsoft Clarity & Hotjar Reviews
• Actionable Reports with Prioritized Recommendations
Every recommendation is based on evidence, not assumptions.
Whether you're preparing for launch, improving an existing product, or trying to increase conversions, my goal is to help you make better product decisions with confidence.
Let's build experiences your users actually understand and convert.
Conversion Rate Optimization
User Experience Strategy
User Behavior Analytics
UX Research
Usability Testing
User Experience
Research & Strategy
Research Interviews
Web Analytics
Web Analytics Report
UserTesting
Product Research
Product Discovery
SaaS
Funnel Testing
Elliott H.
Birmingham, United Kingdom
$50/hr
5.0
31 jobs
I help DTC and eCommerce brands grow revenue across the entire funnel, paid acquisition direction, conversion rate optimisation (CRO), and post-purchase upsells and retention, instead of fixing one piece in isolation.
My foundation is CRO for Shopify: landing page and PDP design and A/B testing, the discipline that taught me exactly where brands lose money. But a high-converting page can't rescue badly targeted traffic, and it can't grow a funnel that stops at the first sale. So I own the stages on either side of it too.
How I work the funnel:
→ Acquisition — direction on Meta & Google ad strategy: angles, offers, audiences and creative briefs, so the traffic matches the page it lands on
→ Conversion — CRO audits, landing page & PDP design, A/B testing, behavioural insight
→ Checkout & AOV — offer structuring, bundles, cart optimisation
→ Post-purchase — one-click upsells and downsells that lift order value after the sale
→ Retention — email, SMS & WhatsApp lifecycle in Klaviyo (welcome, abandoned cart, post-purchase, winback)
Recent client results:
£202K in sales in the first 13 months for a UK DTC & B2B brand (Google + Meta + Klaviyo as one funnel)
2.0× blended ROAS in 60 days launching a new UK DTC brand (Meta + PDP CRO)
11.2% conversion rate on an angle-matched landing page (9,100 visitors)
AOV up 138% to £51.24 in 30 days
Conversion rate up 132% to 4.21% in 30 days
How I run paid
I provide the strategic direction including angles, offers, audience and creative briefs, and the conversion path the spend feeds into and align it with execution alongside your media buyer or mine. The point is that the ads, the page they hit, and the follow-up are all designed as one system, not three disconnected hires.
Who I work with:
DTC and eCommerce founders worldwide, with primary experience across the UK, US, Canada, Australia and the EU, in supplements, beauty, wellness, grooming, men's and women's fashion, and lifestyle.
Whether you need a focused CRO sprint or an ongoing full-funnel partner, let's talk.
Conversion Rate Optimization
Ecommerce Marketing
Shopify
Ecommerce
Marketing Strategy
Sales Funnel
A/B Testing
Funnel Testing
Landing Page Audit
Landing Page Optimization
Landing Page Design
Ecommerce Marketing Consultation
No-Code Landing Page
Ecommerce Performance Optimization
Product Ad Campaign
Shopify Marketing
Product Page
Facebook Advertising
Google Ads
Klaviyo
Jonathan F.
Cape Town, South Africa
$60/hr
5.0
42 jobs
Want persuasive, no-hype copy that turns prospects into loyal customers? I've helped 7 and 8-figure companies do just that.
Jonathan here, I'm a direct response copywriter specializing in the health and wellness industry. I craft engaging, data-driven copy that not only scales but is also highly profitable
Why work with me?
✅ Proven track record: I've written high-converting, control-beating copy for industry leaders like Phytage Labs, BioOptimizers, and Primal Labs.
✅ Agency experience: As a senior copywriter at Your Conversion Partners, I honed my craft working alongside top marketing experts. Side note: our stellar reputation lead to a partnership with ClickBank—their first (and so far, only) direct agency collaboration.
✅ Results-driven: In this industry, you're only as good as your last campaign. That's why I never settle for less than exceptional. In fact, I'll provide post-delivery optimization tweaks to ensure your copy has the highest chance of profitability —because when you win, I win
My results:
+ Scripted a VSL for ClickBank's affiliate marketing course, Spark. It's still driving profitable Facebook traffic in 2024.
+ Created a weight loss supplement VSL that was profitable from day 0, with a 3.5% initial conversion rate.
+ Crafted a sales letter for a cognition supplement achieving a $250 average order value on native traffic.
+ Wrote a beat the control advertorial for a weight loss offer that converted at 3.3% on cold FB traffic
+ Produced an upsell that pushed conversions up to 30%, and increased AOV from $94 to $110
Specializing in:
🔴 Sales Pages
🔴 Landing Pages
🔴 Lead Magnets
🔴 Offer Creation (I can help you find white-labeled supplement formulations to create new profit centers or add revenue streams onto existing offers.)
🔴 Video Sales Letters (VSL's)
🔴 Sales Funnel Copywriting
🔴 Facebook ads
🔴 TikTok ads
🔴 YouTube ads
🔴 Instagram ads
🔴Banner ads
🔴 Video ad scripts
🔴 Stories
🔴 Advertorials
If you need any help with the above, click ‘Invite to Job’ or send me a message to see if we’re a good fit.
-Jonathan
Conversion Rate Optimization
Email Copywriting
Copywriting
Website Copywriting
Sales Funnel Copywriting
Sales Copywriting
Video Sales Letter
Sales Letter
Ad Copy
Landing Page
Lead Magnet
Native Advertising
Advertorial
Health & Wellness
Health & Fitness
Sachin B.
Mumbai, India
$30/hr
5.0
68 jobs
If you’re hiring for CRO on Upwork, you’re not looking for more opinions. You’re looking for someone who can drive real revenue.
I work with 7 & 8-Fig brands to increase conversion rate, uncover hidden revenue leaks, and build buying journeys that convert harder as you scale.
WHY BRANDS SWITCH TO ME
Most CRO consultants:
- run slow
- rely on manual analysis
- test randomly
- charge retainers without clear ROI
We use an AI-first CRO system to:
- analyze funnels faster
- identify revenue leaks with precision
- generate better hypotheses
- execute high-impact tests quicker
Everything tied to one thing: ROI
THE OFFER
Every project is built to generate: 3–5X ROI MINIMUM
Typical outcomes:
+10–20% additional revenue on existing traffic
$300K/month store → +$30K–$60K/month
These gains compound even after the engagement ends.
WHAT YOU ACTUALLY GET
We have two options, a fully done-for-you or a plug and play.
We have the capabilities to handle: strategy, research, copy, UI/UX, design, development, testing & iteration
MY EDGE
I don’t do “good enough”.
I dominate the niches I work in.
That means:
- find where the funnel is breaking
- understand why users hesitate
- fix it with high-converting messaging + design
- execute fast
- and actually move revenue
You don’t copy the market. We make you the benchmark by pushing your store ahead of competitors.
PROOF
- $60M+ in added eCommerce revenue
- 50+ brands across 11+ niches
- 9+ years experience
Recent wins:
- New Zealand Honey Co. → +36% CVR (~$1.8M added)
- Meat N’ Bone → +27% CVR (~$1.2M added)
- Kiddie Corner → +32% CVR (~$2.2M added)
- Effing Gear → +30% CVR (~$500K added)
WHEN THIS MAKES SENSE
- Conversion rate isn’t matching traffic quality
- CAC is rising and margins are shrinking
- Growth has plateaued
- A/B testing hasn’t delivered real wins
- You want someone to own CRO end-to-end
WHO THIS IS FOR
- $200K–$1M/month brands
- Serious about scaling profitably
- Want predictable, structured growth
- Want a partner, not a freelancer
Most clients stay 6–12 months+ because once this compounds, it becomes one of the highest ROI channels in the business.
NEXT STEP
Send me your store.
I’ll tell you:
- where you’re losing revenue
- what upside exists
- and whether it’s worth fixing right now
Last updated: April 2026
Conversion Rate Optimization
Google Analytics
A/B Testing
Shopify
User Experience Strategy
Data Analysis
Landing Page Optimization
Ecommerce
Website Audit
Landing Page Audit
Landing Page Design
Marketing Analytics
Google Tag Manager
Google Optimize
Looker Studio
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Summa Linguae
How to Hire Top Conversion Rate Optimizers
How to hire conversion rate optimizers
It’s one thing to successfully direct traffic to your website. It’s another to convert those those visits into sales. A conversion rate optimization (CRO) specialist can perform the qualitative and quantitative research needed to help you reach your conversion goals.
So how do you hire conversion rate optimizers? Here are some tips for finding top conversion rate optimizers on Upwork.
How to shortlist conversion rate optimization professionals
As you’re browsing available conversion rate optimization consultants, it can be helpful to develop a shortlist of the professionals you may want to interview. You can screen profiles using criteria such as:
Industry fit. You want a conversion rate optimizer who understands your industry so they can help you figure out how best to reach your target market.
Project experience. Screen candidate profiles for specific skills and experience (e.g., A/B testing a landing page with Unbounce).
Feedback. Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular conversion rate optimizer.
How to write an effective conversion rate optimizer job post
With a clear picture of your ideal conversion rate optimization consultant in mind, it’s time to write that job post. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.
An effective conversion rate optimization job post should include:
Scope of work: From web analytics to on-site optimization, list all the deliverables you’ll need.
Project length: Your job post should indicate whether this is a smaller or larger project.
Background: If you prefer experience with certain industries, software, or marketing channels, mention this here.
Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Conversion rate optimization is a systematic approach to increasing the conversion rate of a website or marketing campaign. From micro-conversions, such as subscribing to an email list, to macro-conversions, such as purchasing a product from your online store, conversion rate optimization professionals are here to help.
Here’s a quick overview of the skills you should look for in conversion rate optimization contractors:
CRO/SEO/SEM strategy
CRO tools such as Google Analytics
On-site optimization
PPC (pay-per-click) advertising
Experience with sales funnels, email marketing, and lead generation
Conversion rate optimization is a systematic approach to increasing the conversion rate of a website or marketing campaign. From micro-conversions, such as subscribing to an email list, to macro-conversions, such as purchasing a product from your online store, conversion rate optimization professionals are here to help.
Here’s a quick overview of the skills you should look for in conversion rate optimization contractors:
CRO/SEO/SEM strategy
CRO tools such as Google Analytics
On-site optimization
PPC (pay-per-click) advertising
Experience with sales funnels, email marketing, and lead generation
Why hire conversion rate optimization specialists?
The trick to finding top conversion rate optimizers is to identify your needs. Do you need someone who can perform qualitative and quantitative research across your entire sales funnel with a specific analytics tool such as Kissmetrics? Will they also need copywriting skills to directly improve the conversion rate of your landing pages and email autoresponders? The cost of your project will depend largely on your scope of work and the specific skills needed to bring your project to life.
The trick to finding top conversion rate optimizers is to identify your needs. Do you need someone who can perform qualitative and quantitative research across your entire sales funnel with a specific analytics tool such as Kissmetrics? Will they also need copywriting skills to directly improve the conversion rate of your landing pages and email autoresponders? The cost of your project will depend largely on your scope of work and the specific skills needed to bring your project to life.
How much does it cost to hire a conversion rate optimizer?
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
An experienced conversion rate optimization consultant may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
A contractor who is still in the process of building a client base may price their conversion rate optimization services more competitively.
Which one is right for you will depend on the specifics of your project.
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
An experienced conversion rate optimization consultant may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
A contractor who is still in the process of building a client base may price their conversion rate optimization services more competitively.
Which one is right for you will depend on the specifics of your project.