To be a truly international company you need much more than a multilingual website. And much more than a culturally adapted website. To engage with users and customers across the world, you’ll need to be present in the social media world, but not just in one language and on one platform, but in multiple languages and in platforms that are used by your target consumers in every single market. This is where social media localization comes in. How exactly can this process help you expand your activity and raise your brand awareness? Have a look at these five key benefits of social media localization.
1. YOU CAN ENGAGE WITH USERS IN THEIR NATIVE LANGUAGE
If your website is already localized and available in several languages, a natural next step is to localize your social media profiles to get closer to your potential and regular customers. Not everyone feels comfortable to interact and engage with brands in English or any other non-native language. If your users don’t understand what you share, they won’t react. If they have a passive or poor knowledge of the language you use on your social profiles, they might be following you passively, i.e. only liking and sometimes sharing your updates. But to get the most out of the social features, you need your users to regularly comment, share or retweet your posts. Localizing your social profiles to the language and culture of your target users will help you achieve this goal. The more your users understand, the more they can participate in your conversations and keep liking, adding to favorites, sharing, retweeting or repinning your posts.
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