I’m a Forbes 30 Under 30 honoree with 10 years of experience writing high-performing content for startups, scaleups, and global brands. Since 2020, I built Fiverr’s #1 copywriting profile to $4M in revenue, delivering thousands of projects across SaaS, ecommerce, B2B and B2C. My work focuses on driving trust and authority for companies – combining editorial-level writing with expert insights, and deep audience/product understanding.
Content Writing
Blog Content
Copywriting
Email Copywriting
Sales Copywriting
Website Content
Website Copywriting
SEO Writing
SEO Strategy
SEO Content
Market Research
Content Editing
Content Analysis
Content Guidelines
Brand Identity & Guidelines
Jon F.
Buenos Aires, Argentina
$30/hr
5.0
349 jobs
I've been writing full-time for 15+ years and I've completed over $300,000 worth of projects on Upwork, so you know you're in safe hands when you work with me.
I develop long-term partnerships with my clients over many months and years. Here's what the CEO of a marketing agency had to say about me:
"He's one of the greatest copywriters I've ever worked with. We've had a project going on for 6 years now which is crazy to think about!!!"
If you need help with any aspect of copywriting – from newsletters to web copy to landing pages – I'd love to hear from you.
What about AI?
I've been writing since long before AI showed up, so I'm always happy to write 100% human-only content.
However, many clients now ask me to use AI to speed up the content creation process, and I use it as and when needed – I have a pro subscription to Claude for this purpose.
Tasks could include:
- Writing and editing AI-assisted content
- Reshaping and improving AI drafts for clarity, structure and flow
- Fact-checking and tone refinement
- SEO support (keywords, internal linking, meta descriptions)
Whatever you need, if you want to work with a professional who takes his work and reputation seriously, let's talk.
Content Writing
Blog Content
Social Media Content
Copywriting
Newsletter Writing
Article Writing
Email Marketing
Product Description
Writing
Sales Writing
Email Copywriting
SEO Writing
Press Release
Social Media Content Creation
Chelsea O.
Ikeja, Nigeria
$20/hr
4.9
69 jobs
Need healthcare content that ranks on Google, builds trust, and supports your business goals?
Over the past 7+ years, I’ve supported HealthTech companies, wellness brands, clinics, agencies, and founders with SEO articles, patient education content, website copy, newsletters, content briefs, and long-form guides.
My work has covered women’s health, fertility, diagnostics, hair loss, physiotherapy, nutrition, skincare, mental health, preventive care, amongst many others. I’ve also worked with brands including Inito, Scan UK, Hairloss AI, VVitamins, ClinicalPosters, and other healthcare and wellness businesses.
Healthcare content comes with a level of responsibility that goes beyond good writing. I research every topic using credible sources such as peer-reviewed studies, systematic reviews, clinical practice guidelines, government health websites, and recognised medical organisations.
Whether you're publishing educational blog content, building topical authority, launching a new healthcare product, or explaining complex medical information to patients, I create content that supports both your readers and your wider business goals.
Here’s how I can support your business:
1. Healthcare Content Writing
✔ Medical and healthcare articles
✔ SEO blog posts
✔ Patient education content
✔ Long-form guides and ebooks
✔ Website and landing page copy
✔ Email newsletters
2. SEO and Content Strategy
✔ Detailed SEO content briefs
✔ Keyword and search-intent research
✔ Topic and content planning
✔ Content refreshing and optimisation
✔ Internal linking recommendations
✔ Competitor and content-gap research
3. Editing and Content Management
✔ Editing and proofreading
✔ Rewriting existing content
✔ WordPress formatting and publishing
✔ Content uploads and updates
✔ Brand voice and editorial guideline compliance
Why clients work with me:
⭐ I can understand research-heavy topics and explain them clearly.
⭐ I balance evidence, readability, SEO, and your wider content goals.
⭐ I’m comfortable working with detailed briefs, medical reviewers, editors, marketers, clinicians, and founders.
⭐ I can support the full content process, from research and planning to writing, optimisation, and WordPress publishing.
⭐ I’m dependable, responsive, and able to work independently without constant supervision.
Whether you need one well-researched article, an ongoing healthcare content writer, or support across your wider content workflow, I’d love to learn more about your project.
Content Marketing
Content Writing
SEO Writing
Search Engine Optimization
Health & Wellness
Medical Writing
Website Content
Copywriting
WordPress
Content Management
Email Marketing
Google Workspace
Keyword Research
On-Page SEO
Blog Writing
Technical Writing
Scientific Writing
Scientific Literature Review
Editing & Proofreading
Sazid A.
Narayanganj, Bangladesh
$30/hr
4.9
223 jobs
Research-driven Creative Strategist helping brands turn audience insight into better social content, creative concepts and marketing campaigns.
I combine audience research, Voice of Customer data, competitive intelligence, content strategy, SEO and AI-assisted research to answer the questions that come before production:
What should we say?
Who should we say it to?
Why will they care?
Which angle is worth testing?
What are competitors missing?
What should we create next?
I don't believe creative strategy starts with "What should we post today?"
It starts with understanding the audience, the market and the opportunity.
WHAT I CAN HELP YOU WITH
CREATIVE STRATEGY
• Creative strategy
• Creative concepts & angles
• Campaign concepts
• Content ideas & hooks
• Messaging development
• Competitive creative analysis
• Creative opportunity research
• Content/creative testing ideas
• Brand and audience positioning
SOCIAL CONTENT STRATEGY
• Social media strategy
• Social content strategy
• Content pillars
• Platform/content planning
• 30/60/90-day content roadmaps
• Social content calendars
• Personal brand content strategy
• Social listening
• Audience research
• Content repurposing
I focus on the strategy behind the content, not simply filling a calendar with posts.
My process looks at:
Audience → Insight → Positioning → Message → Creative Angle → Content → Distribution → Measurement
COMPETITIVE & AUDIENCE INTELLIGENCE
This is one of my strongest differentiators.
I can analyze:
• Competitor content
• Competitor messaging
• Creative patterns
• Audience conversations
• Voice of Customer data
• Social discussions
• Content gaps
• Search opportunities
• Market positioning
I don't believe competitive analysis should end with a spreadsheet of URLs.
I look for:
What competitors are doing → what they're missing → what audiences actually want → where you can differentiate → what you should test next.
CONTENT + SEO
My creative strategy work is supported by a strong content and search foundation:
• Content strategy
• Content audits
• Content gap analysis
• SEO content strategy
• Topic research
• Topic clusters
• Editorial strategy
• Content briefs
• AEO / GEO
• AI Search strategy
• Research-backed content
This allows me to connect social discovery, content strategy and search visibility rather than treating every channel as a separate activity.
AI-NATIVE MARKETING
I use AI as a force multiplier—not as a substitute for strategic judgment.
I use AI-assisted workflows for:
• Audience and social listening
• Research and synthesis
• Competitor analysis
• Creative research
• Content ideation
• Topic classification
• Content structuring
• Repurposing
• Research organization
• Quality control
• Workflow development
My principle:
AI provides speed.
Research provides evidence.
Strategy provides direction.
Human judgment provides quality.
FROM STRATEGY TO EXECUTION
I'm also comfortable turning strategy into actual marketing assets and workflows.
My broader experience includes:
• Social content
• Copywriting
• SEO content
• Email marketing
• Content repurposing
• CMS publishing
• Content management
• Content migration
• E-commerce content
• Fact-checking
• Content QA
• AI-assisted marketing workflows
So I can work effectively with founders, marketers, writers, designers, media buyers and developers—or help bridge the gap between strategy and execution myself.
CXL CERTIFIED
I've completed CXL training in:
• Content Marketing Research
• User Research
• Voice of Customer Data
• AI in Audience Research & Social Listening
• SEO-Driven Editorial Calendar
• Scaling Content Marketing
• SEO Link Building
• Email Marketing Fundamentals
I'm continuing to build deeper expertise in social strategy, creative strategy, messaging and AI-native marketing workflows.
HOW I WORK
UNDERSTAND → RESEARCH → IDENTIFY → STRATEGIZE → CREATE → DISTRIBUTE → MEASURE
I prioritize:
Audience before assumptions.
Evidence before claims.
Relevance before volume.
Clarity before cleverness.
Strategy before production.
Because most brands don't need someone to simply produce more content.
They need someone who can figure out:
What should we say?
Who should hear it?
Why should they care?
Which creative angle should we test?
What are competitors missing?
What should we prioritize?
And how do we turn the strategy into something the team can actually execute?
That's where I can help.
If you're looking for a generic content producer, I'm probably not the best fit.
If you need a research-driven strategist who can turn audience and market intelligence into stronger social content, creative ideas and actionable marketing strategy, let's talk.
Content Marketing
Creative Strategy
Social Media Strategy
Social Media Marketing
Content Strategy
Social Media Content
Audience Research
Competitive Analysis
Content Research
Copywriting
Content Development
Social Media Management
Digital Marketing
Search Engine Optimization
AI Content Creation
Maria D.
Bucharest, Romania
$60/hr
5.0
27 jobs
⭐⭐⭐⭐⭐ "Working with Maria has been an absolute pleasure. She’s quick, reliable, and always goes the extra mile to make sure every piece is thoughtful and high-quality." - Global Product Manager @Bitdefender
Over the past five years, I've been building brand and content systems for some of the most recognised B2B brands worldwide (many of which have a strong B2C component). My work spans brand strategy, SEO, social media (LinkedIn-first), website copy, campaigns, newsletters, PR & Media, content marketing, and beyond.
Some of my recent clients include Zitec, a 38M EUR tech company, cybersecurity leaders such as Bitdefender, B2B SaaS providers such as Planable, RealVNC, SocialBee, and many more.
I come in, learn the business, identify where the positioning needs work, and deliver output that the team uses long after the engagement ends.
Clients bring me in when they have too many ideas and no clear direction, or when the content is strategically invisible. From there, I own the work end-to-end without hand-holding.
I work from ambiguous briefs and write in a way that earns trust with senior buyers.
"Working with Maria has been an absolute pleasure. She's quick, reliable, and always goes the extra mile to make sure every piece is thoughtful and high-quality." - Bitdefender
Here is what that looks like in practice:
➡️ I have led omnichannel brand and content strategy for Zitec, a European digital transformation company, owning everything from tone of voice and messaging architecture to LinkedIn, SEO, campaigns, and a viral campaign that reached 145,000 people with zero paid budget and won Bronze at the national CSR Awards 2026.
➡️ I have written over 500+ SEO pieces, from BOFU to evergreen content for Bitdefender and RealVNC, to guides for social media marketers at Planable and SocialBee. They rank in their competitive verticals and are referenced by LLMs.
➡️ For long-form content, I've coordinated and created gated resources, including market reports for fintechs, guides for B2B leaders on topics like accessibility, trends in retail, banking, and more.
➡️ For SEO strategy, I've delivered multiple SEO content strategies that boosted their website traffic. I also took on multiple projects that needed a brand play defined, in real estate clients, BFSI, technology, digital marketing, and more.
My work covers positioning, funnel mapping, and editorial planning.
The work I do best sits at the intersection of strategy and execution. I can define where a brand should play and then create the content that gets it there.
I will help your business with:
👉 Brand and content strategy
👉 Messaging architecture and positioning
👉 SEO content strategy and implementation
👉 Marketing campaign ideation and execution
👉 Website, long-form, short-form content of all kinds
👉 Social media and a LinkedIn-first strategy and ghostwriting
👉 Editorial work such as newsletters, thought leadership, and gated content
My tool stack includes SurferSEO, Semrush, Ahrefs, HubSpot, WordPress, Canva, and more.
Certified SurferSEO Expert, Inbound Marketing Specialist by Hubspot, while also holding a Digital Marketing and Media Foundations Certification by Google and IAB.
If the brief is ambitious and the bar is high, let's talk. 😃
Content Marketing
Content Writing
Content Strategy
LinkedIn Marketing
Brand Strategy
SEO Content
SEO Strategy
B2B Marketing
Social Media Strategy
Ghostwriting
Content Management
Inbound Marketing
Brand Positioning
Brand Management
Personal Branding
Omnichannel Marketing
Web Content Strategy
Communication Strategy
Content Marketing Strategy
Social Media Content Creation
Nikhil S.
Panchkula, India
$15/hr
4.9
475 jobs
𝐒𝐭𝐨𝐩 𝐆𝐮𝐞𝐬𝐬𝐢𝐧𝐠 - 𝐒𝐭𝐚𝐫𝐭 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 ★ I am helping businesses get more conversions/leads and sales with Facebook and Instagram Ads. My Clients are getting 5X-10X higher conversion rates, and I help them crush it. I have scaled 500+ businesses by building conversion-focused funnels across India, the US, the UAE, the UK & Canada.
🏆 Helped brands hit 7-figure monthly sales as Facebook Ads Manager
🎯 Scaled DTC brand to $1M+ in just 6 months
🌟 Generated $100K+ in a single month through email marketing
📈 Meta Ads for eCommerce, DTC, Shopify & lead generation businesses
💰 Focused on ROAS, CPA, CAC, LTV, conversions & profitable growth
🔍 Meta Ads, Facebook Ads & CRO audits
📊 Meta Pixel, Conversion API (CAPI), GA4 & Google Tag Manager
🚀 Meta & Facebook Ads:
✔️ Facebook Ads Manager & Meta Ads Manager
✔️ Facebook Ads Expert & Meta Ads Specialist
✔️ Facebook Media Buyer & Meta Media Buyer
✔️ Facebook & Instagram Advertising
✔️ Meta Ads Setup, Management & Optimization
✔️ Facebook Ads Campaign Setup & Management
✔️ Campaign Strategy, Structure & Scaling
✔️ eCommerce, DTC & Shopify Facebook Ads
✔️ Lead Generation & Conversion Campaigns
✔️ Facebook Lead Ads & Meta Lead Ads
✔️ B2B, B2C & Local Lead Generation
✔️ Real Estate Lead Generation & Facebook Ads
✔️ High-Ticket & Service-Based Lead Generation
✔️ Prospecting, Retargeting & Remarketing
✔️ Broad, Lookalike & Custom Audiences
✔️ Advantage+ Shopping & Sales Campaigns
✔️ Catalog Ads & Dynamic Product Ads
✔️ Creative Testing, Ad Copy, Hooks & Offers
✔️ ROAS, CPA, CPL, CAC & Customer Acquisition
✔️ Meta Pixel, Facebook Pixel & Conversion Tracking
✔️ Conversion API (CAPI), Events & Tracking Setup
✔️ Facebook Ads Account Audit & Meta Ads Audit
✔️ Campaign, Creative, Audience & Funnel Audits
✔️ Landing Page, Website & Conversion Audits
✔️ CRO & Conversion Rate Optimization
✔️ Shopify & eCommerce CRO
✔️ Product Page, Checkout & Funnel Optimization
✔️ Monthly Facebook & Meta Ads Management
🎯 Lead Generation, CRO & Audits:
🔹 Facebook & Meta Lead Generation
🔹 Facebook Lead Ads & Instant Forms
🔹 B2B, B2C, Local, Real Estate & High-Ticket Leads
🔹 Qualified Lead Acquisition & CPL Optimization
🔹 Lead Funnel, Sales Funnel & Retargeting
🔹 CRM, Lead & Conversion Tracking
🔹 Meta & Facebook Ads Audits
🔹 Ad Account, Campaign, Creative & Audience Audits
🔹 Tracking, Landing Page & Website Audits
🔹 Shopify & eCommerce CRO Audits
🔹 Funnel, Product Page & Checkout Audits
🔹 Conversion Rate Optimization (CRO)
🔹 Landing Page, Offer & Messaging Optimization
🔹 A/B Testing & Conversion Testing
🔹 UX, Customer Journey & Funnel Optimization
📊 Tracking, Analytics & Digital Marketing:
☑️ Digital Marketing Strategy - Growth planning & customer acquisition
☑️ Performance Marketing - ROI-focused advertising & optimization
☑️ Paid Media Strategy - Budget planning & channel allocation
☑️ Customer Acquisition - New customers, leads & revenue growth
☑️ Marketing Strategy - Audience, offer & positioning
☑️ Ecommerce Marketing - Traffic, conversions & customer growth
☑️ DTC Marketing - Acquisition, scaling & retention
☑️ Lead Generation Strategy - Quality leads & acquisition costs
☑️ Marketing Funnel Strategy - Traffic, conversion & retargeting
☑️ Conversion Optimization - Website, landing page & funnel improvements
☑️ Retargeting Strategy - Re-engagement & customer recovery
☑️ Marketing Analytics - KPIs, attribution & performance insights
☑️ Google Ads Support - Cross-channel paid advertising
☑️ GA4 & GTM - Analytics & conversion tracking
☑️ Meta Pixel & CAPI - Accurate event & conversion tracking
❤️ Why Clients Love Working With Me:
✅ Clear, honest & transparent communication
✅ Fast response times & reliable delivery
✅ Regular updates so you always know what is happening
✅ No fake promises or unrealistic revenue/ROAS guarantees
✅ Focus on revenue, ROAS, CPA, CPL, CAC & profitability
✅ Continuous creative, audience & campaign testing
✅ Proactive campaign management and optimization
✅ Regular reporting with clear insights and next steps
✅ Your advertising budget is treated carefully and responsibly
✅ Honest about what is working and what needs improvement
✅ Trustworthy, long-term account management
✅ Focus on sustainable growth instead of short-term spikes
If you are looking for a Meta Ads Expert, Facebook Ads Manager, Media Buyer, eCommerce Ads Specialist, Lead Generation Specialist or CRO Specialist focused on conversions, customers and revenue, let's connect!
🛠️ Core Skills:
Meta Ads, Facebook Ads, Instagram Ads, Meta Ads Manager, Facebook Ads Manager, Facebook Advertising, Meta Advertising, Media Buying, eCommerce, DTC, Shopify Ads, Shopify Marketing, Lead Generation, Facebook Lead Ads, Meta Lead Ads, Real Estate Lead Generation, B2B Lead Generation, Local Lead Generation, CRO, Conversion Rate Optimization, Facebook Ads Audit, Meta Ads Audit, Account Audit, Funnel Audit, Landing Page Optimization, Retargeting, Creative Testing, Customer Acquisition
Facebook Ads Manager
Facebook Ad Campaign
Facebook Advertising
Social Media Ad Campaign
Social Media Account Setup
Social Media Audit
Digital Marketing Management
Paid Media
Shopify
Google Ads
Email Marketing
Search Engine Marketing
Lead Generation
Marketing Strategy
PPC Campaign Setup & Management
Advertising
Social Media Advertising
Digital Marketing
Google Ad Manager
Search Engine Optimization
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How to Hire Top Content Marketers
How to hire content marketers
In the world of digital marketing, content is king. It takes a solid content strategy to remain competitive in search rankings and maximize user engagement.
So how do you hire content marketers? What follows are some tips for finding top content marketers on Upwork.
How to shortlist content marketing professionals
As you’re browsing available content marketing consultants, it can be helpful to develop a shortlist of the contractors you may want to interview. You can screen profiles on criteria such as:
Industry fit. You want a content marketer who understands your industry so they can help you figure out how best to reach your target market.
Project experience. Screen candidate profiles for specific skills and experience (e.g., creating high-quality infographics with Adobe Illustrator).
Feedback. Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular content marketer.
How to write an effective content marketing job post
With a clear picture of your ideal content marketer in mind, it’s time to write that job post. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.
An effective content marketing job post should include:
Scope of work: From social media posts to press releases, list all the deliverables you’ll need.
Project length: Your job post should indicate whether this is a smaller or larger project.
Background: If you prefer experience with certain industries, software, or marketing channels, mention this here.
Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Content marketing involves developing a marketing strategy around the sharing of articles, videos, social media posts, and other content. The goal is to create valuable content that is relevant to the products and services a business provides, building brand authority, organic search, and customer engagement.
Here’s a quick overview of the skills you should look for in content marketing consultants:
Content marketing
Desired writing skill (e.g., SEO writing, copywriting, business writing)
Social media management
Inbound marketing
Content-specific skills (e.g., video production for creating explainer videos)
Content marketing involves developing a marketing strategy around the sharing of articles, videos, social media posts, and other content. The goal is to create valuable content that is relevant to the products and services a business provides, building brand authority, organic search, and customer engagement.
Here’s a quick overview of the skills you should look for in content marketing consultants:
Content marketing
Desired writing skill (e.g., SEO writing, copywriting, business writing)
Social media management
Inbound marketing
Content-specific skills (e.g., video production for creating explainer videos)
Why hire content marketers?
The trick to finding top content marketers is to identify your needs. Do you need a content marketer to create a content calendar for your business blog? Do you also require niche skills such as generating content ideas for a podcast production? The cost of your project will depend largely on your scope of work and the specific skills needed to bring your project to life.
The trick to finding top content marketers is to identify your needs. Do you need a content marketer to create a content calendar for your business blog? Do you also require niche skills such as generating content ideas for a podcast production? The cost of your project will depend largely on your scope of work and the specific skills needed to bring your project to life.
How much does it cost to hire a content marketer?
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
An experienced content marketer may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
A contractor who is still in the process of building a client base may price their content marketing services more competitively.
Which one is right for you will depend on the specifics of your project.
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
An experienced content marketer may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
A contractor who is still in the process of building a client base may price their content marketing services more competitively.
Which one is right for you will depend on the specifics of your project.