Google Ads Expert job description template

An effective description can help you hire the best fit for your job. Check out our tips to provide details that skilled professionals are looking for.

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Tips for Writing a Google Ads Expert Job Description

Google Ads (formerly Google AdWords) is a platform for businesses to advertise their products and services to customers through various online channels. For example, if a company wanted to instantly appear in search results for a Google search, they typically use Google Ads. Google Ads is an extremely popular platform for businesses because they are able to create ads tailored to their target audiences who are actively searching for their products and services. In addition to this, it is fairly simple to set up and manage and has a broad reach.

The process of creating and maintaining an effective Google Ads campaign has many moving parts. A Google Ads expert is a professional who is familiar with all these moving parts and knows how to get the most out of Google Ads for their clients. They understand the various strategies that can be implemented to successfully market their client’s business.

In this article will cover a sample job description, exploring the daily responsibilities and necessary qualifications for a Google Ads expert.

The Job Overview

We are seeking a Google Ads expert to help us make better business decisions based on our marketing data. The ideal candidate will have a working knowledge of Google Ads and Google Analytics.

Your primary responsibilities will be maintaining the Google Ad accounts of our company and analyzing the results to identify patterns and trends that can help us improve the efficiency and usability of our products and services. You will also be expected to improve our Google Ads accounts and maximize the return on our investment.

Responsibilities

Below are some of the responsibilities a Google Ads expert is expected to assume in their position:

  • Manage all aspects of Google Ad campaigns
  • Create and optimize ad campaigns and paid search landing pages
  • Analyze and optimize ad campaigns to increase return on investment (ROI)
  • Use Google Ads to drive a variety of online marketing campaigns
  • Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
  • Manage and optimize display campaigns across multiple devices
  • Develop PPC strategies to increase online visibility
  • Collaborate with a team of marketers, Google Ads specialists, and engineers
Job Qualifications and Skill Sets

Below are the qualifications expected of a Google Ads expert:

  • A degree in digital marketing or a related business field
  • In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
  • An understanding of search engine optimization (SEO) and search engine marketing (SEM)
  • Google Ads certification 
  • Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients
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Google Ads Experts you can meet on Upwork

  • US$155 hourly
    Christopher O.
    Google Ads Expert
    • 5.0
    • (107 jobs)
    Provo, UT
    vsuc_fltilesrefresh_TrophyIcon Google Ads
    Looker Studio
    Google Tag Manager
    ClickFunnels
    Shopify
    Lead Generation
    Conversion Rate Optimization
    Analytics
    Google Analytics
    Facebook Ads Manager
    Facebook Advertising
    **I’ve earned Upwork’s Expert-Vetted Badge, given to the top 1% of freelancers** I specialize in Google Ads, Facebook Ads, conversion tracking, and web analytics. I've consulted for, created, managed, and optimized Google Ads and Facebook Ads campaigns for dozens of clients, providing leads and sales for e-commerce stores, nonprofits, event caterers, financial consultants, musicians, and dental clinics. I approach digital marketing from a data-driven perspective, experimenting and testing to deliver optimal results. I can set up, manage, and troubleshoot Facebook Pixel, Google Tag Manager, Google Analytics (including GA4), and other tracking tools to track and attribute new leads and sales, making sure that my clients get results. Because I studied entrepreneurship and am an entrepreneur myself, I understand what matters most to your business or nonprofit — getting results. I communicate results and keep my clients in-the-know with regular updates, personalized reports, and interactive dashboards. I can help turn a bad campaign around, build you new campaigns, or improve your current ones. I look forward to meeting you to see if I can help you with your project! What I use: Advertising — Google Ads, Facebook Ads Websites, Funnels, and Landing Pages — Wordpress, Clickfunnels, Shopify Analytics — Google Analytics (both Universal Analytics & GA4), Hotjar, Google Tag Manager, Facebook Pixel Reporting — Google Data Studio Have any questions? Go ahead and click “Invite to Job” or “Post Job To Invite” and let’s talk about your digital marketing project. ************************ Sometimes Upwork can feel a little mechanical, so here is a little about me to remind us that we’re people. I first got into digital marketing while in school from a last-minute decision to take a brand new class on what was then Google AdWords. Since then I’ve been lucky to be mentored by and work with some incredible marketers. I love to read, spend time with my family, and I play the organ at my church – this is new for me, but it’s been a hugely fulfilling challenge. Feel free to chat with me about more than just work. Work is always more fun when you know and develop friendships with the people you’re working with. Again, click the “Hire now” or “Invite to Job” button and let’s talk about your digital marketing project.
  • US$39 hourly
    Shawal N.
    Google Ads Expert
    • 5.0
    • (20 jobs)
    Lahore, PB
    vsuc_fltilesrefresh_TrophyIcon Google Ads
    NFT Minting
    Analytics & Tracking Setup
    Lead Generation
    Digital Marketing
    Pay Per Click Advertising
    Media Buying
    Marketing Analytics
    Facebook Ads Manager
    Social Media Marketing
    Shawal, a professional Digital Marketing Strategist. I specialize in Google Ads, Facebook Ads, conversion tracking, and web analytics. I've been consulted for, created, managed, and optimized Google Ads and Facebook Ads campaigns for dozens of clients, providing leads and sales for e-commerce stores, event caterers, real estate agents, and small businesses. I approach digital marketing from a data-driven perspective, experimenting and testing to deliver optimal results. My sweet spots are the intersection of process improvement, strategy, and technology. I have successfully delivered many processes and profitability improvement projects across multiple business units and departments, and startups. I will analyze your product's insight & will create a strong marketing strategy using my analysis. Traffic, conversion, social engagement, along with setting up the tracking! I can set up, manage, and troubleshoot Facebook Pixel, Google Tag Manager, Google Analytics, and other tracking tools to track and attribute new leads and sales, ensuring that my clients get results. Being an entrepreneur myself, I understand what matters most to a business — it’s getting results. I communicate results and keep my clients in the know with regular updates, personalized reports, and interactive dashboards. I can help turn a lousy campaign around, build new campaigns, or improve your current ones. I look forward to meeting you to see if I can help you with your project! ************************ Here is a little about me. I first got into digital marketing when working as a web developer at a small company, and I had to do some reporting and attribution modeling. I came to know about the Facebook ads manager and Google AdWords. Since then, I’ve been lucky to be mentored by and work with some incredible marketers. I love to read, spend time with my family, and play football. Feel free to chat with me about more than just work. Work is always more fun when you know and develop friendships with the people you’re working with. - I generally work during EST working hours. - I am readily available over Upwork for discussion about projects. - I can speak fluent English. - I am willing to establish a long-term work relationship. ************************ Have any questions? Go ahead and click “Invite to Job,” and let’s talk about your next digital marketing project.
  • US$75 hourly
    Marek B.
    Google Ads Expert
    • 4.9
    • (185 jobs)
    Kórnik, BANGKOK
    vsuc_fltilesrefresh_TrophyIcon Google Ads
    YouTube Ads
    Google Shopping
    Google Merchant Center
    Google Analytics 4
    Tracking Pixel
    Google Ads Account Management
    Google Ads Account Setup
    Google Ads Audit
    Shopify
    Google Tag Manager
    Facebook Advertising
    PPC Campaign Setup & Management
    Marketing Analytics
    Facebook Ads Manager
    PS As freelancers now have to pay to simply answer your invitation - please simply book consultation - it's so much easier - and I will set up 5-15 USD 15-min discovery meeting project - after which you will know how I can help you - and if we are a match - let's push it forward. :) ⚫ 12+ years of experience in Facebook Ads and Google Ads 14+ in marketing 🔴 Analytics Expert with deep knowledge of advanced tracking setup and testing 🔵 ISTQB Certified Software Tester Google Ads (my core since 12+ years), Tracking and Analytics Expert, Facebook Ads Specialist - I know it all. I believe in data-driven marketing. 🔴Google ADS managing of my ecommerce site "Working with Marek is easy, he has a deep understanding of the google ads. Our website ads managing is not the simplest to say. But with scripts we were able to scale our ad spent. The communication, and the viability is almost instant, so when you need a quick fix or a budget optimization, or a new campaign he is here to help." 🔴Google Ads/Social Media Ads optimisation "Marek is absolutely amazing at ad network conversion tracking! He has all the skills needed to take it to the next level." 🔴Search ads managing (google ads and bing ads) and tracking support "Marek is always amazing to work with. Handles all our issues and concerns with every project, and is very knowledgable. Highly recommend!" Looking for new customers and leads? Are you bringing in revenue but want to harness the power of Facebook Ads, Google Ads to take your business to the next level? Or maybe you want to attribute Meta/Facebook events in post IOS 14 era (hey one of my client scaled 400% when other people cried - there is always back door and way to get attribution) You want to fix tracking problems on your website and you need someone to test everything, find ALL errors and give you a full repair plan with detail instructions (or even better - implement it)? I’m your guy - let’s talk! I run Google Ads, Facebook Ads and deal with advanced tracking problems. I use my 14+ years of experience in the industry (12+ with Facebook and Google Ads and tracking/analytics) to deliver comprehensive strategy and high-quality campaigns that will bring you profit. As a marketer in a few agencies, I gained experience in various industries (from insurance, through real estate, diet supplements, fashion, electronic equipment, internet applications to the interior design industry). Since the beginning of my business, I have worked with many clients with different budgets from 500 USD to 1 000 000+ USD monthly. Right now working only with 10000+ USD clients (to scale them in profitable way to much bigger budgets). What I can do: ⬛ Making one time audits and 1-on-1 consulting about existing marketing accounts: ▪ Comprehensive one-time analytical audits for all popular (facebook and google or choosen) marketing platforms; ⬛ Comprehensive service of e-commerce, lead ads clients on Facebook Ads, Pinterest Ads, Linkedin Ads, Google Ads. ⬛ Fixing your tracking problems (or giving you detail instructions on how to do it). ⬛ Evaluation of existing activities carried out on your advertising accounts and preparation of strategies and recommendations for the period of cooperation in the fields of performance marketing, conversion tracking, and analytics tracking. ▪ Preparation and optimization of advertising campaigns in Google Ads, Facebook Ads ▪ Evaluation of existing activities, optimization and running ads on social networks (Facebook, Linkedin, Pinterest, TikTok) and Google Ads; ▪ Preparation, conducting and continuous optimization of ads on social networks (Facebook, Linkedin, Pinterest) and Google Ads. I have 14+ years of experience in the marketing. I started from the bottom and at different points, I was Team Leader, Main PPC Specialist, Senior Google Ads Guy, Social Media Specialist, Lead Data and Analytics Specialist, Lead Google Ads Specialist, CTO and Founder. I was also an entrepreneur at some point managing my own eCommerce business - so like you can see - know the drill. :) In my work with eCommerce, I concentrate on creating multi-channel funnel usually using at least Google Ads and Facebook Ads to reach clients with the right message at different points of their customer journey - myself of coordinating with other channel team. As an Analytics Expert, I always focus on RESULTS via marketing campaigns I run. For me data and marketing are connected - you should never take it apart - better data collecting will guarantee you better results in your ads campaigns - with time. I want to run campaigns for my clients, so they don’t have to worry about a thing! If you are looking for Facebook Ads and Google Ads with an expert? Need help with fixing tracking issues? Interested in seeing how I can help YOUR business grow? Send me a message, lets setup a call and talk! Marek Boratynski
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